VM Spotlight from The British Display Society

Fashion is epidemic living in Pandemicecyle The world fashion derives the French <façon> denoting the process of making something, creating a particular shape and material.

Fashion is not a style, it is the process according to which style replace each other.

Fashion is a lightning-quick epidemic that forces different and antagonistic persons all to obey the same mysterious order, to submit themselves to new habits which overturn their old ways of life, up to the moment when a new order arrives.

Fashion can be a kind of language that individuals can somehow use to make statements with their outfits.

Fashion is another way to express signs and thoughts.

Mar expresses her thoughts through a beautiful woman illustrations converted to real 3D faces made by reused off-white cloths. Mar’s message relates to the state of living now. The needs to physically tap ourselves and cover part of our face. Doing that we mostly lost the sense of being present, closing our eyes and just transporting to our beauty dreams. In that dreamy world, Mar feels free and in peace. Mar’s world leads to a few rules. All they are part of her Manifesto. Open your heart and connect deeply with nature! Value every single piece on Earth! Explore yourselves and become innovative, full of love!

Change your lifestyle because we need fewer things inside to make us happy, few things outside to regulate our mood and our behaviour! Change the world to make a difference! Convert every single piece in your home and clothes in multifunctional! Be creative! Discover how you can live with better quality thinking in green, thinking sustainable!

Mar connects fashion language to nature because Mar believes it helps us to become more creative, intuitive and abundant. Fashion can help us to move, to vibrate, same like nature. When we dance, we feel alive. Fashion can have the same effect on us; it helps us experience the pulse of life, the rhythm of nature.

We need to find ways to keep the excitement, which comes from fashion without compromising nature. That is for Mar being sustainable or thinking in green. The last project of Mar is full of details connected to the Earth – the colours, white and blue, sky and sea, shelves and stones, raw materials and hand sewing, future vision and universe aspects.

Closing the thoughts about fashion language, nature and sustainable living, Mar wants to pass the message of expressing yourself through every kind of language related to fashion, art, etc. Because Fashion is art. Fashion is a language. Fashion is you and you are nature.

Margarita Ivanova ABDS margo.m.ivanova@gmail.com