Quick Links Top Sales & Closed Sales For the Week
Selma Hepp’s Blog
From Ed’s Desk Lisa’s Corner
Marin Stats
Weekly Broker Tip
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Dear Marin Colleagues, April was simply stunning. Congratulations to all of you on your hard work. Recent activity at the end of April and heading into May seems to be pointing to increased activity which will hopefully continue into the summer months. At this week’s Estates Meeting we had a great discussion on the Marin Market and what buyers and sellers are thinking about. • I mentioned the idea that many folks have recently completed their 2017 tax returns and have probably had a conversation with their CPA on how the 2018 Tax laws will affect them. I know I did. • The new laws are complicated and affect people differently depending on their specific tax situation. Self-employed or borrowers with a partnership or corporation may see a net reduction with the 20% tax exempt pass-through. Others may not be so lucky.
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• It may explain why we had a pause towards the end of April and I am sure there are multiple reasons such as record prices, stock market volatility, school breaks and on and on.
Open Homes
I am seeing the activity has picked up so let’s run with that.
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The letters of “Thank You” are beginning to roll in from all the various charities that you folks donated to as part of the Pacific Union Community Fund. I solute you all for your kindness and acts of giving. Together you make a difference to a lot of people in need. Carry on and prosper!
Pacific Union Affiliates
Need Marketing Assistance Click here!
License # 01866771
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Top Sale of the Week $6,950,000 19 Woodside Way, Ross
Barr Haney | Whitney Potter Represented Buyer Based on Information from 02 19 18 Noon - 03 23 18 Noon Please note that even though a sale closed during this time frame it may take longer to process.
MARIN TEAM
Megan Penna Joan Simone Amy Bowes
Chandler Gavin Jerri Cohen Ashley Jennings
Click here to submit your request Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
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Marin Stats: Open House Data from Marin County
1974- 2017 Average Sale Price & Unit
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Marin Market Share
Weekly Market Update
For Sale vs. Sold vs. Pending
Months of Inventory
Avg. Price Per Sq. Foot
Average Price For Sale vs Sold
Average Days On Market
1974- 2017 Ave Sale Price
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
Upcoming Events: Estates Meeting Tuesday May 15, 2018
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• Today’s national employment report from the U.S. Bureau of Labor Statistics reported an increase of 164,000 jobs in April, which continues tight labor market conditions. The unemployment rate fell to 3.9 percent, the lowest level since December 2000. • The positive indicators in the report are continued job growth across various sectors and diminishing labor-market slack among workers employed part-time who report wanting full-time work. • Wage growth was somewhat disappointing, though some sectors are seeing solid gains, particularly financial services, information, and construction. Nevertheless, some industries that have added relatively more jobs each month — such as education and health services, retail, and professional and business services — are seeing relatively slower wage growth. Overall, average hourly wages increased by 2.6 percent from a year ago. • Importantly, the manufacturing and construction sectors continued with robust job growth, adding a combined 41,000 positions despite concerns over trade wars and tariffs on steel and aluminum. However, the motor vehicles and parts industries posted job losses, which could be an area of concern resulting from trade discussions. • The sectors that added the most jobs in April included professional and business services, up by 54,000 jobs; health care, up by 29,300 jobs; manufacturing, up by 24,000 jobs; leisure and hospitality, up by 18,000 jobs; and construction, up by 17,000 jobs. Three sectors lost jobs in April: wholesale trade, government, and motor vehicles and parts — down a combined 900 jobs. • The financial services and information sectors showed respective wage growth of 4.4 percent and 3.6 percent, which is an important measure for California, the Bay Area, and Los Angeles. In a report published this week, analysts from Beacon Economics showed that Southern California is losing middle-to-high wage jobs, while the Bay Area continues to gain high-wage jobs and attract well-compensated workers. These varying income trends cause varying migration trends. High-wage jobs in the Bay Area are leading to more people to come than leave, while the increase of lower-wage jobs in Southern California is causing people to leave in search of more affordable places to live.
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Weekly Broker Tip
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PRE-EMPTIVE OFFERS FROM THE LISTING AGENT’S PERSPECTIVE Q: I have a listing on a desirable home in an area with limited inventory. Most listings receive multiple offers. My seller and I agreed that all offers would be presented on Thursday at 5:00 p.m., two days after our Broker’s Open and those rules were clearly spelled put in the Property flyer. An agent called me Tuesday after the Broker’s Open and said she had an offer that MUST be presented since it expires at 6:00 p.m. that day. She personally delivered the offer to me and stated that her buyers are leaving town tomorrow; she also stated that I was ethically-required to present all offers. I advised the Seller that there was an offer with a short expiration time frame. The Seller wanted to see the Offer. The Offer was way over asking price; the Seller decided to accept it without countering. The Seller was thrilled with the price until an even higher offer came on Thursday. The Seller is talking to her attorney and feels that I let her down. The Broker whose Buyers played by the rules and lost out (even though theirs was the highest offer) has indicated that his Buyers believe I treated them unfairly. Do I face any liability? How could I have handled this differently? A: Yes, it is possible that the Seller could make a claim that you failed to provide adequate advice regarding pre-emptive offers depending upon the documentation that you have in your file and the totality of the circumstances. It is also possible that the Buyers who lost out could claim that you acted unethically if you failed to notify their Broker that the presentation offer rules had changed; depending upon the circumstances, they may have other claims as well
Click here to read more ... DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices. PRACTICE TIPS All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
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LISA’S CORNER Lisa Norman is Pacific Union’s Product Vice President and an Innovation Group Member THE LOOP IS YOUR ALL IN ONE STOP FOR TRAINING, COMMUNICATION, AND COLLABORATION. STREAMLINED COMMUNICATION Rather than using Distribution Lists to send any and all information, The Loop helps to filter and organize this information into relevant, organized, and searchable ways. It also allows everyone more access to each other for things such as promoting listings or reaching out to each other for vendor recommendations or open house sitters. Now these communications are in the loop, and out of your inbox. You can pick and choose which emails you want to receive.
INFORMATION The Loop becomes an easily searchable directory, a reservoir of information, and a simple communication vehicle. Now you can find information, tools, how-too, and support articles on everything from industry events to product support on the latest technology, and how to do the latest email signature!
CONNECTION & CULTURE Now we can connect our company across California, build culture by sharing and distributing information. Share yourself on the loop through your posts, comments, replies, and participation! The loop brings everyone together and allows access to everyone in Pacific Union in a way that has never been done before.
Click here for The Loop 101
Digital Marketing
, Ross
rofessionals. Reaches an audience of affluent decision makers. onth with two feature dates e about the property ty photo gallery
content page per market. Premier Properties Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE sing through ReachLocal ign, you can distribute custom creative across the Published on Tuesdays after 5:00pm via Constant Contact to email geted Published audience frequents. ReachLocal banner ads use Instagram on Wednesdays to Pacificunion_marin from Pacific Union’s Run dates are every Tuesday, materials are due Monday at noon. rogramClick and here places theseup banner ads on websites that to sign for Premier Properties ests. Some examples include MSN, CNN, Forbes, Golf m among others.Runs monthly, $425 per month, per
Facebook Social Media onth. Online Banner Advertising
We’ve put together custom advertising plans so that you have a highly accurate understanding of how to target ReachLocal these segments in your advertising strategies. Custom on Facebook and spend an average of 40 online banner advertising campaigns starting at just $500 ustom audience targeting to reach users with high inmonth toeffectively get the most effective coverage. dvertiseper your listing with compelling creative ads being annew average of 70,000 nts youWith wantour to reach, andshown identify audiences that100,000 times per campaign, per month, and a higher onth. than average rate on which they’re clicked, our experience so far has shown excellent results.
Quarter 1 Newsletter
The latest version of the Quarterly Newsletter is ffluent and loyal readership of over 107,000 per issue Here! Contact your office manager to help you send it out! Francisco, the Peninsula, and Silicon Valley. Click here to download game, Hillsborough, Los Altos, Los Altos Hills, Los instructions andMateo, contact Candy ifPortola you o, Palo the Alto, San Jose, San Saratoga, need further assistance. Click Here to Review The Q1 Update Heights, Presidio Heights, Russian Hill, Sea Cliff page.
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Pacific Union Print Ad Pricing
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Full page ads in Marin Magazine:
Half page ad in Marin SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
COMING SOON | 81 Montford Avenue, Mill Valley
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Contact Marin Marketing to
The Ark Newspaper SF Chronicle Display Ad Cost $53
Pg 3 half page ad cost: $700 JUST SOLD! | 263 Trinidad Drive, Tiburon | 263Trinidad.com
The Penny Wright-Mulligan Team Presents...100% Customer Satisfaction! “We recently sold our home in the Paradise Cay neighborhood of Tiburon. When considering a listing agent, as far as we were concerned there was only one choice - Penny Wright Mulligan and her daughter Haley. They know the southern Marin neighborhoods better than anyone we know and were an extraordinary team. They made suggestions about painting, staging and marketing our home. Given their experience, we accepted all suggestions and it made a tremendous difference in our home sale experience, resulting in a much higher than expected sales price. If you are searching for a new home or selling a home, please consider Penny and Haley. In addition to being incredibly competent, they are two of the warmest, genuine and most generous people we have ever known.” — Pat and Marc Steuer, 263 Trinidad Dr. Tiburon
For more testimonials and new or upcoming listings please check out PennyWrightMulligan.com Penny Wright-Mulligan Team Luxury Property Specialist 415 601 8191 penny@pacunion.com PennyWrightMulligan.com License # 001495932
Reserve SF Chron Display Ad Here
Contact Marin Marketing to reserve
Marin ij open home text ad, free SF Chronicle open home text ad, first 2 lines free
SF/Silicon Valley Business Times Home of the Day Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Best Buyer Report (BBR)
The Loop
Resources - Forms, Vendors, Services • Inspection Checklist and Forms • Pacific Union Marin Vendor Guide • FEMA: Marin Flood Zone Update • Sewer City and Fire Inspections
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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals
Relocation Whether you are moving to or departing from the Bay Area ... whether your move is job-related or personal ... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation
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To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com
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