COUTURE FASHION WEEK
0 1 0 2 w f mb wim collection s
k e e W n o i h as F z n e B s e Merced ) is a much-looked-r (Swim t held every yea en v i e m o a t i M d r n a i l e t o forw H h g i e l at The Ra lorida, USA. The “by Beach, F itation only” event e inv l b a r a p m o c n i n a s e d g i n i d a prov e l r o platform fxhibit their e o t s r e n g t i r s o s de e r d n a swimweaur permodels s s a , s n o i t c colle d celebrities come an t n e s e r p o t r togethe a toast to and raise imwear w s t s e i x e s f the o , s e d i s e ,b d l r o w e ! h t t s n a i l s b n a g i g s n i de v a h , e s r u o c
Photo by Gustavo Caballero/Getty Images for Mercedes-Benz via image.net
50
INSPIRATIONAL DESIGN IS THE ULTIMATE LUXURY
THIS YEAR, the Mercedes-Benz Fashion Week (Swim) took place from July 15-19. Among the designers who presented their spring 2010 collections were True Religion, Red Carter, Ed Hardy and Cia Maritima. L*Space by Monica Wise, known for creating luxury swimwear with sexy fits, made her debut at the Mercedes-Benz Fashion Week (Swim) and thus became the season's “Mercedes-Benz Presents" designer. Monica Wise joins an elite group of "Mercedes-Benz Presents" designers like Monique Lhuillier, Badgley Mischka, Yigal Azrouël, Red Carter and CHADO Ralph Rucci. The "Mercedes-Benz Presents" designers are known for their dedication to quality materials, unique style and innovative design. The Mercedes Benz Fashion Week is also a place where a lot of philanthropic work gets done. This year, too, the debutant Monica Wise unveiled a capsule collection in partnership with OmniPeace,a humanitarian fashion brand founded by entrepreneur Mary Fanaro, that donates 25 per cent of the profits from the event to various charities promoting peace, human rights, education and the end of extreme poverty in Africa by 2025. To strike an appropriate note, Wise showcased designs inspired by the African desert and ocean (coconut detailing and bone motifs) and named after African villages affiliated with OmniPeace. According to Lisa Holladay, Manager—Brand Experience, Mercedes-Benz, said, "L*Space by Monica Wise is a perfect fit as this season's Mercedes-Benz Presents designer, when comparing the all new E-Class to L*Space's modern swimsuits, that integrate both luxury materials and unique lines that stand out from other designs. We also want the fashion industry to be aware of and support Monica's capsule collection that will help provide funding for OmniPeace's charitable activities." While the official kick-off party was held at The Raleigh, Ocean Drive saw the cover party. The designers included Tibi, Cafe Swimwear, Marysia Swim, Crystal Jin, Ank by Mirla Sabino, True Religion, Red Carter, Aqua di Lara, lspace by Monica Wise, Tori Praver, Mara Hoffman, Ed Hardy Swimwear, White Sands Australia, Poko Pano, Xtra Life Lycra, Vitamin A, Cia.Maritima, Luli Fama and V Del Sol.
Photo by Frazer Harrison/Getty Images for Mercedes-Benz via image.net
July 2009 August 2009 | www.lifestyleliving.in | www.lifestyleliving.in
51
COUTURE FASHION WEEK
A MODEL WALKS THE RUNWAY AT THE MARA HOFFMAN 2010 FASHION SHOW DURING THE MERCEDES-BENZ FASHION WEEK (SWIM) AT THE BEACHWAY AT THE RALEIGH, IN MIAMI BEACH, FLORIDA
Photo by Frazer Harrison/Getty Images for Mercedes-Benz via image.net
52
INSPIRATIONAL DESIGN IS THE ULTIMATE LUXURY
A MODEL WALKS THE RUNWAY AT BOHEME BOUTIQUES 2010 FASHION SHOW DURING THE MERCEDES-BENZ FASHION WEEK (SWIM) AT THE POOL DECK AT THE RALEIGH, IN MIAMI BEACH, FLORIDA
Photo by Kristian Dowling/Getty Images for Mercedes-Benz via image.net
July 2009 August 2009 | www.lifestyleliving.in | www.lifestyleliving.in
53
COUTURE FASHION WEEK
A MODEL WALKS THE RUNWAY AT THE V DEL SOL 2010 FASHION SHOW DURING THE MERCEDESBENZ FASHION WEEK (SWIM) AT THE CABANA GRANDE AT THE RALEIGH, IN MIAMI BEACH, FLORIDA
Photo by Frazer Harrison/Getty Images for Mercedes-Benz via image.net
54
INSPIRATIONAL DESIGN IS THE ULTIMATE LUXURY
A MODEL WALKS THE RUNWAY AT BOHEME BOUTIQUES 2010 FASHION SHOW DURING THE MERCEDES-BENZ FASHION WEEK (SWIM) AT THE POOL DECK AT THE RALEIGH, IN MIAMI BEACH, FLORIDA Photo by Kristian Dowling/Getty Images for Mercedes-Benz via image.net
July 2009 August 2009 | www.lifestyleliving.in | www.lifestyleliving.in
55
COUTURE FASHION WEEK
A MODEL WALKS THE RUNWAY AT THE LULI FAMA 2010 FASHION SHOW DURING THE MERCEDES-BENZ FASHION WEEK (SWIM) AT THE OASIS AT THE RALEIGH, IN MIAMI BEACH, FLORIDA.
Photo by Frazer Harrison/Getty Images for Mercedes-Benz via image.net
56
INSPIRATIONAL DESIGN IS THE ULTIMATE LUXURY
A MODEL WALKS THE RUNWAY AT BOHEME BOUTIQUES 2010 FASHION SHOW DURING THE MERCEDES-BENZ FASHION WEEK (SWIM) AT THE POOL DECK AT THE RALEIGH, IN MIAMI BEACH, FLORIDA
Photo by Kristian Dowling/Getty Images for Mercedes-Benz via image.net
July 2009 August 2009 | www.lifestyleliving.in | www.lifestyleliving.in
57