Weekly Update 4.2 by Compass Marin

Quick Links Top Sales & Closed Sales For the Week

Selma Hepp’s Blog

From Ed’s Desk Lisa’s Corner

Dear Marin Colleagues, Easter is almost over and we will hit the ground running tomorrow. For

Marin Stats

many of you the desperate search for properties will continue. With the holiday weekend behind us stay on top of MLS for new listings that will surely be hitting the market this week and next.

Weekly Broker Tip

•Next Tuesday, April 3, 9am is our Risk Management Update held at the Main Showcase Theatre. •April 17 is our next Estates Meeting. Jana Catania, Director of

Pacific Union Tools

Marketing, will present our new updates to our Moxi presentations. Several of you have already reviewed this and the feedback has been very positive. This is a valuable tool for your use and I encourage all of you to ask staff to prepare them for you for your listing

Marketing Assistance

presentations. •And finally this week, our CEO, Mark McLaughlin, announced that Pacific Union International has been ranked as the fifth (5) largest

Resources

brokerage in the US for sales volume by Real Trends and RIS Media. This is up from number 7. Each of you helped make this happen. Be proud!

Open Homes

Marketing/Advertising

See you Tuesday.

A sneak peek of the new listing pages can be viewed here.

Social Media

Pacific Union Affiliates License # 01866771

Need Marketing Assistance Click here!

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PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.

MOXI PRESENTS

Contactually

Best Buyer Report (BBR)

Need Help? Your Marin Marketing can always assist you with training and advice during standard business hours. Your Office Manager is also trained to assist. Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents

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Bay Area, California Homebuyers Lead the Nation for Down-Payment Size Posted: March 27, 2018 •Four of the five U.S. housing markets where buyers make the largest down payments are in California. •Buyers in the San Jose and San Francisco metropolitan areas make average down payments of more than $200,000. •Although saving for a down payment can be a daunting obstacle for younger homebuyers, they are still quite active, both nationwide and in the Bay Area. If you’re planning to shop for a home in the Bay Area this spring, you would do well to have more than $200,000 in the bank for a down payment. That’s according to a realtor.com study, which analyzed the 50 largest U.S. housing markets to determine where buyers will need the most (and least) up-front money to seal a deal. Though a 20 percent down payment has long been considered the gold standard with lenders, home shoppers in the high-priced Bay Area should consider trying to exceed that number. Buyers in the San Jose metropolitan area are currently shelling out the largest down payments in America, an average of 23.9 percent.

Click here to read more ... We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com

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Top Sales of the Week Laura Reinertsen Listing/ Selling

Kristin Sennett Listing/ Selling

93 Laurel Grove Avenue, ROSS - $4,205,000 Based on Information from 02 19 18 Noon - 03 23 18 Noon Please note that even though a sale closed during this time frame it may take longer to process.

Marin Stats Marin Market Share

Weekly Market Update

For Sale vs. Sold vs. Pending

Monthly Market Update

Avg. Price Per Sq. Foot

Months of Inventory

Average Days On Market

1973 2016 Ave Sale Price/Units

Average Price For Sale vs Sold

Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)

Weekly Broker Tip

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WEEKLY PRACTICE TIP: COMPUTER-GENERATED STAGING Q: We represent a Seller of a vacant unit in a Common Interest Development. I recommended using a stager but the Seller will not pay a stager and I cannot afford to help the Seller. I was recently approached by a company that provides “virtual” staging. According to their promotional material, to aid real estate professionals market vacant, unfurnished residences they use computer programs originally created for interior designers to showcase what rooms would look like when properly furnished. Before I recommend this cost-effective technique to my Seller, are there any issues of concern for my brokerage and/or the Seller? Should we use any type of disclaimer? A: Computer-generated staging, like any other type of computer-generated imaging (“CGI”), may be a more cost-effective means of staging vacant, unfurnished properties; however, there may also be some potential liability for false advertising when using this type of technology. Real estate professionals who are recommending use of this technology should take precautions to avoid creating unnecessary risks. The primary concern of “virtual staging” is that CGI (with or without the aid of their human operators) can manipulate the size of the furniture and/ or the size of the room to give a false impression of the relative size of the available space. Care must be taken when working with CGI vendors that they understand it is important that they avoid using techniques that will give any false impressions to potential purchasers. Click here to read more ... DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices. PRACTICE TIPS All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard

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LISA’S CORNER Lisa Norman is Pacific Union’s Product Vice President and an Innovation Group Member

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Open House Data from Marin County Date Range: 6/3/17 to Present Aggregated Data

download/print

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Marketing / Advertising Premier Properties Newsletter Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE! Published on Tuesdays after 5:00pm via Constant Contact. Run dates are every Tuesday, materials are due Monday at noon. Click here to sign up for Premier Properties

License # 01866771

41 San Carlos, Sausalito 1 1 .1 4 . 2 0 1 7

The Ark Newspaper WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.

David Schwartz Luxury Property Specialist

Lauren Ramsey Luxury Property Specialist

415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060

415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567

Your ad will reach a coveted audience of Ark Readers, primarily in Belvedere and Tiburon. Run dates are on Wednesdays, deadlines for materials are the prior Wednesday. Please email Harrison if you are interested in taking the page 3 half page ad. Cost: $700

Contact Marin Marketing to reserve space.

Marin Magazine A monthly, high-quality publication with a dynamic readership. A lifestyle magazine serving the North Bay featuring Marin County, San Francisco and Wine Country restaurants, shopping and culture. Cost: $825/half page, $1,650/full page Contact Marin Marketing to reserve space.

SF/Silicon Valley Business Times Home of the Day A Pacific Union Exclusive Partnership

Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings

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BBR - Best Buyers Report The BBR is a proprietary tool for Pacific Union agents that utilizes in depth data to identify the types of buyers that are most likely to be interested in your listing. It gives you detailed information on their preferences and behaviors so you know how and where to get their attention. Your advertising will have optimal visibility on thetypes of sites and in publications that reflect their interests and activity. Ask your office manager or Kevin. Why use the BBR?

Create a BBR!

Facebook Social Media Online Banner Advertising We’ve put together custom advertising plans so that you have a highly accurate understanding of how to target these segments in your advertising strategies. Custom online banner advertising campaigns starting at just $500 per month to get the most effective coverage. With our ads being shown an average of 70,000 100,000 times per campaign, per month, and a higher than average rate on which they’re clicked, our experience so far has shown excellent results.

Resources - Forms, Vendors, Services • Inspection Checklist and Forms • Pacific Union Marin Vendor Guide • FEMA: Marin Flood Zone Update • Sewer City and Fire Inspections

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This is a collection of recent ads Pacific Union has placed- some are brand ads and some are ads placed by our Real Estate Professionals in publications that we regularly advertise in. These are excellent examples of our branding aesthetic and the impact that it has across the board.

Find your perfect place in the world.

COMING SOON | 81 Montford Avenue, Mill Valley Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining

Take the Pacific Path.

SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent

Radhi Ahern Luxury Property Specialist

Scott Kalmbach Luxury Property Specialist

415.531.2981 radhi@ahern-kalmbach.com License #01411471

415.350.7911 scott@ahern-kalmbach.com License #01795204

Full page ads in Marin Magazine

SOLD

Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent

Seminary, San Anselmo $2,650,000 Listing Agent

Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465

SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market

SOLD Manor, Fairfax $1,395,000 Buyer’s Agent

SOLD Rush Creek, Novato $1,700,000 Listing Agent

Grateful for an amazing 2017 with more to come!

Half page ad in Marin Magazine

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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com

Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com

Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate

Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals

Relocation Whether you are moving to or departing from the Bay Area ... whether your move is job-related or personal ... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation

ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: pacificunion.com/pro-insurance INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.

To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com

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