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OfficialAIMEDaily 21st Asia-Pacific Incentives & Meetings Expo
Melbourne Convention and Exhibition Centre • Tuesday • 26 February 2013
Day 1 Tuesday, February 26, 2013 7.45-10.00 Saxton Ultimate Event Experience 9.00-18.00 Registration open 10.00 AIME 2013 opens 10.00-17.00 Future Events Experience
Business Events Week launched From left: Martin Ferguson, Federal Minister for Tourism and Minister for Resources and Energy; Karen Bolinger, Chief Executive Officer of Melbourne Convention Bureau; and Robert Doyle, Lord Mayor of Melbourne, at the launch of Business Events Week.
Australia’s inaugural Business Events Week was officially launched yesterday by the Federal Minister for Tourism and Minister for Resources and Energy, Martin Ferguson, and the Lord Mayor of Melbourne, Robert Doyle. Business Events Week, organised by the Melbourne Convention Bureau (MCB), will run until Friday, March 1, and feature more than 50 events, the centrepiece of which will be this year’s Asia-Pacific Incentives & Meetings Expo (AIME). The initiative aims to showcase the value of business events to Victoria, and Australia in general. Speaking at the launch, Ferguson said it was fitting that the inaugural Business Events Week was held in Melbourne, which has had a long history of successive governments taking business events seriously in terms of the employment and economic opportunity. “When people come together to discuss the issues of the day and in doing so create events that are a vital contributor to tourism expenditure in Australia, they create prosperity, jobs and training opportunities for Australia,” Ferguson said. “There has been huge growth in the business events sector in the last year. One in seven international visitors in Australia are now here to attend a business event; an increase of 8 per cent on the previous year. Spending has also increased by visitors attending these international events to over $2.6 billion, up 10 per cent on the previous year.”
organisation was delighted to be taking the lead on Business Events Week in its first year. “There is no doubt the business events industry is a quiet achiever, which not only generates economic wealth and export opportunities, but also assists with job creation and encourages research and innovation, raising global awareness about the achievements and capabilities of our scientists, academics and practitioners,” she said. Bolinger also said it was fitting that during Business Events Week, AIME would celebrate its 21st anniversary. “In 2012, more than 3300 visitors attended AIME, with an estimated $US535 million worth of business booked as a result of the show. “This year, around 750 exhibitors will be in attendance, as well as over 500 buyers spanning 30 countries, all here to conduct business over two days.” Business Events Week also features the trade component of the Australian International Airshow and Aerospace & Defence Exposition (from February 26 to March 1), one of the Asia-Pacific’s most prestigious aviation, aerospace and defence events.
For the five year period to financial year 2014-15, business events secured by MCB alone are estimated to have a direct expenditure impact for Victoria of $874.6 million.
Another key event will see the Melbourne Convention and Exhibition Centre (MCEC) open its doors to the public for its inaugural Open Space event on Thursday, which will feature a plenary session with key business events leaders, followed by a pop-up installation of hawker-style food markets in the foyer offering a complimentary taste of MCEC’s award-winning produce and a range of Victorian suppliers.
MCB chief executive officer Karen Bolinger said the
A full calendar of events is available at melbournecb.com.au.
10.30-11.30 AIME Knowledge Seminar Let’s face it – nothing beats face to face real life experience 10.30-11.30 AIME Knowledge Seminar Where savings meet success 11.45-12.45 AIME Knowledge Seminar Projecting value: a media perspective 11.45-12.45 AIME Knowledge Seminar Duty of care – can you and your organisation afford to take chances? 14.15-15.15 AIME Knowledge Seminar Effective communication: real connection = real results! 14.15-15.15 AIME Knowledge Seminar Business travel and carbon pricing 15.30-16.30 AIME Knowledge Seminar PCO business models – the real cost of events 16.30-18.00 AIME Networking Hour Show Floor (Future Events Experience and various stands, show floor) 18.00 Day one closes 21.30-Late Club Night (Club 23, Level 3, Crown Towers)
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AIME • Melbourne, Australia
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Greater focus on business travel for AIME 2013 AIME will be expanding its focus on business travel this year. Sally de Swart, said the increased focus is the direct result of feedback from previous shows. “In 2012, 42 per cent of Hosted Buyers told us they organised business travel and 15 per cent were corporate buyers,” de Swart said. “This clearly revealed potential for an increased focus on business travel at AIME. “Adding business travel has allowed AIME to attract a wider range of buyers and visitors, including those responsible for the procurement and management of business travel programs, and increase the return on investment for our exhibitors.” Business travel buyers that will attend the show in 2013 include Corporate International Travel & Tours, The Lido Group, Donna Barlow Travel, E-Oz Energy Skills Australia, and The Global Travel Movement Limited. Benjamin Weinmann, director of global sales & strategic partnerships for the Lido Group, said the amalgamation of business travel and events is an excellent initiative of AIME. “Agencies like The Lido Group have diversified to include corporate travel,” he said. “Many of our professional conference organiser and event management clientele have Lido managing their corporate spend as well. Being able to work with suppliers of all segments in the one place is a major plus for AIME.” In partnership with Association of Corporate Travel Executives (ACTE), AIME has also added four education sessions focused on business travel to the AIME Knowledge program. Andrew Kelly, regional director – ACTE Australasia, said the AIME Knowledge sessions on business travel offer “intelligent and topical insights from industry experts for attendees to directly apply to optimise their travel and meetings/events programs”.
Reed Travel Exhibtions’ director for AIME, Sally de Swart, and head of meetings and events portfolio, Craig Moyes.
AIME 2013 creates new ‘buzz’ The Asia-Pacific Incentives & Meetings Expo (AIME) was officially opened yesterday at a press conference at the Melbourne Convention and Exhibition Centre (MCEC). Speaking at the official opening, Sally de Swart, Reed Travel Exhibitions’ director for AIME, said that after listening to feedback from AIME attendees last year the focus for 2013 has been to deliver new initiatives to add value for all attendees and to create forums to spur industry engagement and discussion. “As the premier exhibition in the Asia-Pacific region for the meetings and incentives industry, AIME is a fitting place to debate the challenges and opportunities faced by the industry and we have tried to encourage this further, particularly around ways to better leverage the potential of new technology,” she said. Technology will be a key theme of AIME 2013, with the launch of the Future Events Experience, mobile concierge initiative and new mobile app. AIME has also given business travel a greater focus this year, which will encourage more attendees from the
business travel sphere to AIME. A dedicated stream focusing entirely on business travel has also been added to the AIME Knowledge program. Karen Bolinger, chief executive officer of the Melbourne Convention Bureau (MCB), said it is fitting that AIME will this year be the centrepiece for Australia’s inaugural Business Events Week. “After 21 years, AIME has an enviable reputation in the industry and it made perfect sense to build the first Business Events Week around this premier show,” Bolinger said. “The economic spin off of business events to the wider community is significant and by bringing hundreds of quality buyers to Melbourne each year, AIME plays a central role in generating business for Victoria and is key to the growth of the business events industry in Australia. “AIME would not be possible without the support of our partners in Melbourne and regional Victoria; the hotels, venues and other suppliers that work tirelessly to assist us in making the program such a great success.”
AIME’s organisers also shared a number of other new offerings set to provide added value to the show and maintain AIME’s leading position in the industry including; an inPlace Recruitment stand, where employers looking for candidates or professionals looking for their next opportunity can connect; and a dedicated stand for niche suppliers, the A LIST Open House, which will offer a one-stopshop for event inspiration. More than 500 buyers from 30 countries, who arrived in Melbourne late last week, have already been given a taste of what Victoria has to offer for business events as part of the Hosted Buyer program. Buyers travelled throughout the state over the weekend on a number of pre tours which showcased the business events facilities, capabilities and attractions on offer in regional Victoria. Yesterday saw the group gather at the National Gallery of Victoria for a Welcome Breakfast before embarking on a number of city familiarisations showcasing new and unique venues. Lunch was hosted by MCEC, which showcased its newly released menu.
OfficialAIMEDaily • Tuesday • 26 February 2013 3
AIME • Melbourne, Australia
www.cimmagazine.com
MCB unveils Melbourne’s convention district The Melbourne Convention Bureau (MCB) has launched a new brochure showcasing Melbourne’s convention district. This four-kilometre-wide area follows the Yarra River from the cosmopolitan Docklands in the west to Melbourne’s world-renowned sporting precinct in the east, and encompasses the city centre from the arts precinct in the south to the magnificent Carlton Gardens in the north. The district boasts Australia’s highest concentration of conference facilities, with almost 198,000sqm of conference space and more than 15,000 accommodation rooms conveniently located in the heart of the city. MCB’s chief executive officer, Karen Bolinger, said the convention district is a major drawcard for planners looking for a destination to hold their next business event. “Melbourne is an extremely compact city with a wealth of conferencing facilities and
‘As relevant as ever’ Now in its 21st year, it can truly be said that AIME has come of age as the Asia-Pacific's premier business events exhibition, with a raft of new features addressing the changing face of the business events industry, both in Australia and internationally. “AIME is as relevant as it’s always been,” says Melbourne Convention Bureau (MCB) chief executive officer Karen Bolinger.
accommodation options all within walking distance of the city’s hot spots and just 20 minutes from Melbourne Airport, which not many cities around the world can boast,” she said. “The convention district is also home to Melbourne’s most renowned and exciting attractions including the Melbourne Cricket Ground, Arts Centre, celebrated restaurants and of course the city’s iconic laneways – ideal for delegates who have some downtime during their stay. “With this in mind, it was an easy decision to package this up into a slick piece of collateral to highlight one of many unique selling points that Melbourne has to offer.”
“Every year we survey attendees, both buyers and exhibitors, and ask what they’d like to see more of. The show is constantly evolving, and there are lots of new initiatives every year, such as the technology platform we’ve added this year.”
Along with the convention district brochure, MCB has also launched a range of other new publications as part of its rebrand announced last week, including Melbourne IQ: The Intelligent Choice for Conferences – A Guide to Bidding for International Conferences.
While Bolinger recognises that every visitor will be aiming to get something different out of the show, she hopes that everyone who walks through the doors over the next two days “walks away feeling confident and comfortable that this is a vehicle that Australia can be proud of”.
The next phase in its positioning campaign, Melbourne IQ: The Intelligent Choice for Conferences, launched at last year’s AIME, the guide aims to encourage potential local hosts to partner with MCB and bid for an international association conference.
“From an exhibitor point of view it’s about showcasing their individual destinations,” she adds. “From a Hosted Buyer’s point of view, it’s about seeing new product.
“Melbourne IQ has been a great success, launched worldwide to great acclaim, clearly resonating with its intended target audience, international associations,” said Bolinger.
“For us it’s also about showcasing Melbourne and Victoria – what we’re about, what’s new for us, and how we work in the business events space.”
“However, bidding for international association conferences starts at home, here in Australia, when looking for a ‘local host’ to partner with to bid for the event. “Melbourne IQ: The Intelligent Choice for Conferences – a Guide to Bidding for International Conferences, is designed to present local hosts with a concise overview of how the bidding process works and how they can get involved.” Bolinger also said that there were many benefits to being a local host. “Becoming a local host and partnering with MCB to bid for an international conference opens
4 OfficialAIMEDaily • Tuesday • 26 February 2013
up many doors; from opportunities for research collaboration and showcasing Australian innovation and expertise to the world, to raising one’s profile and creating opportunities for career advancement, the possibilities are endless,” she said. “As an organisation, we pride ourselves on being a full-service bureau, providing free services to local hosts such as coordinating and producing bid documents and developing bid strategies and critical paths. “Our vision is to make Melbourne one of the world’s most successful conference destinations and Melbourne IQ, both in its national and international formats, is a program that continues to ensure this remains a reality.” In other exciting news, the MCB has also launched a new initiative that will make Melbourne more attractive to the international incentives market. The program, Melbourne Values You, presents a series of offers for incentive planners, designed to make booking an event in Melbourne more cost effective. The program offers almost 80 complimentary services or discounts for incentive groups. “Melbourne is a haven for international incentive groups looking for an unforgettable, tailor-made experience,” said Bolinger. “Thanks to the support of our members, through Melbourne Values You, we can provide a diverse range of offers to relieve planners of some of the leg work involved in organising an event; from free wi-fi and hotel room upgrades, to reduced entry into attractions and on food and beverage packages.” To find out more about the Melbourne Values You program, planners are encouraged to visit the new look Melbourne stand during AIME. The full range of MCB collateral is also available.
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AIME • Melbourne, Australia
www.cimmagazine.com
Fresh thinking “Each year we listen to what our buyers, exhibitors and visitors want, actively taking their feedback on board and creating new and innovative initiatives,” says AIME director Sally de Swart. This year is no exception with new initiatives and programs intended to help attendees get the most out of their time at AIME 2013. The new initiatives include: the Future Events Experience, a dedicated technology space on the show floor; a new mobile app; a mobile concierge; an expanded education program – AIME Knowledge; The A LIST Open House, a dedicated area for niche event suppliers from the A LIST Guide to exhibit; Visitors Appointment Diaries and a careers stand created with inPlace Recruitment.
brings a new exhibition concept to this year’s show. The A LIST Open House will be a dedicated area where visitors can meet with new niche event suppliers, venues and corporate activity companies to gain inspiration for special events and functions. Whether hosting a small special function or a large conference, the A LIST Open House will showcase all the suppliers needed to host an event.
and career advice provided by industry recruitment specialists inPlace Recruitment. This initiative will allow attendees, including employers looking for candidates or professionals looking for their next opportunity, to connect on career opportunities as well as conduct business.
Future Events Experience
A LIST Open House
inPlace Recruitment showcase
AIME is at the forefront of new developments within the industry, and this year is no exception with the introduction of the Future Events Experience – a dedicated section on the show floor where the latest event technologies and innovations will be presented. This area will also provide a forum to discuss the latest trends and challenges of the industry as well as demonstrating emerging products and technologies.
Partnering with A LIST Guide, AIME
A dedicated space for recruitment
In partnership with Newtonstrand
James McGregor, co-owner and general manager at A LIST Guide, says the new event concept brings the printed guide to life “and allows event planners to meet the people behind the brands who make up the A LIST Guide; essentially bringing the brands into a live environment”.
and Eventskills, the Future Events Experience will feature live demonstrations of the latest pioneering technology, presentations about innovation to address industry trends and challenges, as well as other networking and education opportunities held in the space over the two days of AIME 2013. One of the highlights of the Future Events Experience is LinkedIn co-founder and Presdo chief executive Eric Ly, who is Skyping into the “Faceto-face will never be the same with social media” session on Wednesday. Newtonstrand will also host Chance2Speak sessions, giving exhibitors the opportunity to make 1015 minute presentations about future industry trends and innovations. “As the leading MICE industry event for the region, it is imperative that AIME is not only across the latest trends and emerging technology, but that we are providing a platform for our attendees and partners to share and learn about the latest innovations so they are enriched by their attendance at the show,” says de Swart.
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AIME • Melbourne, Australia
www.cimmagazine.com
Ask Sally
the free wi-fi. There are computers available for your use here too. Hosted Buyers also have access to the Hosted Buyer Lounge for meetings, internet and to take a break. There will also be free wi-fi within the Future Events Experience.
Wondering if there’s wi-fi? Looking for somewhere to have lunch? We asked Sally de Swart, event director for AIME, to answer some of your more frequently asked questions. Q: I’ve been coming to AIME for years. What’s new this year that I should check out? A: This year we’ve got a number of exciting new offerings at AIME. If you prefer an interactive experience we’ve introduced the A LIST Open House which brings the brands of different niche event suppliers to life on the show floor and gives you the chance to meet with the people behind the brands face to face. We’re also introducing the hands-on Future Events Experience, where you can experiment with the latest technology and hear from experts discussing emerging trends and ideas in the business events industry. Q: I seem to have collected a lot of brochures. Is there a cloakroom where I can leave a bag? A: Yes there is a cloakroom at AIME located on the Concourse, near the entrance to the show. Q: I’d like to check my email. Is there wi-fi available? A: Head to the Internet Hub where you can use
Q: How do I download the show’s mobile app? A: For 2013 we have a new and improved smart phone app available to download for free, making your show experience even easier. The app lists all the exhibitors with maps to navigate your way around the floor, as well as details of the education program, AIME Knowledge, speaker bios, timings and gives you the ability to view appointments. To download the app is simple, you need to visit the app store on your iPhone or Android, search for “IBTM Events”, hit the ”install” button and wait for it to download. Once it is downloaded, you can start using it
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straight away by clicking on the “IBTM Global Events” icon. Q: Is there anywhere to get a bite to eat at the show? A: AIME has two great eating options, whether you want to sit and enjoy a meal or snack on the run. The Globe restaurant provides a proper sit down and dine option offering Filipino and Indian food, while the Malaysia Spice Market offers a more relaxed eating environment serving hawker style dishes. Q: I’ve arranged to meet a client. Is there anywhere to sit down and go through some papers? A: The Globe restaurant is the perfect place for a lunch meeting and there are tables and chairs in the Internet Hub too. For Hosted Buyers there is also the dedicated Hosted Buyer Lounge and visitors can find a seat in the Visitor Relaxation Zone, as well as re-energise with a shoulder, neck, back or foot massage provided for free by Working Hands Corporate and Event Massage. Q: Where can I find out more info about what’s happening? A: AIME 2013 will have a dedicated mobile number for attendees to text any questions they have about the show for an instant answer; from where the bathrooms are, right through to the topic of an upcoming education session or the stand number for an exhibitor. The official mobile concierge number is 0416 905 615.
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AIME • Melbourne, Australia
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Knowledge nation The AIME Knowledge education program is always one of AIME’s most popular drawcards, and this year is set to be no exception, with organisers promising double the number of sessions, a can’t-miss line-up of industry-specific and personal development sessions, and top international and national speakers from the business events industry, media and beyond. AIME has once again partnered with key industry associations including the International Special Events Society, International Congress and Convention Association, Professional Convention Management Association, Associations Forum, Meetings & Events Australia and the Professional Conference Organisers (PCO) Association to deliver the most relevant topics and insightful presenters. With the business travel sector playing a more prominent role at this year’s AIME, organisers
versus principal quotes due to the risk and funding components of the latter. AIME: What are some of the different ways of calculating management fees to consider? BN: The two most common models are the PCO acts as the principal and funds all labour, expenses, deposits etc... They will also take all or part of the financial risk. The second is that the PCO acts only as an agent and is paid for expenses and labour by way of a monthly invoice. The risk for the event is all with the client, along with all venue hire, and food and beverage costs and the like. AIME: How do you ascertain the best method for calculating the costs of a particular event?
The AIME Knowledge education program is a popular drawcard for visitors to AIME.
have also called on the expertise of the Association of Corporate Travel Executives, including an education stream of business travel relevant content. Highlights of today’s program include
a session on building profitable relationships with event partners and customers through effective communication called “Effective communication: real connection = results!”, and a session on the value of face-to-face contact in today’s global events environment, titled “Let’s face it – nothing beats face-toface real-life experience”. Also set to draw a crowd is a session on “PCO business models – the real cost of events”, presented in association with the PCO Association, looking at the various business model used by PCOs in calculating and presenting management fees. To find out more, AIME Daily put facilitator Barry Neame in the hot seat to get a preview of the session.
Spotlight on… Barry Neame
AIME: What’s the biggest mistake people make when they’re calculating management fees?
Barry Neame, director of Consec – Conference Management, will be the facilitator of a session on “PCO business models – the real cost of events” at 3.30pm today.
BN: Not allocating enough time in the project timeline for elements of the management process or leaving out some of the process. The most common omissions are website and artwork updates, managing speakers, sponsors and exhibitors, and the number and length of client or committee meetings involved.
AIME: Why do quotes for event management services vary so widely? Barry Neame: While all businesses have their own “models”, in many cases it comes down to an understanding of the client’s requirements and the brief provided. Most briefs are open to interpretation and vary widely even after verbal feedback. There will also be a large difference in agent 10 OfficialAIMEDaily • Tuesday • 26 February 2013
BN: The best method is to prepare a spreadsheet and break down the project’s components into line items, for example, committee meetings, site inspections, abstracts, speakers, registration and banking. Add the number of hours next to each item. A 300-person, 60-speaker, three day conference with a couple of social functions should have a project hour total between 600 and 800. You will now have an idea of the cost by adding a dollar value to the labour hours. Clients should review this project hour sheet with a short list of prospective PCOs and have them update the hours per item. This is a tool that will let you make a fair comparison of the event managers on the list. Once you agree that the project will take approximately 660 hours, a quote of $20,000 equates to a $30 per hour labour cost, which is simply not realistic in today’s market. This should set the client’s alarm bells ringing.
AIME: Any tips for building a successful, ongoing relationship with a client? BN: Build a relationship based on professional approach, trust and a good understanding of the client’s business and objectives.
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Top predictions for the event app industry Getting the most out of an event is always a priority, which is why Reed Travel Exhibitions has worked with Genie Mobile to deliver a multi-event mobile app which will maximise productivity for attendees of all IBTM Event Shows. To find out more about the top trends in event app technology, the AIME Daily asked Michael Douglas, operations director at Genie Mobile, creator of the IBTM multi-event app, for his top predictions for the year ahead. 1. Mobile platforms will cease to operate in isolation. App providers will be expected to deliver a solution which is compatible with both the web and tablets. This will become a standard requirement in 2013 as attendees realise the benefits of streaming and accessing
information on all devices from the desktop to any mobile device. 2. Events are going mobile and as a result, apps will become the norm at all events. Just as pre-registering for an event online has become standard, so will downloading an event app. Apps give attendees instant access to all of the event information that they need. 3. Customers will continue to expect greater return on investment from their event apps. The app will play a much greater role in the marketing arm of every product it is attached to, and all event apps will be expected to deliver direct business leads, audience insights and clear brand/ message recognition.
4. Multi-event apps will supersede single event apps. Multi-event apps allow organisations to provide a single app, which can be used for multiple linked events, which saves considerable time on the planning side. A multi-event app requires a one-time download from attendees, and serves as an ongoing resource centre for information. 5. The quality of the solution and the service delivered to the client will trump the individual features. Too many event apps are poorly delivered and as a result, quality and service will become key selling points for app vendors. 6. Customers will look to reduce the number of tech suppliers. Customers are currently working with multiple suppliers for services such as website, registration, floor plan and audience response. Increasingly customers are favouring vendors who can offer a more complete package. 7. Customers will begin to use the event intelligence gleaned from apps to grow their business. Event apps are not just a tool to benefit attendees; they also provide invaluable information for the customer which can be used in the planning of future events. An app can produce information on effective marketing, enhanced event design and segmented marketing.
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Have you downloaded your event app for AIME? Ensure you get the most out of AIME this year by downloading the AIME 2013 mobile app. The free mobile app allows you to browse the full list of exhibitors, view a detailed program of events running throughout the show, read up on AIME Knowledge seminars and speaker biographies, navigate your way around the show floor, manage your diary of appointments, and join social media conversations across Twitter, Facebook and LinkedIn.
8. Customers will understand more the difference between tablet and smartphone use around events and seek solutions that distinguish between them. The consumption of various types of data – messages, PDFs, whitepapers and video – varies depending on the device used by attendees. Customers will have to cater for this when planning their app by including smart device marketing and segmentation.
For iPhone users, the AIME 2013 app can be downloaded by clicking on the App Store icon on your phone’s home screen, searching for IBTM Global Events, and pressing the “Install app” button.
9. Show floor tracking and the ability to understand movements of participants within the event will become common. Increased flexibility and access to technology means that event organisers can now track and analyse movement patterns around their event.
Once the app is installed on your home screen click on the icon to open the app, navigate to “Events” section on the bottom of the screen and select AIME to access show-specific information. Simple!
For Android users, the AIME 2013 app can be downloaded by clicking on the Play Store icon on your phone’s home screen, searching for IBTM Global Events, and press the “Install” button.
www.cimmagazine.com
AIBTM to rotate from 2013 Following on from the success of last year’s Americas Incentive, Business Travel & Meetings Exhibition (AIBTM), held in Baltimore, Maryland, it has been announced that the event will rotate between Chicago, Illinois, and Orlando, Florida, from this year. Convention bureau Choose Chicago will host AIBTM from June 11-13, 2013, at McCormick Place, while in 2014, AIBTM will move to the Orange County Convention Center in Orlando from June 10-12, 2014. Announcing these changes, Craig Moyes, the portfolio director of the IBTM Global Events Portfolio for Reed Travel Exhibitions said, “Following the lead of many associations in the US that move their events to a different place each year, we will now have the flexibility to maximise the enormous potential delivered to AIBTM by both Chicago and Orlando”. Launched just two years ago, the
event has already seen visitor numbers increase by more than 50 per cent, thanks to a strong education program supported by key industry associations such as the International Congress and Convention Association, the Society of Incentive and Travel Executives and the Association of Corporate Travel Executives; initiatives such as the “Market focus spotlight on Europe”, which saw Hosted Buyers and European exhibitors conduct open-market style appointments in 2012; and a strong line-up of US exhibitors. In its inaugural year the show also picked up the “Best of Show” award at the 2011 Trade Show News Network Event Excellence Awards.
community for more than 30 years, will lead AIBTM’s efforts to enhance its position as the premier exhibition for the US meetings, events, incentive and business travel industry. He brings to the role a wealth of experience, having held senior level positions with some of the industry’s best-known names, including Global Events Partners, Carlson Wagonlit Travel and Rosenbluth Travel (now American Express), served on the boards of the Philadelphia Convention & Visitors Bureau and Association of Destination Management Executives, and been actively involved in many industry organisations.
education will continue to serve as the key drivers and will be supplemented by peer-to-peer networking events over a three-day period. “We have a range of new initiatives which we will be announcing on the run up to the show and look forward to a very exciting year ahead for AIBTM.”
To ensure AIBTM’s further success Reed Travel Exhibitions has recently appointed a new exhibition director, Michael J Lyons.
“The move and rotation of AIBTM will offer all stakeholders access to new business opportunities in two key gateway cities that are themselves major hubs of the meeting industry,” says Lyons.
Interest in this year’s show is already high, with new exhibitors including Experience Grand Rapids, Long Island Convention & Visitors Bureau and Sports Commission, Huntsville/ Madison County Convention & Visitors Bureau, Orient-Express, Visit Anchorage, United Airlines, Travizon, Snowmass Tourism and Connecticut Convention & Sports Bureau. More than 3500 meetings industry professionals from across the globe, including more than 1000 Hosted Buyers, are expected to attend.
Lyons, a well-known and respected figure in the meetings and events
“The core brand values of AIBTM will remain the same; business and
For more information, visit www.aibtm.com.
OfficialAIMEDaily • Tuesday • 26 February 2013 13
AIME • Melbourne, Australia
On the road with AIME One of AIME’s biggest drawcards for Hosted Buyers is the event’s popular pre touring program, showcasing some of regional Victoria’s best established and emerging business events destinations, facilities and activities. Making the choice for buyers even harder this year was the introduction of five new pre tours. Joining the list of available options was Daylesford and the Macedon Ranges, home to the biggest concentration of mineral springs in Australia; Mildura, located on the picturesque Murray River, offering unspoilt beaches and majestic mountain ranges; Wangaratta, known as one of Victoria’s most progressive, provincial centres; and Victoria’s iconic Great Ocean Road, home to the Twelve Apostles. Launching the new tours last year, Karen Bolinger, chief executive officer of the Melbourne Convention Bureau, said they offer buyers the
Little Penguins. Departing Melbourne via coach on Saturday February 23, this year’s group of 19 Hosted Buyers and media were kept entertained by team building company BeChallenged, who broke the ice with a series of team games culminating at overnight stop, Silverwater Resort, in a domino challenge that required both brainpower and steady hands. Churchill Island Historic Home and Farmyard.
perfect opportunity to experience regional Victoria first-hand. “We appreciate that many of our buyers travel to Melbourne for AIME from overseas and interstate, so we endeavour to provide them with unforgettable experiences and most importantly, valuable opportunities, showcasing not only Melbourne but regional Victoria’s business events capabilities within a 90-minute
14 OfficialAIMEDaily • Tuesday • 26 February 2013
radius of the city,” she said. One of the most popular of the pre tours for many years has been the Phillip Island tour, with this years proving no exception. Situated in Victoria’s picturesque Western Port Region about 90 minutes drive from Melbourne, Phillip Island is known for its picturesque coastlines, world class Phillip Island Grand Prix Circuit and the world’s largest colony of
With the group fully bonded, they travelled to Churchill Island Historic Home and Farmyard for a traditional Aussie barbeque under the trees and glimpse of the farming activities that make this historic property a perennial hit with groups, including sheep shearing, whip cracking and blacksmithing demonstrations. Churchill Island is one of four major attractions on Phillip Island, which also include the group’s next stop,
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the Koala Conservation Centre, where groups can get up close and personal with koalas in their natural habitat, thanks to two elevated treetop boardwalks offering superb views of these cuddly critters. For a change of pace, the group next headed to Phillip Island Grand Prix Circuit, where the World Super Bike Championship was being run. A favourite with lovers of motor sports and adrenaline addicts, on non-race days the race track offers a variety of meeting spaces suitable for large groups, and team-building activities such as go-karting, circuit tours and hot laps in HSV V8 with a race car driver on the world famous circuit. After dinner and a site inspection of the secluded Ramada Phillip Island Resort (complete with wine tasting courtesy of Phillip Island Wines), the group rugged up warmly against the sea breeze to witness arguably Phillip Island’s most famous attraction, the nightly Penguin Parade in the Phillip Island Nature Park. Taking place at sunset, thousands of Little Penguins (there are about 32,000 on the island, compared to 6000 permanent residents) emerge from the sea after
Hosted Buyers on the AIME pre tour to Phillip Island enjoyed a number of activities, including a scenic helicopter ride over the island.
a day spent fishing and waddle up to their burrows in the sand dunes, while hundreds of visitors watch the not-to-be-forgotten spectacle. A Wildlife Rehabilitation Centre was recently opened to care for sick and injured penguins and other island wildlife. Day two of the tour got off to a flying start, courtesy of Phillip Island Helicopters, over the stunning coastline Phillip Island is famous for, with the company’s pilots providing
a fascinating commentary on the history and natural wonders of the island. Still on a high, the group spent a Charlie and The Chocolate Factoryinspired hour in the “Pannys Amazing World of Chocolate” at Phillip Island Chocolate Factory, where kids of all ages can’t help but be entertained by the fascinating facts and interactive displays, which include the opportunity to manufacture your own bespoke
chocolate bar. Keeping with the local produce theme, the next stop was the Spice Island Cooking School where cooking skills were put to the test with a boisterous tapas-inspired cooking class culminating in a satisfyingly delicious authentic paella. As the trip drew to a close, many in the group speculated on how soon they would be able to incorporate Phillip Island into their next Melbourne itinerary.
Break-outs. More fun in the
Philippines facebook.com/itsmorefuninthephilippines
Visit morefuninthephilippines.com.au
OfficialAIMEDaily • Tuesday • 26 February 2013 15
AIME • Melbourne, Australia
Flying the kiwi flag The movie-scene landscapes and world of experiences that await visitors to New Zealand are the
Activities on the floor Crown Melbourne (stand 2200) Win a 90-minute La Prairie White Caviar Illuminating facial at Crown Spa. Wyndham Hotel Group (stand 1218) Win a two-night stay at a Wyndham Hotel Group property in the South Pacific including breakfast. AIME Networking Hour (Future Events Experience area and other stands, show floor) Mingle with new and existing contacts at AIME’s networking drinks, from 4.30-6pm. Gold Coast Convention Bureau (stand 1922) Win a business class Gold Coast experience including business class return airfares, luxury accommodation and a selection of VIP experiences. St Kilda Venues (A LIST Open House) Flair bar show and cocktail making demonstration from 4-4:30pm. Spicers Retreats, Hotels and Lodges (stand 1706) Win a two-night, all inclusive stay at Spicers Peak Lodge, Queensland. Eureka 89 Events & Dining (stand 1908) Win a five course degustation dining experience for two with matched wines.
focus of the Conventions and Incentives New Zealand (CINZ) stand this year.
Many of New Zealand’s regional convention bureaux will also be exhibiting under CINZ’s 100% Pure New Zealand banner. “We want to give people a taste of our legendary Kiwi hospitality so on the first day of AIME we will be inviting all hosted, semi and day buyers to join us in sampling some of our fabulous New Zealand wines,” added Trotter. “It will be a great chance to network informally and an opportunity for us to prove that not only do we have spectacular scenery, but also worldclass food and wine.” • Conventions and Incentives New Zealand, stand 2828
Darwin Reef & Wrecks (stand 1532) Win a two-day Ultimate Fishing Adventure.
Johanna Raeder, marketing manager Asia Pacific, says the merger has strengthened the airlines offering and the industry in South America sees a lot of potential to attract more groups from Asia Pacific.
Winner of the one million Accorhotels points, Ian Booth, receives his prize from Emily Howard, director of sales and marketing, Novotel and Ibis Melbourne Glen Waverley.
Accor announces one million points winner Victorian Le Club Accorhotels meeting planner Ian Booth from The Australasian Corrosion Association in Kerrimuir has won one million Le Club Accorhotels Points, valued at over $29,000. The Accor business events promotion which ran from August 2 – December 30, 2012, gave meeting planners the chance to triple their rewards points and go into the major prize draw of one million Le Club Accorhotels Points. “It is very pleasing that a major association has won this prize as associations are the bedrock of the business events sector and have shown great resilience over the years, despite many economic challenges,” said Accor’s Jennifer Dwyer-Slee, director of sales, business events. “We have been working very closely with associations over the past three years and we believe that we are able to offer the greatest variety of quality hotel product to meet their many different needs.”
Raffles Hotel Singapore (stand 3932) Book a luxurious suite stay for your meeting and incentive groups at Raffles Hotel Singapore and be eligible for a complimentary suite for the organiser. Australian Turf Club (Stand number 1522) View a video fly-through of Royal Randwick Racecourse’s new Theatre of the Horse and Grandstand event spaces.
LATAM Airlines is now one of world’s largest airline groups in terms of network connections, operating flights to over 150 destinations in 22 countries, through the Chilean gateway city of Santiago.
“With the popularity of The Hobbit: An Unexpected Journey and the enormous interest that has generated in New Zealand as the home of Middle Earth we’re expecting to have a very busy couple of days in Melbourne,” said CINZ chief executive Alan Trotter. CINZ will be working alongside a large contingent of New Zealand suppliers, including Air New Zealand, Auckland Conventions, Venues & Events, Rotorua Events & Venues, Claudelands Convention Centre, Millennium Hotels & Resorts, IHG Hotels New Zealand, the SkyCity Entertainment Group, the Langham Auckland, the Rendezvous Grand Hotel Auckland, Heritage Hotels & Resort, and Millbrook Resort.
• Accor Hotels, stand 2614
South America more accessible for business travellers Hobbiton in “Middle Earth”.
16 OfficialAIMEDaily • Tuesday • 26 February 2013
Airlines in 2012 to form LATAM Airlines Group, has opened up South America for groups and business travellers, facilitating ease of travel throughout the region. This year the airline will exhibit at AIME under the new brand for the first time, along with 11 operators from South America.
The recent merger of Chilean LAN Airlines and Brazilian based TAM
“With a South American network this comprehensive, LATAM has an exceptional offering for the MICE market,” she says. “The group serves key destinations for meetings and conventions and offers easy connections to inspiring post touring and incentive options; Machu Picchu, Iguassu Falls and the Galapagos to name a few.” Connecting Australia to South America, LAN Airlines currently offers six one-stop flights per week between Sydney and Santiago, and three non-stop codeshare flights operated by oneworld airline alliance partner Qantas. Onward connections are available to over 80 destinations in 10 South American countries, and beyond to other major markets including North America and Europe. A range of suppliers from Chile, Peru, Argentina, Ecuador, Brazil and Bolivia will be joining LATAM at AIME, including Delfin Amazon Cruises, Lima Tours, Palacio Duhau Park Hyatt Buenos Aires and Galapagos Experience. • LATAM Airlines Group, stand 3724
New venues for Korea Korea has 70 per cent more convention and exhibition space than in 2000, with facilities currently being developed in key hubs to meet demand and boost the industry, according to Korea Tourism Organization. The Korail Convention Centre, also known as the Seoul Station Convention Centre will open in 2015 with 23,000sqm of conference facilities, exhibition space of 16,000sqm and a 3000 seat conference hall as well as a multi-purpose cultural space.
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• Korea Tourism Organization, stand 3100
A tasty offering SilverNeedle Hospitality is quickly becoming known for its commitment to meeting the growing demand for meetings in unique locations, with a food and beverage package that is reflective of that region.
including a 14,000sqm concert hall, a 2500sqm exhibition hall, three large and 20 medium rooms.
The company will showcase its innovative approach at this year’s AIME, with visitors to the stand given the opportunity to experience first-hand a taste of SilverNeedle Hospitality’s offerings, including heavenly high teas and microbrewery beer tastings.
Joining the Korea Tourism Organization at AIME to promote these and other facilities, attractions and activities will be a large team of Korean business events industry organisations including Seoul Tourism Organization, Busan Metropolitan City Government, Jeju Convention & Visitors Bureau, Gyeongnam Convention & Visitors Bureau, and Gyeonggi Tourism Organization.
SilverNeedle’s award winning “Chifley T Bar”, a high tea concept at Chifley Wollongong, is one of SilverNeedle’s most popular business events offerings. Visitors to the SilverNeedle stand will be served a range of fresh loose leaf teas and herbal fruit infusions throughout the day (pictured), with a chef’s selection of seasonal fancies available during morning and
Busan Exhibition and Convention Center in Korea.
Also in Seoul, the Dongdaemun Design Plaza and Exhibition Centre will open in 2013. Designed by renowned architect Zaba Hadid it will feature 85,000sqm with three floors in the basement and two floors above ground. The new Gyeongju Convention Centre is currently being built as an efficient and energy saving facility, with construction expected to be completed in 2014. The Gyeongju Convention Centre will have a gross floor space of 30,100sqm,
flexible
personal
afternoon tea periods. Another unique meeting concept that will be showcased is the microbrewery experience, which is a popular pre-dinner delegate activity at Chifley Hotels. Delegates are invited to try the latest hand crafted brews from Chifley’s Coldwater Creek Tavern in Dandenong, fresh from the tank from 4pm on Tuesday. • SilverNeedle, stand 1324
Western Australia launches new stand To accommodate the growing number of Western Australian exhibitors at AIME, Perth Convention Bureau (PCB) has launched a brand new “Western Australia – Space to
choice
awarded
always MORE The world class, multi award winning Brisbane Convention & Exhibition Centre is more flexible than ever offering unprecedented choice for events.
Official venue for the G20 World Leaders Summit Brisbane, Australia 2014 Worldwide Convention Centre Team of the Year H&J11715
T +61 7 3308 3063 E sales@bcec.com.au W www.bcec.com.au
more personal - more choice
The Centre is owned by South Bank Corporation and proudly managed by AEG Ogden
OfficialAIMEDaily • Tuesday • 26 February 2013 17
AIME • Melbourne, Australia
to honour the Las Vegas mantra of “what happens in Vegas, stays in Vegas” or face the consequences – no bottle service, bikini clad girls, Bucatini from Batali or being able to “play” anywhere in Las Vegas.
Connect” stand for 2013. Designed and constructed by exhibition and event company Perth Expo Hire, the stand is in keeping with the fresh, vibrant and friendly destination branding, and includes a new reception area and custommade lightboxes for each booth.
The campaign was seen by over 154 million people globally. • Las Vegas Visitors and Convention Authority, stand 3230 Photo: Bob Townsend.
The Western Australian stand features 17 exhibitors ranging from venues and destination marketing organisations to audio visual companies and exhibition specialists. • Western Australia, stand 2206
‘Know the code’ to win Putting a clever spin on their successful 2012 marketing campaign, “Know The Code”, the Las Vegas Visitors and Convention Authority (LVCVA) is giving AIME attendees the chance to crack the code to the LVCVA safe and win one of three prizes to use on their next trip to Las Vegas. Registered AIME attendees who schedule appointments with LVCVA representatives or suppliers will be invited to select a code at random and then enter the code
into Las Vegas’ special safe. Entry of a successful code will result in the enterer winning a Las Vegas prize from a pool that includes hotel accommodation at the Cosmopolitan Las Vegas, Cirque du Soleil show tickets and Maverick Aviation helicopter flights.
remind them that ‘Vegas Means Business’ not only in a MICE capacity, but also when it comes to pledging to protect one of our longest standing mantras, ‘what happens in Vegas, stays in Vegas,” says Cynthia Guerrero, international sales executive, LVCVA.
“In 2012, more than 4.8 million convention and trade show delegates travelled to Las Vegas and with 2013 set to host approximately 19,000 meetings and conventions, our cracking the safe competition for AIME attendees is a fun way to
“Know The Code” was launched via social media to support UK royal Prince Harry in the aftermath of images capturing his Las Vegas party antics were leaked to the press. The initiative encouraged people to pledge their commitment
Tourism Portfolio makes AIME debut Leading tourism representation company, Sydney-based Tourism Portfolio, is exhibiting for the first time ever at this year’s AIME. The company was created in 2002 by Donna Kessler, who after more than 20 years working with some of the world’s most prestigious hotel brands saw an opportunity to establish a boutique representation company serving high-quality Australian and international venues, properties and destinations. Today Tourism Portfolio boasts a broad collection of five-star business events venues and products in Australia, including The Byron at
Serving up special touches for small meetings
With innovative food and beverage concepts, from heavenly High Tea’s to onsite Micro-brewery experientials, SilverNeedle Hospitality know how to put the special touch on small meetings. Situated in popular and desirable urban, country and coastal destinations across Asia-Pacific, we are here to provide meeting planners with a fresh perspective on the needs of delegates around the world. Come and experience our special touches for yourself. Visit us at stand 1324.
For more information on SilverNeedle Hospitality visit www.silverneedlehotels.com.au
18 OfficialAIMEDaily • Tuesday • 26 February 2013
SilverNeedle Hospitality... anytime, every time, all the time.
www.cimmagazine.com
ensured that Australia remains a highly-attractive market to luxury domestic and international resorts, destinations and venues,” says Kessler. “We are looking forward to updating meeting and incentive specialists on our outstanding suite of products and services.” • Tourism Portfolio, stand 1708
Big year for Oaks Hotels & Resorts
Byron Resort and Spa, Emirates Wolgan Valley Resort and Spa, The Gold Coast Convention and Exhibition Centre and Sailing Sydney (pictured).
Now boasting a portfolio of 40 plus properties across Australia, New Zealand, Thailand and the United Arab Emirates, Oaks Hotels & Resorts has recently enjoyed sizeable growth, with plans in place to expand further in 2013. A selection of Oaks Hotels & Resorts’ resort and city properties have undergone significant redevelopments, while new properties have grown the portfolio in Australia and overseas, where the company has expanded into Asia and China.
The award-winning company also represents a growing list of international destinations and event specialists across Africa, Europe, Asia, the Middle East and the Americas. Among them is US-based Amongst the new and refurbished Lizard IncentEvents, which will share properties is the Oaks Oasis FA_KLCC_AIME_AIME D_ad01 woman_260213.ai 17/12/12 10:09:48 G52 Tourism Portfolio’s stand at AIME. in Caloundra, Queensland, “The strong Australian dollar has
acquired in July 2012, which has
recently completed an estimated refurbishment to the property’s common areas, accommodation wing and conference facilities. Also opening its doors in 2012 was the 4.5-star Oaks Cable Beach Sanctuary in Western Australia. The company also successfully launched its first Asian property, Oaks Bangkok Sathorn, in Thailand in September 2012. Located in the heart of the business and entertainment districts the property offers corporate travellers the option of affordable short and longer stays in full serviced, self-contained apartments with views over the city and river. A second Asian property is on the agenda for 2013, with Oaks Sanya currently under construction on Hainan Island, located in the South China Sea. The property is expected to open in December of this year. To find out more visit the Oaks Hotels & Resorts’ stand. Visitors who request a proposal will have the opportunity to win a $1000 accommodation voucher to use at any Oaks Hotels & Resorts property. Terms and conditions apply.
Official AIME Daily Publisher Alexandra Yeomans Managing Editor Ylla Wright Sales & Marketing Manager Jo Robinson Design/Production Bin Zhou
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• Oaks Hotels & Resorts, stand 1404
OfficialAIMEDaily • Tuesday • 26 February 2013 19
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