Quick Links Top Sales & Closed Sales For the Week
Selma Hepp’s Blog
From Ed’s Desk The results for our 1st Quarter are in and once again Pacific Union Marin is on top. Both in market share and top agents with Pacific Union holding 9 of the top 20 spots.
Lisa’s Corner Congratulations: Marin Stats
AGENTS
TEAMS
Shana Rohde-Lynch (1)
Victoria Love & Tina McArthur (# 1 Team, Volume)
Tracy McLaughlin (2) Carey Condy (#13)
Weekly Broker Tip
Marilyn Rich (#17) Patti Cohn (#18)
Barr Haney & Whitney Potter (#1 Team, Units) Kristin Sennett & Laura (#3 Team, volume)
Josh Burns (#19)
Pacific Union Tools
Market Share overall: •Number 1 in Marin 21.6% market share! •Over 3m jumps to 35% market share!
Concierge
•Over 3m in Larkspur, Tiburon, Belvedere, Mill Valley, Kentfield ranges from 39%-51% •Over 2m in Novato and San Rafael market share has improved over Q1 17 at 11.1% to 23.3%
Resources
Open Homes
In other good news, our Pacific Union Property Management Company has assumed management of the Pt. Tiburon Lagoon HOA and a 34-unit project in San Rafael expanding our presence further into Marin.
Print Advertising
Tuesday is our next Esates Meeting. Our Marketing department will roll out our new Ultimate Listing Presentation. This is a very powerful tool. Meeting is at Patti’s 9:30.
Digital Marketing
It’s time to celebrate! Please join Mark, Brent & myself next Friday April 20 5-7pm at Playa in down town Mill Valley. We will toast to your success and the success Pacific Union Marin.
Pacific Union Affiliates License # 01866771
Need Marketing Assistance Click here!
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CONCIERGE At Your Service! No need to feel overwhelmed with your listings, or open houses! We are here to help you do your business better! Your Agent Concierge can always assist you with projects, training and advice during standard business hours. Monday-Friday: 8:30am-5pm Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents
Click here to submit your request
MARIN CONCIERGE TEAM
Chandler Gavin Jerri Cohen Zach Wexman
Megan Penna Joan Simone Amy Bowes
Ashley Jennings
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Top Sale of the Week $9,100,000 224 Golden Gate Avenue, Belvedere
Shana Rohde-Lynch Listing
Jim Fraser Selling
Based on Information from 02 19 18 Noon - 03 23 18 Noon Please note that even though a sale closed during this time frame it may take longer to process.
Marin Stats Marin Market Share
Weekly Market Update
For Sale vs. Sold vs. Pending
Months of Inventory
Avg. Price Per Sq. Foot
Average Price For Sale vs Sold
Average Days On Market
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
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Real Estate Roundup: California Housing Markets Posted the Nation’s Biggest Equity Gains in 2017 Posted: April 9, 2018 TAPPABLE HOME EQUITY CLIMBS TO ALL-TIME HIGH •The U.S. housing market saw tappable equity increase by the largest dollar amount on record last year, with San Francisco and Los Angeles leading the country for gains. •That’s according to Black Knight’s latest Mortgage Monitor, which says that the U.S. housing market gained $735 billion in tappable equity in 2017. Nationwide tappable home equity now stands at $5.4 trillion, a new all-time high and 10 percent above the former peak recorded in 2005. “As home prices continued their upward trajectory at the national level, the amount of tappable equity available to homeowners with mortgages continued to rise as well,” Black Knight Data & Analytics Executive Vice President Ben Graboske said. “Still, Americans seem more reserved in tapping their equity than in years past.” •California holds nearly 40 percent of the nation’s tappable equity, about seven times as much as the next closest state. In 2017, San Francisco and Los Angeles each saw tappable equity increase by $80 billion, respective gains of 20 percent and 12 percent and the most in the U.S.
U.S. HOME PRICES ONCE AGAIN HIT NEW PEAK America’s housing market is more competitive than ever this spring, with prices again reaching a new high and no end in sight to tight supply conditions. As realtor.com reports, the median list price for a U.S. home was $280,000 in March, up 8 percent year over year and surpassing the previous high observed in July 2017. Company Director of Economic Research Javier Vivas predicts that if appreciation continues at its current pace, half of the homes on the market will be priced at more than $300,000 by this summer. Conditions remain particularly difficult for first-time buyers, as homes priced at less than $200,000 are rare. If listing-price trends persists, one in 12 homes on the market this summer will be priced above $1 million.
CLICK HERE TO READ MORE We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Weekly Broker Tip
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ALLOWABLE TENANT SECURITY DEPOSITS Q. I represent owners of a Triplex who are renting out two of their three units. A prospective Tenant has a pet; the Owners are not against a Tenant having a pet but they want to have a separate, non-refundable “pet deposit” over and above the “Security Deposit” that they have been charging all of their other Tenants. I seem to recall that there is a cap on how much a Landlord can collect as a Security Deposit but I do not know if that cap also applies to any separate fees such as a pet deposit. I am also not sure if the Tenant’s animal is really a pet or if it can be classified as a Service/Companion Animal. Does that make a difference? A. As a general rule, residential Landlords may only collect the first month’s rent plus a Security Deposit that is equal to two (2) months of rent for unfurnished units, and three (3) months of rent for furnished units. The questions raised are best answered by how California law defines the term “Security Deposit” and the pitfalls that can exist under the Fair Housing Laws. 1. DEFINITION: A Security Deposit is defined in California Civil Code Section 1950.5 (b) as including any payment, fee, deposit or charge, including those imposed as an advance payment of rent. It includes any charges imposed at the beginning of the tenancy to reimburse the Landlord for costs associated with processing a new Tenant, other than the one carved out exception which is “application screening fees.” Example: Renting out an unfurnished residential property at $5,000 per month under a lease or month-to-month agreement, the maximum amount that the Landlord can collect up front is $15,000, or $5,000 rent for the first month, plus $10,000 as a Security Deposit. If the Landlord charges a $50.00 fee to cut a new set of keys, that $50.00 is considered to be part of the $10,000 Security Deposit and cannot be an extra charge. No lease or rental agreement may contain any provision characterizing the Security Deposit as being “non-refundable” regardless of the reason for the Security Deposit. Click here to read more ... DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices. PRACTICE TIPS
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LISA’S CORNER Lisa Norman is Pacific Union’s Product Vice President and an Innovation Group Member
The Loop is your all in one stop for training, communication, and collaboration. STREAMLINED COMMUNICATION Rather than using Distribution Lists to send any and all information, The Loop helps to filter and organize this information into relevant, organized, and searchable ways. It also allows everyone more access to each other for things such as promoting listings or reaching out to each other for vendor recommendations or open house sitters. Now these communications are in the loop, and out of your inbox. You can pick and choose which emails you want to receive. INFORMATION The Loop becomes an easily searchable directory, a reservoir of information, and a simple communication vehicle. Now you can find information, tools, how-too, and support articles on everything from industry events to product support on the latest technology, and how to do the latest email signature! CONNECTION & CULTURE Now we can connect our company across California, build culture by sharing and distributing information. Share yourself on the loop through your posts, comments, replies, and participation! The loop brings everyone together and allows access to everyone in Pacific Union in a way that has never been done before.
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Open House Data from Marin County Date Range: 6/3/17 to Present Aggregated Data
download/print
Resources - Forms, Vendors, Services • Inspection Checklist and Forms • Pacific Union Marin Vendor Guide • FEMA: Marin Flood Zone Update • Sewer City and Fire Inspections
Digital Marketing
, Ross
rofessionals. Reaches an audience of affluent decision makers. onth with two feature dates e about the property ty photo gallery
content page per market.
Premier Properties
Promote your listing to over 1,000 agents and real estate sing through ReachLocal professionals throughout Marin for FREE ign, you can distribute custom creative across the Published on Tuesdays after 5:00pm via Constant Contact to email geted audience frequents. ReachLocal banner ads use Published on Wednesdays to Pacificunion_marin Instagram from Pacific Union’s are every Tuesday, arethat due Monday at noon. rogramRun anddates places these banner ads materials on websites ests. Some MSN, Forbes, Golf Clickexamples here toinclude sign up for CNN, Premier Properties m among others.Runs monthly, $425 per month, per
onth.
Facebook Social Media
Online Banner Advertising
We’ve put together custom advertising plans so that you have a highly accurate understanding of how to target ReachLocal these segments inan your advertising on Facebook and spend average of 40strategies. Custom banner advertising campaigns starting at just ustom online audience targeting to reach users with high in$500 per month to get the most effective coverage. dvertise your listing effectively with compelling creative With our ads being shown an average of 70,000 nts you want to reach, and identify new audiences that 100,000 times per campaign, per month, and a higher than average rate on which they’re clicked, our onth. experience so far has shown excellent results.
Quarter 1 Newsletter
The latest version of the Quarterly Newsletter is ffluent and loyal readership of over 107,000 per issue Here! Contact your office manager to help you send it out! Francisco, Peninsula, and Silicon Valley. Clickthe here to download game, Hillsborough, Los Altos, Los Altos Hills, Los the instructions and contact Candy if you o, Palo need Alto, San Jose, San Mateo, Saratoga, Portola further assistance.
HereHeights, to Review The Q1 Update Heights,Click Presidio Russian Hill, Sea Cliff page.
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Pacific Union Print Ad Pricing Full page ads in Marin Magazine:
Half page ad in Marin SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
COMING SOON | 81 Montford Avenue, Mill Valley
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Contact Marin Marketing to
The Ark Newspaper SF Chronicle Display Ad Cost $53
Pg 3 half page ad cost: $700
WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.
Reserve SF Chron Display Ad Here
David Schwartz Luxury Property Specialist
Lauren Ramsey Luxury Property Specialist
415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060
415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567
Contact Marin Marketing to reserve
Marin ij open home text ad, free SF Chronicle open home text ad, first 2 lines free
SF/Silicon Valley Business Times Home of the Day Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Best Buyer Report (BBR)
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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals
Relocation Whether you are moving to or departing from the Bay Area ... whether your move is job-related or personal ... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation
ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: pacificunion.com/pro-insurance INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.
To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com
The Benefit of Knowledge