HIGH STREET
Fortnum & Mason The front windows along Piccadilly were recently changed and the new concept is certainly a show-stopper. Simple, elegant and stunningly beautiful, this concept features superb retail theatre with such attention to detail. The foliage, flower petals, vegetables and even the bees are cut from paper and card, so a very sustainable window concept. From my personal point of view, what I do like about the windows is the choice of the black background with the oversized white foliage. This certainly sets the tone for the colours within the display which just pop out at you! As we all know, every window concept at the store is designed and installed with meticulous detail and Fortnum’s are renowned as one of the great retail stores that is guaranteed to entertain customers. Iain Kimmins FBDS
