The Launch of Dior Beauty Boutique

Did you know that Oslo, together with Paris and London, are the only cities in the world to have a Dior Beauty Boutique? Dior Beauty has taken over Steen & Strøm Department Store in Oslo enabling visitors to experience the brand not only in the brand’s Beauty Boutique, but also in the Nedre Slottsgate windows, with an interactive display in the Karl Johansgate entrance and with a new dedicated pop-up space in the department store’s 67 metre new atrium. Dior Beauty finally got the opportunity to celebrate the opening of their first Beauty Boutique in Scandinavia.

The official opening coincided with the relaunch of the popular Miss Dior perfume. Dior celebrated the new boutique with a rope cutting ceremony, a press event, and a customer event together with Norwegian fashion magazine Costume. Here customers had a unique experience and could hear from the Dior team themselves on the brand’s pride in being represented in Oslo, as well as about the interesting story behind the Miss Dior perfume.

The Dior Beauty takeover of the world’s oldest department store signalled a step change for Steen & Strøm and the department store and the team hope to do more similar events moving forward.