Quick Links Top Sales & Closed Sales For the Week
Selma Hepp’s Blog
From Ed’s Desk Lisa’s Corner
Dear Marin Colleagues,
Marin Stats
As we head into the last week of April and the deadline for taxes has past what will the market due? After taxes does anybody have any money left over to go buy a house? Let’s hope so.
Weekly Broker Tip
•The big news in the Bay Area this week was 3 completely dilapidated homes, two burned out houses in the South Bay and one rattled with mold and rot, all selling well into the million dollar range. The rest of the country must think everybody in California is crazy. Ok, I know they do.
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•What they don’t get is, it’s not the house, it’s the land, and as we all know here in Marin they are not making any more of it.
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•Several months ago, I talked about the rising cost of construction and how the North Bay fires would have a negative impact on building here in Marin. Several projects recently bid are seeing prices 30-40% higher than projected and that is going to sideline a lot of remodel and new construction plans in and around the bay. •It is a little tough to hire a team of consultants a year ago, design it, get it approved and go to bid and your remodel project you were told was going to be $1,000,000 is now $1,400,000 and climbing, and by the way it is going to take 6-8 months longer because we don’t have any workers. That is a stark reality hitting many people in the Bay Area and I don’t think it is going to change anytime soon. •As one contractor told me this week, the best time to remodel your home was yesterday.
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This Sunday is Opening Day on the Bay. This is the kickoff to our annual boating season and historically is the time of year when the boats are cleaned up and cruising the Bay and beyond.
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Enjoy your weekend!
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CONCIERGE At Your Service! No need to feel overwhelmed with your listings, or open houses! We are here to help you do your business better! Your Agent Concierge can always assist you with projects, training and advice during standard business hours. Monday-Friday: 8:30am-5pm Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents
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MARIN CONCIERGE TEAM
Chandler Gavin Jerri Cohen Zach Wexman
Megan Penna Joan Simone Amy Bowes
Ashley Jennings
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Top Sale of the Week $5,550,000 333 Locust Ave, San Rafael
Howard Wynn Listing Based on Information from 02 19 18 Noon - 03 23 18 Noon Please note that even though a sale closed during this time frame it may take longer to process.
Marin Stats Marin Market Share
Weekly Market Update
For Sale vs. Sold vs. Pending
Months of Inventory
Avg. Price Per Sq. Foot
Average Price For Sale vs Sold
Average Days On Market
1974- 2017 Ave Sale Price
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
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Real Estate Roundup: California Housing Markets Posted the Nation’s Biggest Equity Gains in 2017 Executive Summary: •Sales of homes priced higher than $1 million increased by 30 percent in the Bay Area in the first quarter, with even stronger gains in the South Bay and Silicon Valley. •Demand for homes priced above $3 million remains robust, jumping by 45 percent from last year’s first quarter. •Inventory has declined on average by 10 percent to 20 percent on an annual basis in the last year. •In San Francisco, new listings are down across all price ranges, for an overall 23 percent decline. •Sonoma, Contra Costa, and San Mateo counties saw slight increases in new listings, though mostly in higher price ranges. •Newly constructed condominium inventory in San Francisco is at half the level from a year ago, with about 600 units on the market. •Appreciation soared in March, with the median price in the Bay Area increasing by 19 percent year over year. •Santa Clara County’s median price jumped by 34 percent year over year in March. •The share of homes selling for more than asking price reached a high at 74 percent for the Bay Area and 86 percent in Santa Clara County. Sonoma County saw the lowest number of premiums, with 52 percent of homes selling for more than asking price. Read More.... We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Weekly Broker Tip
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WEEKLY PRACTICE TIP Power of Attorney How to Handle Mental Incapacity, Trust Sales, Divorcing Parties & POA’s During Escrow I. IN GENERAL A Power of Attorney (“POA”) is a written instrument, executed by a natural person (who has the capacity to contract), known as the “Principal,” who grants authority to act as an “Attorney-in-Fact” (“AIF”), and is sometimes referred to as the “Agent” of the Principal In California, POA’s are governed by the Power of Attorney law (Probate Code 40004545). TYPES OF POWERS OF ATTORNEY: A POA can be a General POA, granting broad powers, or a Specific POA, granting only power for a specific act such as selling a parcel of real Property. A General POA grants to the AIF all the authority to act in all legal matters that the Principal would have. If the Principal dies or becomes mentally incapacitated, then the POA becomes void. However, a POA can also be a Durable POA, meaning that it survives the mental incapacity of the Principal. A Durable POA is valid if: 1. The Principal had the mental capacity to enter into the POA at the time it was created; and 2. It meets the criteria of the Durable Power of Attorney law (Probate Code 4124). TERMINATION OF A POWER OF ATTORNEY: A POA may be terminated by: 1. The death of the Principal 2. The mental incapacity of the Principal unless it is a Durable POA 3. The revocation of the POA by the Principal 4. The resignation of the AIF 5. The mental incapacity of the AIF 6. The death of the AIF 7. The term specified in the POA if there is a time limit 8. The subject of the POA is extinct (e.g., the principal no longer owns the Property that the AIF was authorized by the POA to sell) Click here to read more ... DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices. PRACTICE TIPS All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
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LISA’S CORNER Lisa Norman is Pacific Union’s Product Vice President and an Innovation Group Member
The Loop is your all in one stop for training, communication, and collaboration. STREAMLINED COMMUNICATION Rather than using Distribution Lists to send any and all information, The Loop helps to filter and organize this information into relevant, organized, and searchable ways. It also allows everyone more access to each other for things such as promoting listings or reaching out to each other for vendor recommendations or open house sitters. Now these communications are in the loop, and out of your inbox. You can pick and choose which emails you want to receive. INFORMATION The Loop becomes an easily searchable directory, a reservoir of information, and a simple communication vehicle. Now you can find information, tools, how-too, and support articles on everything from industry events to product support on the latest technology, and how to do the latest email signature! CONNECTION & CULTURE Now we can connect our company across California, build culture by sharing and distributing information. Share yourself on the loop through your posts, comments, replies, and participation! The loop brings everyone together and allows access to everyone in Pacific Union in a way that has never been done before.
Open House Data from Marin County
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Date Range: 6/3/17 to Present Aggregated Data
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Resources - Forms, Vendors, Services • Inspection Checklist and Forms • Pacific Union Marin Vendor Guide • FEMA: Marin Flood Zone Update • Sewer City and Fire Inspections
Digital Marketing
, Ross
rofessionals. Reaches an audience of affluent decision makers. onth with two feature dates e about the property ty photo gallery
content page per market. Premier Properties Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE sing through ReachLocal ign, you can distribute custom creative across the Published on Tuesdays after 5:00pm via Constant Contact to email geted Published audience frequents. ReachLocal banner ads use Instagram on Wednesdays to Pacificunion_marin from Pacific Union’s Run dates are every Tuesday, materials are due Monday at noon. rogramClick and here places theseup banner ads on websites that to sign for Premier Properties ests. Some examples include MSN, CNN, Forbes, Golf m among others.Runs monthly, $425 per month, per
Facebook Social Media onth. Online Banner Advertising
We’ve put together custom advertising plans so that you have a highly accurate understanding of how to target ReachLocal these segments in your advertising strategies. Custom on Facebook and spend an average of 40 online banner advertising campaigns starting at just $500 ustom audience targeting to reach users with high inmonth toeffectively get the most effective coverage. dvertiseper your listing with compelling creative ads being annew average of 70,000 nts youWith wantour to reach, andshown identify audiences that100,000 times per campaign, per month, and a higher onth. than average rate on which they’re clicked, our experience so far has shown excellent results.
Quarter 1 Newsletter
The latest version of the Quarterly Newsletter is ffluent and loyal readership of over 107,000 per issue Here! Contact your office manager to help you send it out! Francisco, the Peninsula, and Silicon Valley. Click here to download game, Hillsborough, Los Altos, Los Altos Hills, Los instructions andMateo, contact Candy ifPortola you o, Palo the Alto, San Jose, San Saratoga, need further assistance. Click Here to Review The Q1 Update Heights, Presidio Heights, Russian Hill, Sea Cliff page.
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Pacific Union Print Ad Pricing Full page ads in Marin Magazine:
Half page ad in Marin SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
COMING SOON | 81 Montford Avenue, Mill Valley
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Contact Marin Marketing to
The Ark Newspaper SF Chronicle Display Ad Cost $53
Pg 3 half page ad cost: $700
WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.
Reserve SF Chron Display Ad Here
David Schwartz Luxury Property Specialist
Lauren Ramsey Luxury Property Specialist
415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060
415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567
Contact Marin Marketing to reserve
Marin ij open home text ad, free SF Chronicle open home text ad, first 2 lines free
SF/Silicon Valley Business Times Home of the Day Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Best Buyer Report (BBR)
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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
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