AIME Preview 2014 by Creative Head Media Pty Ltd

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OFFICIALAIMEDAILY 22nd Asia-Pacific Incentives & Meetings Expo

PREVIEW

Melbourne Convention and Exhibition Centre • 18 - 19 February, 2014

Looking forward to

AIME 2014

As the finishing touches are put on the program for this month’s Asia-Pacific Incentives & Meetings Expo (AIME), organisers are saying that this year’s event will be the best one yet. “We have a number of new features we cannot wait for our attendees to experience!” says Jacqui Timmins, Exhibition Director at AIME. “And we see the return of some favourites to the show as well. You will need the full two days at AIME to experience the entire program we have put together for you, including key business connections, fabulous networking and two days of thought-provoking education in the AIME Knowledge seminars.” With Hosted Buyers and Visitors saying last year’s show exceeded expectations, organisers are pulling out all stops this year. “We essentially started planning for AIME 2014 as soon as we wrapped up AIME 2013,” says Timmins. “We’re constantly looking at new ways to build on our successes and find fresh new innovations to meet the requirements of our attendees and Exhibitors.”

Amongst the new initiatives in 2014 are a new Events and Services Pavilion, an International Pavilion, and the Innovation Zone, sponsored by Sabre Pacific, which will provide attendees with fresh ideas and the latest innovations for the business events industry. Back by popular demand is the A LIST Open House, a dedicated area where attendees can meet with event suppliers and venues to gain inspiration for their own events. “And don’t forget to refuel at our two amazing restaurants – the International Food Market, offering three different international cuisines and the Malaysia Kopitiam, delighting us with regional dishes, sponsored by the Malaysia Convention & Exhibition Bureau,” says Timmins. Ramping up the excitement will be roving entertainers on the show floor, courtesy of Music Theatre Australia as well as the always thrilling Saxton Ultimate Event Experience, featuring a number of live entertainers such as ARIA award-winning vocal group The Idea of North, and Michelle Bridges, from the popular TV program, The Biggest Loser. Not to be missed are the show’s networking events including the Official Welcome Reception, which kicks off AIME with a bang on Monday, 17 February. While the location of this year’s Welcome Reception won’t be revealed until Friday, 14 February, Karen Bolinger, Chief Executive

Officer of the Melbourne Convention Bureau (MCB), says it will literally pop-up at an unexpected site. “Melbourne is renowned for its weird and wonderful pop-up culture and that is exactly what we are replicating for the AIME Welcome Reception this year,” she says. “The ability to create this event just hours before the occasion is testament to Melbourne’s versatility and what the city is synonymous for; unpredictable, innovative fun and a discovery around every corner. “Whether it’s in the Royal Botanic Gardens or down a laneway, indoors or outdoors, delegates will certainly experience Melbourne’s eclectic and inspirational vibe.”

Have your say in the AIME Awards New to AIME in 2014 is The People's Choice Award. Attendees are encouraged to take photos of their favourite stand whilst at AIME and upload to AIME social media channels using hashtag #aimemelbournepeopleschoice. The winners will be announced at the show on Wednesday afternoon at 3.30pm in the International Food Market at the AIME Farewell Bubbles.

AIME • MELBOURNE, AUSTRALIA

Business Events Week back Business Events Week (BEW) returns to Melbourne this month, following the success of the inaugural event last year, which was organised by Melbourne Convention Bureau (MCB) in 2013. With this year’s event kicking off on Monday 17 February, anticipation is building for the weeklong celebration of the business events industry, which Karen Bolinger, Chief Executive Officer of MCB, believes will cast a spotlight on the value of business events to the nation’s economy, knowledge base and tourism industry. Launched at Tourism Australia’s Dreamtime 2013, which was held in Melbourne for the first time in December 2013, BEW will run until Friday 21 February and is centred on the AsiaPacific Incentives & Meetings Expo (AIME). In a first this year Professor Ian Chubb, Chief Scientist for Australia, has been appointed to the role of official Ambassador for Business Events Week 2014.

“Conferences span the entire business and knowledge sectors, providing a major platform to collaborate, innovate and educate,” Bolinger says.

events are extremely valuable and varied; from attracting inward investment and generating knowledge economy jobs to securing research funding for academic institutions,” he says.

“The scientific community in particular is a major beneficiary of the legacies produced by conferences and who better to convey the significance of this than our Chief Scientist.

The upfront economic benefits of business events are not to be underestimated however, adds Bolinger. With business events injecting more than $1.2 billion annually into the Victorian economy alone, they are also pivotal in terms of driving the economy and tourism sector.

“What we’re trying to do is make that connection back to why conferences are actually held in the first instance. He will be portraying the message that the industry is not just about the dollars that come into the state but also the business that’s going on at these events.”

“By 2020 the value of business events to the Australian economy will rise to $31 billion,” says Bolinger. “In addition, business events create a positive flow on effect for small to medium businesses; in Victoria alone, between 2009 to 2013 delegate spend during MCB-secured business events is estimated at $100 million on hotels, $46 million on air travel, $23 million on sightseeing and tours, and $50 million on retail.

An advocate of the power of business events to support the development of the research and knowledge sectors, Chubb says he is keen to be “involved in driving awareness via Business Events Week”. “The long term economic benefits of business

Top 10 things to do at AIME

AIME Awards announcement

When: 3.30pm, Wednesday, 19 February

AIME 2014 Welcome Reception When: 7-10pm, Monday, 17 February Where: Secret location (to be announced on Friday, 14 February) It’s party time as this year’s AIME kicks off. With more than 2000 people expected to attend, the AIME 2014 Welcome Reception is the hottest ticket in town. Tickets are $115. Visit www.aime.com.au to ensure you don’t miss out!

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Where: International Food Market – AIME Farewell Bubbles Discover which companies have won the coveted AIME Awards in 2014 and be in the running for special prize draws. Want to have your say? Take a photo of your favourite stand whilst at AIME and upload to AIME’s social media channels using hashtag #aimemelbournepeopleschoice. The stand with the most votes wins!

Saxton Ultimate Event Experience When: 7.40-10.10am, Wednesday, 19 February Where: Plenary 3 Check out 12 of Australia’s leading presenters and entertainers at the Saxton Ultimate Event Experience, including 2012 The Voice runnerup Darren Percival (pictured).

A LIST Open House

When: Tuesday, 18 February, and Wednesday, 19 February Where: Show floor Back for a second year, A LIST Open House is a dedicated area where Visitors and Hosted Buyers can meet with new event suppliers and boutique venues to gain inspiration for their own events.

AIME Knowledge education program When: Various session times, Tuesday, 18 February, and Wednesday, 19 February Where: Auditorium and Clarendon Room D&E AIME Knowledge, AIME’s education program, is back for 2014. Speakers include TEDx’s Roger La Salle, TV’s Gruen Planet star Todd Sampson, and motivational expert Dr Adam Fraser. Individual tickets are $55 or book a Visitor All Access Pass for $175. Visit www.aime.com.au to book yours today.

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for second big year not-for-profit organisations participate in business sessions; the ICCA Forum for Young Professionals, aimed at professionals under 30; and the Melbourne Convention and Exhibition Centre’s Open Space event, which will see the Centre throw open its doors to the public.

“The significance of business events to the nation, and the jobs they provide, presents a strong argument for the ongoing investment into the industry.” With last year’s BEW attracting attention from media outlets including the Australian Financial Review, The Australian and the ABC, Bolinger is keen to see this year’s follow-up event build on that interest. “We’ve got more traction from the mainstream media than we’ve ever had,” said Bolinger. “The challenge now is continuing to build broader community engagement and understanding of what it is we do.” Along with AIME, which is expected to attract more than 750 exhibitors and 3500 delegates, key events in the BEW line-up include the annual Associations Forum CEO Symposium, which will see more than 100 senior decision makers from domestic and international

Other organisations who’ve thrown their weight behind the BEW initiative include Meetings & Events Australia, BestCities Global Alliance, Business Events Australia and the Exhibition & Event Association of Australia. While BEW is currently a Melbourne-based event, Bolinger is open to the idea of it becoming a national showcase for business events in years to come. “Speaking with my colleagues around the nation, from a bureau perspective, everyone is keen on participating in it,” she says. “We’re certainly working together towards making sure our message is out there. We need to

Melbourne Convention Bureau chief executive officer Karen Bolinger.

collaborate to ensure we have a united voice for the sector.” To view the full list of events taking place during Business Events Week, visit melbournecb.com.au.

Malaysia Kopitiam and International Food Market Restaurants

When: 10am-5.45pm, Tuesday, 18 February, and 10am-5pm, Wednesday, 19 February

Crown Pamperzone (By invitation only) When: Tuesday, 18 February, and Wednesday, 19 February Where: Show floor Hosted Buyers are invited to take a break and relax with a complimentary 15 minute neck and shoulder massage or a hand massage in the Crown Pamperzone. Book by emailing Pamperzone@ crownmelbourne.com.au, or drop by the Crown Pamperzone to book your appointment.

Where: Show floor

Networking Hour When: 4.30-6pm, Tuesday, 18 February

Take your taste buds on a journey of discovery at Malaysia Kopitiam, sponsored by the Malaysia Convention & Exhibition Bureau, or the International Food Market, featuring Italian, South American and regional Victorian dishes.

Where: International Food Market and various stands, show floor Catch up with old and new friends at AIME’s networking drinks at the International Food Market, or at one of the many exhibitor events held on the show floor on Tuesday afternoon.

Innovation Zone, sponsored by Sabre Pacific

When: Tuesday, 18 February, and Wednesday, 19 February

Where: Show floor

Taipei City Government Relaxation Zone When: Tuesday, 18 February, and Wednesday, 19 February Where: Show floor Need a break? Why not take time out from your schedule to visit the Taipei City Government Relaxation Zone for a complimentary head, shoulder or foot massage?

New at AIME in 2014, the Innovation Zone, sponsored by Sabre Pacific, is the place to check out the latest event technologies and innovations, get hands-on with emerging products set to revolutionise the industry and access key experts in this area.

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AIME • MELBOURNE, AUSTRALIA

Meet the AIME team With the dust barely settled on AIME 2013, the AIME team were hard at work planning how to make this year’s show even bigger and better. With AIME 2014 less than two weeks away, AIME Daily asked them for their thoughts on and tips for this year’s show.

JACQUI TIMMINS Exhibition Director, AIME & CIBTM

DELWIN KRIEL Sales Manager

FELICITY PAGE Marketing and Sponsorship Manager

What are you most looking forward to at AIME?

What should Visitors aim to see and experience at AIME?

It will be my first AIME as Exhibition Director of the event and I’m looking forward to seeing everyone at the pop-up Welcome Reception and then over the two following days. We have planned a great event for our attendees and Exhibitors with so much inspiration, innovation, networking and education and I can’t wait to experience it all and see the business taking place on the show floor!

I am looking forward to catching up with all of our great Exhibitors and seeing real business taking place on the show floor. So when you see me in the aisles, stop me for a chat; remember I am here to assist you.

I would suggest using the entire two days to ensure you take full advantage of the networking events and attend at least a handful of the inspiring and thought provoking seminars. Don’t forget all the great feature areas we have around the show to provide you with fresh ideas and new connections such as the Innovation Zone, sponsored by Sabre Pacific, and the Associations Lounge to name but two.

REBECCA CAINES Exhibition Manager

SAMANTHA LENNON Hosted Buyer Manager

MELISSA CASEY Senior Event Coordinator

What are you most looking forward to at AIME?

What should Hosted Buyers ensure they don’t miss at AIME?

What are your top tips for Exhibitors at the show?

This year we have changed our approach to AIME Knowledge. In addition to providing our popular industry education, we have invested in some of the most sought after speakers on the circuit. We hope this will be a real treat for our attendees, with the business and professional opportunities once again increasing for AIME 2014.

In between your appointment schedule make sure you take time out for yourself to visit the Crown Pamperzone to relax and rejuvenate; this is located opposite the Crown Hotels stand on the show floor. I also recommend visiting the Innovation Zone, sponsored by Sabre Pacific, which promises to impress and inspire you for your future business events.

Know who you are meeting with. If you have a diary, do the research and ensure you know everything about the Hosted Buyer so you are asking the right questions on the day and maximising your 15 minute window with them. Don’t discount the Visitor – often they are decision makers just wanting a slightly more flexible day. And lastly, don’t sit on your stand updating Facebook whilst potential business is walking right by. It sounds obvious but so many people do it.

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CHRISTINA REA Marketing Executive

What are your top tips for staying connected on social media at AIME? “Like” AIME on Facebook and follow @AIMEMelbourne on Twitter to see what everyone is up to onsite. Don’t forget to use the hashtag #AIMEMelbourne or if you’re taking photos of your favourite stands, use hashtag #aimemelbournepeopleschoice and upload them. They may win AIME’s People’s Choice Stand Award.

LOUISE MORGAN Marketing Executive CIBTM

Which education session are you most looking forward to? I am most looking forward to “Leading the High Performance Team” by Graeme Joy. Joy is the first and only Australian to ski the North Pole. Having a love for adventure and travel myself I think I’ll find the way he draws parallels between success in expeditions and success in business particularly interesting.

MOUSA SULEIMAN Hosted Buyer Co-ordinator

What should Hosted Buyers ensure they don’t miss at AIME? Hosted Buyers should ensure they find the time to enjoy our International Food Market, Malaysia Kopitiam, sponsored by Malaysia Convention & Exhibition Bureau, and Hosted Buyer Lounge, sponsored by the Korea Tourism Organization. These outstanding feature areas at AIME offer a delightful rest in a busy schedule.

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Reach higher Apple devices AIME’s popular AIME Knowledge education program is back again in 2014, with a great line up of speakers sharing their wisdom on topics ranging from media and communications to innovation, events trends and business travel. Speakers include Todd Sampson, co-creator of the Earth Hour initiative and star of ABC’s Gruen Planet; TEDx’s Roger La Salle, speaking about innovation; Graeme Joy, the only Australian to ski to the North Pole; and motivational expert Dr Adam Fraser, who has spent many years helping Olympic athletes achieve their goals.

AIME has also once again partnered with key industry associations including the Professional Conference Organisers Association, Meetings & Events Australia and the Professional Convention Management Association to deliver targeted insightful sessions on issues affecting business events professionals on a daily basis.

Want to buy tickets? Individual tickets are $55 or book a Visitor All Access Pass for $175. Book online at www.aime.com.au, or on the day at the registration desk on the concourse.

Spotlight on…

Android devices

Have you downloaded the AIME 2014 app? Make the most of your time at AIME this year by downloading the free AIME 2014 mobile app, packed full of useful information about the show, its Exhibitors and events. Visitors to this year’s show will be able to browse the full list of Exhibitors, view a detailed program of events running throughout the show, read up on AIME Knowledge seminars and speaker bios, manage appointment diaries and navigate the show floor.

Former psychologist-turned-advertisingguy Adam Ferrier is an expert on consumer behaviour and how to change it. AIME Daily caught up with the AIME Knowledge presenter to learn more.

The AIME mobile app also provides access to social media conversations across Twitter, Facebook and LinkedIn, offering additional networking opportunities online.

SESSION: The Art and Science of Changing People's Behaviour

The new app is available for download by searching “IBTM Events” in each mobile device’s app store or use the QR codes above.

WHERE:

Auditorium

WHEN:

11.45am - 12.45pm, Tuesday, 18 February. the more effectively – and efficiently – you'll be able to change their behaviour. Q: What are some of the techniques you use to influence others and change behaviour? A: There are 10 techniques used to change behaviour. Seven of them increase someone’s motivation to act, and three of them make it easier for people to act.

Adam Ferrier Q: How does a background in psychology help in the world of advertising and marketing? A: Psychology gives useful frameworks from which to understand and predict how people will act – this is fundamentally what advertising is all about. In some ways marketing is just psychology in a commercial setting. We need to understand people, and what value means to them.

Q: Do you need to understand why people behave the way they do to be able to change that behaviour? A: No you don't. Many of the great creatives in advertising don't really understand why people do what they do – they just have a skill of creating interesting, charming or informative advertising. However, the better you know why someone does something then

Q: How important is it to think creatively in any business? A: Vital. There is a lot of competitive advantage in creativity. It’s really just a case of setting up good systems and processes that result in better problem solving. Q: What piece of advice that you’ve been given would you like to pass on? A: Don't set goals. Just do what you're doing well.

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AIME • MELBOURNE, AUSTRALIA

Working lunch AIME is not just about showcasing venues, it’s also a great way for the culinary team at MCEC to show off their creative skills. The daunting numbers coming through the door, all of whom will want to be fed at some point, don’t faze executive chef Tony Panetta at all. This will be his third AIME, with two restaurants, pop-up food stations and the Hosted Buyer lunch all under his watch. “I want to really bring a lot more interaction into the food this year,” he says. Look out for the MCEC stand on the show floor, which will showcase the venue’s high tea concepts. Set out on a custom made stand with astro turf, expect a Willy Wonka-style smorgasbord of sweet treats such as chocolate lollipops, macarons and miniature desserts.

Inside MCEC With the start of this year’s Business Events Week less than two weeks away, the team at Melbourne Convention and Exhibition Centre (MCEC) are gearing up to host not only AIME, but also Open Space 2014. Open Space, now in its second year, will see MCEC throw open its doors to the public on 20 February, 2014. This year’s event will feature a free plenary session focused on the theme of innovation, as well as a hawker-style food market, courtesy of MCEC’s in-house catering team, and urban-inspired installation in the Centre’s foyer, featuring recycled milk crates and vertical gardens. Designed to highlight the creative use of MCEC’s spaces, Open House showcases the venue’s ability to transform itself for any event, as well as its technology, green design and award-winning food created from local produce. Speakers at the plenary session include renowned designer and founder of agIdeas International Design Week Dr Ken Cato; leading scientist and chief of CSIRO's 6 AIMEPreview 2014

Materials Science and Engineering Division, Dr Cathy Foley; and Todd Sampson, CEO of advertising agency Leo Burnett and panellist on ABC’s The Gruen Planet. The Centre has hit the ground running in 2014, with MCEC’s chief executive Peter King saying that the venue has a big year ahead of it. “With such a strong booking calendar, MCEC continues to be focused on delivering memorable event experiences,” he says. “It’s going to be a steadily busy period with a diverse range of business, from tradeshows, conferences and gala dinners to meetings, exhibitions and concerts.” A highlight for the Centre will

AIME fast facts • Number of events held during AIME: 17 • Staff working: About 100 • Meals served: More than 2000 • Rooms used: Plenary 3, Clarendon Room, Clarendon Room A, Clarendon Room C, Clarendon Rooms D&E combined, Clarendon Room F, Clarendon Auditorium, • Exhibition bays: 1-9

be the International AIDS Conference in July 2014, “one of the largest medical conferences to date”, which will attract in excess of 12,000 delegates. With MCEC currently turning away business, the Centre will also continue to work with the Victorian Government to proceed with the expansion of the MCEC to offer additional multi-purpose space.

Focus on technology In 2013 MCEC introduced new social media capabilities which include an event based Twitter feed that can be displayed on electronic room door cards, LCD screens and in-room background slides which can be integrated into event presentations. Tweets can be easily moderated through an iPad interface so the event organiser has complete control of the tweets displayed.

Another pop-up food station with a “raw” theme is also on the cards, which promises to be “a bit kooky”. The two restaurants on the show floor are always a welcome addition to the food on offer, with Malaysia Kopitiam, sponsored by the Malaysia Convention & Exhibition Bureau, set to offer a taste of Malaysia's authentic local cuisine. Get ready for some char kway teow, nasi lemak, roti, dim sum, satay and more. “It’s like the hustle and bustle of an a la carte hawker stand, and our chefs line up to work in there,” he says. “It’s absolutely amazing. We find that people don’t want to sit down for an hour and a half at AIME. They want to come in and have a 30 minute meal.” The International Food Market will have an Italian, South American and regional Victorian flavour, so expect dishes such as yellow fin tuna, Otway braised lamb and dulce de leche using some of the best produce from the State. The Hosted Buyer lunch, which gives around 450 of AIME’s buyers a true taste of Victoria, “is always good fun for us”. “This lunch is an opportunity for the team to be creative, showcase their skills and what we can do with local produce,” he adds.

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Exhibitors News Face-to-face meetings a sound investment Crowne Plaza Hotels & Resorts, part of the InterContinental Hotels Group (IHG), has released its first-ever Business Meetings in a Modern World global research report, revealing that businesses around the world could be missing out on nearly a quarter of additional revenue because they are not investing enough time in face-to-face contact.

trust and ensuring strong client relationships. However, nearly two thirds (63 per cent) reported that the number of virtual meetings they attended has increased in the past 5-10 years, further demonstrating that the value of face-to-face meetings is being overlooked in favour of cost and time-saving technologies, such as video conferencing.

The report surveyed more than 2000 business men and women across five major markets – the UK, US, United Arab Emirates, China and India – to better understand how business professionals are using both virtual and face-toface meetings and the possible economic impact.

“Although developments in technology allow business men and women to make achievements in meetings that would have been impossible a few years back, meeting face-to-face continues to bring significant benefits that are much harder to obtain through virtual channels,” said business psychologist and report author Hazel Carter-Showell. “One of these benefits is building trust, which research has shown is behind many profitable companies. Trusted companies have higher morale, productivity, lower employee turnover and create deeper relationships with their customers.”

The survey found that 47 per cent of business people surveyed believe they had lost a contract or client simply because they didn’t have enough face-toface meetings, resulting in an estimated yearly revenue loss of 24 per cent. In fact, 81 per cent of those surveyed stated that face-to-face meetings are better for building long-term

• InterContinental Hotels Group, stand 1900

Korea set to inspire

100% Pure New Zealand out in force Conventions and Incentives New Zealand (CINZ) is joining forces with Tourism New Zealand on the 100% Pure New Zealand stand at this year’s AIME. “AIME is the must attend event in the Asia-Pacific region for the meetings and events industry and it is vital that New Zealand has a strong presence,’’ says CINZ chief executive Alan Trotter. “It makes perfect sense that CINZ and Tourism New Zealand’s business events arm should work together with our partners to ensure that delegates attending AIME leave impressed with the options and opportunities available in New Zealand for meetings, conferences and incentive travel.’’ Key suppliers from across New Zealand will join the two organisations on their stand at AIME, including Air New Zealand, the Auckland Convention Bureau, Business Events Wellington, Hamilton & Waikato Tourism, the Queenstown Convention Bureau, SKYCITY Auckland Convention Centre and the

Korea is on the fast-track to becoming one of the top destinations for business events, with growing demand and additional facilities being developed in key hubs to boost the industry. Convention and exhibition space in the country has expanded 70 per cent since 2000. Korea Tourism Organization is aiming to inspire buyers to host their next meeting, incentive,

Langham Hotel Auckland. The New Zealand government has recently set aside $34 million over four years so that Tourism New Zealand can help grow the business events sector. It is currently running a “100% Pure New Zealand – Beyond Convention” marketing campaign that delivers the message that an event in New Zealand goes far beyond the usual. Exhibiting at AIME will also give CINZ and Tourism New Zealand the chance to promote New Zealand’s new business events venues, including the planned Auckland and Christchurch convention centres, and an opportunity to capitalise on the interest generated by the second instalment of The Hobbit Trilogy, The Hobbit: The Desolation of Smaug, which was shot entirely in New Zealand. Delegates visiting the stand on the first afternoon of AIME will be treated to some of New Zealand’s finest wines from Cloudy Bay. • 100% Pure New Zealand, stand 2828

conference or exhibition in Korea by attending AIME, where they will sponsor the Hosted Buyer Lounge. Hosted Buyers are invited to visit the Lounge to try their hand at Korean fan making, take their photo in the photo zone, or sample some traditional Korean tea and snacks. • Korea Tourism Organization, stand 3100

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AIME • MELBOURNE, AUSTRALIA

Staff retention starts with recruitment

Whilst industry experience is always important, evaluating personality and culture fit as well as your company’s ability to meet a candidate’s individual career goals are paramount to holding onto staff for the long term.

success with staff retention have developed well rounded recruitment strategies that start with promoting their company culture and benefits in their job ads, this helps to attract people with the right fit in the first place,” says Carnegie. “They pre-screen on overall skill sets as well as industry experience and conduct inclusive interviews that discuss long and short term career goals and priorities.

the two most common reasons for staff turnover. You can train for skills but you can’t change a personality. As an employer you need to honestly decide if you can offer what a prospective new employee is looking for. Can you develop the skills they want for the future, do you have roles within your business that offer career advancement or the capacity to meet their salary goals?

“Our MICE and event industry clients who have the most

“Personality, culture fit and expectations not being met are

“By the time you put forward a job offer you should feel confident

Many factors can contribute to high staff turnover but it usually starts with your recruitment process, according Ben Carnegie, business manager for inPlace Recruitment.

that the person is right for you and you right for them for the longer term.” Momentum throughout the recruitment process is also critical. Weeks between interviews and delays in decisions can put doubt in a candidate’s mind and be perceived as a reflection of a company’s organisational ability. To discuss your recruitment process or the current job market visit inPlace Recruitment. • inPlace Recruitment, stand 2238

New ParkRoyal hotel for Melbourne Pan Pacific Hotels Group will open ParkRoyal Melbourne – its fourth ParkRoyal hotel in Australia and the second in Melbourne – in 2016. The hotel, developed by Digital Harbour Holdings and managed by the Group, will offer 281 beautifully furnished rooms, a restaurant and

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lounge, gymnasium, lap pool and meeting spaces. It is located within the Digital Harbour Precinct of Melbourne Docklands, an $12 billion waterfront development that is part of an on-going project to renew the city’s bustling central business district. ParkRoyal Melbourne will be part of the 37-storey hotel and apartment complex The Altus, which was offers 360 degree panoramic views of the city centre and the Victoria Harbour waterfront. Located in the first 18 storeys of the building, the

hotel is one of the first hotels in Melbourne Docklands targeting an Award of Merit under the Docklands Ecologically Sustainable Development Guide. Guests at ParkRoyal Melbourne will enjoy easy access to key business centres and modern landmarks such as Etihad Stadium, Southern Cross Station, as well as the Melbourne Star. Seven kilometres of waterfront features a diverse variety of restaurants, cafes and bars. • Pan Pacific Hotels Group, stand 2028

Official AIME Preview

News from blighty VisitEngland has identified the top trends it believes will shape the meetings and incentives industry in the UK in 2014. “With a spate of world-class tournaments on the horizon, a flood of unique venues opening their doors to the corporate market and a wave of events spaces taking delegates back to nature, VisitEngland predicts that sport, unusual venues and ‘conferences in trees’ will all have an influence on the meetings and incentives industry in 2014,” said Simon Gidman, head of business visits and events, VisitEngland. Other trends identified by the tourism board include “gastrotels” (hotels known for their restaurants), “poshtels” (posh hostels for business travellers) and the growth of creative art spaces as venues. VisitEngland has recently appointed a representative in Australia, Kersti Martin, who can be contacted for corporate event enquiries. She can be reached on 0407 350 679 or kersti.martin@visitengland.org.

Six star destination for Perth Construction of the new Crown Towers Perth is expected to commence imminently, with the hotel set to add another dimension to Crown Perth’s already extensive offering of quality hotels, world-class convention centre, gaming options, restaurants, bars, nightclub, 2300 seat theatre, day spa and retail outlets. When complete, Crown Towers will be the largest hotel in Perth, and will increase hotel room capacity at the resort to nearly 1200

rooms. The hotel, which will take approximately three years to complete, will comprise of 500 luxury rooms, as well as restaurants, bars, and resort and convention facilities. The Convention Centre development will provide approximately 4800sqm of new multi-purpose venue space, securing Crown Perth’s place as one of the Australia’s leading destinations for conferencing and events. • Crown Towers, stand 2200

Publisher Alexandra Yeomans Managing Editor Ylla Wright Journalist Sheridan Randall Sales & Marketing Manager Jo Robinson Account Managers Stephanie Rowen Michelle Cullen Design/Production Manager Bin Zhou Digital/Production Assistant Xin Jin Editorial Assistant Anna-Louise McDougall

Creative Head Media Pty Ltd Suite 202, 80-84 Chandos Street, St Leonards 2065 Tel: 02 9438 2300 Web: www.cimmagazine.com ACN 147 436 280 Copyright © 2014 – Contents of this magazine are subject to copyright and cannot be reproduced in any way, shape or form without the written permission of the publisher. Refer to our website for our full Privacy Policy.

• VisitEngland, stand 3832

MORE THAN MEETING EXPECTATIONS ... and you thought we were just a magazine. Have we got news for you. Come and visit us at AIME on stand 2432.

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