Belques communication guidelines
Basic Elements The logotype Belques communication guidelines
Section 1 Symbol Our Symbol For the Belques logo we used a mnemonic that shows the letter B as well as symbolizing a mobile phone, all designed with a feminine look.
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Shown here illustrate the grid that is used to regulate the logotypes’ components and format.
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The relationship between the logotype and symbol has been carefully considered and forms the basic principle to the identity system. It is important that these proportions are not altered in any way. No other conďŹ guration is permitted for application. The cyan keyline represents the Logotypes freespace. This is a recommended minimum. Nothing should appear within these boundaries.
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Refer to master artwork for all reproduction purposes.
Section 1 Symbol
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The Identity Format The Belques Logotype and Symbol conforms to the basic principles and proportions of the overall identity. It is important that these proportions are not altered in any way. The Belques Identity has its own distinctive palette of corporate colours. These colours act as important identiďŹ ers to help distinguish the Brand. Shown here illustrate the permitted colour options for reproduction purposes. No other colourway is permitted with use of the identity.
Figure: Horizontal Version
Constraints Unacceptable applications The identity is the visual face of the company. To this end it is critical that it retains its visual integrity and appears consistent across all applications. The examples shown here illustrate unacceptable representations of the logotype.
Colour: The logo may not appear in any colour other than that speciďŹ ed. The role of each colour may not be reversed. If being reversed out of a color the symbol and logotype must be both in white.
The Identity Typography
The Belques symbol and logotype are in artwork form and should not be recreated using fonts. When setting headline or body copy, Helvetica Neue is used for English and AXT Manal for Arabic.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (!@#$%^&*<>?/)
Arabic AXT Manal
Helvetica Neue Family Helvetica Neue Roman Helvetica Neue Condensed Helvetica Neue Extended Helvetica Neue Medium Helvetica Neue Medium Condensed Helvetica Neue Exteneded
Helvetica Neue Heavy Helvetica Neue Condensed Helvetica Neue Heavy Extended Helvetica Neue Light Helvetica Neue Light Condensed Helvetica Neue Light Extended Helvetica Neue Thin Helvetica Neue Thin Condensed Helvetica Neue light Extended Helvetica Neue Ultra light Helvetica Neue Ultra light Condensed Helvetica Neue Ultra light Extended
Axt Manal Regular
Axt Manal Bold
Basic Elements
Pantone 226 C
Logotype
90%
80%
70%
60%
50%
40%
30%
20%
10%
C: 00 M: 100 Y: 00 K: 00
Pantone 226 C
90%
80%
70%
60%
50%
40%
30%
20%
10%
C: 83 M: 0 Y: 21 K: 00
Pantone Process Black
90%
80%
70%
60%
50%
40%
30%
20%
10%
C: 25 M: 20 Y: 20 K: 100
SIM CARDS POST-PAID
Pre-PAID
:¡öLF∞« W±bî s± 211 rÆd∞« vK´ X°U£ jî Í√ s±
Customer Care: From your dial 211 From Fixed Line
71-111-211
71-111-211
:¡öLF∞« W±bî s± 211 rÆd∞« vK´ X°U£ jî Í√ s±
Customer Care: From your dial 211 From Fixed Line
71-111-211
71-111-211
89967 02100 0004 9890
89967 02100 0004 9890
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WÆUD∂∞« Ác≥ qOGA¢ sJL¥ .« ”« w§ ÂUEM° qLF¥ n¢U≥ Í√ w≠ ,WÆUD∂∞« vK´ ¸u∏F∞« ‰U• w≠ v∞≈ UN¢œU´≈ v§d¥
This card may be used in all GSM mobiles.In case of loss, this card must be returned to
This card may be used in all GSM mobiles.In case of loss, this card must be returned to
TOP UP cards YER
300
TOP UP SCRATCH CARDS
YER
800
SCRATCH HERE 1. Gently scratch the above gray (scratch area) to get your recharge code.
2. Dial 222 and press or OK.
3. Enter your 14 digits recharge code (scratch area) when prompted.
4. Hang up after you hear the voice confirmation.
YER
Serial Number
qOD∑ºL∞« nDK° ‘bî« -1 ∞« WIDM±( Áö´√ ÍœU±d∞« .s∫A∞« e±¸ ¸UN™ù )‘bª r£ 222 rÆd∞« VK©« -2 vK´ jG{« .OK Ë√ ∞« s∫A∞« e±¸ qîœ√ -3 ∞« WIDM±( rƸ 14 s± ÊuJL .…¸U®ù« bM´ )‘bª
Uø ø ø ø Mø ø≥ ‘bø ø î« This recharge card can ∞« «c≥ ‰ULF∑ß« sJL¥ ô only be used once. u≥Ë .…b•«Ë …d± Èuß ‹¸UJ It increases your unit ∞uªO∞ p¢«b•Ë bOŸ b¥e¥ balance within the d∏Ø√ ÂöJ∞« p validity of your WO•öÅ …b± sL{ Super Naba line. .Q∂≤ d°uß pDî For any further ‹U±uKFL∞« s± b¥eL∞ information or assistance ‰UB¢ô« v§d¥ please call 211. .211 rÆd∞U°
ŸULß bM´ jª∞« oK¨√ -4 .WO¢uB∞« bOØQ∑∞« W∞U߸
wøKøºøKøºø∑ø∞« rø Ædø∞«
to initialize before
qø∂øÆ ‰UøLøFø∑øßöø∞
2000
SIM CARD post-paid CARD HOLDER POST-PAID
CONNECT to
Belques with this pack with every
new sim
CARD HOLDER This is a cd case sized plastic holder that will contain the sim card as well as the user guide. CD CASE COVER
SIM CARD pre-paid CARD HOLDER PRE-PAID
CARD HOLDER This is a cd case sized plastic holder that will contain the sim card as well as the user guide.
CONNECT
to Belques
PRE-PAID with this pack with every
new sim
CD CASE COVER
User Guide
welcome
Now you have joined Belques
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Start by reading this simple guide
USER GUIDE
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User Guide
6 steps to getting started 1
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2
Protecting your phone
3
Important things to do
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4
Services
5
6
More Info
Costings
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User Guide
1 Getting started Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.aoreet dolore magna aliquam erat volutpat.
commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
2 How it works Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. aoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam libeud
POST-PAID Advertising The guidelines shown in this section illustrate how the grid system can work across a wide range of advertising formats — in colour — in press, print, and outdoor. It has been designed to ensure control of the look of each advertisement, whilst allowing as much creative freedom as possible in the central area. Specific colour palettes have been created for both consumer and corporate markets. It is important to use these colours correctly.
Advertising 1/2 page 1x
Holding Device 1 The guidelines shown here illustrate the grid that is used to regulate the logotypeâ&#x20AC;&#x2122;s components. It has been designed to ensure control of the look of each advertisement, whilst allowing as much creative freedom as possible in the central area.
Business sms service
with every new sim
X 1x 1x
1x
50%
off all calls on
week-ends
Sub headline goes here With this convenient service from Belques you need not visit our Customer Service Centres any more.
Just dial 211 and get all the information you need through our simple and helpful IVR service.
Sub headline goes here With this convenient service from Belques you need not visit our Customer Service Centres any more.
Just dial 211 and get all the information you need through our simple and helpful IVR service.
Advertising
Portrait
FREE
BAG with every new sim
SMS
your kids Sub headline goes here
Sub headline goes here
With this convenient service from Belques you need not visit our Customer Service Centres any more.
With this convenient service from Belques you need not visit our Customer Service Centres any more.
Just dial 211 and get all the information you need through our simple and helpful IVR service.
Just dial 211 and get all the information you need through our simple and helpful IVR service.
Advertising The guidelines shown here illustrate tex only ads or ads where the images are too small to be used as full bleeds across the entire ad.
FREE
BAG with every new sim Sub headline goes here With this convenient service from Belques you need not visit our Customer Service Centres any more.Just dial 211 and get all the information you need
through our simple and helpful IVR service.
New ring tones with every Belques
Sub headline goes here With this convenient service from Belques you need not visit our Customer Service Centres any more.
Just dial 211 and get all the information you need through our simple and helpful IVR service.
sim
Outdoor
Mupi
FREE
BAG with every new sim
New ring tones
with every Belques sim
Push to Talk all day Friday
Outdoor Bilboard
SMS your kids SMS your kids
PRE-PAID Advertising The guidelines shown in this section illustrate how the grid system can work across a wide range of advertising formats — in colour — in press, print, and outdoor. It has been designed to ensure control of the look of each advertisement, whilst allowing as much creative freedom as possible in the central area. Specific colour palettes have been created for both consumer and corporate markets. It is important to use these colours correctly.
Advertising 1/2 page 1x
Holding Device 1 The guidelines shown here illustrate the grid that is used to regulate the logotypeâ&#x20AC;&#x2122;s components. It has been designed to ensure control of the look of each advertisement, whilst allowing as much creative freedom as possible in the central area.
X 1x 1x
Business sms service
with every new sim
1x
50%
off all calls on
week-ends
Sub headline goes here With this convenient service from Belques you need not visit our Customer Service Centres any more.
Just dial 211 and get all the information you need through our simple and helpful IVR service.
Sub headline goes here With this convenient service from Belques you need not visit our Customer Service Centres any more.
Just dial 211 and get all the information you need through our simple and helpful IVR service.
Advertising
Portrait
MMS
SMS
your kids Sub headline goes here With this convenient service from Belques you need not visit our Customer Service Centres any more.
Just dial 211 and get all the information you need through our simple and helpful IVR service.
your best photo Sub headline goes here With this convenient service from Belques you need not visit our Customer Service Centres any more.
Just dial 211 and get all the information you need through our simple and helpful IVR service.
Advertising The guidelines shown here illustrate tex only ads or ads where the images are too small to be used as full bleeds across the entire ad.
FREE
BAG with every new sim
Push alltoday Talk Friday Sub headline goes here With this convenient service from Belques you need not visit our Customer Service Centres any more.
Just dial 211 and get all the information you need through our simple and helpful IVR service.
Sub headline goes here With this convenient service from Belques you need not visit our Customer Service Centres any more.Just dial 211 and get all the information you need through our simple
and helpful IVR service.
Outdoor
Mupi
FREE
BAG with every new sim
New ring tones
with every Belques sim
Push to Talk all day Friday
Outdoor Bilboard
SMS your kids SMS your kids
Belques
Uniforms & Delivery vehicles
Front
Staff Uniforms
hidden button plaquet
Menâ&#x20AC;&#x2122;s Long Sleeve Box Shirt
logo on breast pocket
box type shape very slightly shaped for a modern ďŹ t can be worn over trousers or tucked in for a more formal look Back
Front Crew Neck Blouse
Staff Uniforms Woman’s
front darts for fit slight side shaping side splits at hem for ease
Back Crew Neck Blouse
one button cuff three button plaquet fastening
Polo Shirt Front
Staff Uniforms Drivers and Ancillary Staff Cargo Trouser
Side
Front
Three button neck fastening Yalla single logo embroidered on chest
Side slits and back 1'' longer than front for extra mobility.
Back
polo pique shirt moisture management fabric ensures maximum comfort and performance Back
STAFF UNIFORMS CAPS
Vehicle
Van & Car
Signage & In store
Signage Shop Exterior
Shop name
Signage Signage - Totems
Front Elevation
Side View
Front Elevation
Side View
Kiosk 3x3m SpeciďŹ cations
WEB-online
Digital Media
Home
Belques PROMOTIONS CUSTOMER CARE FAQs
Ring Tones
Video Wallpapers
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.aoreet dolore magna aliquam erat volutpat.
commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui feugait nulla facilisi.
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