Pacific Union International
Marin Region Weekly Update November 17, 2017
# 01866771
Dear Marin Colleagues, This week Pacific Union hosted the 2017 Pacific Union Real Estate Economic Forecast Bay Area to 2020 in San Francisco. The overall projections for the Bay Area seem to point to a topping out in many of the markets. There are several reasons for this including supply, demand, employment, affordability, tax reform and the effects of local and national disasters. Monitoring each of these will be critical to knowing how to council your clients. Answers to many of the questions will become clearer in the coming months and the true impacts of some of the issues will push the markets one way or the other. Once again, stay focused on your business plan and make adjustments if needed. To view the video of the Forum click on the image below:
Thanksgiving is almost here and with that comes an opportunity to reflect over the past year. Predictably unpredictable is what comes to mind. Events, manmade or mother nature caused, left many to wonder what is going on in this world. It is difficult to stay focused and on track when so many things around us can cause us to question everything. Emotions and stress can run extremely high and trying to process all that is going on can be very frustrating. The best advice I can give you is to stay calm and focused. Family, friends, clients and co-workers all need to help and support each other. Our world is all about people. I cherish the relationships I have and feel blessed to know and work with all of you. Our new Novato office is up and running! We are planning a Grand Opening party for the end of January 2018 and look forward to a highly successful office. Stay tuned for more details, I hope you will all support our Novato colleagues. I want to wish all of you a happy and enjoyable Thanksgiving.
PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Digital Listing Presentation (DLP)
Best Buyer Report (BBR)
Need Help? Your Marin Marketing Manager Kevin Walli can always assist you with training and advice during standard business hours. He can be reached at (415) 380-2167. Your Office Manager is also trained to assist. Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents
The Pacific Union Blog
Selma Hepp’s Latest Article Key Takeaways From Pacific Union’s Real Estate and Economic Forecast to 2020 Posted: November 16, 2017 Executive Summary: Yesterday, Pacific Union held its fourth annual Real Estate and Economic Forecast in partnership with John Burns Real Estate Consulting to project Bay Area activity through 2020. Below are some key, high-level takeaways from the live event. To watch the full one-hour presentation, click here. • Most U.S. housing markets remain at low-to-normal risk levels, both in the short term and the medium term. • Mortgage rates are projected to grow by about 80 basis points by 2020, increasing annually at about a 20 basis-point pace. • Across the Bay Area, housing markets are generally at normal risk, though San Francisco and Silicon Valley show some sings of above-normal risk due to a lack of affordability. While there is no evidence of a tech correction, if one occurs, these two markets would see their risks increase. • Employment growth remains steady, though the increasing share of jobs in lower-income groups does not bode well for affordability in the Bay Area, especially in Sonoma and Napa counties. • Proposed tax changes could significantly reduce future buyers’ deductions, making it more expensive to own a home. Also, the proposed changes could further disincentivize current homeowners from selling, thus exacerbating the region’s inventory shortage. • An analysis of the impact of the wildfires on Sonoma County and Napa County real estate markets suggests:
Click here to read more ... We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Pacific Union Social Media
Top Sales of the Week We have a tie! 284 Trinidad Drive Tiburon Barr + Whitney Co Listing Agents
$3,150,000 Janet & Sally Williamson Co Listing Agents
Based on Information from 11.10.17 Noon - 11.17.17 Noon Please note that even though a sale closed during this time frame it may take longer to process.
This Week’s Closed Sales from Pacific Union Marin
Weekly Broker Tip will return after the Thanksgiving Holiday
Marin Stats Marin Market Share
1974-2015 DOW vs Price
For Sale vs. Sold vs. Pending
1974-2016 Sales Price & Units Sold
Avg. Price Per Sq. Foot.
Median Price
Average Days On Market
Months Supply of Inventory
Avg Price For Sale vs Sold
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
Weekly Market Update
download/print
atistics - Marin County - SFR & Condo
10/19/17 10/26/17 11/2/17
11/9/17
mber of ACTIVE Listings within All Marin Cities
412
383
366
347
mber of CONTINGENT/PENDING Listings within All Marin Cities
279
284
277
256
mber of SOLD Listings within All Marin Cities - YTD
2285
2352
2409
2479
erage DOM All Marin Cities
84
91
93
92
In Contract
40.38% 42.58%
43.08% 42.45%
mber of ACTIVE Listings within 13 Marin Cities*
305
284
269
253
mber of CONTINGENT/PENDING Listings within 13 Marin Cities*
240
247
248
227
mber of SOLD Listings within 13 Marin Cities* - YTD
1892
1942
1984
2042
erage DOM 13 Marin Cities*
80
88
90
89
Market Conditions
download/print
Monthly Market Update Statistics taken in October, 2017
Percentage
of listings that are in contract for each given month, in 13 cities of Marin. Source: BARIES MLS (updated on the 6th of every month)
Mark Your Calendars u Estates Meeting - Tues., Dec, 5, 2017 Piatti, 625 Redwood Highway, Mill Valley Lisa Norman - What’s new in Premier Service in 2018. u Holiday Party - Wed., Dec. 6th, 6-10pm Buckeye Roadhouse, Mill Valley Contact Candy Bertoli to RSVP:
candy.bertoli@pacunion.com
Open House Data from Marin County Date Range: 6/3/17 to Present Aggregated Data
download/print
download/print
Open House Data, continued:
Source: Weekly Agent input
download/print
BEST PRACTICE:
RealScout and myTheo
Lisa Norman
VP, Product and Innovation Group member I often get asked why you would use both myTheo and RealScout. Although they have similar functionality, they each offer some distinctly different features. You may decide you only need to use one, but I recommend trying out both for 30 days before you decide.
myTheo • The fastest and easiest way to access MLS data on the go and on your mobile. • Quickly share property information with a client. • Plan a buyer tour with multiple locations (Google Maps) and share it with your client. • Chat in-app with your client or an agent. • MLS updates in real-time.
You have an account right now, click HERE to get started.
RealScout • Migrate all seller and buyer alerts from various places (MLS, CleanOffer) via RealScout migration service. They do it for you! • ‘Set it and Forget it’. RealScout will send property alerts to your clients as often as they choose. • Pacific Union clients love the search features and ease of use. • Huge photos, easy navigation and robust searchable features.
You have an account right now, ask your local staff to get you started.
Marketing / Advertising Download the 2017 Advertising Guidelines
Premier Properties Newsletter
Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE! Published on Tuesdays after 5:00pm via Constant Contact. Run dates are every Tuesday, materials are due Monday at noon. Click here to sign up for Premier Properties
The Ark Newspaper WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.
David Schwartz Luxury Property Specialist
Lauren Ramsey Luxury Property Specialist
415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060
415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567
Your ad will reach a coveted audience of Ark Readers, primarily in Belvedere and Tiburon. Run dates are on Wednesdays, deadlines for materials are the prior Wednesday. Please email Harrison if you are interested in taking the page 3 half page ad. Cost: $700
Contact Marin Marketing to reserve space.
Marin Magazine A monthly, high-quality publication with a dynamic readership. A lifestyle magazine serving the North Bay featuring Marin County, San Francisco and Wine Country restaurants, shopping and culture. Cost: $825/half page, $1,650/full page Contact Marin Marketing to reserve space.
SF/Silicon Valley Business Times Home of the Day A Pacific Union Exclusive Partnership
Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
ntent page er market.
The Best Buyer Report
The BBR is a proprietary tool for Pacific Union agents that utilizes in depth data to identify the g through ReachLocal types of buyers that are most likely to be interested in yourthe listing. It gives you detailed information on n, you can distribute custom creative across their preferences eted audience frequents. ReachLocal banner ads use and behaviors so you know how and where to get their attention. Your advertising om Pacific Union’s will have optimal visibility on thetypes of sites and in gram and places these banner ads on websites that publications that reflect their interests and activity. ts. Some examples include MSN, CNN, Forbes, Golf Ask your office manager or Kevin.
among others.Runs monthly, $425 per month, per
Why use the BBR?
-
Create a BBR!
nth.
Facebook Social Media Online Banner Advertising eachLocal
Facebook ancustom average of 40 plans so that you We’veand put spend together advertising tom audience targeting tounderstanding reach users with high inhave a highly accurate of how to target ertise your effectively with compelling creative theselisting segments in your advertising strategies. Custom onlinetobanner campaigns starting atthat just you want reach,advertising and identify new audiences
nth.
$500 per month to get the most effective coverage. With our ads being shown an average of 70,000 100,000 times per campaign, per month, and a higher than average rate on which they’re clicked, our experience so far has shown excellent results.
Quarter 3 Newsletter
uent and loyal readership of over 107,000 per issue rancisco, the Peninsula, and Silicon Valley. me, Hillsborough, Los Altos, Los Altos Hills, Los of the Quarterly Newsletter is The new version Palo Alto, San Jose, San Mateo, Saratoga, Portola coming soon in Boston Logic. It is much improved and far above the previous version in both content and ghts, Presidio Heights, Russian Hill, Sea Cliff format. Click here to download the instructions and contact Candy if you ge. need further assistance. Click here to view Q3 2017 Newsletter
vers thought-provoking stories, destinations and f San Francisco. The most effective communication ffluent Marin County consumer. ge. • Inspection Checklist and Forms
Resources - Forms, Vendors, Services • Pacific Union Marin Recommended Service Providers • Pacific Union Marin Vendor Guide • Aerial, Videography & Virtual Tour Services
thly Real Etate publication) • FEMA: Marin Flood Zone Update or marketing luxury homes to the affluent home o Bay •Area. ThisCity monthly will have content Sewer and product Fire Inspections products, and design trends for lavish interiors. SFiS message to the wealthiest Bay Area residents and
Pacific Union Brand Ad Gallery This is a collection of recent ads Pacific Union has placed- some are brand ads and some are ads placed by our Real Estate Professionals in publications that we regularly advertise in. These are excellent examples of our branding aesthetic and the impact that it has across the board.
Find your perfect place in the world.
COMING SOON | 81 Montford Avenue, Mill Valley Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
Take the Pacific Path.
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Kentfield 448.1100 | Larkspur 945.6300 464.8686 | Mill Valley, Downtown 380.6100 | Mill Valley, Southern Marin 383.1900 Novato 383.1900 | Ross 461.8686 461.8605 | Tiburon/Belvedere 789.8686 | pacificunion.com
Full page ads in Marin Magazine
SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Half page ad in Marin Magazine
Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals
Relocation Whether you are moving to or departing from the Bay Area...whether your move is job-related or personal... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation
ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: pacificunion.com/pro-insurance INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.
To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com
The Benefit of Knowledge