Oxfam shops
With non-essential shops re-opening visual merchandising is more important than ever. Customers need to be drawn away from their online shopping habits and back to the High Street. However, the pandemic has forced us to question our rampant consumerism. Do we really need to buy so much...stuff? Charity shops play an important role in retail because buying second hand allows customers to feel good about themselves by re-using, recycling and saving the planet. In Oxfam shops, stock turnover is fast so VM has to be dynamic. The challenge is to showcase the best of the huge range of items on sale. You are often working with what is available at the moment and its challenging but also super creative. After months of lockdown, customers are ready for bold spring colours, unusual quirky items and great prices. The human contact, touching of products & absence of postal charges are added bonuses! David Humphrey ABDS Visual Merchandising Manager
