VM Spotlight (August issue) from The British Display Society.

Page 36

HIGH STREET

Waitrose Waitrose is certainly a riot of colour this summer with these brightly coloured and bold graphics to launch the Summer Food Festival. It is a range of food inspired by the best flavours the world has to offer - from the humblest street stall to the most vibrant spice market. Waitrose has taken inspiration from social media trends, restaurant menus, food truck offerings and much more to find dishes that evoke the spirit of summer. Highlights of the range include mini pancakes inspired by the TikTok trend for pancake cereal, sweetcorn ribs with feta and chilli, Truffle beef burgers with truffle brioche burger buns, and frozen pina colada fruit mix.


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