Pacific Union International Marin Region Weekly Update November 03, 2017
Dear Marin Colleagues, I hope you are receiving this weekly update which means you were able to get your One Login password changed allowing you to receive and access your email. I know this was stressful for many of you because November 1 was the cut off to our old system. I want to stress that these changes are being made in an effort to protect you and your client’s information from hacking. Internet security is one of the largest risks to business today and we are not exempt from bad people trying to exploit our clients. There have been several incidents of wire fraud resulting from hacking of realtor emails and we need to do everything we can keep that from happening. The double verification system of log in is the new industry standard and I appreciate your support when these changes are needed. Another important change we all need to make is converting from Zip Forms to the new Zip Forms Plus. If you have not completed this you will no longer have access to the Pacific Union Library or Templates. You received an email providing detailed instructions of converting over to Zip Forms Plus. If you have any problems with this please contact your office manager and they will help you with the change. As we head towards the end of 2017 it is a great time to reflect on your business and begin to set your goals for 2018. Personally, my number one goal for 2018 is to do everything I can to support each and every one of you achieve your goals. Let me know how I can help you. I have already met with several of you and I am inspired by the dedication, work ethic and can do attitude. Our new Novato office is nearing completion and Pacific Union will officially begin occupancy on November 15, 2017. It is a beautiful office and located at 1305 Grant Ave. If you are in Novato drop by and say hi. The office manager is Amy Bowes. See you ALL at our legal update on Tuesday, November 7, 9 am at the Marin Civic Center Exhibition Hall. Enjoy your weekend! Ed
In This Issue • • • • • • •
We e kl y U p d ate s & News M ar ket Con d ition s & Tre nds Up co m i n g M e e tin g s & Events Adver t i si n g O p p ortu n ities Pa c i f i c U nion Ad G alle ry Cl o sed S a le s Ou r Af f i l i ate s
PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Digital Listing Presentation (DLP)
Best Buyer Report (BBR)
Need Help? Your Marin Marketing Manager Kevin Walli can always assist you with training and advice during standard business hours. He can be reached at (415) 380-2167. Your Office Manager is also trained to assist. Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents
The Pacific Union Blog
Selma Hepp’s Latest Article Bay Area Pending Home Sales Down for the 12th Consecutive Month Posted: October 27, 2017 • U.S. pending home sales dropped to their lowest level since January 2015 in September. • California pending sales declined for the third straight month on an annual basis, while Bay Area pending sales are now on a yearlong slide. • About two-thirds of California homes that sold in September received multiple offers. Inventory shortages once again caused Bay Area pending home sales to drop in September, a trend that also played out in California and the U.S. The National Association of Realtors’ latest Pending Home Sales Index ended September at 106, down 3.5 percent year over year and the lowest since January 2015. U.S. pending sales have dropped for five of the past six months, which NAR Chief Economist Lawrence Yun attributes to an inadequate number of homes on the market. “Demand exceeds supply in most markets, which is keeping price growth high and essentially eliminating any savings buyers would realize from the decline in mortgage rates from earlier this year,” he said, adding that inventory should further shrink as the holidays approach. California home shoppers are no stranger to exceptionally tight inventory conditions, which caused pending sales to slide year over year for the third straight month. The California Association of Realtors’ Pending Home Sales Index was 120.0 in September, down 6.0 percent on an annual basis but up 2.5 percent from August.
Click here to read more ... We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Pacific Union Social Media
Top Sales of the Week 230 Blackfield Drive Tiburon Shana Rohde Lynch Selling Agent $3,895,000 Based on Information from 10.27.17 Noon - 11.03.17 Noon Please note that even though a sale closed during this time frame it may take longer to process.
This Week’s Closed Sales from Pacific Union Marin
Weekly Broker Tip WEEKLY PRACTICE TIPS Personal Safety Tips – A Self-Awareness Checklist Although most real estate licensees may not realize it, they could be putting themselves in danger when entering foreclosed or vacant homes, meeting with new clients for the first time, showing property alone, transporting strangers in their cars and even conducting open houses. National news stories about real estate agents (men and women) who have been robbed and/or physically attacked occur every year. These reports can be frightening but these events should also serve as a warning that certain common real estate activities may expose you to danger and jeopardize your personal safety. Various national and state real estate groups have posted warnings on their sites that REALTORS® face a variety of dangers in the performance of their real estate duties and thus they need to take special precautions. ...
Click here to read more ... All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
Marin Stats Marin Market Share
1974-2015 DOW vs Price
For Sale vs. Sold vs. Pending
1974-2016 Sales Price & Units Sold
Avg. Price Per Sq. Foot.
Median Price
Average Days On Market
Months Supply of Inventory
Avg Price For Sale vs Sold
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
Weekly Market Update
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Market Conditions
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Monthly Market Update Statistics taken in September, 2017
Percentage
of listings that are in contract for each given month, in 13 cities of Marin. Source: BARIES MLS (updated on the 6th of every month)
Mark Your Calendars u Fall Risk Management Seminars Marin, Tues., Nov., 7, 2017 (Note the date change) Click here to sign up for your seminar u Holiday Party - Wed., Dec. 6th, 6-10pm Buckeye Roadhouse, Mill Valley Contact Candy Bertoli to RSVP:
candy.bertoli@pacunion.com
Open House Data from Marin County Date Range: 6/3/17 to Present Aggregated Data
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Open House Data, continued:
Source: Weekly Agent input
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BEST PRACTICE:
RealScout and myTheo
Lisa Norman
VP, Product and Innovation Group member I often get asked why you would use both myTheo and RealScout. Although they have similar functionality, they each offer some distinctly different features. You may decide you only need to use one, but I recommend trying out both for 30 days before you decide.
myTheo • The fastest and easiest way to access MLS data on the go and on your mobile. • Quickly share property information with a client. • Plan a buyer tour with multiple locations (Google Maps) and share it with your client. • Chat in-app with your client or an agent. • MLS updates in real-time.
You have an account right now, click HERE to get started.
RealScout • Migrate all seller and buyer alerts from various places (MLS, CleanOffer) via RealScout migration service. They do it for you! • ‘Set it and Forget it’. RealScout will send property alerts to your clients as often as they choose. • Pacific Union clients love the search features and ease of use. • Huge photos, easy navigation and robust searchable features.
You have an account right now, ask your local staff to get you started.
Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals
Relocation Whether you are moving to or departing from the Bay Area...whether your move is job-related or personal... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation
ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: pacificunion.com/pro-insurance INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.
To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com
The Benefit of Knowledge
Marketing / Advertising Download the 2017 Advertising Guidelines
Premier Properties Newsletter
Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE! Published on Tuesdays after 5:00pm via Constant Contact. Run dates are every Tuesday, materials are due Monday at noon. Click here to sign up for Premier Properties
The Ark Newspaper WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.
David Schwartz Luxury Property Specialist
Lauren Ramsey Luxury Property Specialist
415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060
415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567
Your ad will reach a coveted audience of Ark Readers, primarily in Belvedere and Tiburon. Run dates are on Wednesdays, deadlines for materials are the prior Wednesday. Please email Harrison if you are interested in taking the page 3 half page ad. Cost: $700
Contact Marin Marketing to reserve space.
Marin Magazine A monthly, high-quality publication with a dynamic readership. A lifestyle magazine serving the North Bay featuring Marin County, San Francisco and Wine Country restaurants, shopping and culture. Cost: $825/half page, $1,650/full page Contact Marin Marketing to reserve space.
SF/Silicon Valley Business Times Home of the Day A Pacific Union Exclusive Partnership
Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
ntent page er market.
The Best Buyer Report
The BBR is a proprietary tool for Pacific Union agents that utilizes in depth data to identify the g through ReachLocal types of buyers that are most likely to be interested in yourthe listing. It gives you detailed information on n, you can distribute custom creative across their preferences eted audience frequents. ReachLocal banner ads use and behaviors so you know how and where to get their attention. Your advertising om Pacific Union’s will have optimal visibility on thetypes of sites and in gram and places these banner ads on websites that publications that reflect their interests and activity. ts. Some examples include MSN, CNN, Forbes, Golf Ask your office manager or Kevin.
among others.Runs monthly, $425 per month, per
Why use the BBR?
-
Create a BBR!
nth.
Facebook Social Media Online Banner Advertising eachLocal
Facebook ancustom average of 40 plans so that you We’veand put spend together advertising tom audience targeting tounderstanding reach users with high inhave a highly accurate of how to target ertise your effectively with compelling creative theselisting segments in your advertising strategies. Custom onlinetobanner campaigns starting atthat just you want reach,advertising and identify new audiences
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$500 per month to get the most effective coverage. With our ads being shown an average of 70,000 100,000 times per campaign, per month, and a higher than average rate on which they’re clicked, our experience so far has shown excellent results.
Quarter 3 Newsletter
uent and loyal readership of over 107,000 per issue rancisco, the Peninsula, and Silicon Valley. me, Hillsborough, Los Altos, Los Altos Hills, Los of the Quarterly Newsletter is The new version Palo Alto, San Jose, San Mateo, Saratoga, Portola coming soon in Boston Logic. It is much improved and far above the previous version in both content and ghts, Presidio Heights, Russian Hill, Sea Cliff format. Click here to download the instructions and contact Candy if you ge. need further assistance. Click here to view Q3 2017 Newsletter
vers thought-provoking stories, destinations and f San Francisco. The most effective communication ffluent Marin County consumer. ge. • Inspection Checklist and Forms
Resources - Forms, Vendors, Services • Pacific Union Marin Recommended Service Providers • Pacific Union Marin Vendor Guide • Aerial, Videography & Virtual Tour Services
thly Real Etate publication) • FEMA: Marin Flood Zone Update or marketing luxury homes to the affluent home o Bay •Area. ThisCity monthly will have content Sewer and product Fire Inspections products, and design trends for lavish interiors. SFiS message to the wealthiest Bay Area residents and
Pacific Union Brand Ad Gallery This is a collection of recent ads Pacific Union has placed- some are brand ads and some are ads placed by our Real Estate Professionals in publications that we regularly advertise in. These are excellent examples of our branding aesthetic and the impact that it has across the board.
Find your perfect place in the world.
COMING SOON | 81 Montford Avenue, Mill Valley Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
Take the Pacific Path.
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Kentfield 448.1100 | Larkspur 945.6300 464.8686 | Mill Valley, Downtown 380.6100 | Mill Valley, Southern Marin 383.1900 Novato 383.1900 | Ross 461.8686 461.8605 | Tiburon/Belvedere 789.8686 | pacificunion.com
Full page ads in Marin Magazine
SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Half page ad in Marin Magazine