STRENGTH FROM WITHIN

Stronger and healthier-looking blow-drys from the original bond builder, OLAPLEX

Plenty claim to really care for hair, but who has the receipts to prove it? OLAPLEX burst onto the scene in 2014 with its revolutionary bondbuilding technology, changing the industry and the way we care for hair for good. Now, it’s here to change the game again – now it’s time to evolve your blow-dry!

The new Volumizing Blow Dry Mist from OLAPLEX takes blowdrys further. On any day, a stylist must make the best of what they’re given in the chair, including damaged locks that are begging for transformation. Some might try to hide the damage with clever styling, but they’re only temporary fixes.

With just a few sprays of OLAPLEX Volumizing Blow Dry Mist you can take your client on a journey – not just of styling, but of intense repair, too. If you could peek into the hair as the blow-dry takes place, this is what you would see; damaged and compromised hair bonds being repaired from the inside out, protecting it from damage while simultaneously relinking broken disulphide bonds. That’s real muscle work!

Whether they’re just having a wash and blow or the ‘full monty’ with colour, this clever new addition works to repair many types of client hair damage, from heat styling to outside factors such as pollution. All from a name that consumers know, trust and actively hunt out, making it an easier upsell for the team, too!

Offer your clients the fab, final flourish they deserve with a stronger, softer, healthier, and more durable blow-dry, with new Volumizing Blow Dry Mist from OLAPLEX.

Want to hear more about the OLAPLEX story and grab that new Volumizing Blow Dry Mist for your shelves? It’s available at uk.olaplex.com and your local professional distributor: Aston & Fincher, Capital Hair & Beauty, Sally Beauty, Salon Concept, Salon Promotions, Salons Direct and Xpert Professional @olaplexuk