Fortnum & Mason

The front windows along Piccadilly were recently changed and the new concept is certainly a show-stopper. Simple, elegant and stunningly beautiful, this concept features superb retail theatre with such attention to detail.

The foliage, flower petals, vegetables and even the bees are cut from paper and card, so a very sustainable window concept.

From my personal point of view, what I do like about the windows is the choice of the black background with the oversized white foliage. This certainly sets the tone for the colours within the display which just pop out at you!

As we all know, every window concept at the store is designed and installed with meticulous detail and Fortnum’s are renowned as one of the great retail stores that is guaranteed to entertain customers.

Iain Kimmins FBDS

Fortnum & Mason

Go Forth and Feast - That, in four words, is Fortnum’s picnicking attitude. And for this summer of freedom, they want it to be yours too. Picked, packed and ready to go wherever your feet (or hunger) take you, when you’re equipped for adventure with Fortnum & Mason, the world is your picnic blanket.

The most luxurious department store in the world, since 1707, Fortnum & Mason provides a treasure trove of hampers, from deliciously smooth chocolate to our scrumptiously sweet preserves and honeys, tea coffee and sweet treats.

The side windows along Duke Street are simply stunning! Creating a window display is not always about cramming the window with merchandise. It is very much ‘less is more’.

The Hamper experience continues on the 1st Floor with a stylish pop up area devoted to the British Summer. Iain Kimmins FBDS