Jan+Feb08 NE by createmag

EarthFriends

alliance alliance Solid

CMYK

PANTONE® 375 C printed as a spot color

CMYK approximation of PANTONE 375 C

PANTONE 375 C

PANTONE 375 PC

R 146 G 212 B 0 HTML 92D400

C 47

M 0

Y 94

K 0

The inconvenient truth about being green. Or orange. Or purple, blue and red. No matter what color you have specified, it can be tough to anticipate how the PANTONE® Colors in your design will translate into CMYK. Until now. PANTONE COLOR BRIDGE® eliminates surprises with a side-by-side comparison between a solid color and the closest CMYK equivalent for the entire PANTONE MATCHING SYSTEM®. Now you can see your results on either coated or uncoated stock before the expense of going to print. Plus, you get CMYK, RGB and HTML values to ensure consistent color across any medium. It just may be the most useful tool in your PANTONE Library. Visit your local PANTONE Reseller or pantone.com for more info. PANTONE COLOR BRIDGE. Who said everyone likes surprises, anyway?

CMYK

PANTONE®

Y 36

Solid

C M 16 0

Y 42

PANTONE 372 PC

C M 20 0

Y 55

PANTONE 373 PC

C M 27 0

Y 94

PANTONE 374 PC

C M 47 0

Y 96

PANTONE 375 PC

C M 53 0

PANTONE 376 PC

PANTONE 372 C

R 217 G 236 B 156 HTML D9EC9C

PANTONE 373 C

R 208 G 235 B 138 HTML D0EB8A

PANTONE 374 C

R 195 G 231 B 111 HTML C3E76F

PANTONE 375 C

R 146 G 212 B 0 HTML 92D400

PANTONE 376 C

R 122 G 184 B 0 HTML 7AB800

K 0

PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. PANTONE Colors may not match PANTONE-identified standards. Consult current PANTONE Color Publications for accurate color. © Pantone, Inc., 2007. All rights reserved.

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OUR IMAGE. YOUR STORY. iStockphoto.com | Provocative royalty-free stock images as low as $1

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REGIONAL FEATURE

INSIDE

NORTHEAST

Motion graphics in the Northeast takes off.

SPECIAL SECTION

JAN+FEB 2008

MOTION CONTROL

65 2

LEARN Createâ&#x20AC;&#x2122;s annual guide to education for the creative mind offers a comprehensive listing of creative schools across the nation.

create magazine jan+feb 2008

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REGIONAL INFORMATION

6 THANKS

36 BIZ

8 COVER

38 NETWORK

This issue’s got pizzazz — thanks to our wonderful sponsors!

Check out this issue’s cover inspiration.

Leave stifling PowerPoint presentations behind with these tips.

Check out the latest happenings on the new Create Network. Image Battle winners, portfolios, featured members, blogs, member news and more!

10 RESPECT

Catch a glimpse of our contributors.

12 VISION

44 GALLERY

14 VOICE

50 PASSION

Creativity spreads through pictures, feedback, commentary and other fun stuff from your regional community.

Melanie Stimmell shows off her award-winning street painting passion.

17 BUZZ

55 IDENTITY

Get lost in the graphic world of Dimitri Patelis.

Inspiring words from the publisher.

Creative industry news and images from around your region.

26 SURF

Experts have surfed the net and found the latest wave of innovative Web designs.

Brand futurist Martin Lindstrom recounts his first steps into the advertising industry and why the branding industry has taken him to 66 countries in the last year. Also, Create visits EA-Tiburon for a glimpse into the latest thrills in video game production, and we take a look at the hot haven at Drive Agency.

33 ATTEND

112 NEXT

See and be seen at the biggest and best industry events.

What’s on the horizon for this spring’s issue.

NATIONAL COLUMNS

103 QUEST By Bob Kodzis Taking a few lessons from the ultimate Hollywood pitch master.

Bob Kodzis is a creative catalyst, a master group facilitator, and a true artist with a marker and a flip chart. He is also president and founder of Flight of Ideas. He has facilitated hundreds of retreats, meetings and brainstorming sessions.

108 TREND

97 STUDIO National news, gadgets, book reviews.

By Chuck Porter What’s new in outdoor advertising? Chuck Porter joined the Crispin agency in 1988 as the creative director and a partner after a long career as an award-winning freelance copywriter. The agency was renamed Crispin & Porter, and within three years, it had doubled in size, was profiled in Communication Arts, and named one of the top 15 creative shops in the country.

103 jan+feb 2008 create magazine

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THANKS INDEX OF ADVERTISING PARTNERS Create Magazine salutes these fine businesses for their support and involvement in bringing the JAN+FEB 2008 issue to you!

Advertise! E-mail advertise@ createmagazine.com or give us a call at 407.207.0107.

PAGE

37 21 111 32 105 39 41 43 22 57 59 20 19 47 96 20 35 7 18 47 16 41 63 11 89 45 25 13 Cover 2, 1 43 24 27 45 64 4, 5 49 57 101 53 Cover 4 23 54 7 99 25 Cover 3 74 107 48 18 13 9 73 53 27 15 102 109 61

ADVERTISER

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create magazine jan+feb 2008

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Mayʼs Photography

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Simple solutions in a challenging world. PO Box 2300 59 Pleasant Street New London, NH 03257 T — 603.526.6006 800.811.6006 F — 603.526.6062 E — echocom@tds.net

12/3/07 5:02:43 PM

COVER President Jerry Brown

ADVERTISING SALES Director of Client Services Dana J. Sciandra • dsciandra@createmagazine.com

Creative Services / Regional Craig Cherry • ccherry@createmagazine.com

Special Publications / Annuals advertise@createmagazine.com

Industry Products / National Dana J. Sciandra • dsciandra@createmagazine.com

Partner Relations Katrina Priore • kpriore@createmagazine.com

QUESTIONS + INQUIRIES webmaster@createmagazine.com

CRISTIANO SIQUEIRA

ILLUSTRATOR

Cristiano Siqueira, a.k.a CrisVector is a 28-year-old illustrator. His QG is a small apartment in the gray city of Sao Paulo, Brazil. Siqueira works with digital tools, mainly vector and digital painting, to create his art for clients in different areas of design such as packaging, publishing and Web design. Starting with his drawings at a young age as childhood play, Siqueira fell in love with art very quickly. Later, he started to study seriously with courses in communication design, learning a great deal of traditional illustration techinques and receiving guidance to start his career. His first job was in an editorial and graphic design studio. His basic daily task was to cut images out in Photoshop. Later, Siqueira advanced to art assistant, then art director, creating CD covers, print design and package design, especially toy package projects. Even working as a graphic designer, Siqueira never left his illustration passion. His design projects were fullfilled with handmade and digital illustrations. Getting strong experience after six years of art direction in print design, he left the graphic design area to dedicate exclusively to illustration. For the last three years, Siqueira has established his own small home office, working heavily for various clients and wishing to work with advertising and more editorial clients. You can reach Siqueira at www.crisvector.com, or e-mail at cristianosiqueira@hotmail.com.

Would you like to represent your region by producing our next cover? Submit your work to contribute@createmagazine.com or mail samples to: Create Magazine, 5842 S Semoran Blvd, Orlando, FL 32822.

The Create Awards Questions awards@thecreateawards.com

Membership Director Kacy McDaniel • kmcdaniel@createmagazine.com

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Subscription Inquiries subscribe@createmagazine.com

Billing Inquiries Stephanie Robinson • srobinson@createmagazine.com © 2007 Create Magazine. The opinions expressed in the editorial content of this magazine do not necessarily reflect the views of Create Communications. News releases in the Buzz section do not have the endorsement of Create Magazine. Although we take every effort to prevent incorrect postings, the opinions and accuracy of news postings are up to the submitters and is offered only as a service to the creative community. Create Magazine does not assume the responsibility for statements made by its advertisers. Create Magazine is published bi-monthly by Create Communications, 5842 S Semoran Blvd, Orlando, FL 32822. For a subscription to Create Magazine, please visit our Web site at www.createmagazine.com/subscribe. SUBSCRIPTION RATES: One year $24, two years $40, single copies are $7.95 each. POSTMASTERS: Send address changes to Create Magazine, 5842 S Semoran Blvd, Orlando, FL 32822. ABC Membership Applied For

create magazine jan+feb 2008

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RESPECT Sara Gyllstrom Sara Gyllstrom has been a marketing associate at Polar Design since Summer 2007. Gyllstrom performs a variety of search-marketing tasks including developing cost-effective site traffic for clients through link building, content creation, public relations, and web site optimization for better search engine visibility.

Mark Jaklovsky Mark Jaklovsky co-founded Polar Design in 1999. His involvement with clients has included definition of their brands and communication objectives, art direction, interface architecture and system design. He has also led internal product development of Polar Design’s content management, e-commerce and conversion tracking solutions. Jaklovsky’s experience encompasses corporate strategy, business development and finance, having developed a range of mid-sized to Fortune 500 companies as clients and spearheaded the company’s acquisition of three smaller firms.

Kimberly Herndon Kimberly Herndon is an energetic, aspiring writer currently contributing to two Orlando-based magazines. A senior at the University of Central Florida, Herndon has high hopes of breaking into the magazine industry and pursuing writing full-time. A Florida native, she wants to brave the cold winds of Chicago or the hectic streets of New York to chase her dream. With reading being her second passion, Herndon hopes to one day edit romance novels or write her own. With this being her first bio, she couldn’t go without thanking her parents, whose endless love and support helped her get this far.

Paul LeRoux Paul LeRoux, the founder of Twain Associates Inc., has been coaching salespeople on visual selling for more than 25 years. His specialty is rehearsing executives for high-stake competitive presentations, outside funding pitches, and large audience addresses.

Chuck Porter Chuck Porter joined the Crispin agency in 1988 as the creative director and a partner after a long career as an award-winning freelance copywriter. The agency was renamed Crispin & Porter, and within three years, it had doubled in size, was profiled in Communication Arts, and named one of the top 15 creative shops in the country. Today, Crispin Porter + Bogusky (CP+B) is best known for its work with Burger King, as the creator of the “truth” anti-tobacco campaign, and for its successful launch of the BMW MINI. Based in Miami and Boulder, CP+B’s clients include Volkswagen, Coca-Cola, American Express, Domino’s Pizza and Nike. Porter has been named one of Inc. magazine’s Entrepreneurs We Love. He grew up in Minneapolis and graduated from the Journalism School at the University of Minnesota. He is on the board of directors and is the chairman of the Creative Committee of the American Association of Advertising Agencies in New York.

JAN+FEB CONTRIBUTORS

Jan+Feb Darcy Silvers A native Floridian, freelance copywriter Darcy Silvers now calls Philly her home. She began her career at the “Orlando Sentinel” and still gets an adrenaline rush from deadline pressure. Silvers ‘defected’ to the advertising world, working for Orlando’s Robinson, Yesawich & Pepperdine and for suburban Philly’s Thomas J. Paul marketing services, where she wrote copy for Nabisco, M&M/Mars, Johnson & Johnson and more. Her passion is PR, and has PRSA and IABC accreditations. As senior copywriter at Lenox, her focus is on e-commerce — Web content, email promotions and banner ads — and direct mail for the world-renowned china and crystal manufacturer. http:// home.comcast.net/~thehiredhand

2008 NORTHEAST

Publisher/Editor-in-Chief Assistant Publisher

Jerry Brown Katrina Priore

Associate Editor

Dana R. DeLapi

Words

Sara Gyllestrom Mark Jaklovsky Bob Kodzis Kimberly Herndon

Leslie Tane Leslie Tane is the creative director at Leslie Tane Design, a small, award-winning design company located in Western Massachusetts. As a full-service graphic design firm with clients of all sizes and from all over the country, the company specializes in creative solutions for print and Web design. Tane’s work has been recognized in The Big Book of New Design Ideas, as a nominee for the Utne Independent Press Award, and as a Summit Award winner. Please visit leslietanedesign.com or call 413.527.3018 for more information.

Dave Willmer Dave Willmer is executive director of The Creative Group, a leading specialized staffing firm placing a comprehensive range of creative, advertising, marketing, Web and public relations professionals on a project basis. In this role, he manages operations for the firm’s locations in major markets throughout the United States and Canada. Willmer has served as a frequent speaker on employment issues, presented at industry conferences and has been interviewed by the media on workplace topics. For more information about The Creative Group, please visit www.creativegroup.com.

Paul LeRoux Chuck Porter Darcy Silvers Dave Willmer Darius Wilmore

Art Director Graphic Designer Contributing Designer Cover Artist

Kristen Schaeffer-Santoni Ben Henderson Leslie Tane Cristiano Siqueira

Production Manager

Julia Arana

Web Development

John Josef

Editorial Intern

Nicole Willis

Darius Wilmore Darius Wilmore is co-founder of idea agency Maverick Behavior. Since beginning his career at Def Jam’s in-house design firm Drawing Board Graphic Design, he has crafted highprofile work for clients including Def Jam, Sean John, Nike, Violator, MTV and Rock the Vote. His work has been published in The Source, Vibe, XXL, Woofin, Blaze, The Fader magazine and the book “Logolounge Vol. 3” (Rockport). He is the author/designer of the upcoming book “STEREOTYPED: Hip-Hop’s Unsung Graphic Design Heroes” (HOW Design Books). He is a member of the Organization of Black Designers (OBD) and the Hip-Hop Educators Association (IAHHE).

Public Relations/ Marketing Interns

Monica White Angeleah Saunders

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VISION

Justin Ahrens Rule29

CHAOS IS COMING From our team at Create Magazine, and all of our creative industry partners, we are very proud to announce a one-of-a-kind creative industry event: Create Chaos 2008. One week. Ten shows. Thousands of creative professionals. All under one roof, and you are invited.

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Create Chaos is a concept that speaks to the evolution of our industries — a “create-a-palooza” that will bring together some of the most interesting, educational and inspirational creative industry conferences simultaneously — and all in one location. Create Chaos 2008 will Inform, Connect, Inspire and Educate creative professionals from multiple industries through an all-inclusive conference event featuring training, seminars, speakers, awards gallery, exhibit arena, career center, film festival and a number of unique, one-of-a-kind experiences. As producers, we are bringing together multiple, existing industry conferences, trade shows and events that are experts in their respective fields under one “super conference” to deliver an experience for our attendees and exhibitors that is second to none. Based on the Medici principle, by bringing together creative professionals from different industries and walks of life in one place at one time, the resulting collision of ideas, inspiration and general creative experience far surpasses any conference-going experience these professionals could receive by attending these industry specific events separately.

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Todd Deery FIEA

The Create Chaos experience brings together creative professionals from around the world to connect, share ideas, exchange information and be educated on the latest in training, trends and technology.

ARE YOU PREPARED? Create Chaos is for professionals working in the advertising, film & video, motion graphics, animation, graphic communication, photography, printing and interactive media industries, and will offer a hands-on showcase of the latest communication technologies and techniques that shape our world. Create Chaos will take place Oct. 13-17, 2008 in Orlando, FL at the impressive Orlando World Center Marriott Resort. Built on more than 200 acres of lush tropical landscape, the resort offers championship golf, award-winning cuisine and spa services, making it an ideal location for conference attendees. The resort’s location, 1.5 miles from Walt Disney World Resort in the Lake Buena Vista area, offers convenient access to all local area attractions. Attendees to Create Chaos will have an unmatched experience at the resort, networking with creatives from all disciplines and exploring their own creativity along the way.

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J.S. Gilbert GilbertCo

Exhibit space and sponsorships are available as you read this. Attendee registration will open shortly online at createchaos.com. In the meantime, check out the site and sign up to save $200 on an allaccess, full-conference Visionary Pass when registration opens later this Spring. I look forward to meeting you in person this Fall at Create Chaos 2008!

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Jeff Rothberg Future Media Concepts

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VOICE EVERYONE’S GOT A VOICE. LET YOURS BE HEARD. LOUD AND CLEAR.

Great issue (SEPT+OCT 2007), especially the Illustrator Showcase. I’m looking forward to the NOV+DEC issue and The Create Awards. John Hopper

President, Creative Concepts

WHERE IN THE WORLD? Zane Parker, senior graphic designer at Lockheed Martin Corporation IS&GS Media Services, gets caught up on his reading with his issue of Create Magazine at Mandalay Bay while attending the 2007 Photoshop World Conference West in Las Vegas. Create Magazine is popping up around the corner and across the globe! If you’ve got a picture of yourself with a Create Magazine in hand while traveling, we want to see it! Snap a picture and e-mail the photo and caption to buzz@createmagazine.com.

SEPT+OCT 2008 ISSUE Q+A

Why do you enter competitions like The Create Awards?

“Entering design competitions is part of my marketing strategy. It’s great to have my work showcased in books, featured in publications and I get a lot of exposure. Not to mention, awards usually mean instant credibility.” Allison Duine

EXPRESSION

ONLINE STRATEGIES BRING REALTORS SOLD SIGNS B Y SARA GYLLSTROM AND MARK J. JAKLOVSKY Polar Design In the real estate market, realtors face several challenges that include rising interest rates and mortgage delinquencies. These issues are leading to a shortage of first-time buyers and a rise in foreclosures, creating a relatively high supply of homes on the market relative to buyers while reducing the number of home shoppers overall. Realtors with the right online strategies can compete in this declining market. One example is the HomeBin Discount Realty Web site, representing an affordable, interactive solution to this problem. With integrated MLS, in-depth research of communities, an interactive map that displays search results, proximity searches, and the ability to save search criteria and results for later use, the site demonstrates how interactive design helps realtors maintain their position expanding market share. Broadly speaking, realtors must confront two types of challenges today — market shifts and demographics shifts. In the case of the former, the excess of available homes as compared to serious buyers is creating more demanding buyers. Compounding this is the effect of increasing interest rates that are making it tougher for prospective buyers to pay off mortgages, thus restricting first-time homeowners’ buying power. Sellers, on the other hand, have become more costconscious due to declining home prices. Additionally, traditional sales methods, such as cold calling, have become time-consuming and expensive. The demographic shift is the growth of younger first-time buyers that favor online resources and have limited buying power. They no longer have a livelarge mindset. They are living under different economic realities than their predecessors. The difficult real estate market has pushed realtors to pursue online strategies to generate leads and sales. Web sites should cater to newly demanding buyers by making the experience more fruitful. Powerful search tools and MLS integration allow prospective buyers to start their home search at the Web site establishing the relationships that routinely develops into a client relationship. With easy-to-use interfaces, sites allow visitors to research without initially contacting an agent or broker giving them a sense of independence. The HomeBin site, developed by Polar Design, is just one example of a successful online strategy. Other firms have experienced similar success with variations on the interactive features described above. The Ohio Real Estate Company saw its visitors increase by 127 percent from the first to third quarter in 2003 with an average of 800 visitors returning to their site monthly after implementing a site redesign and conducting search-engine optimization. Despite a declining market, realtors that offer a more attractive online experience for their clients will win out. Increasing, as demonstrated above, referrals come not only from clients satisfied with an agent’s performance, but with the effectiveness of his or her Web presence. ■ Want to sound off about your market? Contact contribute@createmagazine.com.

Sara Gyllstrom has been a marketing associate at Polar Design since Summer 2007. Gyllstrom performs a variety of search-marketing tasks including developing cost-effective site traffic for clients through link building, content creation, public relations, and web site optimization for better search engine visibility.

Intersection Online Inc.

LET YOUR VOICE BE HEARD. Got any comments, feedback, statistics, questions, thoughts or photos that you would like to share with us? Send them to feedbackne@createmagazine.com.

Mark Jaklovsky co-founded Polar Design in 1999. His involvement with clients has included definition of their brands and communication objectives, art direction, interface architecture and system design. He has also led internal product development of Polar Design’s content management, e-commerce and conversion tracking solutions. Jaklovsky’s experience encompasses corporate strategy, business development and finance, having developed a range of midsized to Fortune 500 companies as clients and spearheaded the company’s acquisition of three smaller firms.

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AND THE WINNER IS... >> BOSTON ■ The Boston office of Avenue A | Razorfish has won the 2007 MITX Award in the Financial Services Category for the development of Prudential’s Retirement Income Calculator. ■ >> MID ATLANTIC REGION ■ Verge180 received five awards from the Jersey Shore Public Relations and Advertising Association. The awards are: a Gold Jasper/ Best Annual Report Not for Profit, for New Hope Foundation; a Gold Jasper/Not for Profit Best Web Site for TEAK Fellowship; a Silver Jasper/Best Annual Report for Faith & Values Media; a Silver Jasper/Special Purpose Print Material for its work with Video Technologies; a Silver Jasper/Corporate Identity — Stationery Package for self-promotion materials developed for the rebranding of Alan Brooks Design to Verge180. ■ MGH has nabbed eight 2007 MarCom Creative Awards. MGH’s 2007 winners are: Platinum Awards for an overall media relations campaign for Pfizer Animal Health’s Slentrol, Downtown Locker Room’s Homeroom Huddle program; and a press kit for Ocean City, MD; and Gold Awards for Pfizer Animal Health’s segment on “CBS Early Show” regarding Slentrol; a suburban hospital segment on WUSA-TV D.C., regarding open heart surgery; and a Towson University “Expert Card” program. The Honorable Mention winners were a press release for Pfizer Animal Health about the canine obesity awareness campaign and the Miss Utility Locator & Contractor Awards program. ■ Haley Productions was awarded

two international awards for its animated short, “Lean Operations.” A Platinum Best of Show was awarded from the prestigious Aurora Awards. A Gold Award was bestowed by the MarCom Awards as well. ■ The Borden Agency was named Emerging Business of the Year by the Greater Philadelphia Chamber of Commerce. ■ The Web Marketing Association has honored brand communication agency Brownstein Group and Fiberlink Communications Corporation with two 2007 WebAwards for best application service provider site and outstanding achievement in Web site Development for Fiberlink.com. ■ Dever Designs was awarded a silver trophy award by Creativity recognizing extraordinary talent and personal achievement in editorial design for a magazine spread in Liberty Magazine called “The Passion of Mel.” Dever Designs also received a Merit Winner for editorial spread Planning Process Particulars from APICS Magazine. ■ H&S Graphics, which has been building its reputation as an environmentally friendlier printer, has been making good on its promise to continue to reduce its environmental footprint while maintaining the highest quality in offset and digital printing. As a result, the company was recently recognized by Agfa Graphics by being the inaugural recipient of its Environmental Recognition Award. ■ >> NEW YORK ■ Creative Bubble Artist Juan Sosa recently added to the company’s growing list of awards with a Latin Grammy Award for Best Tango Album for artist Raul Jaurena. Sosa,

INTERNATIONAL FILM CONFERENCE COMES TO MORRISTOWN Tribe Pictures, a film and video production company based in Chatham, played host recently to filmmakers from 45 countries attending the 41st International Quorum of Motion Pictures Producers Conference. The organization, whose members include winners of Oscar, Emmy and Cannes Film Festival Awards, holds its annual confab to share ideas, form business relationships and explore the latest trends in global filmmaking. Image courtesy of Tribe Pictures

The event was held at the Hyatt Hotel in Morristown. It marked the first time in more than a decade that the conference, which previously has been held in Rome, London, Shanghai, Rio de Janeiro and Paris, has come to the East Coast and the first time ever that it has visited New Jersey. Inspiration came in the form of high-profile speakers and panel discussions featuring

leading thinkers from the worlds of film, television, advertising, documentaries and academe. The keynote address was delivered by Dr. Michael B. Goodman, director of the Corporate Communication Institute at Fairleigh Dickinson University, and professor of corporate communication at Baruch College, who shared his insights into 10 principles necessary to running a successful business in the global marketplace. ■

BUZZ who recorded the album, has over a decade of experience in composing, recording and mixing for advertising, broadcast, film and music. ■ Katy Thorbahn, senior vice president and general manager of the Philadelphia office of Avenue A | Razorfish, has been named as Best Executive at the 2007 Annual Stevie Awards for Women in Business. Thorbahn received the Best Executive award in the Service Businesses category for Advertising/Marketing/ Public Relations companies with up to 2,500 employees. ■ Jerry D’Elia, VP and Director of Manufacturing & Distribution for Hearst Magazines, chaired New York University’s 2007 Prism Award event honoring Cathleen Black, president of Hearst Magazines and author of the newly released “Basic Black: The Essential Guide for Getting Ahead at Work (and in Life).” The award is presented by New York University in recognition of distinguished leadership in the graphic arts and communications industry. ■ >> NORTHEAST ■ The Printing Industries of New England announced that Echo Communications Inc. of New London, NH is an award winner in the Association’s New England Regional Awards of

JOINING THE PARTY >> BOSTON ■ Hill & Partners Inc. hired Chris Odlum, who has been added to the company’s new business development team. Hill & Partners also hired Robert Hensel, who has been added to the company’s new business development team. ■ Melissa Rose joins the Boston office of Carat as Human Resources Director. Rose will be responsible for employee relations, recruitment, retention, Melissa Rose performance management, training and benefits management for the Boston office. ■ Toth Brand Imaging added Jessica Chettle as an account supervisor. Chettle will work on the Wrangler and Jessica Chettle Naturalizer accounts. ■ >> MID ATLANTIC REGION ■ Shooters Post & Transfer has added two new editors/ visual effects designers to its team — Chris Magliozzo and Mike Wardner. Magliozzo cont. on page 18…

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Joining the Party cont. from page 17…

Jared Klose

Marisa Stumpo

Al Hazen

Francis Cleetus

Jake Hancock

Robyn Recoon

joins Shooters following nine years at Crew Cuts, New York; Wardner was with the San Francisco-based Rough House Editorial for five years. ■ Phasmatrope Studios has added director Guy Quinlan to its creative roster, as well as launched its New York office, headed by Christine DoRego, who joins Phasmatrope as head of sales. ■ The Star Group announced that Jared Klose and Marisa Stumpo have joined StarShipley, the agency’s Wilmington office. Stumpo is an account executive on the advertising team and Klose is an account executive on the public relations team. ■ MARC USA hired Al Hazen and Francis Cleetus. Hazen joins MARC USA as a creative director to work on Rite Aid and the Pennsylvania Lottery. Cleetus joins MARC USA as an associate creative director to work on Moen, Mohawk, Alouette Cheese and the Pittsburgh Zoo. ■ Advertising agency LevLane, Philadelphia, has recruited Jake Hancock as account manager handling Beneficial Bank and other accounts. ■ Carton Donofrio Partners Inc. appointed four new employees: Steve Häsler to senior account leader, Allison Higgins to media planner, Rob Thorp to interactive producer, and George Wood to director of interactive production. ■ Orange Element has hired a new marketing director and two members of the creative team. Garret Ohm joins OE as marketing director to enhance OE’s business by promoting the company’s brand and establishing mutually beneficial, strategically sound relationships with new clients. Andy Bonner was hired by OE as a graphic designer. ■ >> NEW YORK ■ Cenergy Communications has recruited Robyn Recoon as director of account services, a new position, overseeing all accounts. Formerly those duties were handled exclusively by John Cimperman, principal, to whom Recoon will now report. ■ Maria E. Gaskill has joined CBX, a strategic branding and design company, as an account manager. ■ Euro RSCG Worldwide, New cont. on page 20…

en·hance- verb- : to increase or improve in value, quality, desirability, or attractiveness. <Rich Quindry’s images will enhance your image.>

Excellence Competition. Echo Communications Inc. won a Pinnacle Award (Best of Category), two Awards of Recognition and two Awards of Merit. ■ Wetherbee Creative & Web LLC won a Platinum at the 37th Creativity Annual Awards and a Silver in the 2007 Davey Awards for DaydreamToy.com. ■

SCOOP But don’t take our word for it, see for yourself.

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>> BOSTON ■ Liquor retailer Yankee Spirits Inc. has chosen Strategis as its agency of record. ■ Tamar Wallace, principal creative of TAMAR Graphics, has joined forces with quarterlife.com to serve as a mentoring professional for the site, which appeals to creatives of all types. ■ Visual Stream Productions celebrated its formal opening. Specializing in creating eLearning solutions and interactive media applications for

enhancing individual performance for both government and corporate organizations, Visual Stream just completed a 6-month project for the government of a north African country. ■ Forty Forty announced its expansion to the East Coast with the opening of a Boston office. The new bureau will serve as the company’s regional hub to develop new business opportunities and aid in the growth of Forty Forty’s sports and entertainment division. ■ Award-winning illustrator Donna Berger of Chelmsford, MA, was one of 15 illustrators who submitted an owl illustration to the Keene State College’s Owl Project this year. Berger’s contribution, “Flight Training,” depicts an adult owl training four owlets about the basics of flying. ■ >> MID ATLANTIC REGION ■ Neiman Group was selected by The Advertising Council to create the Ready Business public service

215-368-9260

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Joining the Party cont. from page 18…

Daniel Chen

Kevin Kearney

Basel Salloum

Mary-Lynne Williams

York, has hired Angelique Moreno as creative manager. She will be responsible for the overall management of the creative department. ■ Avenue A | Razorfish promoted Daniel Chen from senior designer to art director, and Kevin Kearney from experience lead to experience director. Avenue A | Razorfish also promoted Basel Salloum from technology director to vice president of technology, Mary-Lynne Williams from experience lead to experience director, and Jason Pryslak from senior information architect to experience lead. ■ Siegel+Gale has appointed Richard Pasqua as the creative director of its interactive practice. ■ Northern Lights has launched an audio division. Noted Mixer/Sound Designer/Composer Ted Gannon has been brought on board and is launching into a Ted Gannon commercial campaign for Centrum, episodic promos for USA Network’s “Law & Order,” and a game open for the NHL. ■ STAND ADVERTISING has promoted Jennifer Pratt to account supervisor from account executive. ■ Jennifer Pratt

>> NORTHEAST ■ Award-winning art director and graphic designer, Wayne Waaramaa has re-joined Keiler & Company. Waaramaa will work on a variety of the agency’s accounts, Jason Pryslak including Lockheed Martin. ■

advertising campaign for the U.S. Department of Homeland Security’s Ready Campaign. The national campaign, scheduled to launch in the second quarter of 2008, will include radio, print, Internet advertising and outdoor. ■ Michael Graves, internationally renowned architect and designer, recently selected Altagraf principal Bill Healey to assist in the redesign of Michael Graves product packaging at Target Stores nationwide. ■ Yupo Corporation America launched a new Web site: www.yca.yupo.com. ■ The Print Council announced that Pitney Bowes Inc. has joined the organization. ■ Global Print & Design celebrated its grand opening at 800 W. Oak St., Old Forge, PA 18518. ■ Shooters Post & Transfer has purchased a new Grass Valley Spirit 2K Telecine system from Thomson to support its growing HD TV commercial and feature film postproduction business. ■

Breathing life into illustration & design.

Donna@DonnaBerger.com • 978.387.4190 • www.DonnaBerger.com

Animals, Children, Ethnic Diversity, Line Art, Logos and many others... 20

>> NEW YORK ■ A new short film welcomes a new studio into town. The SpecialGuest, created by Director Aaron Duffy with sound design by Fabio Fonda, is the first of many charmingly quirky pieces from the just-launched studio of the

Wayne Waaramaa

same name. SpecialGuest is a new creative animation studio born of the same minds that created 1st Ave Machine. This time, they teamed up with Duffy to create a completely new aesthetic. ■ PhotoShelter has begun transacting image sales on The PhotoShelter Collection, the first online marketplace to provide the benefits of a commercial agency and a wholly transparent sales system to pro, amateur and hobbyist photographers alike. The PhotoShelter Collection offers image buyers access to the widest and most eclectic array of commercial imagery that is quality-sorted, keyworded, priced, licensed and ready for instant purchasing. ■ SoundHound has launched thePound, a new creative editorial division led by editors John Knauer and Lee Gurevich. Additionally, thePound has added veteran editor Rich Korn to its roster of editorial talent. The new division features Avid Adrenaline suites, Final Cut Studio systems, as well as Sony and Panasonic HD resources. ■ On Oct. 5, Avatar Studios celebrated its 30th anniversary as New York’s premier recording studio. A party was held at the studio with more than 500 people attending from

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the professional music industry. Brooks, will run the new offering The event was in conjunction with as co-presidents. This move fully the Audio Engineering Conference, integrates Euro RSCG 4D, the which was being held at Javits agency’s digital arm and one of the Center that same weekend. ■ The country’s largest interactive shops, 2008 Radio-Mercury Awards into Euro RSCG New York. ■ Twentyintroduced three new categories eight of the advertising industry’s in the competition for the $100,000 most acclaimed professionals have Grand Prize: Radio Innovations, been selected to judge this year’s Political and Entertainment. The One Show. Judges participating in eligibility rules for the Radio-Mercury this year’s One Show competition Awards have been revised to allow are: Chris Adams — TBWA/Chiat/ qualification of entry for radio Day; Andy Azula — The Martin commercials that aired on a U.S. Agency; Robert Baird — Mother; commercially licensed Radio station Bob Barrie — Barrie D’Rozario between Jan. 1, 2007 and Feb. 29, Murphy; Paul Belford — This is 2008 — a two-month extension of the Real Art; Mike Byrne — Anomaly; broadcast timeframe requirements. Glenn Cole — 72andsunny; Marty The Awards celebration and Cooke — SS+K; Adriana Cury ceremony will be held on May 21. — McCann; Joe DeSouza — The call-to-enter timeframe has been Fallon London; Andy Greenway extended through — Saatchi & Feb. 22. ■ Guerilla Saatchi Singapore; FX has created a Paul Hirsch — Leo new digital division Burnett; Matt Ian exclusively for the — Bartle Bogle creation of interactive Hegarty; Paul content. ■ The Art Keister — Crispin Directors Club Porter + Bogusky; announced the new Arno Lindemann — Design Sphere Jung Von Matt; Award category Steve Mapp — and the inaugural Butler, Shine, jury chair. The new Stern & Partners; ADC Sphere Award Filip Nilsson — will honor the most Forsman Bodenfor; outstanding body Masako Okamura of work featuring — Dentsu; Ian design innovation in Reichenthal — Image courtesy of Avatar Studios a sustained program TBWA/Chiat/Day; of design for a single client by a single Kai Roeffen — TBWA\Germany; design firm. Chairing the new ADC Ted Royer — Droga 5; Beth Ryan — Design Sphere Award Jury for the Bartle Bogle Hegarty; Eric Silver — 87th Annual Awards is Marc Gobé, BBDO; Rob Strasberg — Crispin chairman, chief executive officer Porter + Bogusky; Norman Tan — and executive creative director of BatesAsia; Monica Taylor — Desgrippes Gobé, a 30-year design Wieden + Kennedy; Nancy Vonk — and branding consultancy with offices Ogilvy & Mather; Todd Waterbury around the world. ■ Glam Media and — Wieden + Kennedy; Yang Yeo Lifetime Networks announced that the — JWT Shanghai. ■ Nice Spots companies have formed a strategic announced that the Association alliance to develop a new co-branded of Independent Commercial vertical network of women-focused Producers will implement the Web sites and blogs within the Glam company’s technology to manage Media publisher network. The new the online entry process for the Lifetime Glam network will expand 2008 AICP Show, The Art & upon each company’s position as Technique of the American No. 1 for women — in TV and online, Commercial. The 17th annual respectively. ■ Zoa Martinez, Show will be held on June 3 at The President/Creative Director of ZONA Museum of Modern Art. ■ CPX Design Inc., presented a Design Interactive has joined DoubleClick Made to Move keynote speech at Advertising Exchange, a dynamic the Infopresse Youth Design online marketplace that upon conference on Nov. 20. ■ Euro completion of beta testing will RSCG Worldwide launched a new connect buyers and sellers of online agency model, putting digital at the display advertising for maximum core of its flagship New York office. return and efficiency, to bring a Two of the agency’s most dynamic stable of both direct and brand leaders, Andrew Benett and Jeff advertisers into the Exchange. ■

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>> NORTHEAST ■ I.T. Strategies Inc. and Broadford & Maloney Inc. have formed a strategic alliance. The relationship extends the individual capabilities of each company, with a focus on providing access to an unprecedented depth of services that can enable the faster movement to market and early customer adoption of new digital printing products and technologies. ■ Faced with an increasing demand for trained professionals in the postproduction industry; the NATIONAL ANIMATION AND DESIGN CENTRE (NAD Centre) announced its new Digital Compositing Program. The Digital Compositing Program consists of 16 weeks of full-time training, divided into three parts, including 282 hours of theoretical courses and 156 hours of supervised labs. This training program is designed to teach the art of Digital Compositing for the television and film postproduction industries or for the fields of video games and multimedia. ■

THAT’S A WRAP >> BOSTON ■ Hill & Partners Inc. helped client GTECH launch a new logo and branding at the NASPL/WLA World Meet 2007. Hill & Partners oversaw the manufacture of a spinning 12-foot globe emblazoned with the new GTECH logo. Hill & Partners attended the World Congress of Dermatology with client Candela Laser. Hill & Partners designed and contracted a 6-by-9 meter island exhibit that was created in Buenos Aires — though design, material specifications, and other related services came directly from Hill & Partners in the U.S. Hill & Partners has created a custom portable exhibit for new client Alnylam Pharmaceuticals. In addition to being the first collaboration for the two companies, this project also marks the first time that a Hill & Partners exhibit will be showcased at a career fair. The exhibit consists of five custom banner stands, as well as two brushed metal bistro tables and stools, a podium and a metal-and-glass literature rack. ■ Looking to capture the raw essence of college football in its most pure form, Versus turned to Viewpoint Creative to create a launch campaign for its college football coverage that would resonate with passionate fans. Viewpoint responded with a multi-platform campaign that includes logo design, teasers, launch spots, a graphic

Image courtesy of Felix Design

toolbox to be used throughout the season, print ads, online, radio and in-stadium promotional stunts. ■ Boston Web Design unveiled its new brand identity, Boston Interactive, including a new Web site to promote its expanded service offerings and highlight its clients’ online successes. ■ >> MID ATLANTIC REGION ■ Brooks Brothers, the country’s oldest clothing retailer, has partnered with Avenue A | Razorfish to launch its online holiday campaign. The scope of services for the campaign included planning and buying all online display media for various fall and holiday promotions that ran through Jan. 3. ■ Rohm and Haas asked Felix Design to create a 3-minute animation to close its annual international sales conference in Atlanta. The concept was to visually portray the innovative solutions that R&H is developing for its international markets, and to inspire the viewer to imagine the impact they can have on the world. ■ Smith Design has recently completed a corporate identity redesign for Sakar International. In addition to developing the corporate ID, corporate tag line and print ad campaigns, Smith Design has revamped several of Sakar’s key mp3 accessory and mobility brands. For Key Safety Systems, Smith Design created a new corporate identity. For leading toy and crafts brand RoseArt, Smith Design created a new corporate identity, and extended it to the brand side via a new design system for all of RoseArt’s consumer packaging. For Barton’s Chocolates, Smith Design redesigned the brand’s identity and created the package design system for an entirely new line of chocolates under the Barton’s Gold umbrella: Heavenly Dark and Chocolate Dreams. ■ When Rohm and Haas celebrated the 20th anniversary of National Chemistry Week, Bosha Design created a viral e-mail campaign and dynamic Web site featuring new profiles of Rohm and Haas innovators daily; a microsite of exciting science experiments for teachers and students; and daily drawings for unique prizes, some of which Bosha produced and fulfilled. ■

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Image courtesy of MGH

“Sun people” know what’s going on in Baltimore. But, if you’re not a “Sun person,” a frequent reader of The Sun and BaltimoreSun.com, you could be missing some rather important pieces of information. Building on a successful advertising effort that points out all of the things you can learn by picking up the paper or going online, MGH has just launched an aggressive outdoor campaign to truly illuminate what you could be missing if you miss a day of The Sun. Billboards around town feature more than a dozen incomplete headlines, each with an intentional “blank” left in place of a key word. MGH recently developed a humorous and attentiongrabbing national print campaign for Papa John’s. The campaign talks to college students in ways they will appreciate and understand. For instance, one light-hearted ad points out that Papa John’s has no problem accepting parents’ credit cards. ■ CR Digital Design announced it designed new branding and stationery for Premier HSFC. ■ >> NEW YORK ■ Fluid has announced the launch of Audiobox. tv, a new music/video Web application that allows creatives to upload video online, and then select and mix tracks from Fluid’s award-winning original music catalog. The mixes can then be e-mailed to friends for their comments or alternate choices. ■ Northern Lights Editor John Laskas recently completed an ambitious campaign for USA Network to promote its first-run episodes of “Law & Order: Criminal Intent.” The launch spots play like episodes of the show, which was a deliberate technique by the USA creative team. ■ Creative Bubble continued its nurturing of artistic talent by hosting the third installment of Second Acts, a new series providing an outlet for creatives in the advertising, TV and film industry, on Nov. 8. The show included distinctive paintings from Diana Gay of Grey and photography from freelance producer Tony Fetters. The work will be on display at Creative

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Bubble’s space through March 2008. team at concept/design studio INTERspectacular has completed a series of Webisodes for Clearasil and agency Euro RSCG. Titled “A User’s Guide to the World,” the Webisodes feature a unique brand of dry humor for the new Clearasil campaign “May Cause Confidence” that only the INTERspectacular team can provide. Aimed directly at the teens to young adult demographic, this interactive campaign includes 10 educational filmstrip-influenced slide shows, which give young consumers a series of Do’s and Don’ts for maneuvering through the world. ■ Phoenix Productions announced new client “Jon Stewart’s Busboy Productions.” Phoenix Productions completed the show open and graphics package for “Busboy’s” pilot “Important Things with Demetri Martin.” The series, which was picked up by Comedy Central, is scheduled to air the second half of 2008. ■ Siegel+Gale launched BRAND AMPLIFIRE, an intuitive, powerful digital brand asset management tool using Google Search technology. ■ Financial risk and compliance experts Fortent launched a print and Web-based advertising campaign for Fortent Inform, a new product designed to help financial institutions cope with ■ The

Images courtesy of MGH

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Image courtesy of INTERspectacular

and minimize the burden of regulatory compliance. ■ Framestore NY created two spectacular, funny takes on household disasters for Hoover vacuum cleaners and Minneapolisbased ad agency Martin|Williams Advertising. For “Spill” and “Dogs,” Framestore NY drew on its extensive 2-D, 3-D and compositing experience to minutely detail what happens when a drop of red wine hits a snow white carpet, and metaphorically represent what happens every time a dog shakes itself off. The end sequence for this campaign was created by Superfad. ■ Working with the nonprofit contemporary art institution Art21 Inc. for the third time, Editor Steven Wechsler has completed the offline editorial for “Ecology,” an hourlong program for the award-winning, biennial series “Art:21 - Art in the Twenty First Century.” ■ Shilo teamed closely with musician Tom Delonge to direct “The War,” a striking short film inspired and backed by the Angels & Airwaves song of the same name. Staying true to their technique of “design-infused storytelling,” Shilo conceived, designed, directed, composited and edited a short film of epic force and intensity. ■ Creative Bubble was recently tapped by Showtime Sports to re-energize the channel’s SHO Sports feature open, which introduces all Showtime sports programs on the Web and Showtime 2. The action-packed open uses

black-and-white footage. ■ Working with New York’s Nola, Xandy Smith recently completed “Killing,” a distinctly imaginative music video for psychobilly band The Rocketz. ■ The Museum of Contemporary Art, North Miami (MOCA) returned to the artists at ZONA Design to create print marketing materials for the Museum. The multifunctional 12-page brochure for MOCA promotes the Museum’s exhibitions, permanent collection, public programs, lectures, film screenings, performances, education and outreach programs, membership benefits and satellite gallery. ■ SimonDigital.com launched a broadband Internet Video Channel, www.HVMC.tv. ■ Imaginary Forces recently completed main titles and animated content for the new FOX sitcom “Back to You” starring Kelsey Grammer and Patricia Heaton. ■ Computer artist Elliot Vance is in the process of creating his first collection of handbags, using his artwork on canvas, with special clear laminations or coatings, to make them not only totally water resistant, but giving them a very unusual appearance. He likes to call them “CarryArt.” ■ For Colombian mega-star Juanes, the music video directing duo Aggressive, a.k.a. Alex Topaller and Dan Shapiro, created the video for “Me Enamora.” ■ >> NORTHEAST ■ Monadnock Paper Mills Inc. announced new Envi by Monadnock Shopping Bag (SB), a line of premium, high-quality environmental carrier bag substrates designed exclusively for brand conscious retailers. The latest addition to the Envi by Monadnock line, new SB can be manufactured with up to 100 percent post-consumer waste. ■

CLARIFICATION Gouthier Design recently won two Gold Create Awards. The images printed in the The Create Awards 2008 Winners Showcase in the NOV+DEC 2008 issue of Create Magazine were positioned incorrectly. The Graft i4 Luxury issue entry (right) and the Graft i5 Sustainability issue entry (left) each won a Gold Award in the Creative Industry Self-Promotion, Newsletter category.

Looking for more news from the Northeast? Visit the Create Network at createmagazine.com for the latest breaking news from your region, available at your fingertips.

create magazine jan+feb 2008

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HIGH QUALITY SHORT RUN COLOR PRINTING We are not a gang printer.

Single Sheets Brochures Booklets Postcards Rack Cards Business Cards For more information and to receive your Print Pricing Guide, please call 301.990.3100 Herron Printing & Graphics I 7621 Rickenbacker Drive, Suite 300 I Gaithersburg, Maryland 20879 301.990.3100 I Fax 301.990.3105 I sales@herronprinting.com I www.herronprinting.com

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SURF

B Y D A R C Y S I LV E R S

www.alcoholedu.com

www.igottacrush.com

One of the best “courses” my son took at college was online. Thanks to Stormship of Medford, MA, the AlcoholEdu course — required for freshmen at my son’s school — was easy to swallow, so to speak. Parents can take the course, too, which I did. I expected videos showing students in various drinking-related situations to be cheesy. They were, however, quite well done. You can complete the 2.5-hour course in sections, if desired. While I seriously doubt the online course keeps my son from drinking altogether, I can only hope it makes him think twice about binge drinking.

New York’s MWW Design has got the girly-girl thing down pat. Of course, it has many other types of clients, but a trio of its femalefocused sites caught my eye. First, there’s Jillie’s Crush, a Web site promoting makeup for the “OMG” and “BFF” crowd. From its interactive crush confessions to its funky colors and fun typefaces, this site is definitely designed for its target audience. Then there’s Essie, a slick site hawking high-quality nail polish. Reverse type on a black background, coupled with flashy photos, gives the site a sophisticated look. And Lucky Rider (“Hip Goods for the Equestrian”) uses the trendy chocolate and aqua to create an inviting site. Simple drawings of “hip” women add to the site’s contemporary appeal.

www.necoffeeco.com We’re talking about java here — the kind you use to energize your body, not your Web site. The homepage is an example of Flash well done (not overdone); steam subtly streams from a mug in the feature image. A coffee personality quiz adds some welcome interactivity to the site. (I’m a Blueberry Cobbler, by the way.) And a “Send quiz to a friend” link encourages word-of-mouth (pun intended) marketing. Designed by Boston Interactive.

www.bobbyflay.com This site is the perfect marriage of branding and marketing. The homepage features a Flash presentation that begins with Bobby Flay’s face — in your face. The man is the brand, so his mug makes sense here. Of course, he’s wearing his white chef jacket emblazoned with a multicolored MESA logo. We get it. The Flash continues with products, exquisite food photography and restaurant interiors. Designed by Screen Matter of Ardmore, PA.

From educational Web sites to those catering the younger generation, Web sites designed throughout the Northeast are flourishing. Take a look at this issue’s all stars!

www.essie.com

www.luckyrideronline.com Be a part of Surf! Got a Web site suggestion for next issue’s Surf? E-mail newsne@createmagazine.com.

A native Floridian, freelance copywriter Darcy Silvers now calls Philly her home. She began her career at the “Orlando Sentinel” and still gets an adrenaline rush from deadline pressure. Silvers ‘defected’ to the advertising world, working for Orlando’s Robinson, Yesawich & Pepperdine and for suburban Philly’s Thomas J. Paul marketing services, where she wrote copy for Nabisco, M&M/Mars, Johnson & Johnson and more. Her passion is PR, and has PRSA and IABC accreditations. As senior copywriter at Lenox, her focus is on e-commerce — Web content, e-mail promotions and banner ads — and direct mail for the world-renowned china and crystal manufacturer. http://home.comcast.net/~thehiredhand

create magazine jan+feb 2008

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DES

O RE IL M I W P S DELA

D S B Y D A RI R O DA N A U W AND R.

LESLIE

Motion Control H E N G EO R G E LU CA S’ “STA R WA R S” hit theaters in 1977, it jumpstarted the special/ visual effects industry, sending it into overdrive with the help of Lucas’ effects workshop, Industrial Light & Magic (ILM). Since “Star Wars” and ILM’s debut, the industry, quality of work, technology and techniques have only grown by leaps and bounds, entertaining millions of TV watchers and movie audiences with each new milestone over the past 30 years. Looking back at special effects and motion graphics reveals that the industry may only be just beginning its golden era in terms of technological and creative

create magazine jan+feb 2008

advancement. So much exciting, eye-popping motion graphics work is seen in films, television, commercials and music videos that it seems to up the ante visually every few months or so. It is no longer absolutely mandatory to be California based in order to become successful and do great work in the fields of visual effects and motion graphics. Technology has become the great equalizer and emancipator, freeing up possibilities for designers and allowing them to create effects and graphics on the fly from a high-powered laptop. So, Create Magazine is dedicating this feature to exposing some unique and creative examples of motion graphics, visual effects and animation work being produced in the Northeast region.

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Image courtesy of Psyop

Boston

New York City

When you think of interesting and high-quality motion graphics, Boston isn’t normally the first location that pops into your head. Instead, visions of attending MIT or Harvard, and seeing the Celtics play might come first. However, this thinking should change considering the work of the Boston-based Brickyard, a visual effects company that has been garnering a lot of attention recently. In business for nearly a decade now, Brickyard’s recent projects stand out, including Honda’s “Free Yourself” commercial, Sprint’s current campaign and Timberland’s “Rain” spot, according to founder Dave Waller.

In NYC, amazing creative work of all types and stripes is never in short supply. Motion graphics, is being taken to the next level by companies who, like the city itself, seemingly never sleep when it comes to producing cutting edge motion design work. Despite the fierce competition in NYC, some companies have managed to carve out unique niches for themselves by doing stellar and unusual work. No strangers to innovative work, the people at New York’s Psyop have been creating amazing motion graphics work for the past decade. The

“The industry is changing as it always does, but the appetite for well-built visual effects seems to be growing…” “The current Sprint campaign got a lot of attention for us — it’s a simple, clean message that’s a treat to look at,” Waller says. “Geoff McAuliffe worked with Directors Dayton/Faris to develop that look, and we’re quite proud of how it turned out. “The Honda ‘Free Yourself’ is another spot that integrates our effects into a story without that ‘effects for effects sake’ feeling. Robert Sethi did a marvelous job creating the unfurling wings shots.” Waller also elaborated on the Timberland spot: “It took a lot of trial-and-error to give life and character to a thunderstorm, but that spot did really well worldwide.” Waller says the effects in each spot sought to enhance the story, not dominate it. “They were popular also for the fact they required no supers or dialogue to get their message across.” Concerning the creative side of the industry, Waller says things are booming. “The industry is changing as it always does, but the appetite for well-built visual effects seems to be growing,” he says. “It used to be the only effects were flashy, obvious effects, but we’ve been doing a lot of invisible effects — making scenes look better, fixing production errors, etc. It’s actually more fun than it sounds, although it’s hard to put that stuff on your reel.”

create magazine jan+feb 2008

company’s work has covered a wide array of clients and industries including retail chains, recording artists and beverage brands. And speaking of beverages, you have likely enjoyed the Coca-Cola animated TV commercial, “Happiness Factory.” Created by Psyop last year, the spot features 3-D animation of the secret happenings that take place inside a Coca-Cola vending machine once you drop your change in the coin slot. “With the simple brief of ‘what happens inside a coke vending machine,’ we created a whole world which really expresses for everyone what Coke is and has just begun to be blown out to a documentary — interviewing the characters — and a movie about what happens when the Coke runs out,” says Justin Booth-Clibborn, partner/executive producer at Psyop. Another highly touted spot was for Bombay Sapphire called “Drift.” Booth-Clibborn says this was creatively successful because the team really got inside the product and “infused the piece with the essence of the brand.” He elaborates, “The Bombay Sapphire piece was a perfect visual haiku on the essence of the brand — a true art project with minimal involvement from the client that set a new standard for painterly animation.” Also in NYC, Friends With You (FWY) comes to the motion graphics field with a different and very unusual approach. With a child-like whimsy

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and a matching visual/design aesthetic, FWY started with “a new way of approaching art to spread love and happiness by using modern bridges of animation, product and magical experiences for people,” according to co-founder Samuel Albert Borkson. The FWY team does its best to live up to its name by incorporating a style that leaves one nostalgic for the cloudy memories of kindergarten. FWY has shined its good vibrations on some of the best brands in business by creating animations used by high-profile clients, including Nike and MTV. “One of our first projects for Nike was ‘MR. Wizard the Legend of Speed,’” Borkson explains. “Nike gave us an amazing opportunity to show our world and give it a large audience.” He also tells about the thrill of working on the giant HD screens in Times Square for MTV. “It was beautiful to create in a whole new range of colors and animation for an audience that could see it all.” The live-action work “Natural Communications” for MTV takes you on a “dreamy” (if not a little creepy) trip through a forest to play and frolic with creatures who populate the FWY universe. Borkson gives a final nugget of insight into the FWY way of being and thinking — small, personal projects are friendly, have value and are made of magic. “Even the little things we creatively direct or art direct all work toward building this positive imagery that is injected into our audience piece by piece,” he says. Also making waves in NYC is 4-year-old motion graphics and broadcast company, nailgun*. The relatively young company is rolling with the changes and catering to commercial broadcast work using its strong motion graphics background. “In the very beginning we were specifically motion graphics, and that was the thread,” says Michael Waldron, president and creative director. “We now do a lot of CGI work, live-action, show packages, opens.” nailgun* has retained such high-profile clients as ESPN, Spike, Nickelodeon, Crispin Porter and Universal Channel. It is the latter client that Waldron bragged about, as nailgun* completely redesigned the network giving viewers the idea that they were just experiencing a small portion of the world, but the whole globe – the universe. “(It was) sort of like our biggest pride and joy. It was an almost six-month long project. And we were doing things as a company that we haven’t really done before, as far as the scale of it.” For Universal Channel, nailgun* completed IDs, bumpers, tune-ins, lower-thirds – the whole package. The creative included rendering an entire glass city in 3-D and HD. But, the biggest challenge was the new logo. “Everyone knows Universal’s logo,” Waldron explains. “What we did was add a lot of life to it, made it much more dimensional, 3-D … made if feel much more warm. It’s the Universe, it’s the world.” nailgun* is also particularly proud of “One Punk Under God” for the Sundance Channel — a project that was voted Best of Show at Promax BDA. “It was one of the first big steps for us into shooting live-action consistently,” Waldron says. “Shooting live-action in a graphic world. It was a real sort of heavily layered piece with different techniques mixed in from live-action to CGI.” If you were unaware of all of the varied visual effects, animation and motion graphics work being conceived by the artists and creative companies of the eastern seaboard, we hope that this tiny sampling of talent piques your interest to investigate even further into the work being produced in the Northeast area today. For we’ve only scratched the surface of the tip of this iceberg! ■

Images courtesy of (from top): Brickyard; Friends With You; nailgun*

Contributors DARIUS WILMORE is co-founder of idea agency Maverick Behavior. Since beginning his career at Def Jam’s in-house design firm Drawing Board Graphic Design, he has crafted high-profile work for clients including Def Jam, Sean John, Nike, Violator, MTV and Rock the Vote. His work has been published in The Source, Vibe, XXL, Woofin, Blaze, The Fader magazine and the book “Logolounge Vol. 3” (Rockport). He is the author/designer of the upcoming book “STEREOTYPED: Hip-Hop’s Unsung Graphic Design Heroes” (HOW Design Books). He is a member of the Organization of Black Designers (OBD) and the Hip-Hop Educators Association (IAHHE). LESLIE TANE is the creative director at Leslie Tane Design, a small, awardwinning design company located in Western Massachusetts. As a full-service graphic design firm with clients of all sizes and from all over the country, the company specializes in creative solutions for print and Web design. Leslie’s work has been recognized in The Big Book of New Design Ideas, as a nominee for the Utne Independent Press Award, and as a Summit Award winner. Please visit leslietanedesign.com or call 413.527.3018 for more information.

jan+feb 2008 create magazine

Denise : Print Production

Andrey : Graphic Designer

Robbie : Brand Strategist

Laura : Web Designer

Gina : Copywriter

Chris : Creative Director

It all spells success. There’s just one place to find the industry’s best talent. Call Artisan now at 1.800.216.0600, or visit us online at www.artisantalent.com. We’ll find you the creative, production, web and marketing talent you need, when and where you need it. Freelance or fulltime, long-term or short, on-site or off. We are the professionals who match talent with success.

MATCHING TALENT WITH SUCCESSSM

Bejan : President

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2008 JANUARY

SXSW | MARCH 7-16 The annual South by Southwest Week 2008 will take place in Austin, TX this year, with three separate conferences: the SXSW Interactive Festival, Film and Conference Festival, and Music and Media Conference. The Interactive Festival celebrates the newest media technology, attracting everyone from “hardcore geeks” to visionary technology entrepreneurs. Creative professionals can market their new product at the Trade Show and Exhibition, attend a panel discussion and, of course, attend the evening parties. The Film Conference and Festival recognizes independent filmmakers, and offers conversations with film industry icons, one-on-one mentor sessions and a chance to market their latest creation. Attendees can also submit their favorite film to be showcased at one of the world’s most popular film festivals. There’s room for hundreds of aspiring musicians on over 50 stages at the Music and Media Conference. The conference has been a cost-effective way to connect musicians with the press, radio bigwigs and other important industry professionals since 1987.

ATTEND JAN+FEB 08 Imaging USA JANUARY 6-8 Tampa Convention Center, Hyatt Regency Tampa, Westin Tampa Harbour Island Tampa, FL http://imagingusa.org

NATPE 2008 Conference & Exhibition JANUARY 28-31 Mandalay Bay Resort Las Vegas, NV www.natpe.org/conference

PMA 2008 JANUARY 31-FEBRUARY 2 Las Vegas Convention Center, South Hall Las Vegas, NV www.pmai.org

FEBRUARY

Image courtesy of SXSW

SPOTLIGHT2008

iMedia Connection Brand Summit FEBRUARY 10-13 Hyatt Regency Coconut Point Coconut Point, FL www.imediaconnection.com

Graphics of the Americas Exposition & Conference FEBRUARY 27-MARCH 1

PRINTFEST |

Miami Beach Convention Center Miami Beach, FL

MARCH 27-29

www.graphicsoftheamericas.com

NANPA 14th Annual Nature Photography Summit and Trade Show FEBRUARY 27-MARCH 2 Sandestin Golf and Beach Resort Destin, FL www.nanpa.org/conferences.html

MARCH

The International Conference and Expo for Traditional and Digital Printing in Anaheim, CA offers printing professionals the skills and insight necessary to improve Image courtesy of PrintFest their company’s efficiency and increase profit. There is plenty to learn in nearly all aspects of printing: variable-data printing, mailing and fulfillment, wide-format printing, label and package printing, CIM/MIS, and more. PrintFest delivers measurable value by focusing on the needs of its customers — and helping them to focus on the needs of their customers. There are few other face-to-face printing conferences, something PrintFest Producer Chris Jacobson says is essential to creating and maintaining lasting business rapports. He also says the best thing printers and creatives can do is spread the word and make it a priority to attend the show in their own region.

AAAA 2008 Media Conference & Trade Show MARCH 5-7 Rosen Shingle Creek Orlando, FL www.aaaa.org

SXSW Week 2008 MARCH 7-16 Austin Convention Center Austin, TX www.sxsw.com

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MARCH

ATTEND SPOTLIGHT2008

MARCH 10-12 New York Marriott Marquis New York, NY www.pubxpo.com

Image courtesy of Photoshop World East

ShoWest MARCH 10-13 Bally’s & Paris Las Vegas, NV www.showest.com

Society of Photographic Education 45th National Conference MARCH 13-16 Adam’s Mark Hotel Denver, CO

PHOTOSHOP WORLD EAST | APRIL 2-4

www.spenational.org

PrintFest 2008 MARCH 27-29 Anaheim Convention Center Anaheim, CA www.printfest.com

APRIL

Dubbed the Ultimate Adobe Photoshop Experience, this year’s conference features three days of education, exploration and excitement. Located at the Orange County Convention Center in Orlando, FL, the producers couldn’t have picked a more hospitality-favored local. Welcomed professionals include graphic designers, art directors, Web developers, video producers, digital photographers, design students and educators, and everyone in between. There are more than 80 information sessions to choose from taught by more than 40 world-class instructors. A tech expo features the latest products and services. Have your portfolio reviewed by your industry’s finest. Listen in on expert panel discussions and pre-conference workshops. All this and more is offered at the 2008 Photoshop World Conference, and each day is sealed with an exciting after party. From workshops instructing how to use Photoshop Extended in science and research to the art of photographing women, many of the workshops are already sold out, so register today.

Publishing Executive Conference and Expo

Photoshop World East APRIL 2-4 Orange County Convention Center Orlando, FL www.photoshopworld.com/2008

NAB Show APRIL 11-17 Las Vegas Convention Center Las Vegas, NV

GRAPH EXPO | OCTOBER 26-29 Being held in Chicago, IL, Graph Expo welcomes everyone within the industry of printing, business communication, creative professions, publishing, Image courtesy of Graphic Expo pre- and post-press, and converting. Last year’s event was the largest U.S. national graphic communications trade show since 2000 and the second biggest Graph Expo ever. Boasting more than 70 sessions, five of which were completely sold out, 31,779 exhibitors and attendees participated in the Chicago show. Many of last year’s attendees raved about the high traffic and energy of every event offered. Ideas presented include ones for comprehensive exhibition of technologies with running live applications for digital pre-publishing, pre-press, digital and offset printing, wide format imaging, mailing, fulfillment, bindery, and other functions. Debuting at Graph Expo for the first time last year was a full-day Print Buyers Conference, held especially for print specifiers and buyers.

MAY

www.nabshow.com

Digital Hollywood, Spring 2008 MAY 5-8 Hollywood and Highlands and the Renaissance Hollywood Hotel Hollywood, CA www.digitalhollywood.com

ISPCON MAY 13-15 Rosemont Convention Center Chicago, IL www.ispcon.com/future/index.php

HOW Design Conference MAY 18-21 Hynes Convention Center Boston, MA www.howconference.com

Looking for something closer to home? Visit the Create Network at thecreatenetwork.com to find or post information about events in your area. It’s easy!

create magazine jan+feb 2008

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YOU GIVE BIRTH TO A GREAT IDEA. WE GIVE IT AN IDENTITY.

The world is full of great product ideas. Some of them beyond belief. Bold. Innovative. Almost magically practical. But what is a great product without brand recognition? At Douglas, we help the world distinguish you from all the others. We are the identity-producers behind the idea-producers. From sleek or simple to classic or elegant, we help you get noticed...over and over again. • Chrome, gold and platinum plated nameplates • Painted, hot stamped and pad printed nameplates • Metalized acrylic 2nd surface nameplate assemblies • Decorative trim • Injection molded bezels and faceplates • Poured polyurethane urocals • Decals • Flexible graphics • Graphic overlays and membrane switches • Individual letter low proﬁle graphics

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www.douglascorp.com

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THE LOST ART OF PERSUASION Tips for delivering presentations that truly persuade

BIZ

BY PAUL LEROUX

Illustration by Ben Henderson

If you present for a living — whether you’re a CEO selling your ideas to the board or a salesperson trying to win new business — your job is tougher than ever. You face relentless competition. People are bombarded with messages from the media, the Internet, and other sources. It’s getting harder and harder to break through the clutter, yet that’s what you must do in order to persuade your audience. And ironically, in a time when you most need to hit your prospects with a powerful pitch, you’re likely to fall back on an ineffective crutch: PowerPoint. That’s right. I am on a mission to break presenters from the seductive PowerPoint routine. When you allow yourself to play second fiddle to PowerPoint text, you cripple your own selling efforts. By adopting the principles of visual selling you can give dynamic presentations that truly persuade. Presenting your ideas with images rather than text says four important things about you: you’re creative, you’re smart, you’ll go the extra mile, and you’re unique. People respect individuals who exhibit these four qualities. They understand implicitly that someone who embodies these qualities is more likely to deliver than someone who is not. Here are six tips that will help you regain control of your presentations.

1 People remember pictures, not words. Researchers tell us that the mind stores and retrieves pictures more efficiently than words. A face is easier to remember and recall than a name. Cognitive psychologists call this phenomenon “the picture superiority effect.” You can leverage it to sell your ideas by presenting powerful images to your audience, unsupported by text, as you give your pitch.

2 Use PowerPoint images, but stay away from text. Let’s say you’re a financial planner trying to get your audience to buy into a retirement plan. Instead of posting a lot of dry bulleted points stating that 57 percent of retirees must continue working to maintain their lifestyles — and parroting the words people see on the screen — you simply show them an image of a senior citizen serving fast food. Emblazoned on his apron is “57%.” People look at the screen momentarily and then quickly shift their focus to you.

3 You wouldn’t propose marriage with a handout. Don’t try to sell your ideas with one either. Imagine you are about to propose marriage to someone. In your mind, you know what you want to say. You are confident that you know you can make a compelling argument to convince her to say “yes.” You get down on bended knee and you begin your proposal. But first, you provide her with a written summary of your main points. Obviously, this is ludicrous. You would draw her attention away from you eloquently emoting on bended knee and direct it toward the piece of paper. That’s what happens when you distribute a handout before your speech.

When presenting to a group who insists you use a handout, give them an “image deck.” You’ll satisfy their need to follow along without distracting them. It’s true that there are situations where a group demands a handout. When this happens, print full-page versions of your image slides and duplicate them to create your handout. This is an acceptable compromise. With an “image version,” your audience will not be overly distracted. With a text-driven handout, heads are down and eyes are glued to the copy. With image handouts, people rapidly peruse the entire document and return their attention to you.

Use strategic hand gestures. When you’re under pressure, your adrenaline surges and you want to do something with your hands. Don’t try to squelch this natural impulse by hiding your hands behind your back or jamming them in your pockets. Instead, use gesturing to your advantage — to indicate size (“small” costs or “huge” margins) or action (sales will “skyrocket” or we’ll “check off” results). Paul LeRoux, the founder of Twain Associates

Learn the simple technique that creates instant enthusiasm. No doubt about it, enthusiasm sells. In fact, enthusiasm is a Greek word that translates roughly to “the god, the spirit and the energy within you.” Yet, it’s the hardest of all delivery skills to learn or to teach. But there’s an easy technique anyone can use to convey heart, drama and passion: just speak up. Increase your volume and, like magic, enthusiasm usually appears. It should be clear from these tips that there’s no mysterious “speaking gift” involved in delivering compelling presentations. You simply have to be trained in proven techniques for selling your ideas, not merely telling them. You must abandon the put-’em-to-sleep-with-aPowerPoint approach and seize the attention of your audience. Selling visually is a tangible skill — and you can master it. ■

Inc., has been coaching salespeople on visual selling for more than 25 years. His specialty is rehearsing executives for high-stake competitive presentations, outside funding pitches, and large audience addresses. About the Book: “Visual Selling: Capture the Eye and the Customer Will Follow” (Wiley, April 2007, ISBN10: 0-4717936-1-2, ISBN-13: 978-0-47179361-8, $24.95) is available at bookstores nationwide, from major online booksellers, and direct from the publisher by calling 800-225-5945. In Canada, call 800-567-4797.

create magazine jan+feb 2008

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877-782-2737 FAX: 877-972-9117

TOLL FREE:

5900 San Fernando Road, Glendale, California 91202

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NETWORK Welcome to Create Magazine’s new Create Network, an online global network connecting creative professionals. Check out what’s been happening on the Network — from images to blogs to videos, creative professionals have been keeping busy!

BATTLE TOP IMAGE WINNERS

Illustration Category

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4 8

SURVEY SAYS

40%

What’s on your life list?

■ 1. Photo courtesy of Echo Chernik. Visit her at createmagazine. com/echo_echo_. ■ 2. Photo courtesy of Pierre-Paul Pariseau. Visit him at createmagazine.com/PPPPPP. ■ 3. Photo courtesy of i2i Art Inc. Visit them at createmagazine.com/i2iart. ■ 4. Photo courtesy of Joseph WraithThunderWerks. Visit him at createmagazine.com/thunderwerks. ■ 5. Photo courtesy of Tentara Digital. Visit them at createmagazine.com/ricardo_te. ■ 6. Photo courtesy of Monlux Illustration. Visit them at createmagazine. com/markmonlux. ■ 7. Photo courtesy of Larry Ruppert. Visit him at createmagazine.com/ruppert. ■ 8. Photo courtesy of Design Designs. Visit them at createmagazine.com/godsentson. ■

10 percent of Create Network members want to get married and have children, while another 10 percent plan to visit a faraway country at some point in their lifetime. 30 percent are aiming to be debt-free, while an additional 10 percent want to create a legacy BE DEBT-FREE that they will pass on. What are the remaining members doing? 40 percent are writing a book.

30%

WRITE A BOOK

10%

VISIT FARAWAY COUNTRY

10%

CREATE LEGACY TO PASS ON

BE MARRIED WITH CHILDREN

What’s on your life list? Take the survey or blog about it at the Create Network!

VIDEO HIGHLIGHT

■ 1. “Love Hearts,” posted by Anistock. createmagazine.com/Anistock ■ 2. “A Mental Journey,” posted by Jen Vargas Photography. createmagazine.com/JenVargas ■ 3. “Fusion Tutorials,” posted by Eyeon Software. createmagazine.com/EyeonPR ■ 4. “Man We’re Hip,” posted by Paragon Design Group. createmagazine.com/AndrewDavies

create magazine jan+feb 2008

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At booq.com, save 10% on any purchase with promo code CREATE8. Order today.

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NETWORK PORTFOLIO SHOWCASE 1 6

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FEATURED PROFILE Adam Daniels | www.createmagazine.com/ADaniels Adam Daniels was born and raised in Annapolis, MD, and has lived in Tampa, FL for four years. In 2000, he began his photography education: First at Savannah College of Art & Design, then at International Academy of Design, Tampa. From his knowledge and experience learned in school and gained by assisting other photographers, Daniels began his own commercial photography business, which he currently operates out of Tampa. Daniels is an award-winning portrait photographer and retouching artist. You can view his most current work on adamdaniels.com.

1. Image courtesy of Michael Clarida Illustrator. Visit them at createmagazine.com/MClarida ■ 2. Image courtesy of US Photograph/Diego Torroija. Visit them at createmagazine.com/USPhoto ■ 3. Image courtesy of GraphixRob Studios. Visit them at createmagazine.com/ GraphixRob ■ 4. Image courtesy of Russell Henry. Visit him at createmagazine.com/Russo88 ■ 5. Image courtesy of Bernstein Productions. Visit them at createmagazine. com/DarrylBernstein ■ 6. Image courtesy of Adam Daniels Photography. Visit him at createmagazine.com/ADaniels ■

BLOGOSPHERE

JAY MONTGOMERY NEWS B Y J AY M O N T G O M E RY I got this e-mail earlier this summer about receiving an award from my undergraduate college, LaGrange College. I was to be included on the wall of outstanding alumni. I had never heard of the wall and I did not think it was that big of a deal. When the college then sent me a packet of stuff to fill out and addresses to send out invitations to friends and family, they needed a specific kind of black and white photo, and shared the details of the ceremony I realized it was a big deal. This past Saturday my family and got it together and drove down to LaGrange to receive the award during the homecoming celebration. My Mom and Dad drove 8 hours round-trip just for a 4-hour visit in Lagrange, I’m truly loved! Here are some highlights in pictures. For more blogs and info on Jay Montgomery Illustration, visit createmagazine.com/jay_jaymon.

create magazine jan+feb 2008

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NETWORK

thecreatenetwork.com

ARTICLE

JUST FOR YOU

OF THE DAY

Want to read interesting articles from industry experts? Looking to be surprised with cool content from Create Magazine every day? Well, look no further because the Create Network has implemented Article of the Day. Check back daily for new, fresh articles featured in Create Magazine — available to you for FREE! Articles cover every creative industry, bringing you loads of inspiration, information and creativity.

SAY IT IN AN E-CARD! The Create Network wants you to share the love this Valentine’s Day with e-cards created especially for the creative professional in your life. Send pre-designed e-cards to your loved ones, clients, co-workers or even your competition! You will also have the opportunity to upload your own artwork to be displayed on the e-card. Don’t forget to write a sweet message on the inside to let everyone know what your true love is this Valentine’s Day — Creativity! E-cards will be available on the Create Network starting in February.

MEMBER REWARDS POINTS Our members make our Network the community that it is and we figure it is about time we start rewarding you for it. The Create Network is giving you Member Rewards points for everything you do on the Network — from posting blogs, images and videos, to leaving comments and messages for your fellow Networkers! Members will be able redeem their points for prizes at any time — prize redemption begins with a minimum of 200 points. Prizes range from Create swag, unique toys and gifts, and Network member upgrades to popular software and hardware, and access to the hottest industry events. Go to www.createmagazine.com/ memberrewards for a complete list of how you accrue Member Rewards points and what prizes are available this month. Check back daily to see our latest prizes and your points total.

Create Network Gold and VIP members not only enjoy upgraded benefits, but they can also partake in exclusive deals and discounts from our partners. Here are this issue’s highlights:

Veer — Fresh Web galleries and useful, designer-friendly tools anticipate your needs. Find an image you like and use Image Zoom to see the details before you buy. Sample multiple typefaces alongside images you can scale and crop, then share your concept with a client or collaborator using Veer’s new Shuttleboard mode for lightboxes.

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PC Mall — Special pricing for Create Network Gold & VIP members on over 100,000 name brand electronics.

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Photos.com — Subscribe today and save $200! Access more than 150,000 creative royalty-free stock photos. Visit www.createmagazine. com/offers or go to the Create Network and click discounts to see all the exclusive offers available to our elite members!

create magazine jan+feb 2008

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CHRISTOPHER NAVIN PHOTOGRAPHY, INC. Boston Studio: 617-426-7050 | 617-548-8574

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jan+feb 2008 create magazine

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GALLERY

ARTIST DIMITRI PATELIS

Dimitri Patelis’ art evolved from his intense interest in the old masters fused with the sounds of heavy metal and punk music. Born in Canada from Greek parents, Patelis started drawing at the age of 16. Within seven years, the self-taught artist began working with Marvel Comics. Since then, he has worked with many renowned companies including Hasbro, 20th Century Fox, Wizards of the Coast, Electronic Arts, Dreamworks, Midway Games and Dark Horse Comics. Patelis became a master airbrush artist in the 1990s. Since 1997, he incorporated computeraided design and extreme digital techniques to expand his traditional method. By practicing and honing none stereotypical styles and techniques, he constantly reinvents his work while at the same time killing the routine.

■

1. Hell Warrior, ■ 2. Eve’s Last Stand, Symptom No. 11, ■ 4. Wake Up 1. ■ All images courtesy of Dimitri Patelis

■ 3.

Although his main interest is in creature design, he has successfully used his skills in all forms of illustration and design in the entertainment, publishing and advertising industry. His work can be seen on book covers, music CDs, trading cards, posters, snow boards, skateboards, T-shirts, calendars and, recently, on much of the official licensed “Transformers” movie products, notably, representations of Optimus Prime and Megatron. For more information, visit www.dimitripatelis.com, or visit Patelis on the Create Network at createmagazine.com/ patelisdimitri1.

create magazine jan+feb 2008

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Be your own worst critic. Being able to detect and admit your own flaws is the first step in evolving as an artist and a person.

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Veil of the Gods, ■ 6. Aliens vs. Predator, ■ 7. Wake Up 2, ■ 8. Hail. ■ All images courtesy of Dimitri Patelis

create magazine jan+feb 2008

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