DREAM WEAVER

High-shine permanent and tone-on-tone colouring with zero damage – say hello to dream colour with PureTone from ASP Expert Haircare

Ensure you have the perfect tool to banish client colour nightmares with PureTone, a game-changing new colour from ASP Expert Haircare. Truly clever and versatile, PureTone precisely directs colour to the perfect location in the hair to give permanent or tone-on-tone results with zero lift.

It all depends on what coverage your client wants. Just when you thought PureTone couldn’t get any more versatile there’s the 000 Pure Gloss Treatment to create absolute pure shine when used alone, with your chosen developer, or when intermixed with any PureTone shade for bespoke colour results.

Embrace PureTone and free up your physical and mental space. There’ll be no need to reach for a different tube when switching from a permanent to a tone-on-tone colour client, PureTone takes care of both. It’s all thanks to its GPSTECnology, a whip-smart dual action formula; simply adjust your application technique to give them the result they want.

Both tone-on-tone and permanent colouring bene t from a choice of two activators. Cream Activator can be used for full head colour, root stretches, technical toning applications, and achieves up to 100 per cent white hair coverage. The Liquid Activator offers a quick application with its gel-like consistency, as well as being ideal for glossing, glazing and offers up to 70 per cent white hair blending.

Mix and match

Offering a variety of shades with high grey and white coverage, PureTone is available in 35 intermixable shades with a built-in ultra-shine formula thanks to shea butter and argan oil. The nishing touches in a colour service matter, PureTone has 10 shimmering effect toners to choose from too! Just wait for those gleaming smiles when they see those high-gloss and healthy-looking manes in the mirror. A kinder and cleverer option for hair colouring, PureTone is free from silicone, sulphates, alcohol, paraben, wax, and mineral oil, with zero damage guaranteed.

Ammonia free, vegan and 90 per cent naturally derived to boot… all the bases are truly covered with PureTone!

Time to turn up your colour technique with PureTone from ASP Expert Haircare. Buy it directly on asphair.com or discover your local stockist at asphair.com/trade-locator