Weeklyupdate 102717 by Compass Marin

Pacific Union International Marin Region Weekly Update October 27, 2017

Dear Marin Colleagues, Most of you are probably asking “what’s next?”. What will the impacts of this recent devastating regional disaster be? Where will all of the displaced people go? How long will it take to rebuild? These questions and many more will be asked in the coming days, weeks and months. It is important to understand the phases of a disaster and then recovery. We are still in the emergency phase. Containing the fires, securing properties, sheltering the homeless and finding alternative housing for thousands of people is a major undertaking and will require the combined efforts of the public supported by local, state and federal resources. Once this initial phase in under control we will transition to the recovery phase. The questions of how to rebuild and what processes will be implemented to streamline the permitting and regulatory process will all be key to a more robust recovery. The affected fire areas have been declared by FEMA to be hazardous materials sites and will need to be cleaned up before anything else can occur. That will be a daunting task. We are in for a long road to full recovery and the impacts to the entire region will be felt for a long time. In Marin, we are already seeing strong interest in rentals and relocations for the affected areas. It is my guess that as the recovery process begins to be defined and insurance settlements are made, many of the displaced residents will look elsewhere to relocate. In the Oakland fire in 1991 about a third of the residents left the area and relocated. If that applies to this event it will impact the entire region. Trends will begin to develop over the coming months and it will be very important for us to pay attention to our market in Marin. The impacts to inventory and pricing will most likely be even more difficult to define and the questions will abound. Pay attention at your open houses and talk with your visitors to learn as much information as to who and where your buyers are coming from. Collecting that information will be key to defining the impact of this event to our market and allow you to share this information with your sellers to help make an informed decision. It is going to be interesting to say the least. There was a bright spot this week here in Marin and I am happy to announce that Chelsea Lindman has joined Pacific Union! Chelsea comes to Pacific Union from Vanguard and many of you already know her. Thank you to Kristin Sennett and Laura Reinertsen for introducing Chelsea to me. Pacific Union just got even better!

This Week’s Closed Sales from Pacific Union Marin

In This Issue • • • • • • •

We e kl y U p d ate s & News M ar ket Con d ition s & Tre nds Up co m i n g M e e tin g s & Events Adver t i si n g O p p ortu n ities Pa c i f i c U nion Ad G alle ry Cl o sed S a le s Ou r Af f i l i ate s

PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.

MOXI PRESENTS

Contactually

Digital Listing Presentation (DLP)

Best Buyer Report (BBR)

Need Help? Your Marin Marketing Manager Kevin Walli can always assist you with training and advice during standard business hours. He can be reached at (415) 380-2167. Your Office Manager is also trained to assist. Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents

The Pacific Union Blog

Selma Hepp’s Latest Article Bay Area Unemployment Rates Fall to Lowest Levels Since May Posted: October 24, 2017 Executive Summary:

• Hiring bounced back in California in September, with 52,200 jobs created, according to the latest numbers from the state Employment Development Department. August data was revised to 7,700 job losses versus the 8,200 that was previously reported. • At 1.7 percent year-over-year job growth, the state again outpaced the national rate of 1.2 percent. Nevertheless, national numbers were impacted by hurricanes in September and are likely to be revised in upcoming months. Over the last year, the state has added 280,300 jobs, and its unemployment rate remained at 5.1 percent in September. The number of employed Californians increased by 113,000 from August and is up 183,000 from last September. The number of unemployed Californian residents was up by 13,000 over the month but down by 37,000 compared with September of last year. • Half of the September job gains came from local government, which reflects the return of public school teachers. Other sectors that added positions include trade, transportation and utilities, which was up 13,000 jobs, and other services, up 5,200 jobs. Gains in trade and other services reflect increased consumer spending and should further improve.

Click here to read more ... We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com

Pacific Union Social Media

Top Sales of the Week

Jeff Sterley & James Nead Selling Agents _____________ 10 Morgan Lane San Rafael $ 3,700,000 Based on Information from 10.20.17 Noon - 10.27.17 Noon Please note that even though a sale closed during this time frame it may take longer to process.

Weekly Broker Tip WEEKLY PRACTICE TIPS Dealing with Leased Personal Property Fixtures and Systems Q: I represent the Buyer who is trying to buy a home that the Sellers renovated to be more energy efficient. The home was advertised as having a solar system on the roof, new windows and a builtin security/alarm system. My client is stretched pretty thin to qualify for this home but she can just cover the mortgage, taxes and other anticipated monthly and annual taxes and fees. The Sellers were exempt from completing the TDS and they answered “No” to every question on the Exempt Seller Disclosure (“ESD”). Right after the inspection contingency was removed, the Sellers disclosed that the solar panels and the security system are leased. After insisting that we needed to see the relevant paperwork, the Buyer has just now received the leases. Both leases require monthly service fees that my client cannot afford; that paperwork also makes it clear that it is very expensive to remove either of these leased systems. These additional, unexpected costs will make it impossible for my Buyer to afford this home.

Click here to read more ... All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard

Weekly Market Update

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Statistics - Marin County - SFR & Condo

10/5/17

10/12/17 10/19/17 10/26/17

Number of ACTIVE Listings within All Marin Cities

416

420

412

383

Number of CONTINGENT/PENDING Listings within All Marin Cities

257

274

279

284

Number of SOLD Listings within All Marin Cities - YTD

2187

2231

2285

2352

Average DOM All Marin Cities

% In Contract

38.19%

39.48%

40.38%

42.58%

Number of ACTIVE Listings within 13 Marin Cities*

322

323

305

284

Number of CONTINGENT/PENDING Listings within 13 Marin Cities*

215

231

240

247

Number of SOLD Listings within 13 Marin Cities* - YTD

1809

1848

1892

1942

Average DOM 13 Marin Cities*

% In Contract

40.04%

41.70%

44.04%

46.52%

*13 Marin Cities: Belvedere, Corte Madera, Fairfax, Greenbrae, Kentfield, Larkspur, Mill Valley, Novato, Ross, San Anselmo, San Rafael, Sausalito, & Tiburon

Market Conditions Monthly Market Update Statistics taken in September, 2017

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All data deemed reliable, but not guaranteed and may contain errors and omissions.

Percentage

of listings that are in contract for each given month, in 13 cities of Marin. Source: BARIES MLS (updated on the 6th of every month)

Open House Data from Marin County Date Range: 6/3/17 to Present Aggregated Data

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Open House Data, continued:

Source: Weekly Agent input

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Open House Data, continued:

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Source: Weekly Agent input

Additional Marin Stats from the past Month Marin Market Share

1974-2015 DOW vs Price

For Sale vs. Sold vs. Pending

1974-2016 Sales Price & Units Sold

Avg. Price Per Sq. Foot.

Median Price

Average Days On Market

Average Price - For Sale & Sold

Avg Price For Sale vs Sold

DOM & Sold to List Price

Months Supply of Inventory

Absorbtion Rate

Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)

Mark Your Calendars

u Fall Risk Management Seminars Marin, Tues., Nov., 7, 2017 (Note the date change) North Bay, Mon., Oct. 30, 2017 San Francisco, Wed., Nov. 1, 2017 Click here to sign up for your seminar

u Holiday Party - Wed., Dec. 6th, 6-10pm Buckeye Roadhouse, Mill Valley

Product Updates: Did You Know? Product expert Lisa Norman offers the latest tips and tricks for PUIâ&#x20AC;&#x2122;s agent tools and collateral. Stay in front of buyers: Contact Info? Ask Lisa

Use Moxi Present to create buyer presentations for a specific home, a neighborhood or area. Any comps you add to the presentation dynamically update! Moxi Presents Contactually allows you to go auto-mode on your business. Instead of manually setting follow-up dates, you are automatically reminded to reach out to clients on a future date as soon as you add them to a bucket. It takes the risk out of remembering to reach out to past clients and engaged prospects. Contactually Did you know: You can create a shareable tour for your buyers in myTheo? Attend our next training here: http://mailchi.mp/pacunion.com/mytheo

In-House Marketing Tools for Agents Training Video for CONTACTUALLY https://sites.google.com/view/puitrainingvideos/contactually Training Video for MOXI Present https://sites.google.com/view/puitrainingvideos/ moxi-present MORE ARSENAL FOR YOUR LISTING PRESENTATION: Global-Big-Data-and-Overall-Cool-Info as to Why Your Seller Should Go with YOU and PUI Access Arsenal File

Marketing / Advertising Download the 2017 Advertising Guidelines

Premier Properties Newsletter

Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE! Published on Tuesdays after 5:00pm via Constant Contact. Run dates are every Tuesday, materials are due Monday at noon. Click here to sign up for Premier Properties

The Ark Newspaper WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.

David Schwartz Luxury Property Specialist

Lauren Ramsey Luxury Property Specialist

415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060

415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567

Your ad will reach a coveted audience of Ark Readers, primarily in Belvedere and Tiburon. Run dates are on Wednesdays, deadlines for materials are the prior Wednesday. Please email Harrison if you are interested in taking the page 3 half page ad. Cost: $700

Contact Marin Marketing to reserve space.

Marin Magazine A monthly, high-quality publication with a dynamic readership. A lifestyle magazine serving the North Bay featuring Marin County, San Francisco and Wine Country restaurants, shopping and culture. Cost: $825/half page, $1,650/full page Contact Marin Marketing to reserve space.

SF/Silicon Valley Business Times Home of the Day A Pacific Union Exclusive Partnership

Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings

The Best Buyer Report

The BBR is a proprietary tool for Pacific Union agents that utilizes in depth data to identify the types of buyers that are most likely to be interested in your listing. It gives you detailed information on their preferences and behaviors so you know how and where to get their attention. Your advertising will have optimal visibility on thetypes of sites and in publications that reflect their interests and activity. Ask your office manager or Kevin. Why use the BBR?

Create a BBR!

Facebook Social Media Online Banner Advertising We’ve put together custom advertising plans so that you have a highly accurate understanding of how to target these segments in your advertising strategies. custom online banner advertising campaigns starting at just $500 per month to get the most e ective coverage. With our ads being shown an average of 70,000 100,000 times per campaign, per month, and a higher than average rate on which they’re clicked, our experience so far has shown excellent results.

Quarter 3 Newsletter The new version of the Quarterly Newsletter is coming soon in Boston Logic. It is much improved and far above the previous version in both content and format. Click here to download the instructions and contact Candy if you need further assistance. Click here to view Q3 2017 Newsletter

Resources - Forms, Vendors, Services • Inspection Checklist and Forms • Pacific Union Marin Recommended Service Providers • Pacific Union Marin Vendor Guide • Aerial, Videography & Virtual Tour Services • FEMA: Marin Flood Zone Update • Sewer City and Fire Inspections

Pacific Union Brand Ad Gallery This is a collection of recent ads Pacific Union has placed- some are brand ads and some are ads placed by our Real Estate Professionals in publications that we regularly advertise in. These are excellent examples of our branding aesthetic and the impact that it has across the board. 1860 Mountain View – Tiburon – Listed at $13,500,000 Sold in two weeks with two offers!

Find your perfect place in the world.

Amalfi’s latest work of art at 1860 Mountain View has created a Bay Area wide buzz with its sophisticated modern design, once again setting the standard for high-end real estate in Tiburon. This recently completed four bedroom, five bath custom home offers a highly coveted location with spectacular views of the San Francisco skyline, the Golden Gate Bridge and Mount Tamalpais. Presenting a sophisticated, masterful modern design with incredible finishes, effective integration of interior and expansive outdoor spaces, and smart-home technology. This exceptional property was created for sophisticated buyers looking for a one of a kind custom home that stands apart from the rest.

Take the Pacific Path. Scott Woods Luxury Property Specialist 415.419.4510 Scott.Woods@pacunion.com ScottCWoods.com License #01863705

Bill Smith Luxury Property Specialist 415.902.4456 Bill@BillSmithRealEstate.com BillSmithRealEstate.com License #01229913

Full page ads in Marin Magazine

SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent

SOLD

Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent

Seminary, San Anselmo $2,650,000 Listing Agent

Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465

SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market

SOLD Manor, Fairfax $1,395,000 Buyer’s Agent

SOLD Rush Creek, Novato $1,700,000 Listing Agent

Grateful for an amazing 2017 with more to come!

Half page ad in Marin Magazine

Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com

Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com

Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate

Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals

Relocation Whether you are moving to or departing from the Bay Area...whether your move is job-related or personal... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation

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The Benefit of Knowledge