Pacific Union International
Marin Region Weekly Update November 22, 2017
# 01866771
Dear Marin Colleagues, Depending on when you are reading this, I hope you either have a Happy Thanksgiving or had a Happy Thanksgiving. Going into the end of the year I am seeing strong activity in all Marin markets with several listings going into contract well above list price. Stay engaged with your clients during the holiday period. You might be rewarded with a nice year end bonus or a great start to 2018. Speaking of 2018, it is almost here. All signs are pointing to another strong year in real estate. Please use the holidays to develop and set your goals for 2018 and hit the New Year running. I have already set my number one goal which is to support each and every one of you any way I can. I look forward to seeing all of you at the Buckeye on December 6 for the annual Pacific Union Holiday Celebration. It will truly be an Uberthon! Shop ‘til you drop. Ed
Marin 2017 Holiday Party Wednesday, December 6, 2017 6 - 10 pm Buckeye Roadhouse Mill Valley We look forward to seeing you there! Click here to R.S.V.P.
PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Digital Listing Presentation (DLP)
Best Buyer Report (BBR)
Need Help? Your Marin Marketing Manager Kevin Walli can always assist you with training and advice during standard business hours. He can be reached at (415) 380-2167. Your Office Manager is also trained to assist. Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents
The Pacific Union Blog
Selma Hepp’s Latest Article California Continues to Boost Employment in October Posted: November 21, 2017 Executive Summary: • As highlighted at Pacific Union’s Real Estate and Economic Forecast to 2020 last week, job creation has been a primary driver of Bay Area housing market trends. In October, the Golden State’s solid jobs gain continued with 31,700 jobs added according to the latest numbers from the California Economic Development Department, following a strong addition of 50,300 jobs in September. • California’s unemployment rate further declined by 0.2 percentage points to 4.9 percent despite the state’s growing labor force. The labor force increased by 1 percent year over year, which is the fastest annual growth in 2017 in California. The labor-force growth is encouraging, as it suggests that some workers are still encouraged to come to California despite high housing costs. In the first three quarters of 2017, Los Angeles had the largest relative increase in the labor force among the state’s more populous counties, with a 1.5 percent increase or 1.37 million new workers. Napa, San Francisco, and San Mateo counties follow with 0.81 percent, 0.79 percent, and 0.72 percent increases, respectively. • While September’s jobs increase was boosted by back-to-school employment, October trends reverted to ones seen earlier in the year, namely growth in the leisure and hospitality and health care sectors. • The sectors that led job growth include leisure and hospitality, with 15,300 jobs added, and health care, with 9,600 jobs added. Other sectors that posted gains include government; professional, scientific, and technical services – the main sector that reverted from September loses; transportation; warehousing; and utilities.
Click here to read more ... We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Pacific Union Social Media
Top Sales of the Week Shana Rohde Lynch - Listing Agent 230 Madrona Avenue Belvedere $2,730,000
Based on Information from 11.17.17 Noon - 11.22.17 Noon Please note that even though a sale closed during this time frame it may take longer to process.
This Week’s Closed Sales from Pacific Union Marin
Weekly Broker Tip WEEKLY PRACTICE TIPS WHEN SHOULD BUYERS’ AGENTS USE THE NEW SQUARE FOOTAGE AND LOT SIZE ADVISORY AND DISCLOSURE Q: My Branch Office had been consistently using the original Square Footage & Lot Size Advisory and Disclosure form on all of our listings and now they are using the revised form that was distributed on October 3, 2017. We have included the form in all of our listing packets but I would like clarification on what we should be doing if we are only representing the Buyer. Do we need to always use that form regardless of who we represent? Are there specific times that the Agent representing the Buyer must use that form? If we get that form from a Listing Agent, but we have knowledge about other sizes, should we add that information into the Listing Agent’s form or use a new form? If we provide our own form to the Buyer, do we need to get the Seller and Listing Agent to sign our form before giving it to the Buyer? Do we need to research public records to find additional size information and/or measure the property ourselves?
Click here to read more ... All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
Marin Stats Marin Market Share
1974-2015 DOW vs Price
For Sale vs. Sold vs. Pending
1974-2016 Sales Price & Units Sold
Avg. Price Per Sq. Foot.
Median Price
Average Days On Market
Months Supply of Inventory
Avg Price For Sale vs Sold
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
Weekly Market Update
download/print
Statistics - Marin County - SFR & Condo
11/2/17
11/9/17
11/16/17 11/22/17
Number of ACTIVE Listings within All Marin Cities
366
347
331
312
Number of CONTINGENT/PENDING Listings within All Marin Cities
277
256
241
232
Number of SOLD Listings within All Marin Cities - YTD
2409
2479
2547
2584
Average DOM All Marin Cities
93
92
98
103
% In Contract
43.08%
42.45%
42.13%
42.65%
Number of ACTIVE Listings within 13 Marin Cities*
269
253
240
221
Number of CONTINGENT/PENDING Listings within 13 Marin Cities*
248
227
199
194
Number of SOLD Listings within 13 Marin Cities* - YTD
1984
2042
2105
2138
Average DOM 13 Marin Cities*
90
89
95
101
% In Contract
47.97%
47.29%
45.33%
46.75%
*13 Marin Cities: Belvedere, Corte Madera, Fairfax, Greenbrae, Kentfield, Larkspur, Mill Valley, Novato, Ross, San Anselmo, San Rafael, Sausalito, & Tiburon
Market Conditions
download/print
Monthly Market Update Statistics taken in October, 2017
Percentage
of listings that are in contract for each given month, in 13 cities of Marin. Source: BARIES MLS (updated on the 6th of every month)
Mark Your Calendars u Estates Meeting - Tues., Dec, 5, 2017 Piatti, 625 Redwood Highway, Mill Valley Lisa Norman - What’s new in Premier Service in 2018. u Holiday Party - Wed., Dec. 6th, 6-10pm Buckeye Roadhouse, Mill Valley Contact Candy Bertoli to RSVP:
candy.bertoli@pacunion.com
BEST PRACTICE:
RealScout and myTheo
Lisa Norman
VP, Product and Innovation Group member I often get asked why you would use both myTheo and RealScout. Although they have similar functionality, they each offer some distinctly different features. You may decide you only need to use one, but I recommend trying out both for 30 days before you decide.
myTheo • The fastest and easiest way to access MLS data on the go and on your mobile. • Quickly share property information with a client. • Plan a buyer tour with multiple locations (Google Maps) and share it with your client. • Chat in-app with your client or an agent. • MLS updates in real-time.
You have an account right now, click HERE to get started.
RealScout • Migrate all seller and buyer alerts from various places (MLS, CleanOffer) via RealScout migration service. They do it for you! • ‘Set it and Forget it’. RealScout will send property alerts to your clients as often as they choose. • Pacific Union clients love the search features and ease of use. • Huge photos, easy navigation and robust searchable features.
You have an account right now, ask your local staff to get you started.
Marketing / Advertising Download the 2017 Advertising Guidelines
Premier Properties Newsletter
Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE! Published on Tuesdays after 5:00pm via Constant Contact. Run dates are every Tuesday, materials are due Monday at noon. Click here to sign up for Premier Properties
License # 01866771
41 San Carlos, Sausalito 1 1 .1 4 . 2 0 1 7
The Ark Newspaper WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.
David Schwartz Luxury Property Specialist
Lauren Ramsey Luxury Property Specialist
415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060
415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567
Your ad will reach a coveted audience of Ark Readers, primarily in Belvedere and Tiburon. Run dates are on Wednesdays, deadlines for materials are the prior Wednesday. Please email Harrison if you are interested in taking the page 3 half page ad. Cost: $700
Contact Marin Marketing to reserve space.
Marin Magazine A monthly, high-quality publication with a dynamic readership. A lifestyle magazine serving the North Bay featuring Marin County, San Francisco and Wine Country restaurants, shopping and culture. Cost: $825/half page, $1,650/full page Contact Marin Marketing to reserve space.
SF/Silicon Valley Business Times Home of the Day A Pacific Union Exclusive Partnership
Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
ntent page er market.
The Best Buyer Report
The BBR is a proprietary tool for Pacific Union agents that utilizes in depth data to identify the g through ReachLocal types of buyers that are most likely to be interested in yourthe listing. It gives you detailed information on n, you can distribute custom creative across their preferences eted audience frequents. ReachLocal banner ads use and behaviors so you know how and where to get their attention. Your advertising om Pacific Union’s will have optimal visibility on thetypes of sites and in gram and places these banner ads on websites that publications that reflect their interests and activity. ts. Some examples include MSN, CNN, Forbes, Golf Ask your office manager or Kevin.
among others.Runs monthly, $425 per month, per
Why use the BBR?
-
Create a BBR!
nth.
Facebook Social Media Online Banner Advertising eachLocal
Facebook ancustom average of 40 plans so that you We’veand put spend together advertising tom audience targeting tounderstanding reach users with high inhave a highly accurate of how to target ertise your effectively with compelling creative theselisting segments in your advertising strategies. Custom onlinetobanner campaigns starting atthat just you want reach,advertising and identify new audiences
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$500 per month to get the most effective coverage. With our ads being shown an average of 70,000 100,000 times per campaign, per month, and a higher than average rate on which they’re clicked, our experience so far has shown excellent results.
Quarter 3 Newsletter
uent and loyal readership of over 107,000 per issue rancisco, the Peninsula, and Silicon Valley. me, Hillsborough, Los Altos, Los Altos Hills, Los of the Quarterly Newsletter is The new version Palo Alto, San Jose, San Mateo, Saratoga, Portola coming soon in Boston Logic. It is much improved and far above the previous version in both content and ghts, Presidio Heights, Russian Hill, Sea Cliff format. Click here to download the instructions and contact Candy if you ge. need further assistance. Click here to view Q3 2017 Newsletter
vers thought-provoking stories, destinations and f San Francisco. The most effective communication ffluent Marin County consumer. ge. • Inspection Checklist and Forms
Resources - Forms, Vendors, Services • Pacific Union Marin Recommended Service Providers • Pacific Union Marin Vendor Guide • Aerial, Videography & Virtual Tour Services
thly Real Etate publication) • FEMA: Marin Flood Zone Update or marketing luxury homes to the affluent home o Bay •Area. ThisCity monthly will have content Sewer and product Fire Inspections products, and design trends for lavish interiors. SFiS message to the wealthiest Bay Area residents and
Pacific Union Brand Ad Gallery This is a collection of recent ads Pacific Union has placed- some are brand ads and some are ads placed by our Real Estate Professionals in publications that we regularly advertise in. These are excellent examples of our branding aesthetic and the impact that it has across the board.
Find your perfect place in the world.
COMING SOON | 81 Montford Avenue, Mill Valley Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
Take the Pacific Path.
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Kentfield 448.1100 | Larkspur 945.6300 464.8686 | Mill Valley, Downtown 380.6100 | Mill Valley, Southern Marin 383.1900 Novato 383.1900 | Ross 461.8686 461.8605 | Tiburon/Belvedere 789.8686 | pacificunion.com
Full page ads in Marin Magazine
SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Half page ad in Marin Magazine
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Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
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