L
E
T
’
S
create & elevate
CO NTAC T U S
L EA RN M O RE
Jos h@ c re a t e a t e li e r .c o m
www .C re a t eAt e lie r . co m
Alexa ndra @ c re a t e a t e li e r .c o m CO NNEC T W IT H U S @ C re a t e _ At e lie r
S T C E
S T AY E M B E R A I R B N B
L IVE LO CA L OA K C L I F F
K I D F R I E N D LY O A K C L I F F
L I V E L O C A L W E S T D A L L AS
SOUTH POLK PIZZERIA
MONTE ANDERSON
C R E AT E AT E L I E R
M E L I S SA PAT R O N E L L A
C O L L A B @ W H E AT L A N D
P
R O J
K AT H Y T R A N C R E AT I V E S
philosophy
O U
R
CR EATE: /k rē ˈ ā t / ve r b 1 . B ring (some t hing ) int o exist e nc e .
ATELIER : /ˌ a dlˈ y ā/ noun 1 . A workshop or st udio, espec ially one used by an artist or designe r.
C
R
E
A T
E
A T
E
L
I
E
R
M E L I S S A PAT R O N E L L A | B R A N D
LUST
SANS
MEDIUM
The typography for ‘Melissa Patronella’ is a modified version of Lust Sans Medium. The thickness of the strokes has been increased to 1 px to increase visibility.
STRUCTURE
03
LOGO
RULES
OF
USAGE
08
PRIMARY
SECONDARY
MELISSA’S
TEAL
DUSTY
TEAL
BEIGE
H: S: B:
203° 32% 38%
H: S: B:
206° 4% 80%
H: S: B:
32° 6% 89%
R: G: B:
65 84 97
R: G: B:
195 200 204
R: G: B:
229 222 213
C: M: Y: K:
77% 58% 46% 27%
C: M: Y: K:
23% 16% 15% 0%
C: M: Y: K:
9% 10% 14% 0%
HEX:
COLOR
#415461
SCHEME
HEX:
#C3C8CC
HEX:
#E5DED5
05
BRAND GUIDELINES 14 by C rea t e At e li e r
B S T A Y
E
M
B
E
R
|
A
I
R B
N
LO G O U SAG E
by C rea t e At e li e r
CO LO R S C H E M E
P R I M A RY
#7B9E96
#D3C8C4
THE SALTY
W DAVIS STREET AME INDIAN FOOD
#D6AE0A
NEIGHBORHOOD CELLAR
OASIS PLANT SHOP
PARADISO
WILD DETECTIVES TRIBAL ALL DAY
MELBA STREET
BLACK SWAN YOGA
#959D91
TACO Y VINO
R W EIGHT ST
The Salty Donut: 414 W Davis St, Dallas, TX 75208 Ame Indian Food: 418 N Bishop Ave, Dallas, TX 75208 Gloria’s Latin Cuisine: 600 N Bishop Ave, Dallas, TX 75208 La Bodega: 208 W Eighth St, Dallas, TX 75208 Tribal All Day: 263 N Bishop Ave, Dallas, TX 75208
S ZANG BLVD
S E C O N DA RY
LAKE CLIFF PARK
GLORIA’S LATIN CUISINE
EE
T
LA BODEGA
EXPLORE
Paradiso: 308 N Bishop Ave, Dallas, TX 75208 Wild Detectives: 314 W Eighth St, Dallas, TX 75208 Taco y Vino: 213 W Eighth St, Dallas, TX 75208 Black Swan Yoga: 407 W 10th St Suite 100, Dallas, TX 75208 Neighborhood Cellar: 246 W Davis St, Dallas, TX 75208
16 by C rea t e At e li e r
B S T A Y
E
M
B
E
R
|
A
I
R B
N
I N I T I A L LO G O I D E AS
by C rea t e At e li e r
C
R
E
B
R A
A T N
D
E
A T
E
L
I
E
R
* P R I MA RY
LO GO
A N I L E Z
FO N T
R EGULA R
S T R U C T U R E
A N I L EZ
REGU LA R
H A LCOM
M E D I UM
SECONDARY
FONT
H A LCO M
M E D I U M
A B C D E F G H I J K L M N
ABCDEFGHIJKLMN ÑOPQRSTUVWXYZ
a b c d e f g h i j k l m n
abcdefghijklmn ñopqrsTuvwxyz
Ñ O P Q R S T U V W X Y Z ñ o p q r s T u v w x y z *Only to be used on logo & web titles
FO N T
ACCES S
HALCOM
FONT
FA M I LY
0 3
C O L O R S
“It’s not photography that I love, it’s LIFE that I love.” — KATHY TRAN
BRAND ST RAT EGY 1 . Mi ssi o n . H ow yo u wa n t t o be see n by the worl d . 2. Vi si on . Yo u r b ra nd goa l s fo r t he future a nd how to be see n by your ta rge t a ud i e nce . 3 . Valu es . Wha t t he b ra nd st a nd s for a nd how thi s ma kes the m uni q ue . 4. Voi c e . Yo u r co m pa ny ’s pe rso na lity a nd b ra nd a rche ty pe . 5. Brand E ssenc e. Wha t yo u st a nd for. T he core be ne fi t of your b usi ness to cli e nts . 6 . Tone . The b ra nd pe rso na lity a nd tone for M a rke ti ng cha nne l s : Sca l e 4 pa ra me te rs . 7 . Vi sua l I de n tity . Ka t hy Tra n l o go and b ra nd i de nti ty .
M I S S I O N ‘Kathy Tran’ has the mission to capture and immortalize the essence of individuals in their most cherished moments. We believe in the power of photography to not just freeze time but to empower individuals to embrace and express their authentic selves.
I N D I V I D U A L I T Y
•
C R E A T I V I T Y
•
S E L F - E X P R E S S I O N
WHAT IS IT?
The brand mission statement defines your brand’s goals, objectives and approach.
WHY IS IT IMPORTANT?
Defining your mission statement ensures that the business stays on track in terms of future projects because it conveys the value your brand brings to new clients and partners.
0
1
K
A T
H
Y
T
R
A
N
|
B
R
A
N
D
S
T
R
A T
E
G Y
V I S I O N Our vision is to continually innovate, pushing the boundaries of creativity, while fostering an inclusive and collaborative environment. Kathy Tran aims to inspire the local community to recognize the beauty in diversity and the power of self-expression through storytelling, high quality photography, and content creation, leaving an indelible mark on their clients and potential partners in the upcoming years.
WHAT IS IT?
The vision statement describes the long-term impact you want to make with your mission.
02 K
A T
H
Y
T
R
A
N
|
B
R
A
N
D
S
T
R
A T
E
G Y
WHY IS IT IMPORTANT?
A good vision statement establishes the main goals for your business and gives purpose to the brand and what it aims to offer to their current and potential clients.
0
2
VA LU ES The uniqueness of ‘Kathy Tran’ stems from a combination of approachability and the exceptional team driving the brand forward. At the core of its identity are key values that guide every aspect of
QUALITY
their work, ensuring an unparalleled experience for clients and potential partners. These key values are led by: Passion, Empathy, Creativity, and Quality.
CREATIVITY
WHAT IS IT? PASSION Brand values are the fundamental principles and beliefs that guide a brand’s behavior, decisions, and interactions. They represent the core EMPATHY
convictions and ideals that shape the identity and culture of a brand, influencing its relationships with customers, employees, and the broader community.
03 0
3
WHY IS IT IMPORTANT?
Having solid company values ensures that employees are working towards the same goals. These values are also reflected in the work produced and ultimately attracts clients with similar values in mind.
K
A T
H
Y
T
R
A
N
|
B
R
A
N
D
S
T
R
A T
E
G Y
VO I C E The ‘Kathy Tran’ brand embodies the Citizen archetype, acting as a unifying force that fosters a sense of belonging. Known for its down-to-earth nature and unwavering support, ‘Kathy Tran’ strives to connect with the creative community by embracing empathy and fostering creativity that brings everyone together.
WHAT IS IT?
Brand voice is the unique personality that your brand presents to the world. It must run consistently through all channels, including: social media, web, ads, emails, and blog posts.
T H E
K
A T
H
Y
04
C ITIZEN
T
R
A
N
|
B
R
A
N
D
S
T
R
A T
E
G Y
WHY IS IT IMPORTANT?
Brand archetypes are important because they help maintain a consistent voice and approach to all communications reaching clients and general audience. It also provides structure and purpose to the brand.
0
4
ESSENC E OUR VOICE IS...
BECAUSE...
W H AT W E D O . . .
BECAUSE...
Ap p ro a ch a b le
We are in clusive, o pe n
We re ply to me ssag e s
We wi sh to re fle c t a
an d accessible to
on soc i al me d i a
se r vi c e that i s e a s ily
anyo ne w h o wish es to
ac counts, and i t i s
ac c e ssi ble for a nyone.
wo rk w ith us.
e asy to re ac h us.
We are ever- ch anging ,
We are on top of tre nd s
We wi sh to stay
o pen to new ideas
and push new ways to
re levant and cont inu e
an d co n tinue to push
re ac h c li e nts and be
to evolve and g row a s
inn ovatio n an d crea ti vi ty.
ac ti ve i n the communi ty.
a busi ne ss and lea d er .
We are en th usiastic
We use soc i al me d i a
We wi sh to g et p eople
abo ut o ur wo rk an d eve ry
c hanne ls to showcase
ex c i te d to work wit h
single n ew proj ect that
the proc e ss be hi nd eve ry
a c re ati ve te am t h a t
we co m e acro ss.
proje c t we work on.
love s what they d o.
C re at i ve
Pas s io n a te
0
5
K
A T
H
Y
T
R
A
N
|
B
R
A
N
D
S
T
R
A T
E
G Y
TON E The brand tone of ‘Kathy Tran’ strikes a balance between formality and a fun, playful spirit. It
FOUR DIMENSIONS OF TONE OF VOICE
approaches interactions with respect, acknowledging the significance of each moment, while infusing enthusiasm into the creative process. ‘Kathy Tran’ maintains a formal and respectful demeanor, ensuring a professional touch, but injects a playful energy that makes the experience enjoyable.
FORMAL
CASUAL
The overall tone is enthusiastic, creating an atmosphere where clients feel both valued and excited to collaborate on capturing their special moments.
SERIOUS
FUNNY
RESPECTFUL
IRREVERENT
MATTER-OF-FACT
ENTHUSIASTIC
WHAT IS IT?
Brand tone is the distinctive manner in which a brand communicates, encompassing its style and attitude in written or spoken messages across social media, web, and newsletters.
06 K
A T
H
Y
T
R
A
N
|
B
R
A
N
D
S
T
R
A T
E
G Y
WHY IS IT IMPORTANT?
A well-defined brand tone establishes a connection with the audience, fostering a specific emotional response and reinforcing the brand’s identity and building consistency across all marketing channels.
0
6
B R A N D
I D EN TI TY
The ‘Kathy Tran’ brand showcases a visual identity that communicates its values through typographic treatment, logo structure, and uniqueness. The black-and-white color scheme serves as a powerful symbol of professionalism, enhancing the brand’s aesthetic coherence and reinforcing its commitment to excellence, creativity, and innovation.
B O L D
•
A P P R O A C H A B L E
•
F R I E N D L Y
•
P R O F E S S I O N A L
WHAT IS IT?
Brand identity refers to the visual, verbal, and experiential elements that collectively represent a brand and distinguish it from others in the minds of consumers. It includes the brand’s name, logo, colors, typography, messaging, and overall design, as well as the values and personality that the brand conveys.
07 0
7
WHY IS IT IMPORTANT?
Having a strong brand identity is a foundational element that influences how a business is perceived, fosters connections with consumers, and plays a crucial role in its overall success and longevity.
K
A T
H
Y
T
R
A
N
|
B
R
A
N
D
S
T
R
A T
E
G Y
COMMUNITY • FUN • ADVENTURE
BRAND GUIDELINES by C rea t e At e li e r
F I F C L
LO G O U SAG E The word mark should be displayed on a solid orange, teal or white background. Keeping the background clean of any patterns or gradients is important to ensure high visibility for the logo. If in any case, the background must be black, the color
horizontal
L I V E
L O
C A
L
O A K
should still be white.
ve r ti c a l
space around the logo by C rea t e At e li e r
LO G O M A R K
P R I M A RY
#ED602C
#49BEAE
P R I M A RY
S E C O N DA RY
S E C O N DA RY
#397F73
#B7B7B7
by C rea t e At e li e r
F L I F
G E N E R A L display. These are the main fonts; however, the usage on newsletters, web design, and any other platform or medium should be the font ‘Kanit.’
O A
W E B - F O N T U SAG E
L
BUTTON TEXT
C A
BUTTON HOVER
F O N T
Live Lo c al Oa k Cli ff
Kanit Regular
Live Lo cal Oa k C li ff
Kanit Medium
Live Local Oa k Cli ff
Kanit Bold
Live Loc a l Oa k C li ff
FORM FIELD
L O
adage script
Kanit Light
* S h o u l d o n ly b e u s e d o n l o g o
live local
L
I V E
T E X T
The fonts used on the logo are: Adage Script, and a modified version of glodok
K
C
T YP O G RA P HY U SAG E
g l o d o k d i s p l a y * S h o u l d o n ly b e u s e d o n l o g o
OAK CLIFF by C rea t e At e li e r
LO O K & F E E L / B RA N D CO N C E P T
B RA N D I N G I D E AS / M E RC H
• B u siness c a rds • M u gs • T -shirts • Tote B ags • Sticke rs • Tu mble rs • Hats • Keychain s
The Oak Cliff logo concept is a vibrant and colorful representation of the community's liveliness and fun-loving spirit. The logo features an interplay of orange and teal colors that symbolize the fusion of warmth and energy with a refreshing and playful vibe. In addition, the drop pin icon, a nod to the digital age of maps, has a brick texture that represents the historic architecture and cultural heritage of the community. The design incorporates elements that highlight the thriving businesses and diverse community of Oak Cliff. Overall, the logo captures the essence of what it means to live, work, and play in this dynamic and exciting part of town.
by C rea t e At e li e r
S O C I A L
P O S T
T E M P L A T E S
O N
INSERT TITLE HERE
INSERT TITLE HERE
LOCATION AND DETAILS GO HERE
LOCATION AND DETAILS GO HERE
T H E
G R I D
INSERT TITLE HERE
INSERT TITLE HERE
LOCATION AND DETAILS GO HERE
LOCATION AND DETAILS GO HERE
Alt e r na t e be twe e n re e ls wi t h j u st p ho t os a nd so c i a l t e mpla t e t o have a var ie ty o f p ost s . 1
6
K I D F R I E N D LY O A K C L I F F | B R A N D
KidFriendly_OakCliff
KidFriendly_OakCliff
KidFriendly_OakCliff
KidFriendly_OakCliff
CT U R E
S OC IA L
IC ONS
02
0 5
COLOR SCHEME
P R I M A RY
S E C O N DA RY
K I D F R I E N D LY - B L U E
K I D F R I E N D LY - P I N K
H : S : B :
2 0 6 ° 9 1 % 6 9 %
H : S : B :
2 ° 4 2 % 9 3 %
H : S : B :
3 5 ° 7 8 % 9 8 %
R : G : B :
1 4 1 0 3 1 7 6
R : G : B :
2 3 9 1 4 2 1 3 7
R : G : B :
2 5 0 1 7 3 5 3
C : M : Y : K :
9 1 % 6 0 % 1 % 0 %
C : M : Y : K :
1 % 5 5 % 3 7 % 0 %
C : M : Y : K :
0 % 3 7 % 1 0 0 % 0 %
H E X :
C O LO R
# 0 E 6 7 B 0
S C H E M E
H E X :
# E F 8 E 8 9
K I D F R I E N D LY - Y E L L O W
H E X :
# FA A D 3 5
0 4
LIVE LOCAL WEST DALLAS | BRAND
LiveLocal_WestDallas
LiveLocal_WestDallas
LiveLocal_WestDallas
LiveLocal_WestDallas
S OC IA L
S T R U C TU R E
IC ONS
0 5
02
COLOR SCHEME
P R I M A RY
S E C O N DA RY
W E S T DA L L A S - B LU E
W E S T DA L L A S - G R E E N
W E S T DA L L A S - T E A L
H : S : B :
2 0 8 ° 6 5 % 3 4 %
H : S : B :
8 0 ° 3 1 % 4 6 %
H : S : B :
1 7 0 ° 1 3 % 8 5 %
R : G : B :
3 0 5 9 8 8
R : G : B :
1 0 6 1 1 9 8 1
R : G : B :
1 8 7 2 1 7 2 1 3
C : M : Y : K :
9 5 % 7 6 % 4 1 % 3 1 %
C : M : Y : K :
5 9 % 3 8 % 7 8 % 1 9 %
C : M : Y : K :
2 6 % 4 % 1 6 % 0 %
H E X :
C O LO R
# 1 E 3 B 5 8
S C H E M E
H E X :
# 6 A 7 7 5 1
H E X :
# B B D 9 D 5
0 4
BRAND GUIDELINES by C rea t e At e li e r
S
O
U
T
H
P
O
L
K
P
I
Z Z E
R
I
A
I N I T I A L LO G O I D E AS
R I
The word mark should be displayed on a solid dark gray, yellow or white
Z Z E
A
LO G O U SAG E
is important to ensure high visibility for the logo. If in any case, the
background. Keeping the background clean of any patterns or gradients
S
O
U
T
H
P
O
L
K
P
I
background must be black, the color should remain white.
by C rea t e At e li e r
LO G O M A R K
P R I M A RY
#FBA316
#262626
S E C O N DA RY
#595959
by C rea t e At e li e r
C O L LA B
@
WHEATL A N D
|
B R A ND
HOR IZONTA L
0 1
E N T R A N C E
G R A P H I C S
544
TO BETTER OUR COMMUNITY T H R O U G H T H E B U I LT E N V I R O N M E N T
TO BETTER OUR COMMUNITY T H R O U G H T H E B U I LT E N V I R O N M E N T
3 6
PRIMARY
SECONDARY
ORANGE
SEA
FOAM
NOIR
H: S: B:
29° 86% 92%
H: S: B:
163° 30% 65%
H: S: B:
163° 0% 12%
R: G: B:
236 133 32
R: G: B:
115 167 154
R: G: B:
33 33 33
C: M: Y: K:
4% 57% 100% 0%
C: M: Y: K:
59% 19% 43% 0%
C: M: Y: K:
72% 66% 65% 73%
HEX:
COLORS
#EC8520
HEX:
#73A79A
HEX:
#212121
03
1 2 1
1 2 0 1 1 9
1 0 5
1 1 3
1 0 6
1 0 7 1 0 8
1 51 2
BRAND GUIDELINES by C rea t e At e li e r
M
O
N
T E
A
N
D
E
R
S
O
N
|
B
R A
N
D
LO G O U SAG E
17 by C rea t e At e li e r
CO LO R S C H E M E
P R I M A RY
#D68C40
#09846F
S E C O N DA RY Aug. 20th
#5B4B45
by C rea t e At e li e r
Sometimes you have to destroy and clean, before you design and build. — Monte Anderson
Dedicate your life to a place and see how your luck changes and miracles start to work. — Monte Anderson
Until we decide to work on the problems instead of the symptoms, we will continue to have crime. Our people need opportunity and purpose, not a $15 per hour job. — Monte Anderson
D M
O
N
T E
A
N
D
E
R
S
O
N
|
B
R A
N
M O T I VA T I O N A L Q U O T E S
by C rea t e At e li e r
STORIES & REELS
L
E
T
’
S
create & elevate
CO NTAC T U S
L EA RN M O R E
Jos h@ c re a t e a t e li e r .c o m
www .C re a t eAt e lie r . co m
Alexa ndra @ c re a t e a t e li e r .c o m CO NNEC T WI T H U S @ C re a t e _ At e lie r