HIGH STREET
Croydon On a recent visit to an Ikea store (Croydon, UK), it was inspiring to see the in-house VM team bring a whole new energy and vibe into creating excitement and retail theatre at the store. Gone are the days when merchandise was stacked high on pallets as you shopped the store. Now as you journey around the store ,each department has a strong focal point to entice you to shop and give you a memorable shopping experience. “Unbox the true potential of your home” is the strapline for this Pop Art concept featuring simple everyday merchandise such as buckets, mops and laundry tubs. This certainly makes a wow impact! Pop art is an art movement that emerged in the United Kingdom and the United States during the mid- to late-1950s. The movement presented a challenge to traditions of fine art by including imagery from popular and mass culture, such as advertising, comic books and mundane massproduced objects.
