PRIDE WITH

Put the love back into your blow-dry with the new Volumizing Blow Dry Mist from OLAPLEX

* Based on an independent consumer perception study of 43 women with fine to medium hair who use blow-dry products.

Blow-drys can make or break a salon visit. You want every client to have an Instagram-worthy finish. They should be the cherry on top of a great salon experience, but a sub-par finish could hide the wonderful colour or cutting work you’ve spent hours crafting. For those giddily preparing for an event, a lacklustre result could stop them returning.

The all-important final touch can deliver a red carpet-ready buzz when done right, so restore pride in your blow-drys with new Volumizing Blow Dry Mist from OLAPLEX.

Don’t defer to dryness and dullness. Instead, use Volumizing Blow Dry Mist for a reparative blow-dry that feels softer, looks shinier and is visibly healthier. It also holds the style longer without weighing down the hair. Think lasting body and bounce without the stickiness or heaviness that other styling products can create. Not just concerned with improving results, OLAPLEX’s Volumizing Blow Dry Mist has innovated the blow-dry experience. It’s clinically proven to speed up blow-dry time, great news for your jam-packed day. It’s also a shield against humidity and heat up to 232°C.

And what do clients think? The results are in! A study on women using blow-dry products saw 96 per cent agreed it retained their style with a lightweight touch, 94 per cent experienced buildable volume,

93 per cent felt lightweight body, and 89 per cent said their hair did not feel sticky.*

All that, AND it’s helping hair get healthier, too! The Mist’s exclusive patented OLAPLEX Bond Building Technology relinks damaged bonds, creating stronger and healthierlooking hair.

What creates the soft, smooth, and sensual blow-outs with a hold that lasts? That’s the work of jackfruit polysaccharides and advanced polymers, while bamboo extract lipopeptides protects against styling damage and pea peptides plump, hydrate, and protect strands. Those ingredients are IN, but this Mist is also 100 per cent free of sulphates, phthalates, parabens, gluten, and silicone. How proud are you of your blow-dry game? Reach for Volumizing Blow Dry Mist from OLAPLEX, and you’ll pack power and restorative results into every finish. Hairdryers at the ready…