CIM September issue

Print Post Approved PP231335/00018

SEPT 2013

Townsville’s new incentive itineraries South Australia on show 14-page New Zealand special

Odds-on favourite Royal Randwick

Conferences Cocktails

Team building

Galas

Event Centre

Trade shows

Gatherings Showtime

Networking

AT THE HEART OF SYDNEY’S BEST EVENTS Resplendent on the edge of Sydney Harbour with breathtaking views over the water to the city skyline beyond, The Star Event Centre is an event in itself. Whatever your occasion, make it one to remember like these already held at The Star Event Centre.

SMH Good Food Guide Awards,Starlight Foundation Charity Ball, McGrath Real Estate Annual Awards Night, AACTA Awards, Online Retail Dinner, Chris Tucker live, Caravan and Camping Conference, Mumbrella and Australian Tourism Exchange.

F I N D O U T M O R E AT S TA R . C O M . A U

Think! About your choices. Call Gambling Help 1800 858 858 www.gamblinghelp.nsw.gov.au. The Star practises the responsible service of alcohol.

Guests must be aged 18 years or over to enter the casino. The Star Pty Limited ABN 25 060 510 410.

contents

14 Regulars

Features

04 Publisher’s note

12 Cover story Sydney’s new look Royal Randwick unveiled

06 News 10 International news 13 Q&A Natalie Simmons, cievents 49 Review 50 Venue update 52 Profile

Malu Barrios,

Sydney Exhibition Centre @ Glebe Island

53 Meeting people 54 PCO Association

42

On the cover Royal Randwick’s recent $150 million redevelopment is set to establish this multi-purpose venue as one of Sydney’s most iconic in the city’s rapidly changing event sector.

07 13

14 New Zealand Prepare to hear more about New Zealand 28 Convention centres Flexibility is the key for Australia’s

convention centres

JULY

Community minded

Why CSR matters

Mixing business with pleasure

Leveraging off major events Official Australian publication for the PCO Association

36 Coastal conferencing More than just sun, surf and sand to offer 38 Townsville Exciting new incentive itineraries launched 40 Great Ocean Road More than meets the eye 42 Sarawak This Malaysian gem is going after the

international meetings market

Rendezvous Grand Hotel Perth

Waterfront wonder

CAB Audited Circulation 16,662 March 2013 – Readership 58,317 monthly Nielsen Media Research

To ensure you never miss out there are now more ways to enjoy CIM. As well as the monthly magazine, CIM is also available as a free iPad app, which is packed with exclusive extras such as extended interviews, behind-the-scenes video footage and virtual site inspections. The CIM app is available for download at the iTunes app store.

Subscribe to the CIM iPad app

44 Destination South Australia Adelaide Convention Bureau showcases

South Australia’s best

46 Associations Forum In its eighth year, the conference

targeted an international audience

47 ABEE A new look event launches in Sydney 48 Event report: Singapore Catch up on the action from Singapore’s

Don’t miss

Look out for these news-based video features on our website and in the CIM iPad app, to delve deeper into the stories behind the print stories.

recent “MasterMICE” event www.cimmagazine.com Convention & Incentive Marketing, September 2013 3

Publisher’s word

Fresh start W

elcome to the newly refreshed CIM. We are very excited with the changes to our layout. We have given the magazine a fresh new look, additional pages and a couple of new regular sections.

We have been working very hard at CIM to keep up with changing technology and the ways in which people consume information, so we now have a complete suite of both print and digital products.

Along with a new layout in our print edition we are now also sending a daily email newsletter full of news and information, which can be viewed on computers and mobile devices. The CIM website is constantly updated with news and videos. And we also have an iPad version and e-Mag version of the magazine for you to enjoy on the move.

With all the new trends in the publishing industry we now have more opportunities to create exciting new ways to supply content and help with marketing.

Along with the changes to our print and digital offering, we have also added a new digital production studio to our office to allow us to film informative interviews and put together more creative advertising using chroma key technology.

Basically we are working on giving you, our readership, more choice on how you consume content.

I would love to hear any feedback you have on our new design and any suggestions. You can email me at alex@creativehead.com.au.

Happy reading!

Published in Australia by Creative Head Media Pty Ltd Suite 202, 80-84 Chandos Street, St Leonards 2065 P.O. Box 189, St Leonards 1590 ACN 147 436 280 ISSN 1039-1029 Website: www.cimmagazine.com

Publisher Alexandra Yeomans Managing Editor Ylla Wright Journalist Sheridan Randall Sales & Marketing Manager Jo Robinson Account Manager Stephanie Rowen Design/Production Manager Bin Zhou Digital/Production assistant Xin Jin Editorial assistant Anna-Louise McDougall

HEAD OFFICE – SYDNEY +61 2 9438 2300 Creative Head Media Pty Ltd Fax: +61 2 9438 5962 Email: enquiries@creativehead.com.au

Subscriptions 1 yr $99; 2 Yrs $174; 3 Yrs $261 (inc. GST)

Alexandra Yeomans, Publisher

Copyright © 2013 Creative Head Media Pty Ltd. Opinions expressed by the contributors in this magazine are not the opinion of CIM. Letters to the editor are subject to editing.

This month’s top story

4 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

Official Australian publication for the PCO Association

CAB Audited Circulation 16,662 March 2013

Professio na lC

Nielsen Media Research July 2004 Readership 58,317 monthly

nce Organise rs fere A on

PCO

Inc. ation oci ss

Tourism New Zealand is funnelling an unprecedented amount of funding into promoting the country to Australian business events. Find out what’s new and exciting about our neighbour across the Tasman on page 14.

BUSINESS PARTNER

JOB #12007 SIGNATURE LIVING FP

FP 240x340mm

POWERHOUSE OF IDEAS POWERHOUSE OF IDEAS

powerhouse of ideas

Expanding our tourism industry attractions, taxis, and tours, our events As the purpose-built convention and exhibition Expanding our tourism industry attractions, taxis, and tours, our events As the purpose-built convention and exhibition generated an economic expenditure of centre of Darwin, our passion is to put Darwin The NT’s predominantly leisure-oriented an economic expenditure of centre of Darwin, our passion is to put Darwin The NT’s predominantly leisure-oriented over $55generated million. on the global map of business events. We’re tourism industry now has a bourgeoning over $55 million. on the global map of business events. We’re tourism industry now has a bourgeoning proud to provide a world class experience for business tourism component. The expansion We support approximately 10,000 jobs proud to provide a world class experience for business tourism component.

The expansion business travellersglobal to thebusiness Northernhub Territory, As an emerging boasting an of the region’s support approximately 10,000 jobs High destination appeal – gateway toWe the visitor base comes from • in Darwin andOutback, 17,000 jobs across the business travellers to the Northern Territory, of the region’s visitor base comes from stamped with the unique characteristics of in Darwin and 17,000 jobs across the economicstamped performance that challenges that ofthose who might otherwise not visit at living Indigenous and world’s oldest culture with the unique characteristics Territory comprised of our employees those who might otherwise not visit at Darwin – warm and welcoming, a cultural Territory comprised of our employees of other Darwin capital cities, is a stand-out. the business events they are – warmDarwin and welcoming, a cultural all but for as well as those who work for businesses all but for business they arecapital withas cityevents – urbanised a broad mosaic and a promising future.

• theVibrant well asrange those who work for businesses attending. Additionally our business mosaic and a promising future. and industries providing goods and services attending. Additionally our business accommodation, art and industries providing goods and services Darwin Convention Centre isDarwin a symbol come atoftimes of the year cafes andtorestaurants, business events.

Three years from our opening, hasof the visitors often visitors oftengalleries come atand times of the year to business events. years from our opening, Darwin haswhen nightlife options are low. tropical Three harbour exciting and prosperous futureleisure visitor numbers emerged as a freshcity’s and vibrant destination when leisure visitor numbers emerged as a fresh and vibrant destinationThis helps support the maintenance ofare low.

The Centre also made a direct contribution, – a national hotspotand humming with theevents. exchange and creation This helps for global business The Centre Diversity Australia’s most city also made a direct contribution, the–maintenance of multicultural • support for national and global business events. our tourism through the purchase of goods and services infrastructure.

Darwin draws thought leaders, industry through the purchase of goods and services of ideasnow among the thinkers and doers it draws to our tourism infrastructure. renowned for its welcoming to culture, where Darwin now draws thought leaders, industry the tune of $3.9m last year, from local captains, scientists and academics from all to the tune of $3.9m last year, from local a stunning waterfront setting.

50 nationalities blend harmoniously captains, scientists and academics from allCatalyst for local business community operators that provide our everyday needs.

Catalyst for local business community over the world who come to exchange ideas operators that provide our everyday needs. over the world who come to exchange ideas high 90.5% of our goods and services are By providing a premier venuetrack and record world- major Aevents – Arafura A high 90.5% of our goods and services are at our Convention Centre.

• Proven The success of Convention many large national By providing a premier venue andinworldat our Centre. and international procured from local businesses. class approach to business events, we have procured from local businesses.

Games, V8 Supercar Darwin Cup, class approach to business events, Championship, we have events held at the Convention Centre and continuing Showcasing Territory innovation raised the bar and encouraged Darwin’s Showcasing Territory innovation Darwin Festival, International Rodeo and annual and encouraged Darwin’s Other contributions strong line-up of events prove that Darwin is a place to raised the bar Other contributions tourism network to follow suit. With the One of our hidden assets is our world-leading tourism network to follow With the arts and musicsuit. festivals are some theother regular One of our hidden our world-leading do serious business across aassets wide isselection of industries.

Thereofare wider and more enduring Centre drawing national and international There are other wider and more enduring expertise in specialist fields and industries.

Centre drawing national and international expertise in specialist fields and industries.events, Darwin’s events held here benefits that flow from attracting business events industry recognised benefits that flow from attracting business Our challenging environment and remoteness events, Darwin’s events industry recognised Our challenging environment and remoteness Among its many advantages are: event attendees delegate including: the importance of pulling together to reset event attendees delegate including: combined to produce a culture of invention visitor experience the importance of pulling together to reset– comprehensive • Enhanced combined to produce a culture of invention quality and performance standards.

Asia-Pacific location – Australia’s portal and discovery with our with entrepreneurs, • attracting investment and creating • Strategic industry liaisons on the ground; genuine quality and performance standards. and discovery our entrepreneurs, • attracting investment and creating innovative businesses, researchers and to Asia, with vital access to the world’s emerging opportunities for showcasing TerritoryTerritory enthusiasm of service providers to ensure the outstanding events held at the innovative businesses, researchers and Many ofMany opportunities for showcasing of the outstanding events held at the scientists working on the cutting edge of expertise products and services; economies Centre owe their success tobest the oftoDarwin scientists working on the cutting edge of Convention expertise products and services; visitors enjoy thesuccess Convention Centre owe their the mining, oil and gas health and of the local business community mining, oil exploration, and gas exploration, health andteam effort • bringing regionalregional and international team effort of theaccess local business community economic engine – business thriving centre for • Regional Easy – busy international airport • bringing and international tropical knowledge.

In attracting •bodies. tropical knowledge.

In attracting businessand government expertise into the community; and government bodies. energy and minerals with prosperous agribusiness, expertise into the community; events toevents Darwin, our goal is to raise with regular services from within Australia and to Darwin, our goal is to raise awareness forand anddefence leverage our strengths tourism, impact impact • promoting to expose local local Asia, easy connections to Europe and theopportunities rest opportunities awareness for andindustries leverage our strengths Economic Economic • promoting to expose in these fields.

Through our marketing efforts, culture to wider audiences in these fields. Through our– marketing theyear, events we hosted the world culture to wider audiences Wealth of specialist expertise showcase efforts, of Last year,Last theof events we hosted • invite we associations, businessbusiness leaders leaders we invite associations, attracted 16,095 business event visitors innovation in knowledge mining, renewable energy, attracted 16,095 business event visitors • building networks betweenbetween Territorians and Australian the academia to tap the of • building networks Territorians and the academia to tap the knowledge ofto Darwin. With each visitor spending an to Darwin.

With each visitor spending an and national/international companies health, tropical knowledge, education, oil and gas.

Connect.

Create.

Innovate.

Make it Darwin. our world-renowned experts, visit research and national/international companies our world-renowned experts, visit research estimated average average of $3,456 stayper on stay on estimated of per $3,456 and associations and associations centres and state-of-the-art industry industry facilities,facilities, centres and state-of-the-art accommodation, restaurants, tourist accommodation, restaurants, tourist and network with theirwith peers. and network their peers.

T. 08 8923 9000 sales@darwinconvention.com.au T. 08 8923E.9000 E. sales@darwinconvention.com.au

www.darwinconvention.com.au www.darwinconvention.com.au

industry news News briefs New ways to research Adelaide The Adelaide Convention Bureau has launched a new website offering event organisers fast and easy access to essential information for organising an event in Adelaide. Features include an interactive event supplier map, sample itineraries, flight schedules, and an integrated social media platform. The Bureau has also launched a new Adelaide Planner’s Guide for 2013/14.

Club Melbourne relaunched more supportive network to secure and host international conferences in Melbourne.

The Governor of Victoria, Alex Chernov (pictured, right, with MCEC chief executive Peter King), who attended the dinner, said he was honoured to be patron-inchief of the program.

Wine hour at MCEC De Bortoli Wines has named a sparkling wine especially for the Melbourne Convention and Exhibition Centre (MCEC).

Chief winemaker Steve Webber said “as one of our largest customers, MCEC has poured more than 13,000 bottles of our wine in the past year, so it was fitting that we work with them on their own labelled sparkling wine from the Yarra Valley.”

MCI Australia makes sustainability final Event management company MCI Australia has been named a finalist in the “Leading in Sustainability – Setting the Standard for Small to Medium Businesses” category of the Banksia Sustainability Awards. The Awards recognise and celebrate Australia’s leading environmental or sustainable initiatives.

Managing director Stephan Wurzinger says the company has “some exciting new CSR projects on the horizon”.

Australian Event Awards boosts categories The Australian Event Awards has announced the introduction of State and Territory Winners in each of its 10 “Best Event” categories adding a potential 70 additional events to its stable of winners. John Allen, founding director of the Australian Centre for Event Management at UTS and co-chair of the Industry Judging Panel, said “there is now a real opportunity for smaller events to take centre stage in their State or Territory.” Winners will be announced in November.

Australia showcased in Beijing The Business Events Australia stand at this year’s China Incentive, Business Travel and Meetings Exhibition (CIBTM) in Beijing attracted 13 industry partners, making it one of the largest showings out of the international destinations at the show.

Highlighting Australia’s ongoing investment in business events infrastructure and services was a key focus for the delegation, including the redevelopment of Sydney’s Darling Harbour precinct.

The Club Melbourne Ambassador Program has been relaunched at the Club Melbourne 8th Anniversary Gala Dinner, held at Melbourne Convention and Exhibition Centre (MCEC) last month, with a new focus on increasing international competition.

Since 2005 members of the Club Melbourne Ambassador Program have collectively helped to attract more than 70 international conferences, boosting the Victorian economy by $450 million, showcasing expertise in fields such as science, medicine and technology to the world and creating new global alliances and opportunities.

The new direction of Club Melbourne addresses increasing international competition to create an even stronger, focused and

“Club Melbourne provides a unique opportunity to connect prominent thinkers and leaders in the promotion of Melbourne as one of the world’s premier conference and event destinations,” he said.

“Its influence is global and the way it drives knowledge is pivotal to all our future as a forward thinking, smart economy.

“I’m proud of the renewed investment and commitment we’ve made to Club Melbourne,” said MCEC chief executive Peter King. “Through our Ambassadors, hard work, MCEC regularly hosts some of the largest and prestigious conferences in the world.

“These events connect world thought leaders and share knowledge, creating memorable experiences for our visitors and a lasting legacy for the community.”

During the evening six new Ambassadors from a number of different industries were also welcomed to Club Melbourne.

ICC Sydney planning approval granted Planning approval for the $1 billion development of new convention, exhibition and entertainment facilities, and an upgrade to public spaces in the Darling Harbour precinct, has been granted.

The NSW Government is partnering with the private sector through the “Darling Harbour Live” consortium (consisting of Lend Lease, Capella, AEG Ogden and Spotless) to develop, build, operate and maintain the new facilities, which will include the new International Convention Centre Sydney (ICC Sydney).

6 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

According to New South Wales Deputy Premier Andrew Stoner, “the redevelopment of the entire precinct will contribute substantial direct and indirect economic benefits to Sydney, including 3700 jobs during construction and ongoing employment for 4000 people across the precinct”.

The existing convention and exhibition facilities will close in December this year for a three year construction period. An interim facility, Sydney Exhibition Centre @ Glebe Island, is currently being developed at Glebe Island and will be ready for the start of next year’s exhibition season in February.

Tourism Australia targets India New research carried out in six of India’s fastest growing cities is being used by Tourism Australia to further shape its 10-year marketing plan for the country, aimed at tapping into the future tourism potential of a market estimated to be worth up to $2.3 billion for Australia by the end of the decade.

Event management company confirmed for Dreamtime Event management company Peter Jones Special Events has been confirmed as the event management company for Dreamtime 2013, Tourism Australia’s signature event for demonstrating Australia’s capabilities as a business events destination.

Dreamtime 2013, which will be held from December 9-13, will see Australia host around 100 influential international business events decision buyers and media.

Based in Melbourne, Peter Jones Special Events has previously organised major business and incentives events including Amway China 2008 and Corroboree Melbourne 2011. Most recently, the company organised a finale event at the MCG for the 4000 strong Amway India incentive group in 2012, with delegates treated to a cricket match on the ground, a motivational speech

by Australian cricket legend Adam Gilchrist, and an awe-inspiring Bollywood performance.

AIME launches blog The Asia-Pacific Incentives & Meetings Expo (AIME) has launched a new blog for the business events industry.

Haematologist wins scholarship Haematologist Kimberley Roehrig (above right) has been awarded the 2013 City of Mandurah Aspire scholarship.

The $5000 prize is one of 10 awarded as part of Perth Convention Bureau’s successful Aspire Program, designed to assist an individual’s personal and professional development by helping them attend an international conference relevant to their chosen field.

Presenting the award, the City of Mandurah’s Mayor, Paddi Creevey (above left), congratulated Roehrig on her achievements.

Roehrig plans to use the scholarship to attend the XXVIIth Symposium for Laboratory Haematology in Hague, Netherlands.

The blog (blog.aime.com.au) will feature weekly posts, with contributions from industry leaders such as Jo-Anne Kelleway, founder and chief executive of Info Salons Group, and Martin Sirk, chief executive of the International Congress and Convention Association, who will provide insight into topics such as professional development, global trends and industry innovations.

Jacqui Timmins, exhibition director for AIME, said she believes the blog will become a useful tool for industry professionals to continue to engage in topics of interest provided by AIME outside of the annual event.

“We anticipate the blog will be a great resource for the business events community to stay engaged throughout the year,” she said. “It will also provide another avenue for our audiences to stay connected to their peers and share ideas and knowledge on a regular basis without relying on the AIME event to get them interacting.”

The release of the findings comes as the latest international visitor arrival and spending figures confirm India’s status as one of Australia’s fastest growing and most valuable international tourism markets, with 164,000 visitors (up 7.8 per cent on the year ending June 2012) contributing $804 million to the Australian economy in overnight spending.

Tourism Australia managing director Andrew McEvoy said insights from the research, which was undertaken by research consultancy Ipsos Social Research Institute, would support Australian efforts to lure travellers from the nation.

“India is one of the world’s fastest growing outbound travel markets, with the United Nations World Tourism Organisation predicting 50 million outbound travellers by 2020,” he said. “While these numbers are staggering, the bulk of this travel is to near neighbours,” he said. “Tourism Australia has been very active in the market for a number of years and now has a 4 per cent share of medium to long haul travel.

“We’ve significantly upped our efforts in India over the past three years and the results are evident. Whilst overall arrivals are up a solid 7.8 per cent, leisure visitors have nearly doubled.”

The findings will inform Tourism Australia’s own marketing efforts in India, according to McEvoy, and assist Australia’s tourism industry gain a share of outbound travel from India.

“This research provides some really valuable learnings into the Indian consumer, their purchasing intentions and desire for experiencing travel. India is already Australia’s 10th largest source market and has the potential to grow strongly in coming years if we get the marketing, product, distribution and aviation access right,” he said.

The research found that Australia has a ‘wow’ factor and is considered a “highly aspirational” destination for Indian travellers, with the country’s beaches and iconic landmarks high on their travel wish list.

www.cimmagazine.com Convention & Incentive Marketing, September 2013 7

Call out for Vivid Ideas Global creative industry thought leaders, businesses and practitioners are being invited to take part in next year’s Vivid Ideas, the industry and business events pillar of Vivid Sydney.

Vivid Ideas offers a program of creative industry talks, conferences, workshops, panels, showcases, exhibitions, creative product launches, award presentations, and

social and networking functions.

“It is renowned the world over as a key platform for members of the creative industries from both Australia and across the globe to collaborate, foster business connections and showcase new ideas,” said NSW Minister for Trade and Investment Andrew Stoner.

“In 2013, more than 800,000 people attended Vivid Sydney across the 18 days of the festival.

The Vivid Ideas program showcased 122 unique events across 25 Sydney venues, including the Vivid Ideas Exchange at the Museum of Contemporary Art Australia, and a wealth of creative local and international talent.”

Expressions of Interest to participate in Vivid Ideas 2014 close on November 4, 2013.

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8 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

Fresh look at Adelaide Convention Centre Conference organisers can now see how the expanded Adelaide Convention Centre (ACC) will look at the heart of the redeveloped Riverbank precinct following the launch of a new “fly-through”.

The spectacular new video provides a bird’s eye view of the Riverbank precinct along the River Torrens from Adelaide Oval through to the new Royal Adelaide Hospital. It then returns to the Adelaide Convention Centre for a detailed virtual tour of the expanded Centre. The fly-through shows how the two key stages of the Centre’s current $350 million expansion seamlessly integrate with the current building to create three iconic buildings which work in harmony together.

Centre chief executive Alec Gilbert said the video gives the viewer a real sense of the space and flexibility of the expanded Centre, its location and the spectacular views future delegates will enjoy.

“It also brings to life the Centre’s location at the heart of the revitalised Riverbank precinct, which will be a key advantage for conference and event organisers and delegates,” he said.

“Future delegates will enjoy a much richer

experience when attending a conference or event at the Adelaide Convention Centre.

“They will be visiting a Centre in a precinct which includes the redeveloped Adelaide Oval – home to both cricket and AFL football from next year, redeveloped Adelaide Casino, medical and health hub with new hospital, South Australian Health and Medical Research Institute and other world-leading research centres and a landscaped network of walking and cycling paths including a new pedestrian bridge over the River Torrens.”

Work is progressing well on the Centre’s expansion with Stage One on track for completion by the end of 2014 and Stage Two by mid-2017.

Watch the video in the CIM iPad app.

New government gets nod from TAA Tourism Accommodation Australia (TAA) has welcomed the Coalition’s win at the Federal Election, saying tourism would be high on the new Government’s agenda with Deputy Liberal Leader Julie Bishop representing the sector.

TAA managing director Rodger Powell said that the Government’s pledge to repeal the carbon tax would help businesses reduce costs, while planned changes to visa applications and the freeze on the passenger movement fee would actively stimulate travel, including business travel, to Australia.

“These measures will benefit the industry in the longer-run, but currently the biggest impediments to performance and job creation are the rigid work restrictions,” said Powell.

“Industrial regulations and inflexible working conditions are preventing tourism businesses from expanding, and in some cases making it difficult to survive, especially given the challenging trading conditions of the past year.

“We are not about seeking to reduce wages, we want to see an increase in flexibility of working conditions so that both employers and employees can benefit.”

Meet and greet. More fun in the

Philippines facebook.com/itsmorefuninthephilippines

Visit morefuninthephilippines.com.au

www.cimmagazine.com Convention & Incentive Marketing, September 2013 9

International news

African exhibitors respond to WTO prediction In support of the recent announcement that the World Tourism Organisation (WTO) expects inbound tourism to Africa to triple by 2030, the inaugural Africa Travel Week, catering to the leisure, luxury travel and meetings industries, has been given strong support from regional exhibitors.

Taking place in Cape Town (pictured), from April 28 – May 3, 2014, Africa Travel Week will combine World Travel Market Africa, International Luxury Travel Market Africa and Incentives, Business Travel & Meetings Expo Africa, and is expected to attract 6500 buyers, trade visitors and suppliers.

“We are committed to the African continent and its future as a global player in the leisure,

business and luxury tourism sectors and delighted with the response to the inaugural Africa Travel Week,” said Craig Moyes, portfolio director, Africa Travel Week. “We intend creating some big events to support the business opportunities for our participants and expect to announce these over the coming months.”

Exhibitors signed up to take part in events within Africa Travel Week 2014 include Vineyard Hotel & Spa – a deluxe hotel in Cape Town; Chitwa Chitwa – a family-owned private game reserve in Savanna; and Private Safaris Africa, a leading South African tour operator and african safari specialist, who plans to exhibit at all three tradeshows.

Strong growth predicted The results from the latest annual survey carried out by the International Congress and Convention Association (ICCA) and the IMEX Group into how major international association meetings are faring, continue to paint a positive picture for the sector, despite economic pressures.

The survey of 92 international association hosted buyers who attended the recent IMEX trade show in Frankfurt found that 77 per cent have organised or will organise meetings for more than 500 delegates in 2013, and more than 17 per cent of whom organise events for more than 5000 delegates, a slight increase on previous years.

More than 32 per cent of respondents reported higher attendance for their 2013 events than in previous years, while 37 per cent indicated no change.

When asked if the continued global economic turbulence had any negative impact on their association and/or events in 2013, almost 57 per cent answered “yes”, however, when this question was asked in 2012 this percentage was almost 60 per cent, which means that while the international association meetings sector has been impacted, but it is still showing growth.

Looking ahead, almost 30 per cent of associations will be running more meetings in 2014 than in 2013 (compared to 22 per cent in 2012), while less than 7 per cent plan to organise fewer meetings (compared to 11 per cent in 2012). Almost 47 per cent are projecting higher attendances than in previous year (40 per cent in 2012).

With all of the main indices showing a year on year rise, the survey suggests a positive forward forecast despite continued challenging economic conditions.

“ICCA has been tracking international associations for half a century, so we’re absolutely convinced of the long-term dynamism of this market sector, but obviously the uncertain and volatile financial and economic environment of the last five years has had an impact on delegate numbers and sponsorship support for many association events,” said Martin Sirk, chief executive of ICCA. “It’s great news to see that the sector has regained its optimism, and we anticipate that associations will become increasingly important in every destination’s meetings mix.”

Asia major player for international meetings The top three countries in Asia are hosting 23.7 per cent of the world’s total international meetings, according to the fifth IBTM Global Meetings Industry Research China and Asia report, which was launched at the China Incentives Business, Travel & Meetings Expo recently.

cent of buyers surveyed had seen an increased volume of events over the last 12 months, with 55 per cent predicting continued growth over the next 12 months.

More than half (55 per cent) had also seen an increase in budgets, with 53 per cent expecting continued increases.

The study, which was based on the responses of 300 buyers and 155 suppliers from the meetings and events industry, found that Singapore (pictured) is at number one position with 10 per cent of the world share, with Japan in second place with 7.4 per cent and Korea Republic in third place with 6.3 per cent.

Buyers had organised an average of 44 events each over the last 12 months, while the average spend per event was $48,798 (up from $45,877 in 2012).

The study also indicated that Asian economies continue to show higher growth figures than elsewhere in the world. Sixty per

10 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

Outside of Asia, the top 10 countries identified by respondents as preferred destinations for events in the next 12 months were the US, Australia, France, UK, Germany, Italy, Canada, New Zealand, United Arab Emirates and Switzerland.

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Puerto Rico to develop convention centre district Puerto Rico is focussing on developing the district around the Puerto Rico Convention Center as a way to widen the Island’s successful tourism industry with increased group and business travel.

“We have one of the most visually-stunning, well-designed and well-managed convention facilities in the world,” said Milton Segarra, president and chief executive of the Puerto Rico Convention Bureau. “As the district continues to take shape, new amenities and offerings will provide delegates with a distinctive and memorable Puerto Rico experience that will create a

buzz amongst conventioneers as well as leisure travellers.”

Plans are in the works for new restaurants, hotels, entertainment venues and other elements such as expanded waterfront access, aimed at providing a distinctive convention experience.

Plans to link the Puerto Rico Convention Center District to Old San Juan are already in development with the completion of the first phase of the Bahía Urbana project.

Inaugurated in May 2013, the project includes a park-like promenade along the San Juan harbor.

KLCC launches new culinary ‘brand’ The Kuala Lumpur Convention Centre (KLCC) has introduced a new food and beverage concept, Culinaria, to define and differentiate its services from the competition.

The Culinaria concept expands on the unique selling points of Malaysia from its colourful multicultural diversity to progressive culture and the Centre’s tagline of “Where commerce, culture, colour

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converge”. It defines the Centre’s food and beverage experience as enriching, multicultural, creative, progressive and value-added.

“Culinaria will be our platform to share our innovative mindset when it comes to dining and the possibilities of taking culinary service beyond the standard convention centre fare and presentation,” said Peter Brokenshire, the Centre’s general manager.

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www.cimmagazine.com Convention & Incentive Marketing, September 2013 11

COVER STORY

For more information visit

www.australianturfclub.com.au/events

The landscape of Sydney events is constantly changing with the demand greater than ever for new venues. The Australian Turf Club (ATC) has been capitalising on these renewed opportunities by offering multi-purpose facilities across their four unique venues throughout Sydney – Royal Randwick, Rosehill Gardens, Canterbury Park and Warwick Farm.

With a recent $150 million redevelopment at Royal Randwick, the iconic racecourse has quickly established itself as Sydney’s premier entertainment and multifaceted events destination, and will soon be the focus of worldwide attention when it officially launches in October.

“We’re entering an exciting time for Sydney

First past the post Royal Randwick’s recent $150 million redevelopment is set to establish this multipurpose venue as one of Sydney’s most iconic in the city’s rapidly changing events sector.

View slideshow in the CIM iPad app.

events,” says Darwyn Jolly, ATC’s general manager of sales. “With the closure of an international harbourside venue at the end of this year and the re-opening of Royal Randwick in the lead up to the famous Spring Carnival, we couldn’t have returned to the industry at a better time to cater for a long list of well-profiled events.”

The business and events market played a key part in the architectural development and design of Royal Randwick, which now offers the space to hold gala dinners, product launches, trade exhibitions, meetings, conferences and corporate events, as well as family days, team building events, outdoor stage events and music festivals.

Royal Randwick is situated in a prime position, located minutes from the eastern beaches, Sydney CBD and the airport. The venue is set over 81 hectares of green space, offering more than 15 indoor and outdoor spaces, all serviced by an experienced event team who are well versed in all aspects of the entertainment, event and hospitality industry.

The development of the new five-level Grandstand

12 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

offers impressive levels of flexibility, a designer fit-out and award-winning catering, with food service operating from two kitchens simultaneously from either end, along with three entrance areas. The Grandstand also takes full advantage of its elevated position offering trackside views, and a backdrop featuring the Centennial Parklands and city skyline, including a glimpse of the Sydney Harbour Bridge.

The Ground level of the Grandstand offers over 2600sqm of flexible floor space, making it perfect for exhibitions such as the recent AAADA Sydney Antiques Fair, while Level One holds the exclusive Chairman’s Club, Directors Room, Members Dining and lounge areas.

The Grandstand reaches a new standard when it comes to large scale entertaining with Level Two’s Ballroom, offering a floor space of over 1400sqm and accommodating up to 750 dining guests, which was christened with the Kennedy NSW Journalism Awards in August. Also by activating one or more of the four retractable sound proof walls, up to five separate corporate function areas can be utilised to accommodate a variety of events of differing sizes and types.

The redevelopment has also increased the amount of green and outdoor space, with manicured trackside lawns perfect for corporate family days and the introduction of the new Theatre of the Horse. The 4500 standing capacity outdoor amphitheatre, located at the back of the Grandstand, is suitable for product launches and exhibitions, making it ideal during the spring and summer months.

Alongside this, the elevated Owners Pavilion boasts a cocktail space for up to 200 guests.

The ATC has invested heavily in significant technology upgrades with Royal Randwick installing a state of the art wi-fi system which is offered free to racegoers and event attendees.

Internet Protocol television (IPTV) is located throughout the Grandstand, which also boasts the joint largest LED Super Screens in the Southern Hemisphere (11m high by 40m long), with the other screen located at Rosehill Gardens.

Royal Randwick also offers free-on-site parking and easy access to public transport.

Q&A

A decade to remember Full service event agency cievents celebrates its 10th year in business this month. Global general manager Natalie Simmons has been there from the start, discovers Ylla Wright.

Q Congratulations on 10 years in business. How has the company

grown and evolved since 2003?

A The company came into being 10 years ago through the merging and rebranding of three leading agencies in Sydney and Melbourne, Conference & Incentive Management (CIM), Convention & Incentive Services (CIS) and The Events Centre. Since 2003 cievents has grown from a team of about 25 people across Sydney and Melbourne to over 150 people globally with offices in Sydney, Melbourne, Brisbane, Perth, Auckland, London, Birmingham, Hong Kong and our recently opened New York office. Our service offering over the past 10 years has also diversified from a traditional PCO to a full service event agency offering logistics, content and production, design, multi-media and loyalty programs for the corporate market.

Q What have been some of the highlights for

the company over the last decade?

A There have been a number of highlights, from the amazing events we have had the opportunity to produce to the growth of the business both locally and in our offshore markets and being recognised by the events industry with a number of awards and most recently for our education and training platform.

procurement often see this as a completely separate category.

Australia however is a mature market with often limited product and our customers have better insight into the available product and as such we see many more meeting programs now being tied in to the overall travel management program for better consolidation and buying power.

Q How important is it to have local knowledge when working internationally?

A I think that to really provide an inspiring experience for the delegates attending the event local knowledge is vital. It is the little things that make the big difference and this is almost impossible to achieve without local knowledge. Sharing of destination and product information is a key part of our weekly meetings and makes up a large part of our internal communication platform. Things such as local union regulations in the US can make or break a conference if you do not have an understanding of these cultural nuances and local understanding make all the difference, especially when things do not go according to plan.

Q What are the key things your clients are looking for when they’re planning an event, and how do you accommodate them?

Q Looking back at the last decade, what do you see as being the biggest changes in the conference and incentive industry?

A There have been a number of changes.

Obviously there is a lot of buzz about technology although I believe this is across all industries and the general way in which we now communicate with one another.

Probably the greatest change is the way in which companies are looking at their conference and event spend. Procurement is one aspect of this with meetings and events management more commonly now being purchased through a procurement tender process. The other big change is the way in which companies now see meetings and events as a far more strategic tool in their internal communication platform and the impact these interactions have pre, during and post the event. We have also seen a gradual shift of focus to more content which is then utilised after the event to keep carrying on those important business messages.

Q You have several offices around the world. How does the business

events industry differ in those different markets?

A In the space of special events there is little difference between the markets; however that is not the case in the meetings space. The most notable difference between these markets is the maturity of the market and they way in which business events are approached by both the industry and our clients. In the US and the UK, for example, strategic meeting management programs (SMMP) have been long looked at and implemented due to the size and volume of meetings required to ensure better fiscal management of budgets, consolidation and obviously in some industries, such as pharmaceuticals, better compliance. Due to the volume of meetings in these markets

A Clients are looking for something unique that will provide them return on investment (ROI) within the budget that they have committed to. For many customers it is not about shaving dollars, it is about delivering events to meet the key strategic business messages and ensuring that every dollar spent is spent to provide an ROI once the event is over. Every event that we produce is bespoke – we do not offer off the shelf solutions, nor do we look at a conference as a conference per se. We take the time to understand the key drivers of the conference – what it is that our clients are looking to achieve across the business, the audience attending and then suggest a bespoke event and communications plan.

Q How has the rise of social media and recent technological advances such as event apps changed the business events sector?

A Both are very positive and exciting changes for not only how we deliver our events but also in the overall delegate experience. From ease of registration, and more insightful and streamlined information sharing and productivity through to a more in-depth understanding of the audience and their expectations, the services will only continue to grow with the advances made to the technology. It even goes so far as to assisting in sustainable practices of event delivery with reducing the need for hard copy collateral.

Q Where do you think cievents will be in another 10 years?

A Cievents will have grown its global footprint, and added a few more strings to our bow with the services we offer, while maintaining the bespoke approach delivered by an inspiring group of event managers and producers who are the face of cievents.

www.cimmagazine.com Convention & Incentive Marketing, September 2013 13

New Zealand

New directions With new funds committed to promoting business events and a new collaborative approach, expect to hear more about New Zealand as a destination, writes Kathy Ombler.

Prepare to hear more about New Zealand. An injection of marketing funding for business events and a new collaborative approach to grow the international business events market is expected to be targeted heavily towards Australia.

Bjoern Spreitzer, Tourism New Zealand’s new international business events manager, says Australia is by far the biggest market for conferences and incentives in New Zealand.

“We want to focus on global conferencing and the number one market for us is Australia, followed by North America and China,” he says.

In May, Tourism New Zealand (TNZ) received an additional $29.5 million (NZ$34 million) in government funding to be invested over the next four years on its destination marketing in the business events sector. Last month TNZ signed a Memorandum of Understanding with

Conventions & Incentives New Zealand (CINZ), which outlines how the two organisations will work collaboratively in the promotion of international business events to New Zealand.

“We want to work with existing initiatives CINZ already has in place and we want to see activity that is incremental,” says Spreitzer.

“Examples will include joint marketing opportunities such as AIME [Asia-Pacific Incentives and Meetings Expo].

Recruitment of additional, Australian-based staff is also underway. These are focusing on two key areas; campaign refinement and the association and corporate conference markets in Melbourne, Canberra and Sydney.”

Spreitzer also says TNZ will work with CINZ, convention bureaus, venues and other industry partners throughout New Zealand to expand famil programmes and media opportunities.

“From September we are starting a destination marketing campaign, ‘100% Pure Beyond Convention’, developing inventory more suited to business events,” he adds. “We want to reach the decision makers.”

CINZ chief executive Alan Trotter welcomes the new investment from TNZ. “This has got to be positive and it is even more pleasing that they are liaising closely with CINZ and the sector,” he says.

Trotter says Australia will continue to be the major source of business tourism for New Zealand.

“The continuing diminution of the Australian dollar is limiting some of the long haul choices for Australian meeting planners, particularly into North America and Europe, so New Zealand stands to gain from this,” he says. “Whilst the New Zealand dollar has gained against the Australian

dollar in recent months New Zealand still offers superb value for money for Australian meeting planners and the plethora of flights across the Tasman makes planning the programme a breeze. Not only are there many flights available from all major Australian east coast cities the value proposition in terms of air fares makes New Zealand a very cost effective destination when combined with our relatively low hotel and other ground costs, especially when compared to Sydney and Melbourne.

“In terms of infrastructure, while it is envisaged major new convention centres in Auckland, Christchurch and Queenstown will progressively start to come on line from 2017, new developments in Auckland (Shed 10), Wellington (Shed 6), Christchurch (Wigram) and the Dunedin Centre widen the mix throughout regional New Zealand.”

14 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

Photo by Chris McLennan.

Waiheke Island in Auckland.

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New developments for Auckland In Auckland new venues, dining and entertainment precincts have opened, with Auckland Convention Bureau manager Anna Hayward saying it’s great to see the city constantly evolving.

“Auckland is continuing to develop into a truly world-class destination,” she says. “Recently

several vibrant new dining and entertainment precincts have opened, adding to Auckland’s overall conference and incentive offering. Precincts such as City Works Depot and Ponsonby Central are an exciting addition to our pre and post famil programmes as well as popular places to host incentive groups.”

The new precincts have received positive feedback from offshore buyers, she adds. “[For example] Peter Gray, of Motivating People, says the new City Works Depot is inspirational and he would be adding it to any future incentive reward programme.”

The City Works Depot has been rejuvenated from a “works depot” to a lively entertainment area featuring classic takeaways, bagels and a craft brewery.

Ponsonby Central, a transformed warehouse in a trendy city-fringe suburb houses markets, eateries, bars, shops and new, exclusive function space the Sapphire Room (which hosted up to 150 for dinner at Meetings 2013).

Major Auckland news is the opening of Shed 10. The maritime

heritage building has been transformed into a multi-purpose venue with capacity of up to 3000 people – and was well received when used for the Meetings 2013 Gala Dinner. The “new” Shed 10, which incorporates major sustainability features, will also function as Auckland’s main cruise ship facility.

There are also new dining developments at SkyCity Auckland, says Gillian Officer, director sales – conventions and outcatering.

“Peter Gordon’s new signature restaurant The Sugarclub and Al Brown’s Federal Deli have opened, while Nic Watt’s Japanese restaurant Masu opens in October,” she says.

Officer says SkyCity is looking

Cosmopolitan Auckland has a plethora of attractions for conference groups, from Skywalk around Auckland’s famous Sky Tower (left) to sailing on the harbour (right).

Watch the video in the CIM iPad app.

16 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

Private after-hours tours of Auckland Museum’s exhibitions are available as well as Maori cultural performances.

forward to building and operating a new internationalstandard Convention Centre in Auckland, having recently signed an agreement with the New Zealand Government to provide this venue in return for regulatory concessions.

“Once parliamentary legislation is passed to support the

agreement, the New Zealand International Convention Centre (NZICC) is expected to take three years to build, with an anticipated opening in late 2017/early 2018,” she says. “The centre will support up to 3500 delegates.”

Meanwhile, the year ended June 2013 was a record for the SkyCity Auckland Convention Centre,

according to Officer.

“While both the corporate market and delegate numbers remain volatile, SkyCity has certainly seen their clients continue to host successful conferences,” she says. “Stand-outs have been the International World Small Animal Veterinary Congress, The Royal Australasian College of Surgeons,

and a plated dinner for 3500 for Barfoot & Thompson. This coming year also looks to shape up well, with a strong level of business already on the books.”

Across the road, the Crowne Plaza Auckland has re-launched its banqueting offering to present meetings organisers with healthier options.

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www.cimmagazine.com Convention & Incentive Marketing, September 2013 17

“Feedback we receive from our guests and clients is that spending five to eight hours in a meeting room can be very tiring,” says head chef Adrian Walker. “This is why we have created our ‘High Energy Selection’; high-protein, -carb and -superfood ingredients ensure delegates get the extra kick to stay alert during meetings and participate more actively.”

The hotel also introduces InterContinental Hotels Group’s successful booker loyalty program – Business Club – this month. Members of the program earn reward points every time they book meetings or accommodation at the hotel, which can be redeemed for a range of rewards.

The Heritage Auckland’s extensive facilities include 11 conference rooms and a rooftop pool which is ideal for functions.

professional meeting organisers rewarding them through offering participation in the IHG Meetings Rewards Club and this will continue in the future.”

Record sustainability has been a feature at Auckland Museum, according to Adam Taylor, tourism and event sales manager.

“Not only is the Museum a unique event venue, it was an Environment Ministry Green Ribbon Award winner this year, in the ‘reducing greenhouse gas emissions’ category,” says Taylor.

“Overall, our improvements will save NZ$340,000 [$295,000] for the year.”

“SkyCity has certainly seen their clients continue to host successful conferences.”

“This program has been very successful in Europe and the Middle East for several years and it is exciting to see it’s implementation in Australia and New Zealand,” says Franck Hesse, area director of sales and marketing New Zealand. “In this part of the world, we have already been working closely with

Auckland Museum’s nine distinct venues include the Event Centre, with 360 degree views of the city and Hauraki Gulf; the marbled Grand Foyer; and individual galleries.

Private after-hours exhibition tours and exclusive high-energy, spine-tingling Maori cultural performances can be arranged, adds Taylor.

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18 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

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Tearoom, catering for up to 300 (banquet) or 400 (cocktails). There is no other venue like it in Auckland, with so much history, fabulous views and impact, says Back.

He adds that the Heritage Auckland ticks the boxes for major event organisers, as host hotel for the 86th UIM General Assembly Powerboat Federation, World Power Boat Congress in October 2013 and, each year, for ATP and WTA tennis tournament stars, for more than a decade.

“Part of our appeal is our extensive facilities,” Back says.

“As well as 11 conference rooms and an award winning restaurant, Heritage Auckland has two health clubs, two swimming pools and its own tennis court on site.”

From left: Ponsonby Central is one of Auckland’s trendiest new precincts; The Spencer on Byron Hotel.

Beach, the Spencer on Byron features a blend of luxury accommodation, award-winning dining and first class conference space and leisure facilities – with great views of the Hauraki Gulf.

Groups from five to 600 can be hosted. A feature room is the flexible Ballroom, with natural light and adaptable spaces (incorporating four meeting rooms) able to be transformed

from serious plenary session to breakouts to evening gala dinner.

Meanwhile Heritage Auckland is ready to dive into summer conferences, cocktail functions and events, having completed a stylish upgrade of its rooftop pool and deck that overlooks the Waitemata Harbour.

“The location and views really reinforce ‘you’re somewhere

special’ and set the scene magnificently for an event in Auckland,” says Graeme Back, Heritage Auckland general manager.

The rooftop pool area can cater for 80 people for cocktails, right through to sit down meals and informal BBQs. Also in demand is the hotel’s rooftop art deco-detailed Grand

Heritage Auckland has also launched healthy dining menu options, including a raw-food breakfast bar, and is the first hotel to receive an accreditation awarded by the Vegetarian Society of New Zealand.

In other venue news The Venue Waiheke has opened on Waikehe Island. The multipurpose conference and events space opens out onto beautiful Onetangi Beach, and can cater for up to 180 delegates.

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Rotorua in the limelight Rotorua is planning a major push into the association market in Australia and New Zealand, says Brett Jeffery, sales and marketing manager, Events & Venues Rotorua (EVR).

“Over the next six months we are going to be incredibly active to ensure respective associations are aware that EVR is a serious player,” he says.

Rotorua’s infrastructure can match any metropolitan centre in Australasia, he adds.

Rotorua Museum is one of Rotorua’s most recognisable buildings and is available for dinner and cocktail events.

“Rotorua has two convention centres: The Energy Events Centre is purpose-built with 3500sqm of pillarless, flat floor space,” he explains. “The Rotorua Convention Centre, with capacity for 750 people and 75 trade booths, is a perfect fit for associations with limited budgets. The fact that 850 hotel rooms are within eight minutes’ walk of either centre is a bonus.

We also make it a policy to never double book two conferences

concurrently into our venues, so any major group essentially has the city to themselves.”

Jeffery says response to the Delegate Advantage Programme, a rebate campaign launched at Meetings, has really put Rotorua in the limelight.

“Both EVR and the Rotorua Convention Bureau have been inundated with conference companies wanting to take up this offer and we have increased our market share across Australia, New Zealand and further afield,” he says.

conference is looking at receiving up to $10,000 back,” says Jeffery.

“Conferencing is an important part of any association’s mandate so this is something we can do to help in tough financial times.”

Meanwhile, Holiday Inn Rotorua is investing in the future, with major refurbishments underway throughout the hotel lobby and three conference rooms. The hotel nestles against Rotorua’s Whakarewarewa geothermal reserve, steaming geysers and native bush the backdrop yet town is just a few minutes’ drive away.

“A 300 person conference is looking at receiving up to $10,000 back.”

The programme, a joint initiative between EVR and city hotels, offers a rebate on all accommodation and delegate catering, for all 2014-15 conferences booked by the end of 2013.

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Te Puna Aroha, which combines the Totara and Kauri Rooms to become the hotel’s second largest meeting space, and the Manuka boardroom are all being given the new-look treatment. Te

Puna Aroha features natural light and direct car park access, which is great for trade events.

commitment to the future success of the business events market in Rotorua.

Meanwhile the hotel’s visually spectacular Pohutu Cultural Theatre remains one of its kind in the country for gala dinners, conference plenaries, product launches and special events.

The purpose-built, 180sqm theatre features big and bold contemporary Maori art and comes with the latest audio visual equipment, including five floating projectors extending along the length of the room. The theatres can host 600 people for cocktails or 250 for a banquet dinner.

For the first time, Rotorua has its own local wine to showcase at events, with Skyline Rotorua adding the Volcanic Hills Wine Tasting Room to its mountain-top restaurant and function space.

Holiday Inn Rotorua general manager Kent Breeze says the latest investment is testament to both the hotel and IHG’s

Volcanic Hills, the only winery in Rotorua, is based at the bottom of Skyline’s site. Winery tours and functions amongst the wine barrels are also available.

Skyline Rotorua, the only conference and incentive venue in town accessed by gondola, continues to offer everything from luge rides to great views and quality dining.

The rich cultural and geothermal experience offered for events at

Te Puia is about to get richer. Te Puia, at the Whakarewarewa Thermal Reserve, is redeveloping the gallery, Ng Waru Pumanawa, to create an open, multipurpose site for events, functions, performances, food and beverage and carving and weaving demonstrations.

From left: The Volcanic Hill Wine Tasting Room; Te Puia, New Zealand Maori Arts and Crafts Institute; and the Rotorua Energy Events Centre.

Te Puia general manager sales and marketing Kiri AtkinsonCrean says the redevelopment is designed to improve visitors’ experience.

“This new sheltered space will also allow us to extend our food and beverage services across the site,” she says.

The redevelopment is expected to be completed by the end of September.

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www.cimmagazine.com Convention & Incentive Marketing, September 2013 21

Action aplenty in Waikato Hobbiton’s Green Dragon Inn, which featured in The Lord of the Rings trilogy is available for private functions after hours.

A marquee is also available.

Drop into to Hobbiton’s Green Dragon Inn for a crafted ale, or drop in on your own, reallife action adventure – a 100m abseil into a deep cave system, perhaps. Waikato might be a genteel-looking farming region but there’s action for any level of incentives, team-building or conference activity here.

Hobbiton, the actual movie set, is now available for private evening tours, dinners and events. And a recent addition

at the Waitomo Caves, long famous for abseiling, “black water” rafting and gentle glow-worm walks, is the Waitomo Caves Visitor Centre, with conference and event facilities and striking indoor/ outdoor contemporary design, set against native bush.

Closer to Hamilton city, recent infrastructure developments have been spearheaded by the Claudelands Conference and Exhibition Centre, with

22 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

capacity for up to 1200 delegates and set amongst 34 hectares of parklands, yet just 10 minutes’ walk from the CBD. The three year old, purpose-built Don Rowlands Centre at overlooking Lake Karapiro, New Zealand’s elite, Olympic champion training base, is an inspiring setting.

Lake views also feature at The Verandah, a smaller, stylish city venue overlooking Hamilton Lake.

New venue for Wellington Big Wellington news has been the opening of waterfront venue, Shed 6. Demand for the new space is already exceeding expectations, says Glenys Coughlan, chief executive at Positively Wellington Venues (PWV).

The refurbished shed adjoins the TSB Bank Arena and has been designed to replace the Wellington Town Hall, which has closed for a seismic upgrade. Coughlan says the new, architecturally-designed space can be set in a range of configurations – from four separate meeting spaces to one large, flat floor banquet space.

“The architecturally-designed space can be set in a range of configurations – from four separate meeting spaces to one large flat floor banquet space – and with its direct link to the TSB Bank Arena opens up a

new range of event possibilities for Wellington,” she says.

“Our sales team is currently working on securing a number of 400-800 person Australasian conferences for 2015, with the Australasian Fire and Emergency Service Authorities Council (AFAC) Conference being the first to confirm in September 2014.

“Although the new venue doesn’t have the same heritage values as the 107-year-old Town Hall it is a first for Wellington to have purpose-built space for larger scale conferences and events. Once the Town Hall comes back on line in 2016, Wellington will be uniquely positioned with two mid-tolarge scale conference and exhibition venues.”

The addition of Shed 6 to the city’s infrastructure is important, echoes Wellington Convention

Bureau manager Martin Boland.

“It brings into play our ability to sustain large business events in the city,” he says. “It’s effectively a great big box so it’s exceptionally flexible and that’s what the market wants, so our box is their box.”

Boland also sounds a warning for prospective clients: “We’re finding our enquiry rate is strong and so in Wellington people need to book well in advance to get the best deals otherwise they will be paying a higher premium for the Wellington experience.”

Christchurch springs back Major conference hotels return to the city centre, the opening of the innovative Transitional “Cardboard” Cathedral, and a successful new conferencing tradeshow are recent highlights for Christchurch, according to Caroline Blanchfield, Christchurch and Canterbury Convention Bureau manager.

Christchurch’s new Cardboard Cathedral is fast becoming one of its most photographed buildings.

“We have our hotel capacity back, we have good size venues and we are fairly and squarely back in the market [following the February 2011 earthquake],” she says. “By the end of the year we will have 600 hotel rooms back into the mix for Christchurch, including two major conference hotels, Rydges Latimer and Novotel Christchurch Cathedral Square.”

With regards to the proposed new convention centre, Blanchfield says government has signalled it will soon be announcing its procurement timeline for the city’s anchor projects, which includes the

Set on the edge of Wellington’s harbour (top), Shed 6 (bottom) has a versatile open layout.

CONFERENCING WITH NOVOTEL ROTORUA LAKESIDE

Convention Centre.

Meanwhile the inaugural Convene South tradeshow, held at the Air Force Museum Wigram in early September, was an opportunity to showcase the products available in Christchurch and Canterbury region.

“More than 80 exhibitors attended and we exceeded our hosted buyer targets months before the event, which was followed by three famils exploring Canterbury. These included Hurunui (Hanmer Springs and the Waipara wine region), mid Canterbury (including “good-sized” venues Ashburton Event Centre, Hotel Ashburton and Methven Heritage Centre), and the MacKenzie country (Twizel, Tekapo and the alps and glaciers of Aoraki/Mt Cook),” says Blanchfield.

Blanchfield says she has noticed a “sea change” in engagement with Australian PCOs.

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www.cimmagazine.com Convention & Incentive Marketing, September 2013 23

positive,” she says. “They came for actual business, not just an update on the earthquake rebuild. They said their clients want to come to Christchurch now. Christchurch and the Canterbury region has always been open for business; it’s been more of an issue letting people know what’s available.

Novotel Christchurch Cathedral Square reopened in August with Significant conference and function facilities.

“Looking ahead we have won major international conference bids, for example, the Surveying and Spatial Sciences Institute (SSSI) in 2015, with 900 delegates.”

– a testament to Christchurch’s post-earthquake resilience and creativity. While primarily a place of worship, the cathedral seats up to 700 and has already been booked for several conference dinners and cocktail functions.

Accor re-opened the Novotel Christchurch Cathedral Square, with 154 rooms and significant

conference groups.

The new-build Rydges Latimer Hotel, due to open in October, includes a purpose-built conference floor comprising 10 flexible spaces, all with natural light, in-built sound systems, drop-down screens and data projectors. Accommodation features 138 rooms and suites, including a Penthouse Suite, which looks out to the Southern Alps and is also suitable for executive meeting space.

“The stand out new Christchurch development offers a conferencing venue for organisers looking for that ‘wow’ factor.”

In airline news, direct flights between Perth and Christchurch will begin twice weekly in December, opening up southern New Zealand to the West Australian market.

Stand out new Christchurch development, the Transitional (cardboard) Cathedral, offers a conferencing venue for organisers looking for that “wow” factor. The eye-catching building, designed by renowned Japanese architect Shigeru Ban, is made up of 98 huge cardboard tubes and built to last 50 years

conference and function facilities, in August. The Novotel had been the city’s newest hotel prior to the 2011 earthquake and while many surrounding buildings had to be demolished the hotel sustained only minor structural (but severe interior) damage.

General manager Carl Braddock says the hotel is expected to play a key role in the revival of Cathedral Square, following the removal of the Red Zone cordon around the city centre, and provide major impetus to the city’s ability to host large

Other CBD properties recently opened include Heritage Christchurch’s Old Government Building and the 30 room Hotel 115, formerly known as Off the Square.

In the wider Canterbury region, exciting new products include the Alps 2 Ocean Cycle Trail (A2O) – a 300km ride starting at Aoraki/Mt Cook and exploring the alps, glacial lakes and farming country all the way to the east coast and Victorian heritage town Oamaru. The A2O makes a great corporate or incentives adventure, says Blanchfield.

Service above self I have a lovely walk to the beach from my home. The walk goes past a very nice primary school and inscribed in the wrought iron gates is the motto “Service above Self”. I often smile wryly at this lovely idea, and as this inscription was put on the gates in 1940s, it probably was redolent of the thought processes that ruled our culture then. Unfortunately, the same idea of service above self is not prevalent in today’s culture, and I will make no further comment on it. I was reminded of this recently when I received a paper from the Australian Society of Association Executives (AuSAE) and it virtually asked the question “is membership dead in terms of the current association model?” Obviously,

Conventions and Incentives New Zealand (CINZ) is a notfor-profit association, and, therefore, my interest was piqued by this statement. In a nutshell, AuSAE have delivered a research paper that shows powerful generational forces threaten the existence of the association model and further suggests that the current Baby Boomer generation (of which I am a proud member) will shortly be retired and the new Generation Y will come into being with entirely different ways of running associations.

I have no issue with this and seeing as I will be resigning from CINZ in early April 2014 maybe my timing is perfect?

The research paper further goes on to say that by 2030 there will be almost none of

the Baby Boomer generation left and the Generation Y people will be running things and will do it completely differently.

There are a whole heap of issues arising from this generational change, mainly around communication, and in particular, the use of social media to communicate with the membership.

The paper also asserts that Generation Y join associations now not for the reasons that used to be in place, but more about what the association can do for themselves, and specifically, how it can enhance their careers. King Canute tried to turn back the tide many years ago and he failed, and anyone from my generation who thinks they can turn back the Generation Y tide is

24 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

also doomed to fail. I wish Generation Y well with their new way of doing things and can only breathe a small sigh of relief that I was around at a time when things were done a little more traditionally, and a little more socially, however, I’m sure that all generations as they pass the baton have similar thoughts.

By Alan Trotter, CEO of Conventions and Incentives New Zealand.

Historic Dunedin on show Dunedin is famous for its historic buildings including Dunedin Town Hall (left and bottom right) and Dunedin Railway Station.

Photo by David Wall.

Dunedin’s heritage venues and contemporary spaces are the focus of increased attention from the business and incentive sectors, in particular since several large events have showcased the recently refurbished Dunedin Centre.

Ruth MacKenzie-White, Dunedin Venues event manager, is thrilled with the response to the recently re-opened venue.

“The extensive redevelopment has brought this historic and high-profile venue up to modern standards and given Dunedin an edge in the conference and event market,” she says.

“Since reopening in April, we have hosted several national conferences with up to 300 delegates and banquet dinners catering up to 550 and we have strong forward bookings through to 2015.

“The Dunedin Centre is very much an events centrepiece for our city. Winter balls, product launches, trade shows, business events and concerts have all illustrated the venue’s versatility.”

Dunedin Venues has also added the “Porters’ Lounge” of the Dunedin Railway Station to its portfolio. The refurbished lounge has two rooms, which open out to the station platform and can seat up to 120 for dinner or 50 theatre-style. The architecturally-grand former railway station is reputed to be one of New Zealand’s most photographed buildings.

Major hotel development for Dunedin is still on hold, since planning consent for a 28-storey, 5-star waterfront property was declined in June. The developers

are reportedly negotiating with the city council for a compromise design, focusing around the building’s height and location.

New hotels aside, Dunedin is one of New Zealand’s southernmost and oldest cities and features an eclectic blend of Victorian and Edwardian architecture, a long university tradition, and nestles beside a harbour and peninsula that’s home to some of the world’s rarest wildlife.

A new digital precinct map, developed to showcase Dunedin’s distinctive and unique areas will be a useful tool for those organising events. The map defines city precincts, activities and experiences for visitors to explore, for example conferencing highlights such Speight’s Brewery and Cadbury World factory tours, public and private art galleries, fashion houses and historic homes.

On the topic of fashion, Vintage Dress Company has launched a new personal shopping tour (think designer stores, fine wine, fine china, jewellery, second hand treasures and silk), which includes a personal styling session over morning or afternoon tea.

Natural heritage options from Dunedin are outstanding.

Orokonui Eco-sanctuary, a 300 hectare, fully-fenced forest habitat 40 minutes’ drive north of the city, offers a purpose-built conference room, atrium, garden, café, forest walks and specialist ecology talks. Closer to the city, Otago Peninsula is dubbed the wildlife capital of New Zealand, with its Royal Albatross Colony, yellow-eyed penguin populations,

nature cruises and wildlife experiences.

Trans-Tasman access to Dunedin is supported by Air New Zealand’s year round flights operating between Brisbane and Dunedin, up to six days a week. Additional direct flights operate between Melbourne and Sydney over the peak summer season.

Queenstown motivates like no other destination The range of activities is diverse and the possibilities for your group are endless. The variety of venues and vibrancy of Queenstown make it a perfect location for your next event.

Let Queenstown give your delegates an experience they will never forget.

Contact Jana Kingston or Kylie Brittain at the Queenstown Convention Bureau: Jana: +61 3 9551 8968 janak@queenstownNZ.co.nz Kylie: +64 3 441 0709 kylieb@queenstownNZ.co.nz

queenstownNZ.co.nz

www.cimmagazine.com Convention & Incentive Marketing, September 2013 25

Queenstown: ‘steady and from November. The 26m vessel will carry up to 150 passengers across Lake Wakatipu to the otherwise inaccessible Mt Nicholas Station for experiences such as high country walks, cycling and mustering safaris.

Photo by Julian Apse.

AJ Hackett has launched the new ‘soft adventure’ Kawarau Zipride – riding single or tandem on three 130m zip lines beside the Kawarau River, at speeds of up to 60kmh.

The Queenstown conference and incentive market is both steady and positive, says Destination Queenstown’s Convention Bureau manager, Tracey Maclaren.

“There has been an improvement in reported conference delegate days over the past 12 months and following on from Meetings we feel there is renewed interest in Queenstown for larger conferences, with the proposed new convention centre on the horizon,” she says.

Progress continues towards achieving the new centre, with community consultation just completed.

“We look forward to an outcome from the consultation in September,” adds Maclaren.

Meanwhile she says options for activities for conference and incentive clients continues to grow.

Southern Discoveries’ new multi-million dollar, highspeed catamaran, Spirit of Queenstown, will begin cruises

Gibbston Valley Winery has opened Rabbit Ridge Bike Resort, a new bike “playground” on 400 hectares of land adjacent to its already well known winery, restaurant and “wine cave”.

Skyline Queenstown has introduced a distinctly international flavour to its new-look mountain-top café.

The totally re-vamped Market Kitchen features live cooking by chefs at multiple food stations, which include a new pizza oven and tandoor. At night the Market Kitchen will be transformed into function and event space for guests looking for interactive dining and cocktail experiences, says Ome Allington, sales development manager.

by mountains and accessed by gondola. Skyline’s flexible venues can host from 10 to 900 guests – luge rides are an optional extra.

only famil last year for key conference organisers and it was so successful that we have integrated it into our overall conference marketing strategy.”

At Queenstown Airport, growth in international passenger traffic in the past year, driven by increased schedules and higher transTasman loadings, has been the highest the airport has seen.

And if there’s any doubt as to Queenstown’s ability to wow conference and incentive clients, recent awards should dispel them.

In the 2013 TripAdvisor Travellers’ Choice awards Queenstown was voted the number one destination in New Zealand, number two in the South Pacific and 25th in the world.

“We feel there is renewed interest in Queenstown for larger conferences.”

Skyline Queenstown is the alpine resort’s largest custombuilt conference and special events venue, and possibly the most spectacular, sitting above the town, surrounded

Meanwhile the Bureau’s famil programme has been a major drawcard for PCOs, according to Maclaren.

“We believe hosting PCOs and corporate event organisers is a great way to demonstrate what Queenstown has to offer, rather than relying on sales calls and imagery,” she says.

“We introduced an invite-

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26 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

As well, event management company HQ New Zealand’s 10-day “Kiwi Way” programme for 120 delegates won Best Incentive in 2012 at Poland’s biggest business events awards show. Millbrook Resort was named Best Luxury Wellness Spa for Australasia & Oceania in the 2013 World Luxury Hotel Awards and Queenstown-based luxury concierge service, Touch of Spice, was voted one of the

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The Heritage Queenstown’s fresh new refurbished facilities, combined with the awardwinning Icon Conference Centre, will make the hotel a strong contender for both conference and incentive business in 2014 says Donna Stewart, the hotel’s general manager. Heritage Queenstown has completed a comprehensive refurbishment

a desirable conference location for the Australian market.

of all accommodation rooms and suites, and will upgrade its Mackenzies Restaurant before Christmas.

The Heritage Queenstown’s Icon Conference Centre has seating for 200 delegates (theatre-style) and 160 (banquet), plus a roof top venue suitable for marquee events to take advantage of the sensational views.

“Our wonderful refurbishments have re-positioned the hotel in a competitive market, making us perfectly poised for the high-end incentive market, as well as the conference market segment,” says Stewart.

“We have seen resurgence from the Australian conference market and are very pleased with the results,” she says.

She says the stunning lake and mountain views make the hotel

Space for work, room to play.

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For Heritage Queenstown talk to our local conference manager Sarah Blithe. Phone: +64 3 450 1516.

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www.cimmagazine.com Convention & Incentive Marketing, September 2013 27

convention centres

Centres of power

Convention centres are no longer just a space to meet, they have become hubs of specialised knowledge that appeal to both a national and international audience, writes Sheridan Randall.

As the competition heats up globally to attract the best and brightest thinkers to their shores, and with them the biggest slice of the conference pie, convention centres in both the capital and regional cities of Australia are lifting their offering to become all things to all people.

Gold Coast Convention and Exhibition Centre.

Boutique but still able to cater to large numbers of delegates. The latest technology combined with the best environmental practices. World-class cuisine using locally sourced produce. All this and more is becoming the standard benchmark, along with a need to partner with a variety of industries to attract events that want to be associated with the leading thinkers in their fields.

28 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

Adelaide Convention Centre.

Partnerships bring major international congress to Adelaide The Adelaide Convention Centre and the South Australian Health and Medical Research Institute (SAHMRI) have partnered to bring the 2014 Annual Scientific Congress of the International Society of Cardiovascular Pharmacotherapy to Adelaide on September 15-16, 2014. The Congress is expected to attract more than 1000 delegates from across the world and inject around $1.7 million into the South Australian economy when it comes to Adelaide in September 2014.

Powerful partnerships With the multi-billion dollar infrastructure investment in Adelaide’s Riverbank precinct taking shape, Adelaide Convention Centre (ACC) is “leading the way in selling the benefits of a revitalised Riverbank precinct to the nation and the world”, according to ACC chief executive Alec Gilbert.

“We have recently produced a new fly-through video to showcase how the Riverbank precinct will look with the expanded Centre at its heart and will shortly embark on a roadshow for professional conference organisers,” he says.

“Each partner in the Riverbank precinct will attract visitors from interstate and overseas, whether it’s delegates attending a conference at the Centre, international experts coming to the Medical and Research Hub or sports fans coming to watch an AFL game or international cricket at Adelaide Oval.”

The new Royal Adelaide Hospital, South Australian Health and Medical Research Institute (SAHMRI) 1 and 2, Adelaide University Medical School and University of South Australia’s Cancer Research Centre will “provide some significant opportunities for the Centre in bringing new health and medical related conferences to Adelaide”.

“The benefits are already being realised with the Centre recently securing the 2014 Annual Scientific Congress of the International Society of Cardiovascular Pharmacotherapy (ISCP) for Adelaide by partnering with SAHMRI,” he says. “It will be the first time ISCP has been held in Australia and it is a direct result of collaboration and the investment being made in the Riverbank precinct.”

The ACC’s $350 million redevelopment is also on track

www.cimmagazine.com Convention & Incentive Marketing, September 2013 29

Darwin Convention Centre.

NT Ambassadors program launched with Stage 1 set for completion in late 2014.

“The larger Centre will provide even more scope for a personalised service and approach,” he says. “No matter what the size of the event, we can provide the privacy, convenience and networking opportunities that clients increasingly expect. The Centre will also be extremely flexible in terms of space configurations – we will be able to literally design the building around an event.”

Economic pressures and a need for a tangible return on investment by event organisers means “the days of being just a host venue with associated services are coming to end”, Gilbert says.

“We’ve definitely noticed a shift in regards to what conference organisers and delegates are looking for from a convention centre. Essentially they are

increasingly looking for a partner to maximise the success of their event and utilising our full expertise as event specialists.

“Conference organisers are looking to us for innovation and creativity including new ways of running an event with unique stage management, adoption of new technologies, marketing strategies to maximise delegate attendance and ways to add value to stakeholders unable to attend the conference or event.

Our success is increasingly measured by our ability to bring all our services together in a holistic manner to create a seamless and memorable conference or event.”

Changing of the guard Darwin Convention Centre has blossomed in the five years since

The new NT Business Events Ambassador Program has been launched this month at the South East Asia Australia Offshore Conference at the Darwin Convention Centre. The Program is a joint initiative between Tourism NT and the Darwin and Alice Springs Convention Centres, with mining magnate Gina Rinehart announced as one of the new 16 leading business and community leaders chosen as Ambassadors.

opening. Helmed by general manager Malu Barrios, the Centre went from strength to strength both nationally and internationally, fostering strong links to its nearby South East Asian neighbours.

The Centre is set to undergo a change of leadership in October, with Barrios leaving Darwin for Sydney where she will manage the new Sydney Exhibition Centre @ Glebe Island, which will operate for three years while the International Convention Centre (ICC) Sydney at Darling Harbour is under construction. Janet Hamilton is to take over the reins

at Darwin Convention Centre bringing with her extensive experience in the events and resources sectors, making her well placed to navigate the next five years in a region that is riding high on the Northern Territory’s resources boom.

Since launching in June 2008 Darwin Convention Centre has won a swag of awards and delivered an estimated $230 million in economic benefit to the Northern Territory economy.

“We have spread the warmth of Northern Territory hospitality to 360,000 visitors and 1000 events over five years,’’ says Barrios.

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30 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

Sydney Exhibition Centre @ Glebe Island.

“In the process, we’ve changed the way Darwin is viewed as a business event destination in every conceivable way.”

For Barrios, other than helping promote the expertise and innovation of the Northern Territory, some of her proudest achievements include building a “motivated and proud” team of staff with the right attitude and service culture and increasing the awareness of the business sector to the NT Government – with Chief Minister Adam Giles the patron of the NT Business Events Ambassador programme.

Barrios has also seen greater air access, with more flights from Philippine Airlines, Malaysia Air, Silk Air and Air Asia “Our Meet Darwin initiative once again has proven to be the success it has always been,” she says. “Ninety per cent of those hosted this year will book a convention at the Centre, and bookings are solid till 2016.”

and can be hired separately, or combined for a larger event, with exhibitions already booked that are running concurrently in July and August of 2014.

Reed Gift Fairs will launch the new facility, and being such a large event is set to showcase its potential.

“The days of being just a host venue with associated services are coming to end.”

In the meantime Barrios is busy preparing for the challenge of opening of Sydney Exhibition Centre @ Glebe Island in February 2014.

The pavilion-style fully-serviced exhibition space of 20,000sqm, with the option for an additional 5000sqm for temporary expansion for larger trade and consumer exhibitions, is essentially “a blank canvas” for organisers. The four permanent halls will provide between 2000sqm and 9600sqm each

“Getting the first event right will definitely set the shape of things to come,” Barrios says.

“Being one of the biggest events that the Sydney Exhibition Centre @ Glebe Island will host, it is imperative that this event is run as seamlessly as possible. We don’t take anything for granted.

Like any major change, we realise there’s a big informational/ educational task to be done above and beyond the usual pitch.”

There are currently 15 other exhibitions at varying stages

of contract negotiations, with Sydney Exhibition Centre @ Glebe Island hosting the Australian Dental Industry Association ADX 2014 in March and designEX in May next year.

International clients are also in Barrios’ sights, with an enquiry for one international event for late 2014.

“My main focus at this stage is to ensure the success of the national exhibitions we have booked,” she says. “I am sure that others will follow – after all, Sydney Exhibition Centre @ Glebe Island is in one of the best locations in the world with unparalleled views of our majestic harbour.”

Stepping up

Alice hits the mark The Alice Springs Convention Centre continues to attract conferences which have strong links to the region’s strengths. With the Northern Territory offering more than 180 Indigenous tourism experiences including touring, accommodation, events and art centres, it is only fitting that the seventh biennial Australian Indigenous Tourism Conference be held in Alice Springs in October, 2013, with more than 200 delegates expected to attend.

Brisbane Convention & Exhibition Centre (BCEC) can seemingly do no wrong since opening its boutique conference centre BCEC on Grey Street last year. Since then it was announced that the

Celebrating

years

Every day we live up to a promise we made in 2008 – to establish Darwin as a world-class business events destination.

It has been a gratifying and successful endeavor as we have grown into a mutli-awarded, international standard venue with Darwin hosting the most sought after international and national events.

Please join us in making the next 5 years even more exciting and rewarding with your continued patronage and support.

www.cimmagazine.com Convention & Incentive Marketing, September 2013 31

Brisbane Convention and Exhibition Centre.

Brisbane secures International Gastroenterology Congress The Brisbane Convention and Exhibition Centre (BCEC) has won the right to host 2500 of the world’s leading gastroenterology experts at Gastro 2015: AGW/WGO International Congress – a first time event for Australia. The combined meeting of the World Gastroenterology Organisation and Australian Gastroenterology Week will take place at BCEC in September 2015, and is expected to generate $9 million for the Queensland economy.

G20 Leaders Summit will be held at the Centre in November, 2014.

“Brisbane is gearing up and excitement is building,” says general manager Bob O’Keeffe.

“It will certainly place Brisbane centre stage of world affairs.

It is a unique opportunity for Brisbane and will have a huge impact on the city’s reputation as an international business destination for years to come.

There will also be investment in infrastructure and business development legacies as well.”

The simple fact of Brisbane trumping Sydney and Melbourne may be the greatest legacy of all, with future international booking rising as a result of the global attention.

“We compete head-to-head with Sydney and Melbourne with significant success,” he

says. “During the last financial year BCEC confirmed 28 international conventions and a further six internationals in the first two months of the current financial year.”

But it isn’t the global exposure that is luring so much new business, with the Centre’s award-winning corporate social responsibility and environmental programmes also being a drawcard.

“We have had a number of international and national conventions which have chosen BCEC specifically because of our environmental credentials and practices,” he says.

“Then on a broader scale we have had a number of events which incorporate some of our community activities into their program. BCEC donates any remaining pre-packaged meals to [food rescue charity] Foodbank and to-date has donated more than 80,000 meals. We also offer ‘green menus’ as part of our Menu Planner and these are becoming increasingly popular.”

The ability to be all things to all people is also vital with BCEC on Grey Street establishing the Centre as one of Australia’s most flexible meetings and events venues, hosting in excess of 500 events in Grey Street alone last financial year.

“Clients love the space,” he says. “The niche nature of the venue addresses a very evident trend with conferences of 500 delegates or fewer making up 70 per cent of the market. Recent ICCA statistics confirm this, with international meetings becoming smaller in size with an average attendance around 450

TOURNT0008 Alice 150x110 OL v03.indd 1

13/06/13 5:21 PM

32 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

delegates.

“Organisers love the iconic design of BCEC on Grey Street, but it is the functionality that impresses clients. The ability for organisers to ‘own’ an entire convention level for their event has become a significant influencing factor in their decision making.”

A key trend across the nation, BCEC works closely with key organisations in specialised sectors and industries, such as University of Queensland, QIMR Berghofer Medical Research Institute, the Cancer Council Queensland and Life Sciences Queensland, as well as with individuals through its Convention Advocates Partnership, to secure international meetings for Brisbane and showcase Brisbane’s science and research excellence to the world.

“This has been an outstanding initiative and a very successful one and goes from strength to strength,” he says.

Environmental leaders The Gold Coast Convention and Exhibition Centre (GCCEC) made history recently by being the first convention centre in Australia to be accredited with EarthCheck Gold certification.

“It means that event organisers can rest assured that we operate at the highest environmental standards and this benefits clients and organisers by boosting their own morale and potentially enhancing the reputation of their respective

Gold Coast Convention and Exhibition Centre.

organisations in the community,” says GCCEC general manager Adrienne Readings.

“By partnering with suppliers and clients we ensure sustainability is achieved through positive choices and practices and event organisers can take matters into their own hands and reduce their own carbon footprint by utilising our services and following the steps in our Green Event Guide.”

Averaging more than 160 business events a year, the GCCEC is seeing more interest internationally, particularly Asia, due in some part to the upcoming closure of Sydney Convention and Exhibition Centre and the Commonwealth Games in 2018, according to Readings.

Named the best Meeting Venue in Australia at this year’s Meetings and Events Australia (MEA) National awards, the

C

A I R N S

Centre is aware that one of its strengths is being able to provide “a service that still feels intimate in nature”.

“Over the years GCCEC has worked tirelessly to build up a solid client base and we continue to entice great numbers of national business events and associations across a wide scope from trade to association and incentive bodies,” she says.

“These national bodies have strong links to international counterparts and we see great opportunities to tap into those relationships to help increase our global clientele.”

offer creative and effective solutions for the ultimate event experience,” she says.

approach is irrespective of our size or location”.

“Making sure we continue to offer the highest service

Effective solutions today invariably involve technology, with event organisers’ expectations becoming “more complex”. The Centre launched free wi-fi for visitors and delegates last year, making it one of the first convention centres in Australia to do so.

“We’ve definitely noticed a shift in regards to what conference organisers and delegates are looking for from a convention centre.”

For Readings, one of the most vital aspects of any venue is “to deliver a professional and memorable experience for its clients” and “deliver a tailored

C

standards keeps us on our toes, as we look for new ways to enhance our product and

O N V E N T I O N

C

E N T R E

Consider Cairns for your next meeting…

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Serious Business in Australia’s Most Stunning Location www.cimmagazine.com Convention & Incentive Marketing, September 2013 33

Uluru expands its meeting place The redevelopment and expansion of the Voyages Ayers Rock Resort conference centre, now known as Uluru Meeting Place, has doubled its capacity. The convention centre includes a new ballroom catering for up 420 delegates theatre-style or 280 in a banquet setting. The previous conference centre building has been remodelled internally to provide a Junior Ballroom, which seats 306 delegates theatre-style or 200 for banquets and can also be sub-divided into two function rooms.

“As a multi-purpose venue we cater for various events from conventions to concerts and although each event has unique requirements they all require sound technological support,” she says. “We offer this in the form of a state-of the art wireless LAN technology with a proven capability of supporting high speed access more than 2000 concurrent users in every public space within the building.”

The Centre has become a defacto home for the annual Microsoft TechEd conference, which requires a larger bandwidth than most events due to the nature of its delegates and their need to be online at all times.

“The Centre’s IT team works co-operatively with external IT services companies to aid integration into the Centre’s infrastructure to compliment clients’ additional requirements for large technology heavy conferences,” says Readings.

“Furthermore, GCCEC has been working on further upgrading its IT offering. Due to go live within in the next few months, benefits include increased bandwidth and network security and will make the GCCEC one of the first companies in Queensland to access the improved supplier service. Delegates using the network will experience faster internet connection with the current 100MB internet line being upgraded to 1GB fibre ‘optic wave’ that connects directly from the GCCEC to Brisbane, making it beneficial for all events and wi-fi users.”

Mapping out success News that China Eastern Airways had temporarily suspended flights to Cairns came as a shock to many in the region, but for Cairns Convention Centre, which attracts over half of its events from overseas, it is

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business as usual, according to the Centre’s general manager Ross Steele.

“China Eastern flights continue to be important and we look forward to their returning, however the suspension of service has not impacted our delegates in any way,” he says. “Cairns as a leisure destination continues to be one of the most desirable cities in Australia for the Chinese market and the destination awareness assists our clients, especially in the association market, increase delegate numbers from that part of the world.”

For Steele, it is the combined quality of infrastructure and price competiveness that is at the core of Cairns appeal as a conferencing destination.

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“The price competitiveness of Cairns as a destination always assists with our bidding and we are fortunate to have high quality ground arrangements that are extremely cost effective,” he says.

“The softening Australian dollar definitely assists us with bids in a competitive situation however the very long lead time of our market makes this less important than it is to the leisure industry.”

1100 Capacity Plenary Hall

HOBART

With the food offering an integral part of any convention centre toolkit, the Centre decided to create a Local Produce Map. “We found our clients are increasingly interested to know the origin of the food served at their catered events,” Steele says.

34 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

“Whilst our menus feature images of produce growing in our region we didn’t identify the specific area the food came from. We have now produced a map outlining the origin of locally grown produce.

The map can be placed on tables, buffets or in the conference organiser’s office and can be used by the client to promote food mile reduction for their event.”

Connectivity is key With the dust settling following the recent Federal Election, talk about Canberra can now once again focus on what is on offer, rather than who might

be in office. For the National Convention Centre Canberra (NCC) political certainty comes as a welcome relief, as “the election has delayed some business decisions to confirm for future years”, according to NCC manager Stephen Wood.

“It gave people a national focus for their event and status of holding their event in Canberra during the Centenary,” says Wood.

events destination. Part of the marketing of Canberra for business events is access to government and it speaks to one of the three key strategies for Canberra business tourism based on ‘Think Canberra – Think Knowledge, Think Culture and Think Influence’. It often forms part of the conversation in bringing business events to Canberra. The business events community in Canberra is very experienced at assisting in enabling these connections to government and influence here in the nation’s capital.”

“Canberra is seen as an important and key business

The introduction of international flights into Canberra Airport

With the nation’s capital celebrating its Centenary Year, this year has been “one of a refreshed perspective on Canberra”.

National Convention Centre Canberra.

has also added a much needed connectivity, particularly for international business events out of Asia.

“With direct access to the nation’s capital there will be increased opportunity for people to meet in Canberra,” Wood says. “We think this will be very appealing to the Asia market.

There will also be greater interest from those events that have a portion of international delegates. Direct flights from New Zealand could see a significant boost in association businesses that have membership in New Zealand for example.”

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coastal conferencing

Life’s a beach See the Destination Wollongong Event Planner in the CIM iPad app.

Beachside venues offer delegates more than just a quick dip in the ocean; they can thrill, enlighten and pamper, discovers Sheridan Randall.

This month MICE Port Stephens is hosting a group of around 30 professional conference organisers and destination management companies from New South Wales, Victoria and Queensland to showcase Port Stephens, in the New South Wales Hunter region, as a corporate and event destination.

Rather than offer one type

of experience, the group will experience three distinct activity itineraries over the three days aimed at the corporate market – Thrill Me, Pamper Me and Teach Me. Destination Port Stephens MICE manager Rebecca Morley says that organisers want more than one thing from a beach destinations.

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“Our market research suggests that organisers are often asked to look for three main experience solutions in addition to the actual conference,” she says.

“These are activities that will allow a team to bond, reward a team’s success or allow them the opportunity to learn.

“In an area like Port Stephens, delegates are attracted to the

area for the diversity of the experiences that they can enjoy in our beautiful environment.

We find that this is a priority for organisers and adds to our destination appeal. Accessibility and venue capacity become secondary after activities.”

Port Stephens partners with Newcastle and the Hunter Valley to promote the region, with the

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association sector the largest market for Newcastle, according to Georgia Murphy, business events and conventions developer at The City of Newcastle.

“The association market is always pleasantly surprised when they discover that Newcastle is surrounded by beautiful, clean, world renowned beaches,” Murphy says.

“They need capacity within the infrastructure but certainly having the backdrop of our exceptional beaches coupled with quality meeting facilities is a plus.

“The beauty of venues in Newcastle is that they are located in walking of each other so incorporating a coastal theme is easy.”

grandstand, which overlooks the Pacific, providing a significant increase in business events, including workshops, dinner and conferences held at WIN Sports & Entertainment Centres. The region’s largest hotel, Novotel Wollongong Northbeach, has recently added The Deck – an expansive rooftop terrace overlooking the beach and refurbished its lobby area, while The Chifley Wollongong has also added a new outdoor terrace area overlooking the ocean and WIN Stadium.

indoor conferencing activities and bond with colleagues in a relaxed setting,” she says.

The Gold Coast remains a perennial favourite with domestic delegates, with 80 per cent of its business events business coming from the national market. Drawn by its world-class beaches, with Burleigh Heads ranked the number one beach in Australia by travel website tripadvisor.com and another three, Coolangatta, Broadbeach and Surfers Paradise, all ranked within the top 10.

“Beachside appeal is certainly a draw card for business events coming to the Gold Coast,” says Anna Case, director at Gold Coast Business Events.

“Accessibility and venue capacity become secondary after activities.”

The recently completed Blue Mile redevelopment which runs along the foreshore to the stretch of harbour between Stuart Park and Wollongong Golf Club “links the city centre to its beautiful foreshore and provides a substantially enhanced amenity for residents and visitors”.

Much of Wollongong’s hotel and meeting facilities also make use of their beachside location, with the recent redevelopment of the WIN Stadium western

Western Australia is renowned for its fiery sunsets over the Indian Ocean, and there is no better place to view them than the recently refurbished Rendezvous Grand Hotel Perth on Scarborough Beach.

“The famed Western Australian sunsets are particularly appealing to our East Coast counterparts and Perth’s accessibility to South East Asia appeals strongly to organisations with a presence throughout the Australasia region,” says Jennifer Kirk, marketing and communications manager at the hotel.

But delegates take in more than just the view with group activities on the beach popular among groups.

“Being right on Scarborough beach provides delegates the opportunity to refresh and rejuvenate after a long day of

“On average delegates visiting the Gold Coast stay for 4.2 days, almost twice the average of any other destination in Queensland.”

The recent refurbishment of the meetings facilities at Sheraton Mirage Resort & Spa Gold Coast, the upcoming revamp of RACV Royal Pines convention centre and a new state-of-the-art conference centre to be built at Sea World Resort & Water Park all add to the Gold Coast’s appeal for delegates looking to mix business with pleasure.

“Business events on the Gold Coast provide the perfect opportunity for delegates to mix business with pleasure, bringing work to a location with genuine delegate appeal,” Case says.

“This same appeal drives attendance, delegates come to the Gold Coast to attend the main event, and stay for all the experiences and activities on offer, often with the family in tow.”

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Wollongong, on New South Wales’ South Coast, is set to benefit from an injection of $100 million in infrastructure spending through the Restart Illawarra program, thanks to the state government’s sale of Port Kembla. While the final projects have not yet been decided, two tourism projects have been shortlisted, according to Tracey Pascoe, business development manager at Destination Wollongong. Grand Pacific Way is a walking/cycle way that will mirror the Grand Pacific drive, and the redevelopment of Bald Hill, an iconic lookout which showcases the beauty of the Illawarra region.

“Delegates do tend to invite their partners to their conferences to enjoy our magnificent foreshore and beaches,” says Pascoe.

www.cimmagazine.com Convention & Incentive Marketing, September 2013 37

Townsville

Northern star Immersive incentive itineraries and new facilities coming on line in the next two years are revitalising Townsville’s appeal, discovers Ylla Wright.

Boasting more than 300 days of sunshine a year, access to the Great Barrier Reef, rainforest and the outback, and a cosmopolitan urban atmosphere amongst the palm trees, Townsville is a contender for North Queensland’s best business events destination.

From top: Sailing is a popular option for groups; a gala dinner at Townsville Quarry; an incentive group enjoys a beach bonfire.

To capitalise on the region’s broad appeal, Townsville Enterprise Convention Bureau has recently launched five new incentive itineraries, themed around the ideas of “Access all Areas”, taking people behind the scenes at a world class event such as the SeaLink Magnetic Island Race; “Tropical Island Hopping”, which sees participants visit Townsville, Orpheus Island and Magnetic Island; “Special Places in Nature”, which showcases the region’s rainforest and reef, with groups meeting local wildlife and the people who look after them; “Food and Wine Indulgence”, where participants have a chance to experience local produce from paddock to plate with award winning chefs; and “Legendary Leaders” which provides an exclusive opportunity for teams to be rewarded by meeting and engaging with world class leaders on a one-onone basis.

According to events executive Lisa Budd, the itineraries have been designed to create a platform

38 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

for immersive, innovative and entertaining experiences for employees; enhance the reputation of the company by providing an opportunity to contribute to the community they are meeting in; encourage team building and employee engagement; promote skills development and leadership training; and offer an experience unique to Townsville.

“We have had incentive itineraries before but nothing that was tailored to our region,” she said. “We’ve become a bit more strategic about the incentive offering that we’re putting out there. We’ve tailored these incentive packages to be more of an immersive experience for delegates – they get a more hands-on, back-of-house experience, but they also take away something from that experience, whether it’s a new piece of knowledge or a new contact or skill.

“We’ve also tried to leverage from our diverse landscapes and fantastic access to local industries to make the packages different to what’s available elsewhere.”

The new itineraries also include corporate social responsibility elements, which can be incorporated if required by the client.

“With our great outdoor accessibility, options include undertaking a survey of the aquatic environment on the Great Barrier Reef through a dive, with the data going back into a government database which they use for rehabilitation, conservation and that sort of thing,” says Budd.

While interest in Townsville as a conference destination has been “pretty steady” for the last 12 months, Budd is confident that new

“facilities coming on board will see significant growth in interest in the region”.

New hotel developments in Townsville include the new Quest Townsville on Eyre and a new Mantra hotel, while the Townsville Cruise Terminal, which is on track to open next month, will double as a conference and meeting space.

The development will bring a much needed four-star corporate hotel to the city, catering to the region’s demand from the mining resources sector and overall expansion, according to Mantra Group chief executive Bob East.

“The Townsville market is definitely ready for a new project like this and with Mantra being one of Australia’s most dynamic hotel brands we are pleased to have a presence in this fast developing region,” he said.

“We’ve tailored these incentive packages to be more of an immersive experience for delegates.”

The $25 million Quest Townsville on Eyre development is expected to be completed in October 2014 and will house 88 studio, one, two and three bedroom apartments, as well as conference facilities for up to 50 people.

“Townsville’s key visitor drivers are defence, mining and tourism,” said general manager - locations, Andrew Weisz. “Our product, which provides quality, flexible accommodation in thriving regional and suburban hubs, is designed specifically to cater to travellers such as these.

“We have seen demand for our services grow in line with the area’s growth. We know with certainty that defence and mining will continue to grow, which is why we are building a second property here in Townsville.”

The 185-room Mantra Townsville, which is set to open in 2015, will form part of a new restaurant and leisure precinct planned for the city’s CBD.

The hotel will have conferencing facilities for up to 500 delegates with options ranging from boardroom style rooms for smaller groups through to large conference venues.

An $85 million upgrade to the Port of Townsville’s existing Berth 10 to accommodate military, cruise and commercial shipping, and construction of new terminal facilities, will be launched on October 18.

Boasting more than 1000sqm of flexible space, with views of Castle Hill and Magnetic Island, the terminal will also be available for exhibitions, conferences and dinners.

Speaking at a preview of the facilities, held earlier this year, Port of Townsville Limited acting chief executive Ranee Crosby said the finished product would reflect a world-class passenger terminal designed with multi-use flexibility in mind.

“Townsville is a bustling commercial port at

The “Special Places in Nature” itinerary sees delegates engage with local wildlife.

its core, but this project is yet another strong example of our commitment to diversify port operations to take advantage of new business opportunities that benefit the city and region,” she said.

“The passenger terminal has been deliberately designed as a public asset and is positioned outside the secure port area to provide a flexible community space when not needed for operational purposes.

“It can operate as a major function centre with seating for 720 people in a conference configuration, or 470 people in a sit-down catered setting, while offering an unequalled view of Townsville.”

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www.cimmagazine.com Convention & Incentive Marketing, September 2013 39

Great Ocean Road The lounge at RACV Torquay.

Hit the road One of Victoria’s most popular conferencing destinations, the Great Ocean Road has plenty to offer the incentive market as well, writes Ylla Wright.

Torrential rain wasn’t enough to dampen enthusiasm at last month’s Great Ocean Road Show held in Melbourne, which saw more than 120 conference and meeting organisers meet with around 30 operators from the region.

Terry Hickey, convention bureau manager for Business Events Geelong, which represents the business events industry in the Great Ocean Road and Bellarine regions as well as Geelong, says he was delighted at the success of the event.

“We were a bit down on numbers due to the weather, but what it proved is that quantity doesn’t always provide quality,” he said.

Famous for its stunning rugged coastline, historic villages and ports, pristine national parks, exceptional surf breaks and of course, the world-famous Great Ocean Road itself, the region is one of Victoria’s most popular regional destinations for business events.

With anecdotal evidence suggesting that the region is attracting as many events as in previous years, although both delegate numbers and the number of room nights are down, Hickey says that the Great Ocean Road region has been “more resilient than most” in recent years.

“That is as much due to the quality and the spread of the product that we have,” he said. “We have really good operators, who are attuned to providing good outcomes for

The fact that local operators band together for the good of the local industry is “enormously valuable”, according to Hickey.

“Eighty eight of our accommodation rooms can be configured for twin share, so for groups that are happy to do this we can accommodate over 170 delegates.

“It gives me confidence to pitch for pieces of business that can’t necessarily fit, in an accommodation sense or in a program sense, in one property.

While conferencing remains the region’s core market, Hickey says that the high-end incentive market is picking up, thanks to the allure of the Great Ocean Road itself, with many companies treating top-performing staff to a luxury road-trip like no other.

Typical of the trend is a New Zealand incentive organised by Big Stick Adventures which saw 18 participants drive the world famous road in May in a fleet of nine sports cars including a Ferrari, Lamborghini, Aston Martin, Audi R8, Porsche, Lotus and BMW. Starting in Melbourne and spending one night at Mantra Lorne, guests enjoyed the road’s

The RACV Torquay Resort is the Great Ocean Road’s newest property catering to the business events market. Boasting the enviable address of number one Great Ocean Road, the property, which opened on June 4, is located on an expansive 18-hole golf course and has spectacular ocean views of Torquay beach with direct access to Jan Juc beach. The resort features 92 accommodation rooms and suites, and 10 function areas catering for between eight and 340 delegates.

“Since we’ve opened we have been inundated with conference and social event enquiries,” says conference sales manager Sally Hunt. “So far the resort has been very popular for small board meetings utilising our syndicate rooms and also for two and three day residential conferences of 80-150 delegates in our ballroom.

the client. They have a very strong can-do attitude.”

“I think one of the key, and most undersold, assets we have however is that three of the best teambuilding and incentive activity providers in Australia live and work in the region,” says Hickey. “Having companies like Big Stick, Over the Edge and Adventure for Life providing experiences within their own backyard, if you like, creates a very real, knowledgeable experience.”

New facilities at Torquay

“November is a very strong month for us; and February and March 2014 are filling up too.”

tight windy sections, mountain passes, long straights and big bends. Stops along the way included surfing hotspot Bells Beach, natural attractions such as waterfalls, an opportunity to view koalas in the wild and top wineries.

During the programme guests were introduced to each car on an individual basis and shown how to drive each one, covering everything from F1 Paddles to stick shift; indicators to mirrors to accelerators and brakes.

“Whether you are a motor enthusiast or not driving a Ferrari along the Great Ocean Road is a once-in-a-lifetime experience that impresses everyone,” says owner Brett Hollis.

“Conde Nast Traveller voted this the best coastal drive on the planet, so when you add stops at stunning locations, visits to wineries, food producers and more it provides a world class incentive that’s hard to match.”

Individual properties are also coming up with their own once-

40 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

in-a-lifetime experiences for incentive and conference groups.

At the Mantra Lorne, Victoria’s largest regional conferencing venue, the business events team introduced a variety of sports based experiences on offer at Mantra Lorne with all of them designed to capture the region’s abundance of recreational pursuits. Headlining the new program is the “Mona Experience”, utilising the many talents of one of Australia’s most successful long distance runners, Steve “Mona” Monaghetti.

A 45-minute presentation from the runner can be designed to align to the desired theme of the conference – from time management to goal setting, or team building. An 8km group run in the Otway Forest on the famous Mountain or Surf trail follows the session to ensure both mind and body are exercised.

“With incentive and teambuilding activities people want to come away with a personal experience, and our operators are able to really deliver that,” Hickey says.

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Just over an hour from Melbourne stands the iconic Great Ocean Road, one of the world’s most scenic destinations boasting spectacular sandy beaches, blue ocean panoramas, towering forests, stunning views and world class conference facilities.

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Getting your group to the Great Ocean Road has never been easier. The world-renowned township of Torquay, a surfing mecca, marks the official start of the Great Ocean Road. It is located just one hour and twenty minutes drive from Melbourne’s CBD and Tullamarine Airport. It is just 45 minutes from Avalon airport which hosts regular daily flights from Sydney and Brisbane.

Peppers The Sands Resort offers a choice of 112 rooms and suites complimented by meeting facilities that can accommodate up to 650 delegates. When making an enquiry about team building ask about a golf cart rally experience on their top 100 ranked championship golf course – it’s sure to leave a lasting impression.

Torquay plays host to a number of impressive conference facilities that combine premium service with ocean views and a range of on-site leisure activities to help delegates unwind.

Organise a group surf lesson as a fun teambuilding exercise, visit the biggest surf museum on the planet, or de-stress from a long day on the Surf Coast Walk.

Wyndham Resort Torquay is situated directly adjacent to Fisherman’s Beach and the resort provides a first-class experience coupled with breathtaking ocean views. Offering a choice of six purpose-built meeting rooms catering for up to 350 delegates, all feature loads of natural light and excellent facilities. It’s hard to imagine yourself anywhere else.

The new RACV Torquay Resort address at number one Great Ocean Road offers 92 luxuriously appointed accommodation rooms and suites all with stunning views that over look the golf course and ocean. The resort boasts 11 meeting spaces accommodating up to 410 delegates in a state-of-the-art building allowing for concurrent sessions to be held all under the one roof.

The Mantra Lorne is set right on the beach in 12 acres of landscaped grounds where delegates can completely unwind in an abundance of open spaces. Three room types make up the property; hotel, studio and apartment and extensive meeting spaces cater for up to 600 delegates.

From sophisticated and modern resorts to niche meeting rooms, the Great Ocean Road region has the perfect space for your next conference or event.

Just an hour further down the Great Ocean Road is Lorne. Set between a picture-perfect beach, the Erskine River and the lush forests of the Otway Ranges, this seaside town is a stunning location to hold your next conference or event.

Get back to nature after a day in the boardroom with a beach swim or stroll, or take the team on a forest ramble to a waterfall. For some well-earned me-time, hit Lorne’s boutiques and cool cafes.

For more information on: RACV Torquay Resort – www.racv.com.au/torquay Peppers The Sands Resort – www.peppers.com.au/sands Wyndham Resort Torquay – www.wyndhamtorquay.com.au Cumberland Lorne Resort – www.cumberland.com.au Mantra Lorne – www.mantralorne.com.au

Discover more at www.businesseventsgeelong.com.au www.cimmagazine.com

Convention & Incentive Marketing, May 2013

37

Sarawak

Aiming high Sarawak in Malaysia is setting its sights on the international meetings market, and will host the 55th ICCA General Assembly in 2016, writes Ylla Wright.

Sarawak on the island of Borneo is arguably best known for its natural attractions and rich, cultural heritage, but the Malaysian state has set its sights on promoting itself as a international business events

Watch the video in the CIM iPad app.

destination with its “Telegram of Borneo” marketing campaign targeted at prospective clients from around the globe.

Launched in May by the Sarawak Convention Bureau (SCB), the suite of marketing materials include the latest edition of SCB’s Meeting Planner’s Guide, a comprehensive guide for meeting planners, with information for meetings development in Sarawak plus support services available from the Sarawak Government and SCB; an app for prospective and current users to interact with the bureau and the services it offers; a new brochure featuring case studies and information on the type of support available to association clients; and a new corporate video, “Discover a New You, Where Business & Adventure Meet”, showcasing Sarawak’s ability to combine business and pleasure.

buyers first,” said SCB managing director Mike Cannon. “Going away for a conference will no longer be a chore, particularly when that conference is in Sarawak.”

Sarawak’s capital Kuching is currently in joint 38th spot in the (along with Colombo, Hennai, Ho Chi Minh, Jakata and Tel Aviv) in the latest International Congress and Convention Association (ICCA) Asia Pacific & Middle East city ranking. To qualify for the ICCA rankings, a meeting must attract more than 50 delegates, with the event to be held over a minimum of three days and rotate between at least three countries.

While it still has a way to go to challenge the likes of Singapore and Hong Kong, Cannon says that “Sarawak is rapidly gaining in popularity as an international meetings destination”.

“Our overall aim is to win more bids, and to win more bids we need to capture the hearts of

“We have had a significant amount of returning clients who are continuously bidding for new events to Sarawak,” he adds.

Meet the people

Diverse landscapes

Cultural attractions

With seven major ethnic groups, all with their own culture, language and lifestyle, and all living in harmony, Sarawak is one of the most ethnically diverse places in the world to visit. The largest population group is Iban, and Iban and Malayasian are the most widely used languages.

Most of the people of Sarawak are rice farmers who live in communal longhouses.

A growing eco-tourism destination and home to the second oldest rainforest in the world, Sarawak offers an incredible range of landscapes for groups to explore, from the rainforest canopy and the caves of Mulu National Park, Sarawak’s first UNESCO World Heritage Site, to the pristine reefs of the Miri-Sibuti Coral Reef National Park.

When it comes to culture and history there’s any number of places in Sarawak to catch the imagination, from centuriesold sites to contemporary settlements, where the local people live and work. Groups can listen to traditional music, learn about local handicrafts or get hands-on learning how to cook the local cuisine.

42 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

Maintaining its 80 per cent bid success rate in 2012, the SCB has set its sights on securing 45 bid wins for 2013. As of June, the Bureau had already secured 22 international conferences, expected to attract more than 7400 delegates and an estimated $4.8 million (RM 14.7 million) in direct delegate expenditure from 2013 to 2019.

Conferences secured include the 9th ASEAN Hakka Convention 2013; East Plant Variety Protection Forum 2013; the Pacific-Rim Conference on Multimedia 2014; the International Symposium on Biomedical Data Infrastructure; and the 13th Asia Pacific Orchid Conference and Show 2019.

In 2016 Kuching will host the 55th ICCA, General Assembly, an event which will see more than 700 delegates from the international business events industry descend on the city for five days of education sessions, regional chapter meetings and business exchange opportunities.

Communications.

benefits for a decade or longer”.

Bidding destinations are required to address 11 different decision-making factors in their bids, from “value for money” and “ICCA business development opportunities” to “creativity”, and must demonstrate the professionalism and enthusiasm to host one of the toughest groups of delegates that any destination can imagine.

“The ICCA bidding process is one of the most rigorous and challenging that we have ever undertaken, but ICCA ensures that it is designed so that every candidate destination learns an enormous amount that can help with future bids for international events,” said Paul D’Arcy, chief executive of BCCK, who headed up the Malaysia bid team.

“I have nothing but pride in my team, who have worked incredibly hard and have come up with some fantastic, creative ideas, and we look forward to hosting ICCA 2016, and raising awareness over the next three years that we will be playing host.”

“Going away for a conference will no longer be a chore, particularly when that conference is in Sarawak.”

“ICCA delegates are seniorlevel, highly experienced meetings professionals, many of whom feel they have ‘been everywhere and seen everything’, and the numerous PCOs in attendance pick up on any tiny failure in logistics or organisational capacity, so I have nothing but admiration for those ICCA members who volunteer to submit themselves to such microscopic, critical scrutiny,” said ICCA chief executive Martin Sirk.

Zulkefli Hj. Sharif, chief executive officer of MyCEB, believes that by hosting the congress, “the local business events industry will gain an enriching experience and learn from the best in business events the world over”.

“But what is also clear is that those destinations which deliver an outstanding event will gain massive PR recognition and a boost in the international marketplace that can bring

Moving forward, the Bureau says Sarawak will continue to establish itself as a destination which encapsulates their positioning, “Where Business and Adventure Meet”, focusing on winning bids and the continued development of best practice by the business events industry of Sarawak through education. Core strategies planned for 2013/14 include business missions to Australasia, China, South East Asia, Europe and the US.

Habitat for humanity

Orang utan conservation

Cat city

Looking to build a corporate social responibility component into conference or incentive programs? Habitat for Humanity is an international body whose aim is to help build decent, affordable housing for families in need.

Habitat for Humanity’s Kuching chapter has already built more than 20 houses in the region.

Although much-loved around the world the Orang utan, or “person of the forest”, has been driven to the brink of extinction.

Forty minutes from the city, Semenggoh is an island of natural forest that is home to a group of semi-wild orang utans, most of which were rescued from the illegal wildlife trade.

Sarawak’s capital Kuching derives its name from the Malay word for “cat” and many people call it “the cat city”. Cat lovers can visit the world’s first cat museum, but there’s plenty more do in this clean, safe, multicultural city, from temple visits, museums, shopping in the city’s markets and bazaars, and exploring Kuching’s cosmopolitan waterfront area.

The event is expected to lead to unprecedented opportunities for the growth of Sarawak’s business events industry.

The winning bid was the result of a team effort by Malaysian ICCA members: the SCB; Borneo Convention Centre Kuching (BCCK), Malaysian Convention and Exhibition Bureau (MyCEB), Kuala Lumpur Convention Centre and professional conference organiser UCSI

www.cimmagazine.com Convention & Incentive Marketing, September 2013 43

destination sa

Earthly pleasures Destination South Australia marked its 10th year by showcasing the best the state has to offer to 50 national and international event organisers. Covering the Barossa Valley, McLaren Vale and Adelaide Hills the group experienced the finest food and wine the state has become renowned for, writes Sheridan Randall.

Wine. It’s what comes to mind for many when South Australia is mentioned. Nothing wrong with that, as it produces some of the best wine Australia has to offer. But the fertile soil of this well-known wine producing region offers so much more. The history of this state is etched in the earth, with the early settlers from Europe bringing their love of food as well as wine with them.

journey that would expand the mind and the palate. It’s laid back decor suited the Modern Australian cuisine that was matched by a comprehensive wine list showcasing the best of South Australia and beyond. Many in the group wanted to try the Glacier 51 Patagonian toothfish, if only that it had been hauled from deep in the Antarctic waters more than 4000kms from the mainland.

homestead, scrawled with graffiti of shearers long past (pictured above). Hentley Farm is also home to an award-winning restaurant, helmed by executive chef Lachlan Colewill, a local boy too young to be so talented and self-assured. Dispensing with a set menu the restaurant instead offers up unusual food pairings using local ingredients matched with the wine.

The professional conference organisers on the recent Destination South Australia program began their journey in Adelaide. The “City of Churches” it is called, but it is also rumoured that it used to have as many brothels as churches in the early years – a city that clearly understood that piety and sins of the flesh often go hand in hand. Now it could be called the city of cranes, with the skyline interrupted by the massive boost in infrastructure spending, including the $3 billion development on Riverbank.

With taste buds awakened it was time to head off to the famed Barossa region. Only an hour’s drive from Adelaide, the Barossa Valley is known the world over for its vineyards,

With the weather closing in it seemed only appropriate to head off for something a little stronger than Shiraz. Founded by Eastern European migrant Joseph Seppelt in 1851, Seppeltsfield is now famed for its Centennial Collection – an unbroken lineage of Tawny of every vintage from 1878 to current year. Being the only winery in the world to release a 100 year old, single vintage wine each year, the group were invited to travel back in time themselves as they sampled not only a wine from the year of their birth (finally age was an advantage), and then a glass of their famous 100 year old Tawny, which was treated by all with the respect it deserves coming in at $990 a bottle. It also offers a range of meetings spaces with the largest catering up to 500 banquet-style.

“History is something that South Australia seems to understand better than most states in Australia, with the past and the present seeming to exist simultaneously.”

The Hilton Adelaide was the first stop.

Opposite Victoria Square, which is also undergoing a redevelopment including a new amphitheatre to see it ready to host the Tour Down Under in January 2014, Hilton Adelaide offers the largest hotel conference space in Adelaide, catering up to 570 banquet-style.

Jolleys Boathouse Restaurant on the River Torrens was the venue for dinner, offering the perfect place to begin what was to be a

which were established back in 1842. So, yes, although breakfast had only just been digested, the first stop was a winery.

Shiraz is the main grape of choice for many Barossa wineries, and Hentley Farm is no exception, with its Beauty and the Beast Shiraz mirroring the depth and contrast that this part of the country offers on so many levels. Local wine maker Alana Ekix ran through some of the other varietals on offer in the intimate cellar door housed in an 1840

44 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

Although no longer under ownership by the Seppelt family, the original homestead has been preserved, so well in fact it literally seems as if the founders had stepped out just moments

before. History is something that South Australia seems to understand better than most states in Australia, with the past and the present seeming to exist simultaneously.

By the time the group arrive at Jacob’s Creek for a team building activity the rain has set in. Undeterred, Traction Team Building put on some challenges to test the mind before heading indoors for some more well-earned wine tasting.

Catering for up 340 delegates across its dedicated conference centre, the Novotel Barossa Valley Resort, nestled in a tranquil setting surrounded by some of the region’s best vineyards, was the final port of call that day, with the group enjoying a “dirt to plate” dinner under the auspices of French executive chef Francis Luzinier, which again emphasised the journey everything being consumed had come on. After dinner drinks in the country club-style lobby bar complete with open fire finished things off nicely.

With the mist clearing to reveal some welcome blue skies the next morning, it was off to the Chateau Tanunda Estate – Australia’s only winery in a castle. The Chateau is situated in the birthplace of the Barossa’s wine industry, and now restored to its former glory has been turned into an award-winning boutique winery.

The group were led on a tour that revealed how the past continuously colours the present, with a “Terroirs of the Barossa” master class complete with dirt samples highlighting the complex relationship between the wine and the earth it is nurtured by.

The lunch by Owen Andrews catering and sumptuous wine from the cellar in Chateau Tanunda’s Long Room, which caters up to 80 banquet-style, could have gone on all afternoon for many. The Grand Ballroom has a capacity for 465 banquet-style while the outside spaces can accommodate up to 5000.

A true cellar door, Chateau Tanunda Estate wines are not available in shops, with credit cards running hot at the counter testament to

the wine just consumed.

A flying visit to Maggie Beer’s Farm Shop to grab some of the best Barossa produce to match the new wine purchases was followed by a site inspection at Vine Inn Barossa, a versatile conference space that caters to 320 banquet-style. It is about to undergo a $1.3 million refurbishment, and also offers 114 contemporary budget accommodation rooms.

With the Barossa’s rich stories and incredible wine and produce seducing all, it was time to head back to Adelaide for the Welcome Cocktail reception on the Riverbank Lawns at the Adelaide Convention Centre (ACC).

The specially installed venue featuring an inflatable cube by This Space and the top storey of Rennick’s Hire flexible pavilion was the perfect spot to view the many Riverbank’s redevelopments.

Attended by Minister for Tourism Leon Bignell, it was Adelaide Convention Bureau CEO Damien Kitto who summed up the feeling among many present that the evening by saying the event showcased the “flexibility and creativity of what Adelaide had to offer”.

With Adelaide on the cusp of a huge shift, Kitto said that “the future is here”.

“In 2016 we will be the only city to have a convention centre, entertainment precinct and medical research centre in the one space,” he said. “No one else can brag about that.”

The next day’s targeted meetings with local operators at the ACC gave everyone an opportunity to talk firsthand about the many changes happening over the next few years. The Gala Dinner at the Adelaide Entertainment Centre capped off the night – with guests treated once more to the best food and wine that South Australia has to offer.

It was a trip to consume and be consumed.

The early settlers from Europe who first came to this state brought with them a desire to create a world that celebrated the abundance the earth has to offer. That spirit remains, and with it the future of this state is assured.

Sheridan Randall was hosted by the Adelaide Convention Bureau.

Sydney’s most unique and versatile venue.

14,000 m2 of infinitely flexible event space set in stunning historic Locomotive Workshops.

The Exhibition Hall This heritage listed 6800 m2 space is home to a diverse range of events - from large scale exhibitions, fashion events, celebrations and grand weddings.

The Dining Room Sensitive design contrasts existing timber features with state of the art dynamic lighting technology on huge 7m x 4m backlit panels. The result, a great sense of scale with endless creative presentation and lighting options.

• Caters for 10 to 5000 people • Minutes from the CBD and Airport • Great event spaces & multiple meeting rooms • Extensive catering and technology options

www.atpcc.com.au Henderson Road, Sydney South, NSW 1430 Enquiries: 61 2 9209 4220 sales@atp.com.au

www.cimmagazine.com Convention & Incentive Marketing, September 2013 45

associations forum

Heading in the right direction The recent Associations Forum National Conference in Sydney marked its eighth year bigger and stronger than ever, and with a greater international focus, writes Sheridan Randall.

The Associations Forum National Conference, held across two days in July at Sydney Exhibition and Convention Centre, was the largest one held to date, with a broader focus on the association sector than ever, and an increased program that saw workshops and seminars spread over several days before and after the conference.

The conference allowed delegates to meet more than 50 not-for-profit sector suppliers showcasing leading edge products and services and network with over 400 associations and charity executives.

This year saw the number of international delegates swell considerably with a large delegation from the United States and delegates from New Zealand, Pakistan, Sri Lanka and South Africa, a sure sign that the conference is “going in the right direction”, according to John Peacock, Associations Forum general manager.

“The good news is the word

of mouth has spread and our marketing is better,” he says.

“Probably more associations are coming to realise there is a need for learning as well.

They have realised that in any organisation if you’re not learning and connecting with your peers you’re not going to stay ahead.”

Delegates enjoyed a number of educational sessions on

Zealand?’ The Americans are here, not so much because we are a potential market, as most of their associations have equivalents or chapters here already, but to learn about the different angles associations here are run. I suspect a lot of them will come here not just for international expansion opportunities but genuinely to learn.”

“Technology means that you have to think smarter.” topics ranging from governance and management issues to communications and technology, as well as the opportunity to hear case studies from associations leading the way in their respective industries.

“The smart associations are thinking why be bound by our shores,” Peacock says.

“Some associations are thinking ‘why can’t we be working with our counterparts in South East Asia, and certainly with New

A range of speakers and panel discussions ran throughout the two-day conference, with topics such as “Why exhibitions are integral to the most successful associations and “Staying connected: harnessing the power of social business”.

“Technology means that you have to think smarter,” Peacock says. “There is a lot of talk about delivering content on multiple platforms. Originally you could do content in magazines, now you can also do podcasts, download

46 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

content and have interactive social media platforms where you can have your own social media in-house, such as Confernet which was used during this conference. The mix is there, but the smart people take the time to come to the conference and then use the other resources.”

For Peacock the association sector is “going to go from strength to strength”.

“It is a whole sector where you do not have shareholders or have to pay dividends, which means all the money made in an association stays in an association and has to be spent in the benefit of the cause.

“Association volunteers are realising that they need to employ capable staff to run their associations rather than doing it part time and that by itself means there is going to be better quality staff who will make more money, generate more activities for the members and the association will get bigger and bigger. There will be solid growth for the sector.”

regular y people or service

ABEE

New look ABEE launches Sydney’s Australian Business Events Expo was back in 2013, with a new seminar program, exhibits and networking opportunities, writes Anna-Louise McDougall.

Hollywood event organiser Cheryl Cecchetto, founder and president of Sequoia Productions.

Cecchetto’s high profile work with The Oscars Governors Ball and The Emmys Governors Ball saw her emphasise the importance of “delivering the client’s mission”, as well as explaining how inspiration can come from anywhere.

The new look Australian Business Events Expo (ABEE) debuted alongside Sydney’s Event Showcase at the Sydney Exhibition and Convention Centre on August 14-15.

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Attendance was up 9 per cent on last year’s ABEE with more than 5000 attendees, with delegates from Coca Cola Amatil, Delloitte, Alianz Insurance, American Express, Commonwealth Bank, Tourism Australia and NSW Ministry of Health among those attending the Expo.

“The most important thing in events is business and branding – to create a mark with the guest forever... not just the typical way with logos, but through the experience you create,” she said.

To enhance the two-day experience for business delegates and exhibitors alike, the transformation included a new seminar program, networking functions and broader networking plan.

Pop-star and special guest Jessica Mauboy performed following Cecchetto’s presentation.

Other highlights included the inclusion of the Technology Village where delegates could discover valuable information and advice about how YOUR AD HERE technology can enhance their experience.

An ABEE app enabled visitors to view and keep track of exhibitors with a full profile including contact details and social networking links as they navigated their way around the expo with the detailed floor plan.

Chef Peter Washbourne, from Chifley Wollongong, staged a handson live cooking demonstration for visitors at the Taste Kitchen, while guests could also sample the offerings from Dockside Group, The YOUR Venue Collection and more catering exhibitors.

Deputy Premier Andrew Stoner opened the Event Seminar Program with a discussion on the opportunities the “Asian Century” brings to the business events industry, saying that “50 per cent of the inbound events secured by Business Events Sydney hail from Asia”.

AD The involvement of association buyers and regional convention bureaus HERE

brought a new angle of business tourism to the tradeshow, something organisers say visitors can expect to see more of in the coming years.

A major highlight of the program was a key note speech from

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www.cimmagazine.com Convention & Incentive Marketing, September 2013 47

event report Some of Australia’s top professional conference organisers (PCOs) were invited to take a fresh look at Singapore at a recent “MasterMICE” event held at Marquee at The Star in Sydney.

The event, organised by the Singapore Tourism Bureau (STB), in conjunction with seven industry partners, saw around 100 PCOs enjoy an exclusive evening of cocktails and canapés as they learnt about the city-state’s old and new offerings for business events.

Joining the bureau were representatives from the Mandarin Oriental, Singapore; Marina Bay Sands, Meritus Hotels and Resorts; Pan Pacific Singapore; Raffles Singapore; and Tour East.

“The MasterMICE concept was an opportunity for us to get the leaders of the MICE industry together and not only share the new things that are happening in Singapore but also new ways [they] can sell Singapore to clients,” explains Matthew Webb, manager Oceania, MICE for STB. Welcoming the PCOs, Sharon Lam, Singapore Tourism Board’s area director Oceania, asked them what their perceptions of Singapore were, as a city and a business events destination, adding that they needed to “scratch beneath the surface” to discover Singapore’s history and soul.

Singapore invites PCOs to take a fresh look

“We are ideal destination for business and everyone recognises us for that,” she said. “We are strategically located; we’re a major air hub; we’re safe, secure and dependable; our transport is efficient, reliable and affordable; and everyone speaks English.

“But besides the infrastructure that we have in place, we are ever changing. Singapore really is a great offering for different types of event, which will meet your needs.”

Amongst the new offerings for off-site venue and experience options are Gardens by the Bay (pictured), the Marina Bay Cruise Centre and Wildlife Reserves Safari Singapore.

The city has also welcomed an increase in hotel offerings in recent years, and major refurbishments such as the recently completed Pan Pacific Singapore, offering events organisers a wide range of options.

Options for dining range from hawker food to fine dining; from beach barbecues at Sentosa Island, a tropical island just 15 minutes from Singapore’s central business district, to gala dinners in Gardens by the Bay’s Flower Dome.

“If you want to understand more about the multicultural nature of Singapore there are enclaves like China Town, Little India, Kampong Glam, which will all showcase the heritage of Singapore,” Lam said. “And then there’s the shopping, of course.”

With so much that’s new on offer in Singapore Lam believes that the time is right for events organisers to take another look at the city, or as the Singapore Tourism slogan goes “get lost and then find the real Singapore”.

48 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

Review

Cairns Convention Centre

Why it’s worth a look Located in one of Australia’s most aspirational destinations for domestic and international visitors alike, holding an event at the Cairns Convention Centre (CCC) is a sure-fire way of ensuring maximum delegate numbers.

The location The award-winning CCC in located on the corner of Wharf and Sheridan Streets in central Cairns, just 10 minutes from Cairns International Airport, which offers direct flights to major Australian cities and Asia.

There are 7000 hotel rooms from budget to 5-star within walking distance of the Centre.

Cairns is home to the Great Barrier Reef, one of the world’s most important natural assets with more than 2800 individual reefs and 616 islands, as well as the Wet Tropics Rainforest, the oldest rainforest on earth, which is home to Australia’s greatest diversity of plants and animals. It is the only place in the world where two World Heritage areas meet. Delegates can also enjoy some of Australia’s best Indigenous cultural experiences in Cairns.

The city has sophisticated, world-class convention infrastructure and a lively cosmopolitan atmosphere that offers an abundance of restaurants and dining opportunities, exciting shopping, a casino and night clubs all staffed by professionals experienced in welcoming business and leisure travellers from around the globe.

More than 600 tours depart daily from

Cairns, with many operators able to organise bespoke activities for groups.

technology, wireless capability and the facility to network all meeting rooms.

The facilities

And finally…

The CCC, which has been voted one of the top four convention centres in the world from 2002-2012 in the Association of International Congress Centres AIPC awards, has everything you would expect from an international standard purpose-built venue.

The CCC was Australia’s first environmentally designed major public building and has won many awards for its energy and resource conservation features including the first ever EIBTM environmental award in 1997.

Facilities include 22 meeting spaces, ideal for events ranging from 300-2500 delegates.

These include four auditoriums and an exhibition hall, with a combined total of 3190sqm of versatile space; nine meeting rooms; and six conference rooms.

Extras for events The Centre is renowned for its 5-star cuisine featuring the freshest local produce and some of the world’s best seafood. All presented with warm, friendly tropical hospitality.

The Centre’s chefs and catering team take great pride in planning and creating menus tailor-made for your event and budget.

Particular care is given to catering for special dietary requirements.

The Centre also offers totally flexible audio visual and technical services which can be tailored to suit any individual requirements.

These include interactive multimedia

The Centre, unlike previous public buildings at the time, was formed from a combination of steel and laminated plantation timber, producing a more crafted architecture that responds to environmental issues.

Key environmental features of the Centre include rain water storage, leading to a 50 per cent water saving; solar hot water heaters provide between 30-35 per cent of the Centre’s hot water needs; shading devices, reducing the level of air conditioning needed to keep the building cool; and the ozone layer-friendly airconditioning units installed throughout the Centre.

The CCC team is committed to maintaining the highest environmental credentials, continuing to achieve EarthCheck Certification, and also operates through AEG 1EARTH, operator AEG Ogden’s environmental program that measure and quantifies the impact of its operations.

www.cairnsconvention.com.au www.cimmagazine.com Convention & Incentive Marketing, September 2013 49

venue update

Makeover for Sheraton Noosa Resort & Spa Sheraton Noosa Resort & Spa has announced the completion of a $10 million renovation project.

All 176 guest rooms, suites and villas have been refurbished and the resort’s eight conference spaces have been redesigned to meet the needs of business guests and conference professionals.

The functional stylish Noosa Ballroom comes with a fully automated, 3m screen with digitally controlled high definition projectors to new restaurant.

Noosa Beach House by Peter Kuruvita is a relaxed, beachside restaurant specialising in the finest and freshest seafood dishes, as well as a thriving bar serving a selection of cold drinks, cocktails and bar snacks throughout the day.

New Quest for Wodonga In response to an increased demand for business accommodation and conference facilities, Quest Serviced Apartments has opened a new property in Wodonga, Victoria.

The property includes 80 bedroom-serviced apartments, a gym, pool, business lounge and conference room.

“The Wodonga City Centre is in the process of undergoing a multi-million dollar redevelopment across the next two years,” said Quest chairman Paul Constantinou. “This combined with the 7000 businesses already in Albury/Wodonga indicates there is a need for more quality accommodation for business travellers.”

News in brief New Mercure for Portsea The multi-million dollar development

by Victoria’s Portsea Golf Club has opened as the Mercure Portsea Golf Club & Resort, with the fully integrated development incorporating a new club house, accommodation and function complex.

The Mercure hotel offers 24 accommodation rooms with an on-site restaurant and conference facilities that can cater for corporate events and meetings for up to 300 people.

Second Bali hotel for Mantra Mantra Group has announced their second property in Bali, the BreakFree Sing Ken Ken in Legian, following the successful launch of Mantra Nusa Dua earlier this year.

The hotel features a well appointed conference space for meetings of up to 150 delegates and allows theatre and cocktail style functions for up to 250 people.

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Peppers Palm Cove unveils refurb Peppers Beach Club and Spa Palm Cove has recently unveiled its $100,000 refurbishment including brand new features within the conference facilities.

A unique new paintwork scheme allows delegates to write on the walls instead of using flipcharts and the 110 person capacity conference space is set within a new tranquil undercover “Rainforest Courtyard”.

Mount Lofty House joins Mgallery Hotel Collection Adelaide’s Mount Lofty House has joined Accor’s Mgallery Hotel Collection. The historic country manor known for its special events and conference facilities is the seventh Australian hotel to join the portfolio.

With a focus on tailored and customised events, Mount Lofty House offers exclusive use. Providing complete privacy and a dedicated team of staff to cater for every need, private groups can access the entirety of the Mount Lofty estate’s accommodation and facilities, for sole use.

“With recent enhancements to the property including three beautifullyappointed self-contained cottages, adding luxurious options for families and groups, it is very exciting to see the hotel evolve and offer guests new experiences as it joins the prestigious MGallery Collection,” Mount Lofty House general manager, Craig Dodd said.

The State Library appoints Aria Catering Aria Catering has been appointed to the exclusive panel of event caterers for the State Library of New South Wales.

Conveniently located in Sydney’s CBD, the State Library offers a selection of venues including the Metcalfe Auditorium, Macquarie Room, Dixson Room, Shakespeare Room, Friends Room and Galleries.

Completely versatile, these venues are suitable for cocktail parties, gala dinners, product launches and conferences.

Water Park for Oaks Oasis Caloundra Following the $2.8 million refurbishment of the Oaks Oasis Caloundra, the resort has announced plans for a brand new onsite water facility with completion expected by November 1, 2013.

The recent refurbishments included a contemporary and coastal refresh of the conference rooms; the Oasis, Board, State and Verandah Rooms all received notable upgrades along with Reflections Restaurant and Legends Bar.

Big screen conferencing After the completion of a multi-million dollar refurbishment last year, Novotel Melbourne Glen Waverly has partnered with Village Cinemas Century City Walk. The partnership will enable event organisers the opportunity to hire supplementary bigscreen conferencing space.

Village Cinemas Century City Walk can hold theatre-style events from 95-445 delegates, while meeting room hire, audio visual packages, and catering provided by the hotel will also be available.

www.cimmagazine.com Convention & Incentive Marketing, September 2013 51

Profile When Sydney Exhibition Centre @ Glebe Island opens for the 2014 exhibition season in February, it will be the culmination of more than six months hard work for the new facility’s general manager, Malu Barrios.

The former general manager of Darwin Convention Centre, Barrios moved to Sydney to take up the role with a single mission in mind: “to ensure the success of every event hosted at the Sydney Exhibition Centre @ Glebe Island”.

The new interim centre, consisting of a purpose-built, hard-walled facility offering up to 25,000sqm of high-quality, fully-enclosed halls, will house exhibitions throughout the threeyear development period of the new International Convention

Countdown to opening Just months before the Sydney Exhibition Centre @ Glebe Island opens in February 2014, new general manager Malu Barrios is looking forward to the challenges ahead, writes Ylla Wright.

Centre Sydney (ICC Sydney) in Darling Harbour, set to open in late 2016.

Managed by AEG Ogden, who will also run ICC Sydney after its completion, the interim facility is already attracting strong support from event organisers, who have been consulting with Business Events Sydney and the NSW Government throughout the planning and design process.

While construction is well underway and anticipated to be finished by January, Barrios readily admits there will be other

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challenges ahead.

“To start with, managing the entire change process that goes with a new and different venue – assuring exhibitors, exciting attendees, adjusting operational guidelines among others,” she says.

“The current site has been home to Sydney’s exhibitions and trade shows for 25 years; it’s like changing from your comfortable shoes into new stilettos – you’re nervous that it could be shaky with your first few steps!

“In the short term, it’s making sure that our first event, the Reed Gift Fair, is a resounding success.”

Barrios’ experience at managing business events facilities, as well as AEG Ogden’s track record in centres in Australia, Malaysia, Qatar and Oman, bodes well for the success of the Centre.

Exhibition organisers can expect “flexibility, collaboration, transparency, accountability, integrity, creativity, partnership and respect” when dealing with Barrios’ team.

“I don’t know of any other way to do business and these traits have been proven to be successful,” she says.

Ultimately the success of the Centre will be determined by the strength of the relationships it builds with Sydney’s exhibition industry.

“Building relationships with the exhibition industry will not only reinforce the power of exhibitions, it will also ensure the sustainability of these events given a collaborative working culture,” she says.

MEETING PEOPLE Metro Hotels has announced the appointment of Richard McKisack as business development manager, NSW and Victoria.

He brings more than 20 years of significant hospitality industry experience with previous roles including NSW business development manager for Excite Holidays and sales and marketing director for Descarada Luxury Charters.

Kathy Savill has been appointed director of sales and events at Merivale after serving on the board as head of events for four years.

Savill’s 30 years of industry experience in hospitality and sales will see her engage with the corporate, private, tourism and leisure markets.

Sofitel Luxury Hotels has appointed Reno Verikakis as marketing manager for Sofitel Auckland Viaduct Harbour. He brings to the role extensive senior hotel sales and marketing experience. Prior to this role he was director of sales and marketing for Rendezvous Hotels New Zealand, and area director of sales and marketing for Oaks Hotels & Resorts.

Earl Muir has taken up the position of general manager at Metro Hotel Sydney Central.

He brings extensive hotel management experience to the role and was previously the general manager of Metro Hotel Tower Mill Brisbane. He will oversee the day-today management of the hotel as well as capatalise on opportunities to grow the hotel’s leisure and corporate business.

Stamford Hotels and Resorts has announced the appointment of Philippe Kronberg as the new general manager at Stamford Plaza Brisbane. Kronberg brings more than 20 years experience in the hospitality industry at Hilton Worldwide and the Ritz London.

He returns to Brisbane from his most recent position as general manager at Hilton Pattaya, Thailand.

Crowne Plaza Auckland has appointed Franck Hesse as the new director of sales and marketing.

He has held positions with IHG New Zealand for 11 years based in Frankfurt, London, Abu Dhabi and Dubai. Hesse will be responsible for the commercial strategy of Crowne Plaza Auckland and the commercial strategy of IHG’s portfolio of five hotels.

Outrigger Laguna Phuket Beach Resort Thailand has announced the appointment

Nathan Frost has been appointed general manager at Accor’s Ibis hotel in Adelaide which is set to open in early 2014.

He brings extensive experience in key hotel operational and management roles, and will be responsible for managing the lead-up to opening Adelaide’s first purpose-built economy hotel in the CBD for over two decades.

Heritage Hotel Management has announced several promotions of senior management staff. Gary Jarvis, the general manager of Heritage Christchurch for the past six years, has been appointed to the new role of group operations manager. Vicki Bretherton will now jointly manage both Heritage Christchurch and Heritage Hanmer Springs. Ronnie Ronalde has been appointed group development manager for Heritage Hotel Management.

of Rory Campbell as director of sales and marketing.

Campbell has 15 years experience of hotel sales and marketing in senior executive positions at the Hilton Barcelona, Anantara Hotels, Resorts and Spas in Thailand and with the Duxton Hotel and Rydges Hotel in Perth.

The ATPI Group has appointed Jeanelle Witton-Smith as its new account manager in Australia. She has 15 years experience across a range of markets and held senior client management, sales and consulting roles with Reed & Mackay, Travel by Appointment and P&O Cruises. Based in Sydney, Witton-Smith will build ATPI’s profile in the travel management and events sectors.

Novotel Christchurch Cathedral Square has appointed Angela Ward as conference coordinator. She was previously assistant manager for conference and events at Mecure Dunedin and has worked with Accor for 18 months after completing the Accor Graduate Programme. She will be assisting with the opening of Novotel Christchurch.

AEG Ogden has announced that Janet Hamilton will replace Malu Barrios as the general manager of the Darwin Convention Centre. She has extensive major event and project management experience with the Sydney Olympic Organising Committee, the Sydney Harbour Foreshore Authority and Melbourne’s Docklands precinct. She was previously the manager of external relations for Energy Resources of Australia (ERA) in Darwin for four years.

Hamilton Island’s Qualia has named Matthew Taverner as the new general manager of the luxury resort. With 28 years experience in the hospitality and tourism industries, Taverner has overseen the delivery of expansion, renovation and refurbishment projects and has previously held positions in Australia, Fiji, Zambia, Bali, Indonesia and most recently, Hong Kong. He will be responsible for the resort’s operations, guest relations and unique Qualia experience.

www.cimmagazine.com Convention & Incentive Marketing, September 2013 53

pco association

Innovate or perish Embracing innovation is the best way to ensure the longevity of your business, writes Roger La Salle.

It may be timely to reiterate the need for innovation in all types of business.

Complacency in business, especially in these tough times will soon lead to business stagnation and ultimately business failure.

aircraft business but now play second fiddle to Airbus Industries. Airbus may now be leader but as the Chinese work to develop their own aircraft manufacturing business, will this be the same in the future?

In Creating Wealth, by MIT professor Lester Thurow, an alarming statistic was revealed – whereas in the 1920s the life expectancy of a US-based business was 65 years, by the 1990s this had fallen to less than 10.

The bottom line is that as a business person if you’re not aware that this saturation scenario will occur, you may be ignoring the obvious, and perhaps failing to explore innovations that can set you apart from the pack.

The fact is that no matter what business you’re in you can be sure if it is highly profitable others will soon enter the market and saturation will inevitably occur with profits eroded. Consequently if bank rates rise significantly the marginal players or those with excessive overheads will ultimately fail.

So what can conference organisers do to set themselves apart and be the most sought after agency?

Innovation and opportunity capture

Being ‘number one’ is no safeguard

The answer of course lies in innovation and the systematic search for opportunities in your business space, as well as plotting the trajectory of your industry over time.

In the past Boeing dominated the passenger

As a means to achieve this we can use

PCO Association NEWS PCO 2013 National Conference & Exhibition The PCO National Conference & Exhibition is on again from November 28-30, 2013, in Melbourne. Make sure you take advantage of the Conference Earlybird discount by registering before October 17.

This year’s conference will examine the challenges and opportunities, trends and

issues currently facing our industry – from new government legislation, the rising expectations of conference stakeholders, delivering best outcomes in an environment of ever-changing technology and the impact of globalisation and the web. The conference will focus on the following themes: • Business development • New age marketing • Risk and project management

54 Convention & Incentive Marketing, September 2013 www.cimmagazine.com

a form of systematic thinking. Properly and systematically applied, a structured innovation approach will naturally yield the outcomes you need to find the insights your business needs for long-term sustainability.

Change or fall by the wayside One thing is sure, if you fail to embrace the art of innovation, your future will be at great risk as new players enter the market to steal your customers with better or different models or perhaps just better pricing.

Innovate or perish, that is the overriding need of businesses today, but how many of us are really doing it?

Roger La Salle is the creator of the Matrix Thinking technique and a speaker at the 2013 PCO National Conference.

• Communicating with new demographics • Technology • Global meeting trends • Government initiatives Anyone with an interest in the meetings, events and conference industry may register to attend the PCO National Conference.

Non-member registration includes one year’s membership of the PCO Association for eligible PCOs. Full details, including the conference program, may be found on the PCO website, www.pco.asn.au.

Viral marketing and online brand building Understanding the way people think and respond to the internet is the key to creating a “viral” campaign, writes Brent Coker.

I had 15 minutes of fame once. This doesn’t usually happen to academics. I’m not a biologist finding a cure for cancer, or a physicist who’s worked out how to save the world using clean energy; I’m just a marketer.

Our function in the world is to figure out how to get people to pull out their wallets more often and spend more. But to my absolute surprise, for a short time in 2009 I did attract the world’s attention. Against all odds, the results of a study I did went viral. As a result, it motivated me to want to figure out what makes things go viral. And after several years trying to figure it out, I think I have the answer. Here is how it happened.

literature to see if there was a way that I could at least estimate how much productivity was lost from Facebook. I discovered there were several management scientists who had found that we can’t expect workers to concentrate for eight hours straight, because our minds are only designed to work in short term blocks of around 40 minutes. Workers need small breaks throughout their day to recharge. According to the management scientists, having small enjoyable breaks actually leads to an increase in productivity, not a decrease.

“Understanding how something goes viral is a powerful tool for marketers, but the fundamentals of viral are a reflection of human psyche.”

It all started with a lunch date with a Russian economist friend of mine, Sergey. I had a very important question that I wanted to ask him. It was about a research project that I had planned. After we ordered our food and a bit of small talk, I asked Sergey what I had been dying to know: how can I calculate how much money is lost in the economy each year from people “Facebooking” at work?

He thought about it for a while, and replied “’z’not possible. Too many variable”. I was pretty disappointed with his response. If I couldn’t measure productivity lost from Facebooking in the workplace, then I thought my project was doomed.

A couple of days passed, and I decided to do a bit of digging in the management

Professional development workshop Andrew Klein, a presentation skills trainer and former litigation lawyer who has worked as a professional conference master of ceremony, speaker and trainer for the past 16 years, will conduct a half-day workshop on “Presentation and Pitching Skills” at Rydges World Square in Sydney on Wednesday, September 25.

We have all sat through a number of dull and uninspiring talks and presentations over the years, and most of us are also expected to give presentations and make

This gave me the motivation to push on with my study, hypothesising that using the internet for personal reasons in the workplace should actually lead to an increase in productivity.

When I analysed the results, I found that those who had breaks and surfed the internet for pleasure turned out to be more productive that those who didn’t have any breaks. I published the results.

The day after the release of the findings I got an early morning phone call from David Scott, the media officer at my University. “Brent!” he says. “Your research is trending on Twitter, I have a long list of interview requests from reporters, and you’re on the front page of the New York Times!” I thought it was some kind of joke, until I opened my computer and found 500 emails from people I didn’t know asking about my study. My phone rang off the hook

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for two days. The headline, “Facebooking at work increases your productivity”, had gone viral around the world.

After the hype had died down, I was curious about why my study had become so popular.

And being an academic, I began to plot how I could test if it was random, or if it was somehow possible to explain and predict. I ended up looking at around 130 movies on YouTube that had more than one million views to see if I could identify patterns to explain why they had gone viral. The end result was an algorithm.

There are three elements in the algorithm.

First, for something to go viral it needs synergy. Synergy is the degree to which people in a network are connected, and motivated to want to share information.

The average Facebook user has over 150 friends, but in the analogue world we usually have around 5 or 6. Being part of a digital network that is glued together by common psychographics is key to seeding viral memes.

The second element in the algorithm is affinity. People must be able to relate to the content in a personal way. At the time, many employers used software to block outside access to the internet. My study was directly relevant to a lot of people who resented the fact that their boss wouldn’t allow them free and unrestricted access to the web. The more relevant a piece of information is to people, the more likely the chance they will share it.

Lastly, for something to go viral it needs to evoke some kind of emotion. Looking back at the emails I received, my research not only piqued interest, it also sparked an intense wide ranging gamut of emotions, from gratitude through to anger (some people thought I was wasting taxpayers’ money, which was untrue since the study was selffunded). I consistently see a similar pattern in other viral messages, from “Gangnam Style” through to people’s obsession with cats.

Understanding how something goes viral is a powerful tool for marketers, but the fundamentals of viral are a reflection of human psyche. Understanding the psychology behind human behavior is the key to becoming a successful marketer.

Brent Coker is founder of Webreep.com, an online consumer psychologist at University of Melbourne and a speaker at the 2013 PCO National Conference.

www.cimmagazine.com Convention & Incentive Marketing, September 2013 55

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