Quick Links Top Sales & Closed Sales For the Week
Selma Hepp’s Blog
From Ed’s Desk Dear Marin Colleagues,
Lisa’s Corner
Marin Stats
Weekly Broker Tip
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Pacific Union Affiliates
As we head into the middle of May, I am still puzzled by the direction we are seeing in certain markets in Marin. • Earlier this year Carole Rodoni talked about today’s buyers want the trendy, hip areas and prefer the flats, off the hills and walking distance to shops, restaurants and services. This seems to be a true prediction in Marin where we are seeing downtown areas of Mill Valley and Larkspur on fire with activity, while other areas are taking a pause. • With inventory rising and homes in hillside areas taking longer to sell or even get showings it is somewhat puzzling. Are we beginning to see a trend develop or is this just a seasonal anomaly? Are buyers more focused on graduations and gearing up for vacation and putting the home purchase on hold? It is most likely a multitude of reasons but it does not make your job any easier when your sellers are asking you what is going on and why their house is not seeing activity when other properties are moving. • We had strong activity in April and May is shaping up to be a consistent month with years past in number of units and volume. As we discussed at our last Estates Meeting keeping an open dialog among all of us will help each of us stay in tune with buyer and seller sentiments, so let’s keep the dialog going. Hat’s off to Caroline and Chris Nelson for their steadfast determination with a recent listing and sale in San Rafael. Not only did they win the listing over Redfin, but once the listing was signed they jumped in and prepped the home for sale, did an excellent job marketing the property, received multiple offers and are in contract well over the asking price. As Caroline says, “Pacific Union made the difference.” Congratulation Caroline and Chris! • Tuesday is our Estates Meeting and we will be discussing improvements and changes to our Premier Services available to you. We will also continue our agent discussion of the market. Hope to see you all. Piatti’s Restaurant 9:30. Go get them!
License # 01866771
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MARKET SHARE Mill Valley
Novato
Belvedere
San Anselmo
Corte Madera
Greenbrae
Fairfax
San Rafael
Larkspur
Ross
Kentfield
Sausalito
Tiburon Marin County Market Share
CONCIERGE MARIN CONCIERGE TEAM
Chandler Gavin Jerri Cohen
Megan Penna
Amy Bowes
Joan Simone
Ashley Jennings Click here to submit your request
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Top Sale of the Week $4,500,000 13 Acacia Drive, Tiburon
Tracy McLaughlin Listing Agent Based on Information from 02 19 18 Noon - 03 23 18 Noon Please note that even though a sale closed during this time frame it may take longer to process.
Marin Stats Marin Market Share
Weekly Market Update
For Sale vs. Sold vs. Pending
Months of Inventory
Avg. Price Per Sq. Foot
Average Price For Sale vs Sold
Average Days On Market
1974- 2017 Ave Sale Price
Market Share By City
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
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San Mateo County Overtakes San Francisco for the Highest Bay Area Home Prices in April Executive Summary: •
The Bay Area’s median home price increased by 15 percent year over year in April to reach $980,000.
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San Mateo is now the most expensive Bay Area county, with a median price of $1.47 million.
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In Silicon Valley, median home prices continue to grow by 20-plus percent from April 2017.
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Sales activity also picked up, with a 5 percent increase in sales over last April, driven mostly by more activity in Alameda, Santa Clara, and San Francisco counties.
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While lower-priced inventory continues to decline compared with last year, inventory priced above $1 million finally stopped falling on an annual basis
The Bay Area’s incredibly strong spring homebuying season continued its run in April, with another jump in the median home price to $980,000, up by 15 percent on an annual basis. Prices continued rising at the fastest rate in Santa Clara County, up by 29 percent year over year, followed by San Mateo, Alameda, and San Francisco counties. San Mateo is now the most expensive county in the Bay Area, with the median home price — including single-family residences and condominiums — reaching $1.47 million. Figure 1 ranks Bay Area counties by their April median home prices.
Read More.... We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Weekly Broker Tip
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WEEKLY PRACTICE TIP
Hiring Unlicensed Assistants BOTTOM LINE: Unlicensed Assistants cannot be hired as Independent Contractors. Q: I am licensed as a Broker but I am affiliated with a Brokerage as a Sales Associate. I have developed my business to the point where I need to have some help. I want to have an unlicensed assistant work for me but I do not want the hassle of being an employer. Can an unlicensed assistant be an Independent Contractor? If not, what do I have to do as an employer? A: It has long been the position of employment lawyers that unlicensed assistants cannot be treated as Independent Contractors. The Supreme Court case, Dynamex Operations West, Inc. v. Superior Court, Charles Lee, et al. that was decided on April 30, 2018 solidifies that position. The Court was faced with whether or not the California wage orders applied to truck drivers. The Court applied a new “ABC” test that requires employers to prove that they can meet ALL three of the following points before they can classify their workers as Independent Contractors:
A. Is the worker free from the control and direction of the hiring entity in the performance of the work, both under the contract for the performance of the work and in fact? B. Does the worker perform work that is outside the usual course of the hiring entity’s business, and C. Is the worker customarily engaged in an independently-established trade, occupation, or business of the same nature as the work performed for the hiring entity? Real estate licensees are statutorily allowed to create an Independent Contractor relationship with their Broker under Business & Professions Code Section 10032; and it is believed that the Dynamex decision will not alter that carved-out exception to the employment laws because of the Sales Associates’ license status. On the other hand, individuals who do not have a valid, current real estate license and who function as an unlicensed assistant for a Brokerage or for an individual Sales Associate do not fall within the parameters of Section 10032 and will, in almost every case, not meet the Dynamex ABC test.
Click here to read more ... DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices. PRACTICE TIPS All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
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LISA’S CORNER Lisa Norman is Pacific Union’s Product Vice President and an Innovation Group Member
The Loop is your all in one stop for training, communication, and collaboration. STREAMLINED COMMUNICATION Rather than using Distribution Lists to send any and all information, The Loop helps to filter and organize this information into relevant, organized, and searchable ways. It also allows everyone more access to each other for things such as promoting listings or reaching out to each other for vendor recommendations or open house sitters. Now these communications are in the loop, and out of your inbox. You can pick and choose which emails you want to receive. INFORMATION The Loop becomes an easily searchable directory, a reservoir of information, and a simple communication vehicle. Now you can find information, tools, how-too, and support articles on everything from industry events to product support on the latest technology, and how to do the latest email signature! CONNECTION & CULTURE Now we can connect our company across California, build culture by sharing and distributing information. Share yourself on the loop through your posts, comments, replies, and participation! The loop brings everyone together and allows access to everyone in Pacific Union in a way that has never been done before.
Open House Data from Marin County
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Date Range: 6/3/17 to Present Aggregated Data
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Resources - Forms, Vendors, Services • Inspection Checklist and Forms • Pacific Union Marin Vendor Guide • FEMA: Marin Flood Zone Update • Sewer City and Fire Inspections
Digital Marketing
, Ross
rofessionals. Reaches an audience of affluent decision makers. onth with two feature dates e about the property ty photo gallery
content page per market. Premier Properties Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE sing through ReachLocal ign, you can distribute custom creative across the Published on Tuesdays after 5:00pm via Constant Contact to email geted Published audience frequents. ReachLocal banner ads use Instagram on Wednesdays to Pacificunion_marin from Pacific Union’s Run dates are every Tuesday, materials are due Monday at noon. rogramClick and here places theseup banner ads on websites that to sign for Premier Properties ests. Some examples include MSN, CNN, Forbes, Golf m among others.Runs monthly, $425 per month, per
Facebook Social Media onth. Online Banner Advertising
We’ve put together custom advertising plans so that you have a highly accurate understanding of how to target ReachLocal these segments in your advertising strategies. Custom on Facebook and spend an average of 40 online banner advertising campaigns starting at just $500 ustom audience targeting to reach users with high inmonth toeffectively get the most effective coverage. dvertiseper your listing with compelling creative ads being annew average of 70,000 nts youWith wantour to reach, andshown identify audiences that100,000 times per campaign, per month, and a higher onth. than average rate on which they’re clicked, our experience so far has shown excellent results.
Quarter 1 Newsletter
The latest version of the Quarterly Newsletter is ffluent and loyal readership of over 107,000 per issue Here! Contact your office manager to help you send it out! Francisco, the Peninsula, and Silicon Valley. Click here to download game, Hillsborough, Los Altos, Los Altos Hills, Los instructions andMateo, contact Candy ifPortola you o, Palo the Alto, San Jose, San Saratoga, need further assistance. Click Here to Review The Q1 Update Heights, Presidio Heights, Russian Hill, Sea Cliff page.
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Pacific Union Print Ad Pricing Full page ads in Marin Magazine:
Half page ad in Marin SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
COMING SOON | 81 Montford Avenue, Mill Valley
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Contact Marin Marketing to
The Ark Newspaper SF Chronicle Display Ad Cost $53
Pg 3 half page ad cost: $700
WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.
Reserve SF Chron Display Ad Here
David Schwartz Luxury Property Specialist
Lauren Ramsey Luxury Property Specialist
415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060
415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567
Contact Marin Marketing to reserve
Marin ij open home text ad, free SF Chronicle open home text ad, first 2 lines free
SF/Silicon Valley Business Times Home of the Day Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Best Buyer Report (BBR)
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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals
Relocation Whether you are moving to or departing from the Bay Area ... whether your move is job-related or personal ... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation
ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: pacificunion.com/pro-insurance INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.
To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com
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