Quick Links Top Sales & Closed Sales For the Week
Selma Hepp’s Blog
From Ed’s Desk Lisa’s Corner
Dear Marin Colleagues,
Marin Stats
I think every Friday should end at Playa. It was great to see many of you and toast your success this year. The value of networking cannot be underestimated and with the market moving at the speed of light it was nice to pause for a moment and smell the tequila (and taste of course). I hope to have many more events like this going forward. Keep up the great work.
Weekly Broker Tip
Pacific Union Tools
Speaking of great team work, I am so humbled and impressed by the involvement of so many of you in our Marin Non-profit groups. This year, our Pacific Union Community Fund donated: • Over $65,000 to 30 Marin based groups. • Over 50% of you currently participate in this fund
Concierge
Resources
Open Homes
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Pacific Union Affiliates
I cannot tell you the positive impact it makes in our communities and recognition Pacific Union receives throughout the county. I also want to give a sincere “Thank You” to Tina McArthur for heading up this annual program. Be proud and give! Activity in April has been amazing yet somewhat discouraging to many sellers and agents with homes are sitting with little activity while others are flying out the door. • Next Estates meeting, Tuesday May 1 I have dedicated the meeting to an agent discussion on what our buyers and sellers are seeing and saying about the market. I hope as many of you as possible can attend, provide input and help all of us navigate this market. This is networking at its best. Please attend. I have also recently received inquiries from some of you asking for a good property management company. Once again, Pacific Union has a solution. Ben Burgoon from our property management group will be at the Estates Meeting to give an overview of what services we can provide.. Stay Strong, see you Tuesday.
Need Marketing Assistance Click here!
License # 01866771
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Top Sale of the Week $4,100,000 11 Mann Drive, Kentfield
Patricia Navone Listing Based on Information from 02 19 18 Noon - 03 23 18 Noon Please note that even though a sale closed during this time frame it may take longer to process.
MARIN TEAM
Megan Penna Joan Simone Amy Bowes
Chandler Gavin Jerri Cohen Ashley Jennings
Click here to submit your request Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
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Marin Stats: Open House Data from Marin County
1974- 2017 Average Sale Price & Unit
Download/ Print
Download/ Print
Marin Market Share
Weekly Market Update
For Sale vs. Sold vs. Pending
Months of Inventory
Avg. Price Per Sq. Foot
Average Price For Sale vs Sold
Average Days On Market
1974- 2017 Ave Sale Price
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
Upcoming Events:
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The Next Three Months Are the Best Time to Sell a Home in California April 27, 2018 by Pacific Union • • • • •
•
Nationwide, May is the best month to sell a home for more than its value, with sellers receiving average premiums of 5.9 percent between 2011 and 2017. In 85 percent of California markets, May, June, and July are the top months to sell a home. April and May are the best months for sellers in the Bay Area, while Southern California sellers have the greatest chances of receiving premiums in June.
California homeowners who are considering selling increase their chances of receiving premiums if they put their properties on the market between May and July. That’s according to an analysis of 14.7 U.S. million home sales by ATTOM Data Solutions, which determined in what months sellers in different parts of the country netted the most over a property’s estimated value between 2011 and 2017. Nationwide, May is the best month to put a home on the market, when have sellers averaged 5.9 percent premiums. Drilling down even further, the best day of the year to sell is June 28th, when homes sell for 9.1 percent more than their estimated value. Seventeen of the 20 best days to sell a home are in May or June. That general trend applies to most California housing markets, though the optimum-sales window is even longer. In 17 of the 20 Golden State metropolitan areas included in the study — or 85 percent — listing a home May, June, or July gives sellers the best chance of scoring a premium. Since the housing recovery began, May has been the best month to sell a home in the San Francisco metropolitan area. Between 2011 and 2017, sellers who listed their homes in May received average premiums of 5.4 percent. May is also the sweet spot for sellers in Santa Rosa, when homes have sold for an average of 6.5 percent more than their value.
Read More....
We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Weekly Broker Tip
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WEEKLY PRACTICE TIPS PRE-EMPTIVE OFFERS FROM THE SELLING AGENT’S PERSPECTIVE Q: I represent a Buyer who is desperate to purchase a home in my area but there are very few listings in his price range. The MLS and flyer for one house specified that offers cannot be presented before Thursday at 5:00 p.m. I let the Listing Agent know that I had an interested Buyer. My client said he wanted to make an offer now because he would be out of town until Thursday morning. I advised my client that we had to wait to make an offer because I had an ethical obligation to respect the Listing Agent’s instructions. We agreed to meet Thursday afternoon to prepare the offer. I got a call Wednesday morning that the Seller had received a “pre-emptive offer” and that anyone who was interested needed to submit an offer by 5:00 p.m. that day. I could not reach my Buyer in time and the house sold to the aggressive agent who disregarded the offer presentation rules. My client is upset with me and is claiming that I breached my fiduciary duties to him. Can he make such a claim against me for following the rules laid out by the Listing Agent? What should I have done? A: Yes, it is possible that the Buyer could make a claim that you were not working in the Buyer’s best interests by not advising the Buyer of all of his options so that Buyer could decide when to make an Offer including the option of making a “preemptive” offer. There is no ethical or legal obligation for Selling Agents to comply with a Listing Agent’s date for offer presentation. While Selling Agents may generally want to respect the Listing Agent’s stated requests or restrictions as a professional courtesy, the first and primary duty of any agent is to work in the best interest of their client.
Click here to read more ... DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices. PRACTICE TIPS All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
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LISA’S CORNER Lisa Norman is Pacific Union’s Product Vice President and an Innovation Group Member THE LOOP IS YOUR ALL IN ONE STOP FOR TRAINING, COMMUNICATION, AND COLLABORATION. STREAMLINED COMMUNICATION Rather than using Distribution Lists to send any and all information, The Loop helps to filter and organize this information into relevant, organized, and searchable ways. It also allows everyone more access to each other for things such as promoting listings or reaching out to each other for vendor recommendations or open house sitters. Now these communications are in the loop, and out of your inbox. You can pick and choose which emails you want to receive.
INFORMATION The Loop becomes an easily searchable directory, a reservoir of information, and a simple communication vehicle. Now you can find information, tools, how-too, and support articles on everything from industry events to product support on the latest technology, and how to do the latest email signature!
CONNECTION & CULTURE Now we can connect our company across California, build culture by sharing and distributing information. Share yourself on the loop through your posts, comments, replies, and participation! The loop brings everyone together and allows access to everyone in Pacific Union in a way that has never been done before.
Click here for The Loop 101
Digital Marketing
, Ross
rofessionals. Reaches an audience of affluent decision makers. onth with two feature dates e about the property ty photo gallery
content page per market. Premier Properties Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE sing through ReachLocal ign, you can distribute custom creative across the Published on Tuesdays after 5:00pm via Constant Contact to email geted Published audience frequents. ReachLocal banner ads use Instagram on Wednesdays to Pacificunion_marin from Pacific Union’s Run dates are every Tuesday, materials are due Monday at noon. rogramClick and here places theseup banner ads on websites that to sign for Premier Properties ests. Some examples include MSN, CNN, Forbes, Golf m among others.Runs monthly, $425 per month, per
Facebook Social Media onth. Online Banner Advertising
We’ve put together custom advertising plans so that you have a highly accurate understanding of how to target ReachLocal these segments in your advertising strategies. Custom on Facebook and spend an average of 40 online banner advertising campaigns starting at just $500 ustom audience targeting to reach users with high inmonth toeffectively get the most effective coverage. dvertiseper your listing with compelling creative ads being annew average of 70,000 nts youWith wantour to reach, andshown identify audiences that100,000 times per campaign, per month, and a higher onth. than average rate on which they’re clicked, our experience so far has shown excellent results.
Quarter 1 Newsletter
The latest version of the Quarterly Newsletter is ffluent and loyal readership of over 107,000 per issue Here! Contact your office manager to help you send it out! Francisco, the Peninsula, and Silicon Valley. Click here to download game, Hillsborough, Los Altos, Los Altos Hills, Los instructions andMateo, contact Candy ifPortola you o, Palo the Alto, San Jose, San Saratoga, need further assistance. Click Here to Review The Q1 Update Heights, Presidio Heights, Russian Hill, Sea Cliff page.
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Pacific Union Print Ad Pricing
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Full page ads in Marin Magazine:
Half page ad in Marin SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
COMING SOON | 81 Montford Avenue, Mill Valley
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Contact Marin Marketing to
The Ark Newspaper SF Chronicle Display Ad Cost $53
Pg 3 half page ad cost: $700 JUST SOLD! | 263 Trinidad Drive, Tiburon | 263Trinidad.com
The Penny Wright-Mulligan Team Presents...100% Customer Satisfaction! “We recently sold our home in the Paradise Cay neighborhood of Tiburon. When considering a listing agent, as far as we were concerned there was only one choice - Penny Wright Mulligan and her daughter Haley. They know the southern Marin neighborhoods better than anyone we know and were an extraordinary team. They made suggestions about painting, staging and marketing our home. Given their experience, we accepted all suggestions and it made a tremendous difference in our home sale experience, resulting in a much higher than expected sales price. If you are searching for a new home or selling a home, please consider Penny and Haley. In addition to being incredibly competent, they are two of the warmest, genuine and most generous people we have ever known.” — Pat and Marc Steuer, 263 Trinidad Dr. Tiburon
For more testimonials and new or upcoming listings please check out PennyWrightMulligan.com Penny Wright-Mulligan Team Luxury Property Specialist 415 601 8191 penny@pacunion.com PennyWrightMulligan.com License # 001495932
Reserve SF Chron Display Ad Here
Contact Marin Marketing to reserve
Marin ij open home text ad, free SF Chronicle open home text ad, first 2 lines free
SF/Silicon Valley Business Times Home of the Day Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Best Buyer Report (BBR)
The Loop
Resources - Forms, Vendors, Services • Inspection Checklist and Forms • Pacific Union Marin Vendor Guide • FEMA: Marin Flood Zone Update • Sewer City and Fire Inspections
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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals
Relocation Whether you are moving to or departing from the Bay Area ... whether your move is job-related or personal ... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation
ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: pacificunion.com/pro-insurance INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.
To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com
The Benefit of Knowledge