20 10 PR ESS KI T
MEDIA
CONTENTS M ISSION COMPANY VALUES DESIG N I NSPI RATION TECHNOLOGY CONTACT
MISSION SA LT. O PTICS IS A N IN D E P E N D E N T L I FEST YL E COM PANY T H AT C R EATES PR EM I U M H AN D C RAFT E D EYEW E AR FOR I N D I VIDUA LS W ITH A U N I QU E SE N SE OF ST YL E .
COMPANY ESTA B L I S H E D A N D LO CAT E D I N COASTA L S O U T H E R N CA L I FO R N I A , S A LT. A P P L I E S O V E R 2 5 Y E A R S O F E X P E R I E N C E B U I L D I N G BRANDS, DEVELOPING PRODUCTS AND SERVICING CUSTOME R S I N T H E O P T I C A L , FA S H I O N A P PA R E L A N D A C C E S S O R I E S MARKETS. I N S P I R E D B Y T H E N E E D F O R E Y E W E A R T H AT I S S T Y L I S H , T E C H N I C A L LY A DVA N C E D A N D A P P R O P R I AT E F O R T H E I R L I F ES T Y L E , T H E F O U N D E R S O F S A LT. S E T O U T T O P R O V I D E T H E O P T I CA L I N D U ST RY W I T H A N A LT E R N AT I V E TO CO N G LO M E RAT ES A N D L I C E N S E D B R A N D S . B U I LT O N T H E G U I D I N G P R I N C I P L E S O F I N D E P E N D E N C E , I M P E C C A B L E Q U A L I T Y, A N D T I M E L E S S D E S I G N , S A LT. H A S S H O W N T H A T T H E R E I S R O O M I N T H E M A R K E T P L AC E FO R P OS I T I V E C H A N G E .
VALUES I N DEPEND ENT AND ID EALIST IC , SA LT. R E PR ESE N TS T H E IN T E R ESTS O F B O T H T H E C U S T O M E R A N D T H E O P T I C A L I N D U S T R Y. H O N E S T Y, QUAL I TY, P OS ITIVITY, S IMPL IC IT Y A N D SU BT L E SO PH IST ICAT IO N A RE PA RA M O U N T. W E B E L I EV E I N K I N D N ESS, S O C I A L R ES P O N S I B I L I T Y, Q U I ET CONFID ENCE AND HAR D WO R K. W E ST R IV E TO A LWAYS D O O U R B EST, A N D R ES P ECT D O I N G F EW E R T H I N GS B E T T E R. M OST I M P O RTA N T LY I S OUR COMMITMENT TO CUSTO M E R SE RV IC E T H AT ’S BOT H E F F IC IE N T A N D PERSONALIZED. WE BELIEV E T H AT W E ’R E O N LY AS G O O D AS T H E PR ODU C T W E C R E AT E A N D T H E SAT I S FAC T I O N L E V E L O F O U R C U STO M E R S . O U R G OA L I S TO D O T H I N G S D I F F E R E N T LY, TO L E T K I N D H E A RT D I SCI PLI N ED WO R K ETHIC GUID E A L L T H AT W E D O. W E A R E CO M M IT T ED TO N OT ONLY P R OV ID ING THE B EST SE RV IC E A N D EY EW E A R, B U T TO D O I N G OUR VERY BEST FOR O UR OW N T E A M . W E A R E N ’T O N LY R ESPO N S I B LE FOR SE TTING AN EXAMP LE W IT H IN IN T H E IN D U ST RY, W E A R E R ESP ON S I B L E FO R TA K I N G C A R E O F E AC H OT H E R. D I S C I P L I N E , E F F I C I E N CY, FOCUS AND CO MPASSIO N ASSIST US IN D O IN G SO.
DESIGN SA LT. IS ABOU T S IM PLE, TIMELESS DESIG N; IMPECCAB L E Q UA L I T Y; U S E F U L T EC H N O LO GY; H A N D - C R A F TSM A N S H I P A N D A P U R E F I T. W E A R E M O D E R N , Y E T H O N O R T H E PAST, A N D A R E D R I V E N BY A M I N I M A L I ST SE NS IB ILIT Y IN ALL THINGS. LESS IS, IN FACT, MOR E .
2010 INSPIRATION W E L OV E E Y E W E A R , A N D T H I S C O L L E C T I O N I L L U S T R AT E S T HE EVOLU TI ON OF A L A R G E R BO DY O F WO R K , RAT H E R T HAN O N E S I N G L E F R A M E . G U I D E D BY A N I M M A C U L AT E D E S I G N SENSIBILITY, SALT. IS FOR PEOPLE WHO WANT SIMPLE THINGS MADE WELL. THE RELATIONSHIP BETWEEN AN EVOLVING COLOR PA L E T T E A N D T H E S M A R T C O M B I N AT I O N O F M AT E R I A L S CARRI ES ON TH E DE PT H A N D D E TA I L T H AT D E F I N ES T HE BRAND. LU STE R TRE AT ME N TS, BRUS H E D ME TA L S A N D R I CH L E N S A N D A C E TAT E C O L O R S P R OV I D E A B E AU T I F U L A N D C R E AT I V E WAY TO E X P R E S S YO U R O W N S E N S E O F I N D EP E N DE N T STYLE .
TECHNOLOGY U N L E S S P R E S C R I B E D BY A D O C TO R , P R I S M I S A V I S UA L N I G H T M A R E . P R I S M I S T H E R E S U LT O F T H E O P T I C A L C E N TERS OF LENSES BEING CUT AND PLACED SOMEWHERE OT H E R T H A N OV E R T H E P U P I L . I T CAU S ES A P U L L I N G E F F E C T O N T H E E Y E A N D R E S U LT S I N M I N D - B E N D I N G DISTORTION. O U R S I G N AT U R E [ P F V ] P O L A R I Z E D ® L E N S T E C H N O L O G Y I S U S E D I N E V E R Y PA I R O F S A LT. S U N G L A S S E S E N S U R I N G T H AT T H E O P T I C A L C E N T E R O F O U R L E N E S A R E C U T A N D PLACED DIRECTLY OVER THE PUPIL, PROVIDING DISTORTION FREE CLARITY, SUPERIOR COLOR CONTRAST AND MAXIMUM EYE COMFORT RESULTING IN THE ULTIMATE OPTICAL EXPERIENCE.
CONTACT
1 6 0 7 M O N R OV I A AV E N U E C O S TA M E S A , C A L I F O R N I A 9 2 6 2 7 ( T ) : 9 4 9. 5 74 . 3 8 0 0 ( F ) : 9 4 9. 5 74 . 3 8 0 4 ( T/ F ) : 8 8 8 .7 0 2 .7 2 5 8 ( W ) : S A LT O P T I C S . C O M ( E ) : I N F O @ S A LT O P T I C S . C O M
S A L E S : R O N S M I T H (C ) : 7 1 4 . 5 0 4 . 0 7 1 7 ( E ) : R S M I T H @ S A LT O P T I C S . C O M P R E S S : M O N I C A PAU L L (C ) : 3 1 0 . 9 1 3 . 5 9 5 7 ( E ) : M O N I C A@ S A LT O P T I C S . C O M
C O P Y R I G H T © 2 0 1 0 S A LT O P T I C S I N C . ALL RIGHTS RESERVED S A LT. ®, S A LT. O P T I C S ®, A N D [ P F V ] ® ARE REGISTERED TRADEMARKS OF S A LT O P T I C S I N C .
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