Pacific Union International Marin Region Weekly Update December 28, 2017
License # 01866771
From Ed’s Desk Dear Marin Colleagues, As 2017 ends we are heading into a period of anxiety when it comes to the new Tax Bill and what it means to buyers, sellers and of course business. The passage of the bill so late in the year has left little time for buyers and sellers to try and assess the tax consequences of the changes. Several transactions have been potentially delayed due to the unknown implications. Sellers are trying to figure out if it is better to close in 2018, and buyers are all wanting to close in 2017. There are many questions being asked and all I can tell you is “we do not give tax advice”. As I mentioned last week, these new changes can impact the tax situation of people in a number of ways and it is imperative that clients seek out the answers with their tax advisor. Many of you have been asking what Selma thinks and I know she is assessing the changes. That said, we don’t want to provide information to a buyer or seller a lead them to decide based upon our opinion. Please be careful out there when it comes to taxes. The latest update to our Transaction Questionnaire is available to all of you and provides a tremendous amount of detail about our Marin based clients. This information comes from all of you who complete the Transaction Questionnaire and the information benefits all of us when discussing the market conditions with your clients. I strongly encourage you to review this data and incorporate it into your discussions. Here are the links to the data (Marin, Transaction Questionnaire, over 2M (12072017) (Marin, Transaction Questionnaire, under 2M (12072017). I applaud the efforts of all of you who are gearing up for 2018 and evaluating your business and setting your goals. As they say, “if you don’t know where you are going any road will get you there”. It’s a good time to set yourself up for more success and come into 2018 strong. I have met with many of you over the past few weeks and I am happy to assist you any way I can. Violet Klaas has resigned from Pacific Union effective January 5, 2018. Violet has been an asset and strong supporter of Pacific Union for the past 7+ years. I wish her all the best in her new endeavor. Last week I told you about some good news but you are going to have to wait another week. In the meantime, Happy New Years to all of you!
PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Best Buyer Report (BBR)
Need Help?
Your Marin Marketing Manager Kevin Walli can always assist you with training and advice during standard business hours. Your Office Manager is also trained to assist.
Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents
The Pacific Union Blog
Selma Hepp’s Latest Article Eight Housing Market Predictions for 2018 Posted: December 27, 2017 Below, Pacific Union offers our perspective on some key U.S. economic and housing market trends that we believe will play out in the coming year. For a longer-term forecast for Bay Area housing markets over the next three years, read our recap of Pacific Union’s Real Estate and Economic Forecast to 2020, which was held in mid-November in San Francisco. You can also view a webcast of the full, one-hour live event here. 1. Mortgage interest rates will keep rising: Mortgage interest rates will continue their slow, gradual increase, and we anticipate that rates will rise by about 20 basis points by the end of 2018. Despite further anticipated increases in federal funds rates, mortgage rates are being held down by low inflation and low overseas central banks’ interest rates. We would have to see much higher inflation than has been the case to notably increase mortgage rates. 2. The real estate market will remain in favor of sellers: New construction would have to ramp up considerably, or some combination of higher mortgage rates and an economic downturn would have to dampen buyer demand to tip the market. Neither event appears to be in sight for 2018. 3. Inventory shortages will persist: A lack of supply will continue to pose problems. For inventory to return to somewhat normal levels, we would need at least a 20 percent increase in supply in areas with strong demand. However, most of the recent new construction has been geared toward higher-end buyers, leaving a huge gap for those seeking more affordable options. And even though new construction of single-family homes is expected to pick up in 2018, the increase will be modest and insufficient to meet the current demand. Existing owners have little incentive to sell their homes right now. They are most likely enjoying a low mortgage rate and bought when prices were lower. Many are likely worried about where they will move if they sell
Click here to read more ... We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
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Top Sales of the Week We have a tie (again). 32 Via San Fernando Tiburon
$2,555,000
Shana Rohde-Lynch
Marin Home Team
Listing Agent
Selling Agent
Based on Information from 12.15.17 Noon - 12.22.17 Noon Please note that even though a sale closed during this time frame it may take longer to process.
This Week’s Closed Sales from Pacific Union Marin
Marin Stats Marin Market Share
1974-2015 DOW vs Price
For Sale vs. Sold vs. Pending
1974-2016 Sales Price & Units Sold
Avg. Price Per Sq. Foot.
Median Price
Average Days On Market
Months Supply of Inventory
Avg Price For Sale vs Sold
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
LISA’S CORNER Lisa Norman
VP, Product and Innovation Group member
Norman isboth Pacific Union’s Product Vice I often getLisa asked why you would use myTheo and RealScout. Although they have similar President functionality,and they each offerInnovation some distinctly different features. You may decide you only need to use an Group Member one, but I recommend trying out both for 30 days before you decide.
myTheo • The fastest and easiest way to access MLS data on the go and on your mobile. • Quickly share property information with a client. • Plan a buyer tour with multiple locations (Google Maps) and share it with your client. • Chat in-app with your client or an agent. • MLS updates in real-time.
You have an account right now, click HERE to get started.
RealScout • Migrate all seller and buyer alerts from various places (MLS, CleanOffer) via RealScout migration service. They do it for you! • ‘Set it and Forget it’. RealScout will send property alerts to your clients as often as they choose. • Pacific Union clients love the search features and ease of use. • Huge photos, easy navigation and robust searchable features.
You have an account right now, ask your local staff to get you started.
Weekly Market Update
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Marketing / Advertising Download the 2017 Advertising Guidelines
Premier Properties Newsletter
Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE! Published on Tuesdays after 5:00pm via Constant Contact. Run dates are every Tuesday, materials are due Monday at noon. Click here to sign up for Premier Properties
License # 01866771
41 San Carlos, Sausalito 1 1 .1 4 . 2 0 1 7
The Ark Newspaper WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.
David Schwartz Luxury Property Specialist
Lauren Ramsey Luxury Property Specialist
415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060
415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567
Your ad will reach a coveted audience of Ark Readers, primarily in Belvedere and Tiburon. Run dates are on Wednesdays, deadlines for materials are the prior Wednesday. Please email Harrison if you are interested in taking the page 3 half page ad. Cost: $700
Contact Marin Marketing to reserve space.
Marin Magazine A monthly, high-quality publication with a dynamic readership. A lifestyle magazine serving the North Bay featuring Marin County, San Francisco and Wine Country restaurants, shopping and culture. Cost: $825/half page, $1,650/full page Contact Marin Marketing to reserve space.
SF/Silicon Valley Business Times Home of the Day A Pacific Union Exclusive Partnership
Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
ntent page er market.
The Best Buyer Report
The BBR is a proprietary tool for Pacific Union agents that utilizes in depth data to identify the g through ReachLocal types of buyers that are most likely to be interested in yourthe listing. It gives you detailed information on n, you can distribute custom creative across their preferences eted audience frequents. ReachLocal banner ads use and behaviors so you know how and where to get their attention. Your advertising om Pacific Union’s will have optimal visibility on thetypes of sites and in gram and places these banner ads on websites that publications that reflect their interests and activity. ts. Some examples include MSN, CNN, Forbes, Golf Ask your office manager or Kevin.
among others.Runs monthly, $425 per month, per
Why use the BBR?
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Create a BBR!
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Facebook ancustom average of 40 plans so that you We’veand put spend together advertising tom audience targeting tounderstanding reach users with high inhave a highly accurate of how to target ertise your effectively with compelling creative theselisting segments in your advertising strategies. Custom onlinetobanner campaigns starting atthat just you want reach,advertising and identify new audiences
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$500 per month to get the most effective coverage. With our ads being shown an average of 70,000 100,000 times per campaign, per month, and a higher than average rate on which they’re clicked, our experience so far has shown excellent results.
uent and loyal readership of over 107,000 per issue rancisco, the Peninsula, and Silicon Valley. me, Hillsborough, Los Altos, Los Altos Hills, Los • Inspection Checklist and Forms Palo Alto, San Jose, San Mateo, Saratoga, Portola
Resources - Forms, Vendors, Services • Pacific Union Marin Recommended Service Providers
ghts, Presidio Heights, Russian Hill, Sea Cliff • Pacific Union Marin Vendor Guide ge.
• Aerial, Videography & Virtual Tour Services • FEMA: Marin Flood Zone Update
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thly Real Etate publication) or marketing luxury homes to the affluent home o Bay Area. This monthly product will have content products, and design trends for lavish interiors. SFiS message to the wealthiest Bay Area residents and
Pacific Union Brand Ad Gallery This is a collection of recent ads Pacific Union has placed- some are brand ads and some are ads placed by our Real Estate Professionals in publications that we regularly advertise in. These are excellent examples of our branding aesthetic and the impact that it has across the board.
Find your perfect place in the world.
COMING SOON | 81 Montford Avenue, Mill Valley Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
Take the Pacific Path.
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Kentfield 448.1100 | Larkspur 945.6300 464.8686 | Mill Valley, Downtown 380.6100 | Mill Valley, Southern Marin 383.1900 Novato 383.1900 | Ross 461.8686 461.8605 | Tiburon/Belvedere 789.8686 | pacificunion.com
Full page ads in Marin Magazine
SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Half page ad in Marin Magazine
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