A world of healthy hair
SHOWTIME Get the glamour of Hollywood in your salon
We are JOICO, from Los Angeles, the city of the stars and beautiful people. New looks are born and new styles created on a daily basis here. In the long term, that can put a lot of strain on hair. That is why top hairdressers from LA and all over the world swear by our products: because they treat, color and style hair in a healthy way. Together, we bring health to the hair of your clients.
JOICO. The joi of healthy hair.
‘We bring health to the hair of your clients’. Founded by a passionate Californian hairdresser more than 40 years ago.
JOI starts on the inside Healthy hair, for anyone, anywhere, anytime! • Dramatically stronger, healthier hair - even after just one use • Long-lasting reconstructive benefits • Shine that’s more vibrant and glossy than ever before!
The beauty of healthy hair starts by using the finest and most beneficial ingredients & technologies in the world. All our products contain intelligent repair technologies, and some even contain technologies that prevent any damage from happening.
Meet our in-salon stars JOICO partners with hairdressers in more than 65 countries in the world. As a company we are unique aware of the daily hair challenges in your salon and our products bring health to the hair of your clients. Whether it’s to prevent any damage from happening or repair the most damaged hair – JOICO is your go-to partner.
K-Pak Professional Hair Repair System
Defy Damage Pro Series 1 & 2
Have you ever thought about the possibility of bringing life back to completely damaged, ruined, lifeless hair? Meet the most desired 4-step system that is uniquely different to anything else on the market. This system contains the K-Pak Deep-Penetrating Reconstructor, the global award-winning reconstructor for more than 20 years! After this treatment hair is completely reconstructed and feels like transformed hair.
We can even prevent any damage from happening! The breakthrough Defy Damage Pro Series 1 & 2 help to protect and strengthen hair bonds for a healthy hair transformation before any chemical service. Defy Damage provides immediate results, which you will have to experience to see, feel and believe it.
Transform damaged hair With the K-Pak Professional Hair Repair System
THE MOST DESIRED AWARD WINNING ORIGINAL
1. Cleanse
2. Balance
K-PAK CLARIFYING SHAMPOO
K-PAK CUTICLE SEALER
deep cleansing shampoo
balances pH
The K-Pak Professional Hair Repair System • It’s the only in-salon treatment to contain the Hair Protection System™, which restores hair’s stress manageability, replenishes hydration and balances porosity to actively rebuild damaged hair, increase shine, smoothness and strength – with the client instantly noticing the results. • It ensures chemical treatments – color services and permanent waves – are optimized, leaving hair more receptive to styling. • It delivers the strongest, healthiest, most beautiful hair clients have ever experienced. • It grants the client a sense of pampering, allowing them to relax and enjoy their salon experience even more.
3. Reconstruct
4. Hydrate
K-PAK DEEP-PENETRATING RECONSTRUCTOR
K-PAK INTENSE HYDRATOR
strengthening and restorative treatment for damaged hair
intense nourishing hydration for dry damaged hair
New stars are born A new chapter in taking care of hair Next to the ulimate hair repair we have the ulimate in prevent damage. The JOICO Defy Damage ProSeries is a two-stage salon treatment. Defy Damage ProSeries 1 plays the lead role: and outstanding and unique performing spray. It protects the bonds in the hair against potential damage from chemical treatments, optimizes color results and helps to lift hair color quickly and evenly. Hero product number two is Defy Damage ProSeries 2: a five-minute intensive treatment that protects and strengthens bonds in the hair. Together, this ingenious duo ensures fantastic results that have to be experienced to be believed. The combination of innovative technologies and high-quality ingredients gives hair a shine and five times more strength. It also reduces hair breakage by 80%. A real dream team in the salon-exclusive product sector!
see it. feel it. believe it.
A worl
d of healthy color No matter the shade or condition of the hair, the joicolor system reconstructs while coloring, meaning that no separate reconstructive products are needed during the coloring process. This is truly unique on the market. Choose from our 4 joicolor system color lines that fits your needs best and experience ultimate #colorjoi.
LUMISHINE
®
Think hair that’s been kissed by the Californian sun, every day! Gentle on hair, but impressive in performance due to a low ammonia level. LumiShine® delivers 100% reconstructed and restrenghtened hair with exceptional Hollywood shine and color vibrancy. LumiShine® consists out of a permanent crème color, a demi-permanent liquid color, and a dimensional deposit demipermanent crème color. With these colors JOICO offers professionals the easiest possible color solution for every salon service and hair type imaginable.
COLOR INTENSITY Puts you in the spotlight. Explore a dazzling spectrum of bold, vibrant color with JOICO Color Intensity. Our intensely concentrated pigments designed to help you create over-thetop vibrancy that can last up to 20 shampoos*. With an ever changing palette, endless mixing possibilities your clients can always be up with the latest fashion trends! * Depending on shade and hair condition.
VERO K-PAK COLOR Create your true color master piece. Vero K-Pak Color is perfect for the stylist who values artistic expression and maximum creativity. As it’s a pure tone color line, mixing and matching creates an endless spectrum of possible shades. Intermixable pure tone shades provide amazing artistic freedom, allowing colorists to think outside the box by creating endless color possibilities. The result? Shiny, healthy color that lasts and lasts.
Within Vero K-Pak Color we offer you 3 different product lines: • Vero K-Pak Color for permanent color • Vero K-Pak Chrome for demi-permanent color. Ammonia-free formula for shiny, healthy and longlasting color results • Vero K-Pak Age Defy for ageing hair. It instantly makes hair look and feel younger, with a better condition, more shine and vibrancy. And of course, 100% grey coverage
Shine bright like a diamond with BLONDE LIFE Blonde Life products are specifically created to make blondes light & bright. Worries about unhealthy bleached looks belong to the past as these products will make hair: gorgeous, shiny and healthy! Most “blondes by choice” love to be bright! Being blonde was never so easy!
BLONDE LIFE COLOR SOLUTION Blonde Life Color is created to banish the challenges of brassiness, off-tones, and hair damage that blonde’s face on a daily basis. The result: nourished, ultra-reflective and healthy blonde hair, with even the lightest strands safeguarded from damage.
BLONDE LIFE CARE SOLUTION After helping you reach your #blondegoals in the salon, our Blonde Life care range offers clients the royal treatment at home with superb formulas specially formulated to combat the dreaded “B’s” –brassiness, brittleness and breakage – many blondes face after they leave the salon. Your clients will love it as it is proven to keep blondes bright and on-tone for up to 8 weeks*. *when using Blonde Life Brightening Shampoo and Conditioner/Masque, which preserve over 80% of hair color after 18 washes.
Meet our ultimate hair care solutions Our in-salon stars don't stop in the salon! Meet the ultimate at home follow-up.
PREVENT DAMAGE
REPAIR DAMAGE
DEFY DAMAGE
K-PAK
Defy damage before it occurs! This at-home system protects all hair types from the ravaging effects of daily heat styling, UV exposure and environmental pollution that lead to dry, dull, lackluster locks. It protects and strengthens hair bonds for a healthy hair transformation, you can instantly see and feel.
For weakened, distressed hair To ultimate repair and strengthen hair precisely where it needs it, when it needs it.
K-PAK COLOR THERAPY For colored, weakened, distressed hair Holds deeply onto vibrancy and moisture while closing the door on fading and damage.
And JOICO offers more! As different hair types require dedicated, specific and bespoke solutions
MOISTURE MOISTURE RECOVERY For dry, thirsty hair Even the most parched hair is instantly transformed into a vision of lush softness and total manageability.
VOLUME BODY LUXE For fine, limp hair Plump up fine, limp hair with thickness and volume without adding weight.
COLOR CARE COLOR ENDURE For normal color treated hair Full coverage color insurance to keep hair color true to hue and as perfect as the moment your client steps out of the salon.
COLOR ENDURE VIOLET/ BALANCE BLUE To neutralize brassiness Protect the purity of your hair color and instantly neutralize brassy, unwanted tones with the tonecorrecting pigments.
BLONDE LIFE For blondes who don’t want to sacrifice their hair’s shine and condition Banish the challenges of brassy tones, fading and damage that blondes face daily to keep blondes bright and perfectly on-tone.
Always in style A complete range to create your best look! Get the look you want and be stunning! Our Style & Finish collection meets every styling challenge head on, while actually improving and maintaining the condition of your hair. Our Style & Finish collection contains sprays (from light to very strong hold), foams, gels, lotions, texturizers and enhancers.
“ This is what makes me unique”
my life. my structure. my rhythm. Style is not a question of age or place, it is an attitude! STRUCTURE by JOICO inspires people to create that specific look and style that underlines their own personality.
The compact styling of STRUCTURE products help to be true to themselves and to confidently to express themselves in their own unique way. STRUCTURE encourages you to follow your own rhythm in life and to follow your heart. Cherish all the moments in life that make you feel unique, that make you stand out from the crowd, that make you feel really you!
Support from JOICO beyond the product Every step of the way, JOICO offers support, advice and tools to enhance your knowledge, build your skills, and enable you to provide an unrivaled coloring service. From color-related materials to promotional goods, from in-salon tools to social media we’ll work with you to give your clients the perfect JOICO experience. Seasonal campagne tools
ULTIMATE REPAIR SUPER ULTIMATE HEROES REPAIR SUPER ULTIMATE HEROES REPAIR SUPER HEROES COLOR PROOF YOUR SUMMER COLOR HAIR PROOF YOUR SUMMER COLOR PROOF HAIR YOUR SUMMER HAIR COLOR PROOF YOUR SUMMER COLOR HAIR PROOF YOUR SUMMER COLOR PROOF HAIR YOUR SUMMER HAIR For more info go to WWW.JOICOSUMMER.COM
For more info go to WWW.JOICOSUMMER.COM For more info go to WWW.JOICOSUMMER.COM
For more info go to WWW.JOICOSUMMER.COM
For more info go to WWW.JOICOSUMMER.COM For more info go to WWW.JOICOSUMMER.COM
For more info go to WWW.JOICOSUMMER.COM
For more info go to WWW.JOICOSUMMER.COM
LOVE BOLD, BRIGHT For more info go to WWW.JOICOSUMMER.COM HAIRCOLOR, BUT TOO LOVE BOLD, TO BRIGHT SHADE-SHY COMMIT? HAIRCOLOR, BUT TOO LOVE BOLD, BRIGHT For more info go to WWW.JOICOSUMMER.COM SHADE-SHY TO COMMIT? HAIRCOLOR, BUT TOO SHADE-SHY TO COMMIT? For more info go to WWW.JOICOSUMMER.COM
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For more info go to WWW.JOICOSUMMER.COM
gift sets & products
In-salon support
Gadgets & Influencer items
Online support
Generic campaign tools
gift sets & products
In-salon support
Gadgets & Influencer items
Online support
Choose the JOI of Education By signing up for one of our education opportunities you’re doing more that just attending a training session – you’re investing in your future and in your business. In our inspirational sessions we give you the tools to keep making the magic happen every single day. You can follow one of our education programs at the JOICO European Experience Center in Helmond, the Netherlands, but we also offer local training sessions in the field or at partnered experience centers.
“ Education is an investment into the future and business of every hairdresser”
SEMINAR TYPES We cover all categories of training in our regular program: • Product knowledge trainings • Color Seminars (coloring techniques, artistic coloring, color correction, etc.) • Styling Seminars • Sales Fitness trainings BUT WE CAN OF COURSE ALSO CUSTOMIZE SEMINARS
JOICO BELIEVES IN DIGITALIZATION • Our online platform shares information about - Training descriptions & dates - Terms & conditions - Guest Artist & Educator biographies • How-to-videos complement our offer • JOIColor App • Internationally: Co-operation with online training specialists
International Guest Artists Our ambassadors, creative & artistic Our guest artistic team stands out thanks to a strong vision, artistic emotion and a lot of passion – and JOI. We take pride and pleasure in inspiring the people that we work with and work for. Our collective group of JOICO artists and ambassadors provides all of the creative support that a salon could ever wish for.
Spreading the JOI
Our company mission is to share the JOI of healthy hair with as many salon professionals and clients as possible. From coast to coast and around the world, offline and online. JOICO. The joi of healthy hair.
>> find out more on www.joico.eu #joicoeurope #colorjoi
A more JOI-ful place to live Through innovative and imaginative thinking, JOICO is working to reduce our carbon footprint, making the earth a happier, healthier, more JOI-ful place to live. Since 2018 we are a part of the Henkel Beauty Care Division. This opens doors to even more first-class scientists and facilities. Fueled by our shared passion we are able to continuously use breakthrough science and industry-leading technology to make healthy hair reality. Product testing policy JOICO is committed to providing high quality safe products. We do not use animal tests to confirm the safety of JOICO products. Safety of JOICO products is assured by using safe raw materials and where applicable, confirming safety by testing via patch tests with human volunteers under a physician’s supervision and using non-animal alternative tests.
WWW.JOICO.EU
#joicoeurope
Henkel Nederland B.V. - JOICO | Grasbeemd 4 | 5705 DG | Helmond | The Netherlands | 2564382