Listing Presentation

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New Era Group Your Castle Real Estate

WHAT A SELLER SHOULD EXPECT Local Knowledge. Total Commitment.

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What’s Important To You? Sell fast?

Highest price?

Minimize the hassle?

Intelligent and aggressive marketing?

Consistent communication?

What else?

OUR SIX STEP LISTING PROCESS

Tour Property

Ask Questions

Marketing Overview

Pricing Strategy

Explain Forms

Mutual Decision

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Why Hire The New Era Group?

We work with clients like you to help make the home sale or purchase process as stress-free and enjoyable as possible.

Towards this goal, we strive to treat each of our clients as we would a member of our family. If you elect to hire a New Era Group agent, you should expect the utmost professionalism, respect and attention at all times throughout the relationship. Supporting our client’s real estate goals is about being consultants who listen and help to make dreams come true. If you are looking for a Realtor who is energetic and passionate about his or her clients, start your search at the New Era Group.

ELITE BROKERS Every New Era Group agent must represent excellence in the industry. Our team is insightful, always evolving and on top of new trends in real estate.

The results speak for themselves with Real Trends ranking the New Era Group as the top team in Colorado the past two years.

New Era Group Your Castle Real Estate

150

MILLION DOLLAR

team within Your Castle Real Estate, one of the largest locally owned brokerages in Colorado. Combined, we have over a billion-dollar market share.

The New Era Group has an impressive track record of year over year growth in all market conditions since its inception in 2004. The original mission of the company was to create “The New Standard In Real Estate” and thus the name. The leadership team came from roles within both the fast paced tech world as well as from fortune 500 companies. They leveraged this wealth of experience to help people from all walks of life fully realize the benefits of home ownership. Along the way, the team has not only had a positive impact on thousands of lives, but collectively the New Era Group agents have created a best of breed marketing, sales and support platform.

Our Marketing Attracts Buyers!

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Intelligent MLS entry to drive showing activity

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Featured listing on New Era owned sites

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Enhanced Listing on Realtor.com

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High Quality Professional Photography

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Flyers That Make Your Home Stand Apart!

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Highly Visible Signage

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Text & 800# Call Capture Technology on Signs & Flyers

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Inter-Office Marketing To 500+ Your Castle Real Estate Agents

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Newsletter Marketing to 16,000+ Subscribers

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Aggressive Follow-Up & Selling to ALL Realtors Who Show Your Home

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Massive Online Distribution Effort

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OUR DISTRIBUTION NETWORK 49%

of buyers will have previewed your home online prior to conducting a walkthrough.

89%

OF HOME BUYERS

use the Internet to search for their home.

We Syndicate Our Data

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ACTIVITY

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+15%

ASKING PRICE +10% • • ••• • ••• ••••••••••••••••••••••••••••••••••••••••

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The best chance for selling your home is within the first seven weeks. Studies show that the longer a property stays on the market, the less the seller will net.

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TIME ON MARKET (WEEKS)

IMPORTANCE OF INTELLIGENT PRICING

10% 30%

PERCENTAGE OF BUYERS

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Important Facts About Selling Your Home 1

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TIME ON MARKET (WEEKS) IMPORTANCE OF INTELLIGENT PRICING +15%

ASKING PRICE Market Value -10%

-15%

+10% 10% 30%

PERCENTAGE OF BUYERS

60% 75% 90%

Buyers look at properties that are priced at market value.

If you price your home by as little as 10% over market value, the showings will be cut in half and buyers will simply write offers on properly priced homes.

Enhancing Your Home For Sale BEFORE

HIT the easy button!

AFTER

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Hire a Professional Stager

De-Personalize & De-Clutter For Top Dollar!

When presenting your home to prospective buyers, first impressions are critical. Buyers begin evaluating your home first through photos and then from the moment they arrive at your door. They prefer homes that are well maintained, clean and clutter-free.

Home improvements and professional staging advice can be essential to the salability and ultimate sales price of your home.

DE-CLUTTER & DE-PERSONALIZE

Clutter makes a home and its rooms look smaller to buyers both online and in person. Clutter can even make buyers feel uncomfortable or claustrophobic. Because buyers cannot see beyond it, clutter devalues a home and can be the main reason why a house doesn’t sell. Clutter costs you money.

IMPROVE CURB APPEAL

Fix or replace anything that is obviously damaged or worn.

Enhance landscaping and paint as needed. Clean your front door, fix that broken doorbell and buy a new welcome mat.

Simple changes add up! Many buyers will drive by your home prior to deciding if they desire a showing.

INTERIOR IMPROVEMENTS

Fix or replace anything that is worn or broken. Brighten the interior with a fresh coat of paint in light, neutral colors. Shampoo carpets, make tile and wood floors sparkle and deep clean throughout. Improve lighting with clean windows, fixtures and fresh bulbs. Have the heating and cooling systems cleaned and serviced.