CALLING ALL INFLUENCERS

Informative hair and beauty experts with impressive online followings can nominate themselves or others for the NHBF Top 100 In uencer Index

It’s that time of year again. Get your nominations in for the NHBF Top 100 In uencer Index, and your nominations can include yourself.

The NHBF introduced the Top 100 after lockdown to celebrate the individual hair and beauty professionals who champion the industry, sharing their knowledge and engaging with colleagues.

Each year it has re ned the criteria and, for 2023, it has made changes again based on feedback from those included in the Top 100 and the wider industry. The key principles that are judged by the independent external agency are engagement, consistency of posting, the quality of content and its relevance to the audience. The NHBF also looks at the growth of following, and it looks to weed out anyone who has obviously bought their followers.

This year Instagram, TikTok and YouTube will be the only platforms measured. If you don’t have all three this doesn’t penalise you in any way, it’s just how the analytics are measured. Facebook has been excluded as it doesn’t allow an external AI tool to search the analytics. Another change this year is that only those who still have an active clientele/column will be eligible to enter or be nominated – other criteria about being a quali ed professional remain. This is an individual-only list; no brands, salons or barber shops.

The entry deadline is 31 July 2023, and you can nominate as many people as you want. Just don’t nominate the same person repeatedly as judging is based on analytics, not votes. The nal Index will be announced in November – watch this space for more details! @nhbfsocial

For full details about the Top 100 Influencer Index and how to nominate, visit nhbf.co.uk/top-100-influencers

Clients are concerned about damage, and it can put them off colour. So, what about delivering a service that gifts a gorgeous blonde while keeping hair healthier? Enter the No Bleach Blonde with Koleston Perfect Special Blonde from Wella Professionals. Boost blonde numbers without the bleach…

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Inspired by skincare, Ultimate Repair from Wella Professionals is a four step ritual that delivers quick, transformative results in the salon and at home. The Miracle Hair Rescue spray repairs damage inside and out in just 90 seconds!

In-salon service, Miracle Hair Rescue RRP £27 uk.wella.professionalstore.com

Help clients hit their holiday hair goals with this multitasking capsule BC Sun Protect collection from Schwarzkopf Professional. You’ll nd the Scalp, Hair & Body Cleanse, 2-in-1 Treatment and the 10-in-1 Summer Fluid, too.

RRP £26 schwarzkopfpro.com

Brrr, something super-cool has landed – new LumiShine Demi-Permanent Liquid shades from JOICO. Welcome Blue-Violet, Platinum Violet and Violet Gold to the brass banishing party, all dressed in a hint of icy iridescence.

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Prime, protect and perfect a fabulous colour nish long after your client has left the chair, with the new-look Color Fanatic spray from Pureology. It’s an all-in-one hero with 21 healthy hair bene ts and 100 per cent vegan ingredients.

ORI Lab is a new organic haircare line from Australian favourite NAK Hair. Each product starts from its Clean Beauty Base, and is elevated with Beauty Boosters to nourish and nurture diverse hair types. And each bottle is made from 100 per cent recycled plastic, too.

RRP from £11.80 xpertprofessional.co.uk

RRP £30.10 uk.lorealpartnershop.com

A bad blow-dry can ruin the entire salon experience, so create softer, stronger and healthier-looking nishes with Volumizing Blow Dry Mist by OLAPLEX. That’s bond-building for blow-drys! Who’d have thought it?

RRP £28 salon-services.com astonand ncher.co.uk