Quick Links Top Sales & Closed Sales For the Week
Selma Hepp’s Blog
Lisa’s Corner
Marin Stats
From Ed’s Desk Dear Marin Colleagues,
Weekly Broker Tip
Pacific Union Tools
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Resources
Open Homes
Just when I was beginning to get a little worried about our Marin Market a flurry of activity occurred this week which has me feeling like we had a lull for whatever reasons and things are looking up. Congratulations to all of you for your strong and persistent efforts. We have had several large closings this week and the pending volume is also very strong. This time of year is all about graduations and family time. If you have a son or daughter graduating and getting ready for the next chapter in life it is a good time to reflect and celebrate the moment. Enjoy it. As the country song by Trace Adkins says “You’re gonna miss this.”
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Summer is here and I know it is because it is cold here in Southern Marin. Digital Marketing
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MARKET SHARE Mill Valley
Novato
Belvedere
San Anselmo
Corte Madera
Greenbrae
Fairfax
San Rafael
Larkspur
Ross
Kentfield
Sausalito
Tiburon Marin County Market Share
CONCIERGE MARIN CONCIERGE TEAM
Chandler Gavin Jerri Cohen
Megan Penna
Amy Bowes
Joan Simone
Ashley Jennings Click here to submit your request
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Top Sale of the Week $5,474,275 265 Marina Blvd, San Francisco
Julia Bernardini & Victoria Clemons Selling Agent Based on Information from 02 19 18 Noon - 03 23 18 Noon Please note that even though a sale closed during this time frame it may take longer to process.
Marin Stats Marin Market Share
Weekly Market Update
For Sale vs. Sold vs. Pending
Months of Inventory
Avg. Price Per Sq. Foot
Average Price For Sale vs Sold
Average Days On Market
1974- 2017 Ave Sale Price
Market Share By City
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
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U.S. Unemployment Rate Falls to the Lowest Level in Nearly 18 Years in April
Executive Summary: •The Bay Area’s median home price increased by 15 percent year over year in April to reach $980,000. •San Mateo is now the most expensive Bay Area county, with a median price of $1.47 million. •In Silicon Valley, median home prices continue to grow by 20-plus percent from April 2017. •Sales activity also picked up, with a 5 percent increase in sales over last April, driven mostly by more activity in Alameda, Santa Clara, and San Francisco counties. •While lower-priced inventory continues to decline compared with last year, inventory priced above $1 million finally stopped falling on an annual basis The Bay Area’s incredibly strong spring homebuying season continued its run in April, with another jump in the median home price to $980,000, up by 15 percent on an annual basis. Prices continued rising at the fastest rate in Santa Clara County, up by 29 percent year over year, followed by San Mateo, Alameda, and San Francisco counties. San Mateo is now the most expensive county in the Bay Area, with the median home price — including single-family residences and condominiums — reaching $1.47 million. Figure 1 ranks Bay Area counties by their April median home prices. Read More.... We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Weekly Broker Tip
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WEEKLY PRACTICE TIP Adding a New Buyer to the Purchase Agreement Q: I am the Listing Agent. After all contingencies were removed, the Selling Agent has informed me that the Buyers want to add another buyer; the Buyers will remain responsible for buying the Property. I am concerned about using the C.A.R. “Assignment of Agreement Addendum” (form AOAA) that the Selling Agent has prepared which specifies that this is a “partial assignment.” The “Assignee” does not have to sign all of the “prior documents” including the TDS until after the Addendum is signed. Could that create a new 3-day right to rescind? What is the best way to handle this issue? A: Yes, there is a rare, potential problem in using the AOAA when adding another Buyer (“New Buyer”) to an existing deal if the new Buyer has not read and approved all prior documents including the TDS before signing the AOAA. Whether or not the New Buyer has the ability to exercise a 3-day right to rescind (if the TDS is delivered after that person was added to the deal) has yet to be decided by either the legislature or the courts. To avoid that risk, the ability of the New Buyer to “disapprove” any of the documents needs to be completely eliminated before changing who will be buying the Property. It is not uncommon that Buyers will ratify a Purchase Agreement and then later decide that they want to add a friend or family member to that Agreement. Most of the time adding one or more Buyers is necessary for purposes of either qualifying for a loan or to provide additional funds to close escrow. Therefore, clarification of how the Financing is to be handled is usually critical in these situations. PRACTICE TIPS 1. Use the attached (i.e., see next page) Amendment to Add Buyer(s) to the Purchase Agreement for this type of situation. Sellers should not sign the Amendment unless and until they have a copy of the New Buyer’s dated signatures (and initials) on each and every document that the original Buyer signed (“Prior Documents”). Click here to read more ... DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices. PRACTICE TIPS All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
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LISA’S CORNER Lisa Norman is Pacific Union’s Product Vice President and an Innovation Group Member
The Loop is your all in one stop for training, communication, and collaboration. STREAMLINED COMMUNICATION Rather than using Distribution Lists to send any and all information, The Loop helps to filter and organize this information into relevant, organized, and searchable ways. It also allows everyone more access to each other for things such as promoting listings or reaching out to each other for vendor recommendations or open house sitters. Now these communications are in the loop, and out of your inbox. You can pick and choose which emails you want to receive. INFORMATION The Loop becomes an easily searchable directory, a reservoir of information, and a simple communication vehicle. Now you can find information, tools, how-too, and support articles on everything from industry events to product support on the latest technology, and how to do the latest email signature! CONNECTION & CULTURE Now we can connect our company across California, build culture by sharing and distributing information. Share yourself on the loop through your posts, comments, replies, and participation! The loop brings everyone together and allows access to everyone in Pacific Union in a way that has never been done before.
Open House Data from Marin County
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Date Range: 6/3/17 to Present Aggregated Data
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Resources - Forms, Vendors, Services • Inspection Checklist and Forms • Pacific Union Marin Vendor Guide • FEMA: Marin Flood Zone Update • Sewer City and Fire Inspections
Digital Marketing
, Ross
rofessionals. Reaches an audience of affluent decision makers. onth with two feature dates e about the property ty photo gallery
content page per market. Premier Properties Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE sing through ReachLocal ign, you can distribute custom creative across the Published on Tuesdays after 5:00pm via Constant Contact to email geted Published audience frequents. ReachLocal banner ads use Instagram on Wednesdays to Pacificunion_marin from Pacific Union’s Run dates are every Tuesday, materials are due Monday at noon. rogramClick and here places theseup banner ads on websites that to sign for Premier Properties ests. Some examples include MSN, CNN, Forbes, Golf m among others.Runs monthly, $425 per month, per
Facebook Social Media onth. Online Banner Advertising
We’ve put together custom advertising plans so that you have a highly accurate understanding of how to target ReachLocal these segments in your advertising strategies. Custom on Facebook and spend an average of 40 online banner advertising campaigns starting at just $500 ustom audience targeting to reach users with high inmonth toeffectively get the most effective coverage. dvertiseper your listing with compelling creative ads being annew average of 70,000 nts youWith wantour to reach, andshown identify audiences that100,000 times per campaign, per month, and a higher onth. than average rate on which they’re clicked, our experience so far has shown excellent results.
Quarter 1 Newsletter
The latest version of the Quarterly Newsletter is ffluent and loyal readership of over 107,000 per issue Here! Contact your office manager to help you send it out! Francisco, the Peninsula, and Silicon Valley. Click here to download game, Hillsborough, Los Altos, Los Altos Hills, Los instructions andMateo, contact Candy ifPortola you o, Palo the Alto, San Jose, San Saratoga, need further assistance. Click Here to Review The Q1 Update Heights, Presidio Heights, Russian Hill, Sea Cliff page.
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Pacific Union Print Ad Pricing Full page ads in Marin Magazine:
Half page ad in Marin SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
COMING SOON | 81 Montford Avenue, Mill Valley
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Contact Marin Marketing to
The Ark Newspaper SF Chronicle Display Ad Cost $53
Pg 3 half page ad cost: $700
WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.
Reserve SF Chron Display Ad Here
David Schwartz Luxury Property Specialist
Lauren Ramsey Luxury Property Specialist
415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060
415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567
Contact Marin Marketing to reserve
Marin ij open home text ad, free SF Chronicle open home text ad, first 2 lines free
SF/Silicon Valley Business Times Home of the Day Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Best Buyer Report (BBR)
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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals
Relocation Whether you are moving to or departing from the Bay Area ... whether your move is job-related or personal ... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation
ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: pacificunion.com/pro-insurance INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.
To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com
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