Who dares wins

Meet the Elite, the colourists who put themselves through the intense Redken Certifi ed Haircolorist Programme (RCH)– it’s tough, it’s challenging, but it elevates you and your skills to a whole new level. These RCH4Lifers show how it changed their colour business for the better

Nikki Calder

Kai & I

Business is booming thanks to her climb

“I WANTED TO TAKE on RCH so I was confi dent in every colour choice I made and to be at the top of my game. It was challenging balancing my business, making time to study and ensuring I was keeping up-to-date with the programme as there’s so much content. I took everything I learnt into the salon and practised so I kept it fresh in my head.

“The course took my colour knowledge to a new level, knowing that what I put on the hair will turn out exactly how I want it to. I’m so confi dent in colour, and my clients love to boast to their friends that they go to a colour expert!”

Weronika Wysocka

Josh Wood Colour

Climbing the ranks at one of the country’s hottest colour specialists Business is booming thanks to her climb in colour confidence

“I FIRST SAW RCH mentioned on Redken’s Instagram ages ago. I wanted to become a Redken specialist so that there wouldn’t be anything that surprised or scared me in the salon. I wanted to take away as much as I could – I asked so many questions and discussed every single problem with the amazing teachers. The biggest challenge was to understand the Redken mantra and change my old ways of thinking and working. The truth is everyone is stuck in their comfort zone and RCH teaches you how to overcome that!

“It’s made my colour expertise much more technical and complex. It also taught me that there’s never only one way of doing something – the beauty of this job is the variety of possibilities.”

“RCH gave me confidence and that gave me better results in my salon work. It’s like a snowball effect – it gets bigger and better, faster!” “My business has strived since I did this course – my clients are confident that I know what I am doing and my colour results are amazing”

Christopher Coupe

Altitude Hair

Taking on the US armed with his brush and bowl

“REDKEN IS THE TOP brand used in the US and this was important as I was moving to Chicago. I wanted to be a colour specialist in the international colour house, to know a colour line inside-out and to be confi dent I had all the education to handle any colour situation on the salon fl oor. I switched from another colour brand and that presented a new challenge –learning the diff erent undertone system and liquid demi permanent colours. Within a year I took Placement Matters, Color ER, Game of Blondes, Color Obsessed, Shades EQ gets Social, Love Color and Love Retail! The RCH programme was next.

“I’m now in a community with other RCH stylists with whom I bounce ideas around – they’re always happy to listen and share feedback. Redken really is a community that supports one another. That’s important in an industry that changes at such a fast pace.”

“RCH equipped me with the technical knowledge to deal with any colour situation, filling any missing gaps of education I had. It gave me the confidence to deal with complicated colour corrections”

Kornelia Grudzien

Halo Green

Happier in the salon and hungry for more

“I’VE WORKED IN Redken salons for years and RCH was always one of my goals. I love being part of the Redken family and I was really focused on how to progress my career. There is always room for improvement and knowledge is unlimited. Since completing RCH, the programme has made me a better technician – I’m more confi dent in my colour work and it’s made me hungry for more!

“RCH has meant a bigger clientele, a better service for my clients and a happier me at work!”

ARE YOU READY?

The RCH course is for graduates of the Redken Specialist and Redken Haircolor Authority Program that want to be recognised for their expertise, heighten their status and boost their business. It takes place in London or Manchester and is being revamped in 2020 and is set to be better than ever, so there’s no time like the present to become a RCH4Lifer. Look for all the information to be revealed in the 2020 Redken EducationBrochure – coming soon! Visit lorealaccess.com/uk to book Redken courses

On the Spot with Jamie Sea

@prettylittleombre, founder of @salt.hair in Connecticut

Quick-fi re questions with salon-owner, educator and US Instagram sensation Jamie Sea, who is making waves online showing balayage techniques and ‘pretty little placement’ tips to her 422k followers

Home is… Wherever my husband and babies are.

If you weren’t a colourist, what career would you have chosen? Education, or maybe I’d have gone to art school. What makes you smile? My daughters.

Summer or winter? Summer! I am a beach lover, so the summer is where it’s at for me.

What is your favourite hair decade? I love ’70s-inspired hair because of the fringe and textured movement that lives in the hair. Your biggest source of inspiration? Music, nature and Pinterest.

Favourite colour technique? Hair painting for sure! I was an artist growing up, painting on canvas, so painting hair is very familiar to what I’ve been doing my whole life.

Favourite colour to use in the salon? I love Shades EQ because of the diversity of pigment options and that’s it’s a translucent product that makes color melting, low lighting, and global glossing a breeze! Your most worn accessory? A layered necklace and lipstick.

Early riser or night owl? Early riser! I have two kids so I always go to bed early and get up early.

If I could tell my teenage self one thing, it would be… You are going to go through A LOT, but you’re going to be okay, I promise.

Why do clients love Shades EQ? Clients love the shine and refl ection this product delivers! My top shades are 5nb, 5na, 10vv, 10v, 9p!