Content
2-3
Who we are
4-5 Our team 6-21
What we do
22-31
Case studies
32-33
What our clients say
34-35
Get in touch
Creative Emporium: Complete Branding Solution
creativeemporium.com - Complete Branding Solution
TM
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The Company
Creative Emporium was founded in 1998 and has rapidly grown to become one of the UK’s leading branding companies, delivering a broad range of services including promotional merchandise, corporate clothing and uniforms, print fulfilment and point of sale. Our goal is to provide ‘The Complete Branding Solution’. Supporting each of these services is a capability in web design and development, graphic design, and strategic marketing; that helps build brands by creating awareness and connecting them with their target audience to encourage purchase behaviour. Today, our client portfolio features leading trade and consumer brands, retailers and manufacturers worldwide. Our in-house production team combine over 30 years’ experience, and are able to screen print, transfer print and embroider all items to exceptionally high standards by utilising the latest technology and robust quality assurance management processes. With warehouse space instantly available, and access to more should demand dictate, we are able to store stock in a clean and secure facility, enabling goods to be dispatched quickly and efficiently to any location. 2
We help to build brands by creating awareness and connecting them with their target audience. We are committed and forwardthinking in our approach to Corporate Social Responsibility, and we work hard at minimising our impact on the environment. We do this by employing the latest technologies, such as carbonneutral deliveries, paper recycling, and re-using packaging to minimise waste wherever possible. Our culture of ‘continuous improvement’ is a key part to our growth strategy, and as such, we employ LEAN management processes and methods, to ensure our production facility is operating efficiently, safely and flexibly, to ensure the highest quality output. Our production employees are trained to apply LEAN principles in all aspects of their operations, to ensure excellent and reliable customer service for our clients.
This runs alongside annual holiday leave so employees can take one day per year to partake in voluntary work and/or give something back to their communities. Over the past two years, several members of our team have used their volunteer days for a wide range of different activities - from cleaning up the local community to organising galas and running marathons!
Community and charity involvement is also really important to us. Each Creative Emporium staff member gets one day paid annual leave each year to volunteer for a charitable or community cause. creativeemporium.com - Complete Branding Solution
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The Team
Our goal is to work with sought-after clients and have the most sought-after people working for us
That’s exactly what we believe. Our people are what make us unique, and our ethos is focused around recruiting, retaining and developing the best talent throughout our business. For example, we offer internships for budding young designers in our creative and digital team, and offer clear career progression routes for account executives to progress through to account manager and further. We’re really proud of our strong team retention, with over 40% of our people having worked here for ten years or more.
Our team today is a 60-strong mix of dedicated and experienced account and project managers and talented creative and marketing specialists.
Our team today is a 60-strong mix of dedicated and experienced account and project managers and talented creative and marketing specialists. Together, we help look after our clients and manage their projects, adding creative inspiration and ideas to your merchandise and branding requirements. We are strategic and creative thinkers. Whilst this is extremely important, we also feel that gut instinct and intuition are what really sets us apart. We run our business by doing what ‘feels right’ - this approach can be hard to quantify, but it’s even harder to imitate and mass-produce. This underpins everything that we do.
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MERCHANDISE
With our extensive network of specialist suppliers and manufacturers from the UK and beyond, with Far East sourcing a speciality, we can produce even the most unusual of merchandise
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We work in partnership with leading brands, creating innovative solutions to help them connect with their target audience and stand out from the competition. We love to design, source and manufacture bespoke products and clothing - for promotional campaigns, events, uniforms, merchandise and incentives or for any other requirement you may have. We are experts in sourcing the right products to match your brand, and strive to put innovation at the forefront of everything we do. By being forwardthinking and flexible in our approach to both project management and product sourcing; we source, brand and distribute a wide range of promotional products and clothing from our trusted and established supplier network. From basic t-shirts to bespoke promotional gifts – USBs, pens, bags, sports equipment, mugs and much more! This guarantees fantastic customer service and competitive pricing – without compromise on product quality.
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All screen printing, transfer printing and embroidery is done in-house by our print and embroidery departments. With over 30 years’ experience, we have the necessary skills and expertise to ensure only items of the highest quality leave our premises. We constantly invest in new machinery to continually improve the processes we use with the latest technology. In-house production means we are able to offer our clients an extremely flexible service with the capability to print 24 hours a day. • • • • • • • • • • • •
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Packaging Bagging Collation Distribution Print up to 20,000 units per day 3D embroidery Appliqué Pantone Matching (Threads) 10 colour printing Samples available Fast turnaround Stringent quality control procedures to ISO 90001 standards
We offer a wide range of
vary with type of material,
print applications, from
quantity and number of print
screen printed, digitally
colours, and we can advise
printed, to litho transfers and
you which method is the
vinyl cad cut. All applications
right one for you
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APPAREL
Selecting promotional clothing and uniform for your employees can be a daunting experience. We keep it simple – no matter your company size, our specialist Uniform & Clothing Team provides exceptional service, consultation and advice.
We supply clothing and uniform to some of the UK and Europe’s leading brands. Presenting a personalised fully co-ordinated range designed to complement your brand and match your budget is what we excel in.
By offering a bespoke online ordering system, powered by our innovative ‘CO3’ technology, we can securely store all your details and purchase history, saving you time and effort when you are ready to re-order the garments you have previously ordered.
Badges
• • • • • • • • • • •
Regular supply of products to meet your demand Fast call-off of stock Impeccable service In-house production Print on demand Smaller quantity print runs Fast response times Quotations & Tenders provided Competitive pricing Dedicated account managers Online ordering
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Taking a fresh approach to supplying badges, whether they are promotional, membership or staff name badges – we can help you to transform your image. Creating, designing and producing the right image for the right purpose at the right price is a task we relish. Providing thousands of name badges, we strengthen our client’s core values across multiple industries. Showcasing the range of shapes, sizes, materials and finishes, our Badge Design Team can help you create an inspiring solution that is bespoke to you. Our expertise in this sector could enhance your name badge or offer a more cost effective solution than your current supplier.
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DESIGN
We use our creative skills to interpret your needs and provide an on-brief solution
We have a team of in-house designers who are able to visualise any artwork you require as well as full product design and 3D concept work. Having an in-house design team allows us to offer quick turnaround on designs and instant responses to any artwork requests you might have. Each member of our team is specialised in different areas of artwork giving us the ability to offer you a wide range of services. Our approach is to literally immerse ourselves into your business, championing your vision and values – not just brand management, but brand guardianship.
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Web 3.0
Web 3.
Media Offline
E-commerce
Inspiration Values
Public Relations
Values Research Advertising
Strategy
Planning Communications Web 3.0
Branding
Networking
Analysis
Advertising
Web 3.0
People
Inspiration
Customers Blogg
Anal
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Visions
People
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Advertising People
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Strategy
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Blogging
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Visions Analysis
Customers
Web 3.0 Channels
Research
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Media Values
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MARKETING
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Blogging
Planning
Online
Web 3.0 Communications Channels
Online
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People
Visions
Social Media
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Analysis
Networking
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Channels People Strategy Values
We’re strategic and creative thinkers, project managers and communications specialists
Dedicated to the marketing activity for Creative Emporium as a business, and also working closely with our Account Managers and Creative/Digital team, we help to add input at various stages of a client’s campaign/project, in terms of strategy, insight and brand positioning - linking the client’s objectives with the creative output.
Strategy
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WAREHOUSE
We have an 8,000 sq ft facility at our head office in Leeds. We also own two more warehouses in Leeds which we use for stock holding purposes. Your stock is entered into our fully automated system, CO3, and then distributed to any location you specify. A built-in function automatically re-orders stock when it runs low. With links to all the major courier and delivery services, we distribute worldwide to any location. • Stockholding • Safe, secure, central warehouse 20,000 sq ft available • Multiple distribution • Online fulfilment – fully automated stock management and ordering system • Efficient & reliable service
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DIGITAL
We’re technical experts who break down the jargon
Our team of dedicated web developers and designers, design and create our bespoke online ordering system, CO3. Being in-house is ideal as it allows developments to be constantly made to the system to improve and streamline our service offering such as developing mobile friendly, responsive websites. As well as working on CO3 projects, our web team also work with existing web platforms such as Magento and Joomla. We also offer email marketing to clients with the ability to design, code, distribute and track e-shots and report on their success.
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CO3 ONLINE ORDERING, BEAUTIFULLY SIMPLE CO3 is a bespoke built online ordering system that removes all the pain, administration, and hidden costs out of ordering branded merchandise and clothing (and any third party products). All CO3 systems are built in-house by our web team and are available to all our clients. For more information on CO3 please visit: www.co-3.co.uk Benefits of CO3: • Ability to add multiple categories and unlimited products • Site available in a wide range of languages • Payments can be taken via the site by credit card, invoice, purchasing card, PayPal and vouchers • Ability to add products not produced by ourselves to create a one stop portal for all marketing collateral • Can be integrated into existing intranets • Delivery worldwide to any location • You can decide who has access to the site, the products they can see on the site, the prices they pay and if order approval is required before an order can be processed • Fully customisable reporting available online 24 hours a day, 7 days a week
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As well as the site displaying your branded stock items, the site can also show over 5000 products from our online catalogue that can be branded to your requirements. This part of the site would enable someone to source a product and enquire for a price. We already have Promotional Search Portals (PSPs) in place with other clients. The portals are a great way to showcase products without committing to stock and allow for a wide variety of different products to be displayed.
creativeemporium.com - Complete Branding Solution
CO3 Online Ordering: Beautifully Simple
Online Ordering: Beautifully Simple
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CASE STUDY Nectar, the UK’s largest loyalty programme, chose Creative Emporium as their preferred agency for promotional branded merchandise in 2010.
Dual branding: For Partners to order branded merchandise with both Nectar and their own branding.
Since this time we have designed and built a CO3 site for them to store all Nectar branded merchandise. This allows partners who work with Nectar to log in and place orders online, and add their own branded products to the site - so that when they login, they can see their products as well making a convenient order point for all required merchandise and marketing collateral.
A product search portal: With a wide variety of products to provide inspiration and source creative ideas for Partners for their marketing campaigns and events, and allow them greater flexibility to match products tailored to their own brands.
To help Nectar champion their colleague engagement initiatives with their Partners, we evolved the online ‘Nectar Merchandise Shop’ in 2013, following feedback we received from research with their Partners to help make improvements to the site. Utilising our revolutionary ‘CO3’ technology, this brings together all of Nectar’s branded assets and branded products into one single online system. New features on the site include: An online shop: To purchase branded Nectar merchandise.
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Brand space: The marketing and brand team can store, protect, manage and distribute their brand assets – such as brand guidelines, templates, marketing collateral, artwork and logos. Integrating the online shop with the brand space has enabled Nectar to engage more with its Partners and their colleagues, as they are more likely to feel stimulated as brand advocates to carry the right messages through whatever channel of business they operate in, if they are immersed in the brand frequently and can champion the benefits of joining the loyalty scheme to their own customers.
Creative Emporium has consistently our merchandise and marketing been well priced and provides us
collateral – giving our partners the
with fantastic customer service,
flexibility to order everything
going ‘above and beyond’ our
quickly and easily online.
briefs to stretch our imagination. Working with them has
Sophie Levings, Partner Marketing Manager @ Nectar
revolutionised the way we control
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CASE STUDY Creative Emporium is a well-established supplier of corporate uniforms and merchandise and has great experience in running contracts for multi-national customers. Our CO3 online ordering system was designed specifically for the corporate clothing / merchandise marketplace and has been successfully implemented by leading brands such as Capital Shopping Centres (CSC). CSC has worked with us since 2008. We have sourced and produced a wide range of uniform and clothing for them including tailored products, blouses, shirts and casual wear.
• The entire uniform rollout – from order, to branding, production and dispatch was completed within just 5 weeks In addition, we developed a new custombuilt CO3 online ordering system, by re-designing the previous CSC website. The new site was built including innovative features such as a web responsive design – meaning the website displays perfectly on any device from PC to laptop, tablet and smartphone by auto re-sizing to the device’s display.
I think you have all done an amazing job
In 2013, CSC advised us that they were rebranding, and changing their name to intu – meaning that all of their previous CSC uniform and clothing used in their 16 shopping centres throughout the country would need to be updated in line with the new branding.
on this project. The photos and
As part of this exercise to date, we have provided: • Uniforms for over 1,500 intu employees across the UK • Tax tabbed 5,000 items • Printed 5,500 items • 14,000 embroideries onto over 12,000 garments • Shipped close to 17,000 garments into 1,500 hand-packaged bags
whole team. I can only imagine the
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comments received through the week from around the intu portfolio highlight just how significant the achievement is. Well done and congratulations. Please pass on my sincere appreciation to your logistics you have had to manage. In any event, but in particular considering the complexity and timescale, it is a truly great result. Geoff Grateley Operations Director @ Intu creativeemporium.com - Complete Branding Solution
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CASE STUDY We have worked with Life Fitness UK for over 15 years providing all their promotional clothing and merchandise. The relationship began in 1998 when we first started to supply them ad-hoc merchandise. From small beginnings, the relationship has grown to where it stands today supplying an extensive range of clothing and merchandise to Life Fitness UK including t-shirts, water bottles and towels. This merchandise is delivered through a bespoke online ordering system. The ongoing success of our relationship with Life Fitness UK has now led to business in Europe, the Middle East and Africa. In March 2010 we pitched for, and won the 3 year exclusive supply contract to provide promotional clothing and merchandise to the Life Fitness EMEA regions. In order to win the pitch, we had to compete with Life Fitness EMEA’s current German supplier making it especially challenging for our Sales Team. The contract included the development of a revolutionary online ordering system bespoke built to Life Fitness’ needs. The system allows all Life Fitness Sales Offices and Life Fitness Distributors worldwide to order merchandise quickly and simply online. Over 38 countries including Russia,
Saudi Arabia and South Africa use the website, something we thought about with the addition of a multi-lingual service on the site allowing customers to select from five different languages. The system is cleverly set up to read the customers IP address and automatically set the website language for them. To support the site launch, a multi-lingual brochure has also been designed which features the range of merchandise available. Products have been carefully selected with the client and based on our extensive knowledge of the industry. The clothing range includes both performance and lifestyle clothing enabling customers to choose the correct item depending on their training needs. A selected range of Hammer Strength clothing and merchandise is also available. In addition to this, there is also a wide range of Life Fitness Promotional Merchandise including bags, headwear and water bottles. Quality was of utmost importance in order to reflect the design of the website and the Life Fitness brand itself, with particular care taken to select clothing that will perform for the wearer.
We are very happy that we chose
necessary skills and knowledge to
Creative Emporium as our
undertake this task. The past 24
merchandise partner for the
months in which we have set up
entire EMEA region. Introducing
the business model, fashionable
an E-merchandise store fits
product range and E-Shop have
perfectly with the Life Fitness
confirmed to us why we chose
philosophy of selling strategically
Creative Emporium. We really feel
and becoming our customers’
that they understand our needs
best partner by being creative
and, even more importantly, our
and innovative. At Life Fitness we
customers’ needs, which will
didn’t have the expertise and
definitely result in a successful
resources to roll out a central
long term partnership.
online merchandise store. Creative
Harry Damen, Product Marketing Manager @ Life Fitness EMEA
Emporium were the perfect partner as they had all the
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CASE STUDY The University of Manchester uses our innovative, bespoke online ordering system, CO3. Designed and launched in Winter 2012, it allows them complete control of all procurement activities to effectively promote and sell their branded merchandise online.
personalised items and clothing, with their name and graduation year, course title, or a combination of these options.
Having been involved in an extensive public tender process
As part of an intensive tender process, we considered the entire ‘customer experience’ for buying University branded merchandise. Prior to being awarded the contract we visited the University and conducted an ‘audit’ for how they currently displayed and promoted their branded goods. During the pitch, we made suggestions on how to improve the customer retail experience, by making improvements to point of sale and in-store merchandising. However, what really made us stand out was our ability to provide a complete branding solution for the University; and to take their retail gift shop online via our CO3 e-commerce system, to help widen their revenue streams and expand the product and service offering.
for the provision of our promotional merchandise, one of the things which gave Creative Emporium the edge over the other suppliers was their innovative CO3 system – it makes it so easy for us to manage products and stock, and it’s so user friendly it’s perfect for our students and staff to order from directly! Nichola Gill, Senior Procurement Officer @ University of Manchester
The next phase of development will include offering a Graduation section with a custom personalisation service, to enable students to order bespoke,
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WHAT OUR CLIENTS SAY
We have been working with Creative Emporium for 15 years. In this time they have continually supported our business and tailored their solutions to meet our growing needs. They really champion our brand and are never short of ideas, and add real value with their ‘can do’ attitude and creative approach, quality products at a decent price, and can deliver on our often short timescales. Lawra Angell, EMEA Marketing Manager @ Life Fitness
Creative Emporium’s professional approach and commitment to outstanding customer service makes them a very reliable and valued supplier, and really enjoyable to work with. They have supplied us with printed and embroidered textiles for a variety of government departments – and their product quality and pricing is excellent. I happily recommend them! Sarah Eastlake, Head of Merchandising @ Central Office of Information (COI)
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Having ordered goods from Creative Emporium on a number of occasions we have always been extremely satisfied with the service they provide. Response to enquiries is always fast and friendly, our orders are processed quickly and delivery is always on time. We are always happy with the quality and finish of each item we buy. David Paterson, Digital and Media Manager @ Visit Scotland
If only building websites was always this straightforward! The team have been responsive, enthusiastic and above all very helpful in pointing WalkWear in a new direction. Best of all we have seen a massive increase in sales versus this time last year and a large part of that can be put down to the design of the new site. In terms of storage and dispatch we are very happy with the service we receive from Creative Emporium, items from the website are dispatched in a timely fashion and feedback from our customers has been great. Guy Aubertin, Commercial Director @ Walk the Walk
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GET IN TOUCH
Creative Emporium: Complete Branding Solution
08707 500 057 info@creativeemporium.co.uk
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www.creativeemporium.co.uk @creativeempo linkedin.com/company/creative-emporium www.creativeemporium.co.uk/blog
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Š 2013 Creative Emporium.