Fortnum & Mason

It’s beginning to look like Christmas, and nobody does Christmas quite like Fortnum’s. And this year is no exception. On Monday of this week, Fortnum & Mason kicked off the festive season with the opening of their Christmas Shop. If you are the kind of person who simply loves Christmas, then this is the destination store for you! It’s definitely the tonic to get you into the festive mood!

Head to the 3rd Floor of this famous iconic London landmark in Piccadilly where you will find a resplendent and sumptuous offering of stunningly beautifully created Christmas Food Hampers, Gift Wrap & Christmas Cards, Advent Calendars, to own branded Festive Puzzles and Table Games to beautiful Christmas decorations. These include their own range of decorations which take inspiration from the most iconic products such as the famous F&M Hamper, Afternoon Tea/Cake Stand and the Clock on the exterior of the building. This collection of miniature decorations will add a touch of signature Fortnum’s magic to your Christmas Tree this year and for many years to come.

After you have browsed and shopped for your decorations, gift wrap and greeting cards, head down to the 1st Floor where you will find a department dedicated to festive feasting. Packed full of gorgeous and scrumptious delights to ensure your home is packed with magical treats this Christmas. From Plum Christmas pudding to Pickled Clementine’s to Figgy Mustard through to Champagne and Chocolate Truffles, It’s a feast!

The VM team have worked their magic on these floors by creating retail theatre to capture this important time for retailers. Fortnum’s legacy began in 1705 by Hugh Mason, from a small store in St James Market and a spare room in his house, and the Fortnum family who had arrived in London as high-class builders reinvigorating Mayfair in the wake of the Great Fire. William Fortnum, who was quite the entrepreneur, also took a boost as Footman in Queen Anne’s Household and in Mr Mason’s spare room, where Fortum met Mason.

In London, Fortnum’s remains a quintessential English store with a global palate of food lovers. So, a visit to London would not be complete without spending a few hours in this delicious store!