Who dares wins
Meet the Elite, the colourists who put themselves through the intense Redken Certified Haircolorist Programme (RCH)– it’s tough, it’s challenging, but it elevates you and your skills to a whole new level. These RCH4Lifers show how it changed their colour business for the better
Nikki Calder
Kai & I
Business is booming thanks to her climb in colour confidence “I WANTED TO TAKE on RCH so I was confident in every colour choice I made and to be at the top of my game. It was challenging balancing my business, making time to study and ensuring I was keeping up-to-date with the programme as there’s so much content. I took everything I learnt into the salon and practised so I kept it fresh in my head. “The course took my colour knowledge to a new level, knowing that what I put on the hair will turn out exactly how I want it to. I’m so confident in colour, and my clients love to boast to their friends that they go to a colour expert!”
Weronika Wysocka
Josh Wood Colour
Climbing the ranks at one of the country’s hottest colour specialists
“My business has strived since I did this course – my clients are confident that I know what I am doing and my colour results are amazing”
“I FIRST SAW RCH mentioned on Redken’s Instagram ages ago. I wanted to become a Redken specialist so that there wouldn’t be anything that surprised or scared me in the salon. I wanted to take away as much as I could – I asked so many questions and discussed every single problem with the amazing teachers. The biggest challenge was to understand the Redken mantra and change my old ways of thinking and working. The truth is everyone is stuck in their comfort zone and RCH teaches you how to overcome that! “It’s made my colour expertise much more technical and complex. It also taught me that there’s never only one way of doing something – the beauty of this job is the variety of possibilities.” “RCH gave me confidence and that gave me better results in my salon work. It’s like a snowball effect – it gets bigger and better, faster!” 48 The Outliers
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11/10/2019 15:09
