HIGH STREET
Petter Pharmacy Given the success of the Shop Local campaign that ran just before the pandemic, my colleague Kim and I devised a Spring/Shop Local concept for both their flagship pharmacy store in Crouch End, London and their store in Berkhamsted in Hertfordshire. Using green cotton fabric for the various panels, we introduced mini greenhouses which featured toiletry brands such as Neal’s Yard, Clarins, and Roger & Gallet, to name a few. Display props from our studio such as potted plants, moss, seed trays and wellington boots were added to bring the windows to life. The graphics were printed in A3 with slogans such as: • Spring into your local pharmacy. • Turnover a new leaf this Spring and shop local. • Sow the seeds and watch your community grow. • Help your community blossom this Spring.
