MANDARA STUD BRAND GUIDELINES
INTRO This guide is a tool designed to help us project the values and vision behind the MANDARA STUD brand. It is important that it is followed carefully so that we can ensure a consistent style and quality of presentation. Everything we do and produce needs to reflect MANDARA STUD clearly and consistently.
CONTENTS LOGO RATIONALE 3 LOGO USAGE 5 TYPOGRAPHY & GRAPHICAL ELEMENTS 11 STATIONERY DESIGN 15 CLUB FORMS 25 BRANDING 30 INDOOR/OUTDOOR 33
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LOGO RATIONALE This logo represents the head of a horse in front of a circular shape symbolizing the sun. Under the horse head and the sun there is an arc shape symbolizing hills and nature and inspiring motion which goes along with the feeling of horseback riding. We used the earth colors: Brown and Khaki since they give us the feeling of stables, horses and nature.
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LOGO ELEMENTS The MANDARA STUD logo always includes the Horse head, a Sun, a hill, and the MANDARA STUD name in english & arabic “MARBAT MANDARA”.
The horse head always in front.
The sun and the hill.
The MANDARA STUD name in both languages.
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MANDARA STUD LOGO USAGE
LOGO COLOR VARIATIONS The MANDARA STUD logo should be reproduced in color whenever possible. For specific color values to use when reproducing the logo (spot or PANTONE®, 4-color process, RGB), refer to the Color Palette section. White is the most effective background on which to reproduce the color logo because it provides a clean, crisp contrast for the logo’s color and elements. If color
reproduction is not available or is not a viable option, the logo should be reproduced in solid black or as a full-reverse in white out of a color background. When the MANDARA STUD logo is placed on a photographic image, the image behind the logo must be light enough to provide contrast for the positive logo or dark enough to provide contrast for the reverse logo.
Spot logo, 4-color logo, RGB logo – for use on white backgrounds or where there is sufficient contrast between the logo and the background for reproduction.
Black logo – for use when color reproduction is not an option.
Full-reverse logo – for use when full-color reproduction is not an option or viable solution on dark or black backgrounds.
Possible usage-1: Flat color, Brown on khaki.
Possible usage-2: Flat color, Khaki on brown.
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COLOR PALETTE The MANDAR STUD colors should always be used according to the values identified below. The corporate logo spot, CMYK and RGB color:
PANTONE 452 C C 16 M 11 Y 45 K 25 R 176 G 170 B 126 HTML B0AA7E
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PANTONE 462 C C 28 M 48 Y 71 K 73 R 92 G 70 B 43 HTML 5C462B
PANTONE Process Black C C 0 M 0 Y 0 K 100 R 44 G 42 B 41 HTML 2C2A29
LOGO MISUSE Incorrect use of the MANDARA STUD logo compromises its integrity and effectiveness. The examples of logo misuse below are not comprehensive; they are only a small sample of possible misuses of the MANDARA STUD logo: 1. 2. 3. 4. 5. 6. 7. 8. 9.
Don’t change the logo’s orientation. Don’t bevel or emboss the logo. Don’t add “glow” effects to the logo. Don’t flip the horse head. Don’t stretch or squeeze the logo to distort proportions. Don’t place the logo on a busy photograph or pattern. Don’t change MANDARA STUD typefaces. Don’t change the logo colors. Don’t replace the original horse head with something else.
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CLEAR SPACE To preserve the MANDARA STUD logo’s integrity, always maintain a minimum clear space around the logo. This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the MANDARA STUD logo is defined as the height of the “MANDARA STUD” in the wordmark. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.
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MINIMUM SIZE
1.79cm
The MANDARA STUD logo retains its visual strength in a wide range of sizes. However, when the logo is reproduced in print too small, it is no longer legible and its impact is diminished. The minimum size of the logo for print is determined by the width of the MANDARA STUD wordmark, which should not be reproduced in a size smaller than 1.94cm in width.
1.94cm
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MANDARA STUD TYPOGRAPHY & GRAPHICAL ELEMENTS
TYPOGRAPHY 1.2 Trajan Pro should be used for titling on all applications. Keep typography simple. Do not overcrowd layouts and do not use too many type sizes. Use weight to draw emphasis instead.
Trajan Pro Regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*) 0123456789
Trajan Pro Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*) 0123456789
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TYPOGRAPHY 2.2 For all printed collateral, use only the Myriad Pro typeface. To add flexibility, the full Myriad Pro family can be used including...
Myriad Pro Light
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789
Myriad Pro Regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789
Myriad Pro Semibold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789
Myriad Pro Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789 AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz(.,:;?!£$&@*)0123456789
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GRAPHICAL ELEMENTS
Sun silhouette horse head
Horse hair
DieCut Plate
Hill shape
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MANDARA STUD STATIONERY DESIGN
BUSINESS CARD & LETTERHEAD 1.5
Faysal Urfali
General Manager 00961.1.123 456 00961.1.123 789 www.mandarastud.com
00961.1.123 456, 00961.1.123 789, www.mandarastud.com 16 | MANDARA STUD BRAND GUIDELINES
STICKY NOTE & NOTEPAD 2.5
00961.1.123 456, 00961.1.123 789, www.mandarastud.com
00961.1.123 456, 00961.1.123 789, www.mandarastud.com 17 | MANDARA STUD BRAND GUIDELINES
ENVELOPE A4 & (22x11cm) 3.5
00961.1.123 456, 00961.1.123 789, www.mandarastud.com
00961.1.123 456, 00961.1.123 789, www.mandarastud.com
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CD 4.5
00961.1.123 456, 00961.1.123 789 www.mandarastud.com
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00961.1.123 456, 00961.1.123 789 009 www.mandara.com
FOLDER 5.5
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MANDARA STUD ELECTRONIC ADDAPTATIONS
WEBSITE
Home
About Us
Gallery
Rules
Contact Us
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POWERPOINT 1.2
Presentation Wednesday, October03, 2012
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POWERPOINT 2.2
About Us Please i would like to inform you that i need text to fill the space, and thank you very much for your cooperation: • Please i would like to inform you that i need text to fill the space, and thank you very much for your cooperation. • Please i would like to inform you that i need text to fill the space, and thank you very much for your cooperation. • Please i would like to inform you that i need text to fill the space, and thank you very much for your cooperation. • Please i would like to inform you that i need text to fill the space, and thank you very much for your cooperation.
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MANDARA STUD CLUB FORMS
CERTIFICATE OF PEDIGREE
Certificate
of Pedigree This Certifies that The Horse Identification here Purchased by Purchaser’s Name here on Date here is a Pedigree here Owner
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Breeder
MEMBERSHIP CARD & FORM
Club Membership Form
Club
Card
Full Name Address
Name
Tarek Merhi
Date of Birth
Membership No.
Gender
Date of Issue
23/02/2008 Male
12345678
Date of Birth
23/02/2008
Telephone Mobile Email IMPORTANT: This card is valid for five (5) years but subject to yearly membership renewal. For more information, please call this number: +9611123456 or visit our website: www.mandarastud.com
Signature
00961.1.123 456, 00961.1.123 789, www.mandarastud.com 27 | MANDARA STUD BRAND GUIDELINES
Date
RIDER INFORMATION RIDER REGISTRATION FORM Name of equestrian establishment: CONFIDENTIAL – Please complete all sections Surname:
First name: Address: Tel (Home): Tel (Mobile): Date of birth: Weight: Occupation:
Email: Age: Height:
Have you, or the rider you are signing for, ever suffered a serious injury or discomfort while riding or been advised not to ride?
Yes
No
If yes, please describe: Please detail any disability or medical conditions that may affect your ability to ride. This may include but not be limited to any back problems and any condition, which can affect balance or cause blackouts/ loss of consciousness/ fitting etc.
EMERGENCY CONTACT Contact name and relationship:…………………………………………………………Tel:……………………………………….. RIDING ABILITY/ DECLARATION – tick all boxes that apply I consider myself (or the person riding for who I am signing on behalf as a minor) to be a: Complete Beginner Beginner Novice Intermediate Advanced How many times have you or the rider ridden in the last 12 months? None
Under 12
12-40
40+
What do you believe your or the rider’s capability on a horse or pony to be? Riding at a walk
Trotting with stirrups
Riding over jumps up to 0.5M (18”)
Trotting without stirrups Riding over jumps up to 0.75M (30”)
Cantering
Hacking
Riding over cross country jumps
I confirm that to the best of my knowledge all the above details are correct. Signature…………………………………………………….…………………………..……Date……………………………………….………………………… Name………………………………………………………………………………………..………………………………………..……………………………….. If signed on behalf of a minor: Rider’s Name……………………………………………………………………….Relationship to minor…………………....…….……………………………..
TO BE COMPLETED BY INSTRUCTOR/ SUPERVISOR This client has been assessed and our judgment of their capabilities is as follows: Complete Beginner (Lead rein/ Lunge)
Beginner (Beginning Walk & Trot Independently)
Intermediate (Jumping, Stage 1)
Advanced (Stage 2, Equivalent and above)
Novice (Walk, Trot, Canter Independently)
Name………………………………………………………….Position……………………………………..Signature……………………………………………… Assessment Lesson Content:
Walk
Trot
Canter
Jump
W/O Stirrurps
Lateral
Horse Used……………………………………………………………………………Date………………………………………………..…………………………. Time……………………………………………………………………………………Lesson Type………………………………………….……………………….
00961.1.123 456, 00961.1.123 789, www.mandarastud.com 28 | MANDARA STUD BRAND GUIDELINES
SPACE LEASE FORM
Space Lease Form Name of Horse Sex Age Breed Reg. No. Color & Markings
Lessee represents that the horse is in sound health and that there are no known illnesses, infirmities, or unsoundness.
Signature
Phone
Date
00961.1.123 456, 00961.1.123 789, www.mandarastud.com 29 | MANDARA STUD BRAND GUIDELINES
MANDARA STUD BRANDING
CAPS, SADDLE CLOTH & TOWEL
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WINNERS PLATFORM
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2
3
MANDARA STUD INDOOR/OUTDOOR
IMAGERY - DO, DON’T USE
X Bad crops
X Pony
X Low resolution
X Uninspiring imagery
X Stock library illustration
X Marlboro style
X Farm Photos
YES For MANDARA STUD PHOTOS
Do not crop out the main focus of the image.
Which doesn’t reflect the quality of the MANDARA STUD...
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Images should be always containing beautiful horses.
Please remember we are an equestrian club.
Images should be used no lower than 300dpi.
Again please remember we are an equestrian club.
Imagery should be engaging and well photographed.
Please always ask about our photo storage.
POSTERS
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BANNERS
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STAND
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SIGNAGE
Mr. Faisal Ourfaly
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