Petter Pharmacy

Given the success of the Shop Local campaign that ran just before the pandemic, my colleague Kim and I devised a Spring/Shop Local concept for both their flagship pharmacy store in Crouch End, London and their store in Berkhamsted in Hertfordshire.

Using green cotton fabric for the various panels, we introduced mini greenhouses which featured toiletry brands such as Neal’s Yard, Clarins, and Roger & Gallet, to name a few. Display props from our studio such as potted plants, moss, seed trays and wellington boots were added to bring the windows to life.

The graphics were printed in A3 with slogans such as: • Spring into your local pharmacy. • Turnover a new leaf this Spring and shop local. • Sow the seeds and watch your community grow. • Help your community blossom this Spring.

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Petter Pharmacy

Crouch End, London

So many UK retailers have installed window concepts that will reflect the Queen’s Platinum Jubilee.

Petter Pharmacy is no exception. These dynamic windows are changed every 6 weeks and we wanted to take advantage of bringing some fun and quirkiness to these two 4m long windows.

Merchandise from various beauty brands was intricately grouped with teacups, plates and tea pots to create height and depth of each product grouping. The teacups and teapots were bought from various charity shops, and they made great window props. Union Jack paper chains and biscuits (varnished biscuits) were added to create a fun street party theme.

Corgi and Crown graphics were applied to the exterior to create retail theatre. This artwork was also printed and mounted onto foamboard panels.