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From Ed’s Desk What is going on out there? That is a question I have been asked several times this week about our market in Marin. •It seems to have cooled a bit the past few weeks and the search for answers are all over the map. Stock market volatility, lack of inventory, school breaks, Tax season, interest rates rising. Maybe a bit of all of these suggestions are correct but, as Carole Rodoni says, “At the end of the day, what are you going to do about it?” •First, don’t panic. Two weeks does not make a trend. We have been running at 100mph and if we slow to 90 or even 80 we will still get there. It just takes a little bit longer or in our terms a few more days on the market. This week, I have heard a few stories about sellers frustrated that their home has not received multiple offers and in contract over asking. That is the expectation but is it realistic given the already high prices and higher rates? Going forward it will be very important to pay attention to closed transaction to see if we are seeing a trend developing so we can reset seller expectations. •This week was our Spring Risk Management Update and once again Bill Jansen and Vickie Naidorf scared the bejesus out of us with all of the legal issues that result from poor business practices, a lack of disclosure, a lack of fiduciary duty to the clients, dual agency issues and on and on. Fortunately, all of the case studies involved other brokerages, not Pacific Union. Thank god for that! It certainly does make you pause and wonder “What am I doing wrong that I don’t even know about?” Here is the link to the notes and I strongly encourage you to review these so they don’t talk about us next time. Risk Management Notes For Review Risk Management Articles For Review
Digital Marketing Stay dry, sunny days are ahead. Pacific Union Affiliates License # 01866771
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CONCIERGE At Your Service! No need to feel overwhelmed with your listings, or open houses! We are here to help you do your business better! Your Agent Concierge can always assist you with projects, training and advice during standard business hours. Monday-Friday: 8:30am-5pm Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents
Click here to submit your request
MARIN CONCIERGE TEAM
Chandler Gavin Jerri Cohen Zach Wexman
Megan Penna Joan Simone Amy Bowes
Ashley Jennings
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Top Sale of the Week $4,195,000 390 Lovell Ave, Mill Valley
Marilyn Rich Listing Based on Information from 02 19 18 Noon - 03 23 18 Noon Please note that even though a sale closed during this time frame it may take longer to process.
Marin Stats Marin Market Share
Weekly Market Update
For Sale vs. Sold vs. Pending
Months of Inventory
Avg. Price Per Sq. Foot
1973 2016 Ave Sale Price/Units
Average Days On Market Average Price For Sale vs Sold
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
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U.S. Employment Growth Slows in March, as Weather Plays a Big Factor Posted: April 6, 2018 •Today’s national employment report from the U.S. Bureau of Labor Statistics did not live up to expectations, with the country adding 103,000 jobs in March and the report including a downward revision of 50,000 jobs for January and February. Over the last year, U.S. employers added 2.261 million jobs in total. The unemployment rate held steady at 4.1 percent, comparable to numbers recorded in 2000. While last month’s job additions alone may be disappointing, February’s strong gains — triple March numbers — may have pulled forward some of the growth. Still, the job market is off to a solid start in 2018, with an average of 202,000 jobs added per month during the first quarter. •Economists believe that large monthly job gains will be difficult to sustain at the current unemployment rate without significant retraining of the labor force and/or wage growth. •Furthermore, low March numbers are mostly due to large fluctuations in construction and retail jobs. The construction sector added 65,000 jobs in February, then lost 15,000 in March due to weather patterns — particularly in the Northeast, where winter storms hit hard last month. Still, the U.S. construction sector has seen solid growth this year, adding a total of 78,000 jobs. The retail sector saw similarly large variations. •The manufacturing sector added the most jobs in March at 22,000, with the gain entirely in the durable-goods industry, especially in fabricated metal products. Over the past year, the manufacturing sector has added 232,000 jobs, with durable goods accoun ting for about three-quarters of the growth. CLICK HERE TO READ MORE
We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Weekly Broker Tip
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BROKER RISK MANAGEMENT WEEKLY PRACTICE TIP Using Someone Else’s Photographs and Transaction Information Q: I just changed Brokerages. I suddenly have three questions regarding using some existing photographs and prior transaction information which I believe may be related: 1. I am listing a Property that had previously been listed with another Broker. The prior Listing Agent had some beautiful pictures of the Property in their marketing brochure as well as in the MLS. My Seller has copies of the pictures and she assured me that it is okay for me to use those photos for my marketing materials. Is her authorization all that I need? 2. I am taking over a listing that had been handled by a different Sales Associate at my new Brokerage. I wanted to save time and money so I used the same picture that had been used by the other Sales Associate and he objected! Can he prevent me from using his photographs even ifwe are affiliated with the same Broker? 3. I want to advertise the many deals that I closed while I was at my prior Brokerage company. Can I advertise that I was the Listing Agent and/or Selling Agent and that I “Sold” these properties? IfI can do that, can I use the photographs of the properties I sold while at that company? In many cases, I hired the photographer and paid for the photos myself. A: You are correct that these three questions are related to each other in that use of photographs and sales data has become a significant marketing problem for real estate licensees. The problems in using someone else’s photographs or using sales data from a prior brokerage involves potential copyright, contract, agency and ethical issues. Basics of Copyright Law: Copyright protection attaches automatically at the time the Creator creates the “Work”; the term “Work” includes an expansive list of items:
Click here to read more ... DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices. PRACTICE TIPS All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
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LISA’S CORNER Lisa Norman is Pacific Union’s Product Vice President and an Innovation Group Member
The Loop is your all in one stop for training, communication, and collaboration. STREAMLINED COMMUNICATION Rather than using Distribution Lists to send any and all information, The Loop helps to filter and organize this information into relevant, organized, and searchable ways. It also allows everyone more access to each other for things such as promoting listings or reaching out to each other for vendor recommendations or open house sitters. Now these communications are in the loop, and out of your inbox. You can pick and choose which emails you want to receive. INFORMATION The Loop becomes an easily searchable directory, a reservoir of information, and a simple communication vehicle. Now you can find information, tools, how-too, and support articles on everything from industry events to product support on the latest technology, and how to do the latest email signature! CONNECTION & CULTURE Now we can connect our company across California, build culture by sharing and distributing information. Share yourself on the loop through your posts, comments, replies, and participation! The loop brings everyone together and allows access to everyone in Pacific Union in a way that has never been done before.
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Open House Data from Marin County Date Range: 6/3/17 to Present Aggregated Data
download/print
Resources - Forms, Vendors, Services • Inspection Checklist and Forms • Pacific Union Marin Vendor Guide • FEMA: Marin Flood Zone Update • Sewer City and Fire Inspections
Digital Marketing
, Ross
rofessionals. Reaches an audience of affluent decision makers. onth with two feature dates e about the property ty photo gallery
content page per market.
Premier Properties
Promote your listing to over 1,000 agents and real estate sing through ReachLocal professionals throughout Marin for FREE ign, you can distribute custom creative across the Published on Tuesdays after 5:00pm via Constant Contact to email geted audience frequents. ReachLocal banner ads use Published on Wednesdays to Pacificunion_marin Instagram from Pacific Union’s are every Tuesday, arethat due Monday at noon. rogramRun anddates places these banner ads materials on websites ests. Some MSN, Forbes, Golf Clickexamples here toinclude sign up for CNN, Premier Properties m among others.Runs monthly, $425 per month, per
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Facebook Social Media
Online Banner Advertising
We’ve put together custom advertising plans so that you have a highly accurate understanding of how to target ReachLocal these segments inan your advertising on Facebook and spend average of 40strategies. Custom banner advertising campaigns starting at just ustom online audience targeting to reach users with high in$500 per month to get the most effective coverage. dvertise your listing effectively with compelling creative With our ads being shown an average of 70,000 nts you want to reach, and identify new audiences that 100,000 times per campaign, per month, and a higher than average rate on which they’re clicked, our onth. experience so far has shown excellent results.
Quarter 3 Newsletter
The new version of the Quarterly Newsletter is ffluent and loyal readership of over 107,000 per issue coming soon in Boston Logic. It is much improved Francisco, theabove Peninsula, and Silicon Valley. and far the previous version in both game, Hillsborough, Los Altos, Los Altos Los content and format. Click here toHills, download o, Palo the Alto,instructions San Jose, San Saratoga, andMateo, contact Candy ifPortola you need further assistance. hereHeights, to view Q3 2017Hill, Newsletter Heights,Click Presidio Russian Sea Cliff page.
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Pacific Union Print Ad Pricing Full page ads in Marin Magazine:
Half page ad in Marin SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
COMING SOON | 81 Montford Avenue, Mill Valley
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Contact Marin Marketing to
The Ark Newspaper SF Chronicle Display Ad Cost $53
Pg 3 half page ad cost: $700
WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.
Reserve SF Chron Display Ad Here
David Schwartz Luxury Property Specialist
Lauren Ramsey Luxury Property Specialist
415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060
415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567
Contact Marin Marketing to reserve
Marin ij open home text ad, free SF Chronicle open home text ad, first 2 lines free
SF/Silicon Valley Business Times Home of the Day Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
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Best Buyer Report (BBR)
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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
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