J A NUA RY 2 0 2 0 I S S UE N O . 0 1
Make an impact on other people and the planet
ON BEING SASSY AF
Steph Elswood on creating a sustainable brand
TOP BOOKS TO INSPIRE Y OU R VEGANU ARY
from your favourite creatives
WHAT IS TIKTOK ANY W AY ?
beginners guide to the new social media giant
CREATIVE IMPACT CO
Creative Impact Mag Editor in Chief Fab Giovanetti
Creative Director Fab Giovanetti
Contribution Editor Amy Lanza
Lead Designer Michael Cavalli
Stock photography Unsplash
Affiliate links Amazon Associates
Creative Impact Mag is part of Creative Impact group For inquiries or suggestions, contact us at: info@creativeimpact.group https://creativeimpact.group https://instagram.com/creativeimpactco
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FOREWORD
Editor’s Note If back in 2019 someone told me that in 2020 I’d relaunch my company, start an online magazine, partner with a major festival to host our summit I would have most likely laughed at them. Most likely belly laughs. It’s crazy to think about where life takes you when you decide to let it guide you. I asked from more clarity last year - yes, it was my word of the year - and with clarity came growth, pain and sacrifice. Yet, it also meant I would stop finding excuses to keep doing what I was “supposed to do”. My advice? Take this year as a year for you to really zero in on your own journey and calling. Take time to find a word that truly resonate with your intention (mine is rest) and let it be the compass that guides your choices for the new year. Make more time to play, be grateful, excited and inspired. This is just the beginning team
Fab Giovanetti Editor in Chief
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Contents
ISSUE NO. 01
CONTENTS
JANUARY 2020
06
Monthly calendar
08
What the hell is TikTok anyway?
14
ow to become more efficient when H working from home
18
ow Kayla Itsines Markets Her H Billion-Dollar Business
23
reating a Sassy AF brand with C Steph Elswood
28
Top books to inspire your Veganuary
30
Behind the content with…
31
Veganuary-inspired podcast
33
How to rest to rejuvenate yourself
38
How to start a business with a friend
43
2020 trends creatives should be aware of
48
I f you want to add article: Go Vegan for seven days with Bettina’s Kitchen
51
In the kitchen with Rebel Recipe
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INSPIRATION
“You have to set goals that are almost out of reach. If you set a goal that is attainable without much work or thought, you are stuck with something below your true talent and potential” STEVE GARVEY
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COMING UP
Monthly calendar Monthly social media calendar
MONTH-LO NG C E L E B R A T IO NS
JANUARY 2020 Monday
Tuesday
Wednesday
01
Thursday
02
Veganuary Friday
03
NEW YEARS DAY
06
07
08
Saturday
04
Sunday
05
TRIVIA DAY
09
CREATIVE IMPACT RE-BRAND
10
11
12
HOUSEPLANT APPRECIATION DAY
13
14
15
16
17
18
19
20
21
22
23
24
25
26
MARTIN LUTHER KING DAY
27
NATIONAL PIE DAY
28
29
CHINESE NEW YEAR
30
31
CROISSANT DAY
FUN AT WORK DAY
01
02
Any more special days we should know of? Let us know on Instagram @creativeimpactco
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MEMBERS PLANNER
THINGS TO DO
COMING UP
January - April 2020
CALENDAR
Be awesome Watch the weekly masterclass
January 2020 Build your own KPI dashboard
Book tickets for the Creative Impact Summit
February 2020 Creative Impact Summit
Join the monthly members Q&A Find a buddy for the next three months Post content for the monthly creative challenge
March 2020 Introduction UX - how user experience can make or break any website April 2020 Creative Impact Co online conference
Q&A AND INTERVIEWS Meet web designer Tracy Raftl
Tracy is the founder of Little Beasts, creating soulful branding and websites that effortlessly attract dreamiest clients and make a beast ton of impact, profit, and freedom.
Meet UX consultant Ana Santos Ana helps her clients not only build better products and websites but also a genuine brand that delights users and convert them into long-term advocates through User Experience (UX) and Conversion Rate Optimization (CRO).
NOT A MEMBER YET? CLICK HERE TO LEARN MORE
CREATIVE IMPACT MAG | 07
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TIKTOK
What the hell is TikTok anyway? A beginners guide to the new giant of social media
T
his morning, as per usual, I had a cheeky scroll on my Instagram, just to check notifications and get lost in the vortex of social media feeds.
One of the latest GaryVee videos caught my attention. It was about TikTok. The elusive app I downloaded for the purpose of this very own article, actually. When I first opened it, it reminded me of Vine, the looping video platform that was killed by Twitter a few years beforehand.
Yet, Gary Vee kept saying over and over again:
“What’s so great about TikTok is that it’s light. It’s simple” That stuck with me. Could that be the secret of the success of the platform?
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TIKTOK
TikTok reports having
800 million
monthly active users worldwide
I put my figurative felt hat on and decided to investigate. Since launching in early 2018, TikTok has been covered by seemingly every major news publication and racked up millions of downloads globally. In 2017, ByteDance acquired the app Musical.ly and later merged it with its new app, TikTok, in 2018. TikTok, created by a Chinese tech firm called ByteDance, is a social media app that allows you to record, edit, and share short, looping 15- or 60-second videos with musical overlays, sound effects, and visual effects. Despite TikTok’s major early success, the app still feels like a bit of a mystery, especially to marketers.In the past few years, TikTok has been relatively secretive about its stats.
However, according to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. Truly, TikTok is not that different in behaviours and UX than Instagram Stories — which may be the reason why TikTok is such a threat for Instagram these days. One thing is certain: TikTok is a fast-paced app. The second you log in, you see a video at the top of a feed that’s algorithmically curated around your interests. If you enjoy the video you’re watching, you can follow, comment,
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and like the content directly from the video post. TikTok features a series of Filters, special effects and sounds, and original songs. It’s something Instagram is picking up on and working on itself as part of a new set of features. When you tap on the second tab of your app, or magnifying glass, you can enter the app’s search area. You can have a similar look to both Discover and Trending on desktop. Hashtags are also a great way to introduce challenges to the platform. On TikTok, you’ll also regularly see hashtagged challenges. A great example of TikTok campaign was the #InMyDenim hashtag challenge. This was the first-ever promoted hashtag challenge on TikTok in the U.S. and the official launch of the app’s brand partnerships program.
TIKTOK
“A cluttered brand space demands unique, engaging content and integrated participation.” EDWARD PARK
Guess posted several “official” videos accompanied by Bebe Rexha’s “I’m a Mess,” and then let the creatives do their work.
“These digital natives’ tastes and desires govern the future of social media and culture,” Edward Park, SVP of Retail and Digital at Guess, said in a statement about TikTok. “A cluttered brand space demands unique, engaging content and integrated participation. Our partnership with TikTok is an exciting evolution within our digital marketing strategy.”
Users posted short-form videos that more or less showed them being transformed from hum-drum to glam by wearing Guess.
Currently, TikTok is rolling out sponsored video projects, but I didn’t see an ad, which made the user experience really enjoyable.
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TIKTOK
Do the
Guacamole Dance Companies run campaigns across TikTok at a “cut-price” rate, taking advantage of the platform’s large audience for a fraction of what they’d spend over on rival platforms such as Instagram and Facebook. This makes marketing campaigns much cheaper in the long run. Brands like Chipotle have had MASSIVE success with its #GuacDance Challenge paid program on TikTok for World Avocado Day. The #GuacDance challenge featured children’s musician Dr. Jean, whose “Guacamole Song” went viral on social media. Chipotle partnered with YouTubers Brent Rivera and Loren Gray to promote the dance-off on TikTok, which has been the most downloaded app in Apple’s App Store for five straight quarters, per-app analytics firm Sensor Tower.
In a six-day run #GuacDance had
250,000 video submissions
430 million million video starts
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TIKTOK TIPS
How can you make TikTok work for You?
01
Get creative
02
Use hashtags
03
Be unique
04
Repurpose
Embrace the filters and musical overlays. Don’t be afraid to be funny.
Use hashtags and reply to challenges for more engagement.
Come up with creative ways to show off your brand, product, service.
Consider using videos to give fans a behind-the-scenes look at your work.
PRO TIP Follow some people you admire to get inspiration for your very own strategy. TikTok is different from other platforms, and require you to take the time to understand it.
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“You can’t go back and change the beginning, but you can start where you are and change the ending.” C.S LEWIS
INSPIRATION
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HOME WORKING
How to become more efficient when working from home Do you work from home? Are you thinking about where to start when it comes to being more effective and productive? We share easy tips from expert Becky Stanton.
W
orking from home is a blessing and equally, it can be a challenge. When I was in my corporate job on the 9-5 wheel with a London commute to work, I would often dream about having the opportunity to work from the comfort of my own home. In my dreams, there were so many beautiful perks – no commute, no office politics, no dress code, no forced relationships with colleagues, no Monday Blues. Just pure bliss and calm and an opportunity to spend all day with my pets. Although many of those perks became my reality, I was also introduced to a whole tirade of disruptive challenges that came along with my choice of working from home. Access to unlimited ‘background’ TV, constant cleaning opportunities, YouTube motivational videos, demanding pets, deliveries arriving, midday baths, afternoon naps, closet reorganisation, and so many more.
Procrastination became a BIG issue for me as it was so easy to find something else to do when I needed to do something big and scary, which is very often when you are starting your own business for the first time! Over time, I realised that I had to harness my personal thoughts, behaviours and actions and align it with my environment. This would support me with better focus, momentum and inspiration to flow and override these working from home distractions. Here are some of the things that can help you doing the same.
Miracle mornings
Without a transition into the ‘outside world’, it’s key to create a positive structure to your morning. Create a sacred morning routine that energises you and inspires you for a successful day ahead. Trial different activities and see which ones motivate you the most to start your day free from home distractions.
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HOME WORKING
It could be exercise, meditation, yoga practice, reading, inspiring videos or podcasts, healthy breakfast, walk in nature, journaling. Whatever you choose, be digitally disconnected during this time. Do not check your phone, social media or emails until your morning routine has completed. This is the most precious time of the day and this will allow you to not be distracted by other people’s messages and agendas. Stay focused on you and your day. Stay focused on you and your day. Use your environment to support your morning routine. Create a joyful place within your home that you will complete the routine and prepare the night before.
Your dream life
Know your life goals and connect with them daily. Don’t ‘go with the flow’ and ‘see what happens’. Be intentional with your future. Become clear on what your purpose and life mission is. Break this down into goals – from 10 years to monthly or daily. Each daily goal then connects back to your big intentions. In order to stay aligned with your goals, you must feel connected to them. This will ensure that your daily behaviours, actions and mind-set are supportive of your bigger dream
Every morning, read through your big life goals, close your eyes, and imagine yourself living that dream. Feel the emotions and connect with the experience you’re working towards. Any plans (or procrastination tasks) that do not align with your dream can be dismissed or forgotten. This will ensure your day is focused, intentional and effective! As you move away from being constantly distracted, practice this repeatedly throughout your day. You can set alarm reminders every few hours to encourage you to re-connect and focus.
Declutter your space
Did you know that your subconscious mind notices EVERYTHING around you? Your home may be organised and clean, but there may be possessions in your workspace that are deemed as ‘clutter’. For me, clutter means anything that does not support the life you’re trying to create. In your workspace, this means anything that is not primarily focused on making your business successful and abundant. Schedule time to declutter your space so that your subconscious mind is not distracted and ‘on alert’ at everything it sees and has to process.
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HOME WORKING
Sit in the power position
Place your desk in the “power position” – facing the doorway – for an instant surge in focus and productivity. This is based on feng shui principles. Feng shui is an ancient Chinese system designed to create balance and harmony in our lives through cultivating chi (or the energy flow) around our homes. This is essential for workspaces to support success and abundance in our lives and businesses. Many people ‘optimise the space’ by placing their desk against a wall or a window. In feng shui, this is known as the Poverty Position. Energy flows through the door, but often in this position, your back will be facing the incoming flow. This creates heightened brain activity as your subconscious feels threatened and unsupported, facing the wrong direction. You may feel distracted, unfocused and will procrastinate while you work. By turning your desk around and seeing the door (not in direct line of the energy flow), you will notice a significant shift in your body, mind and productivity.
Balance is key
When you work from home, the line between home- and work-life blurs and you may feel constantly alert to your business. With your office within walking distance, it can be difficult to stop working and transition from ‘business you’ to ‘relaxed you’ ready to unwind and spend time with your loved ones. To make the transition easier, create a new habit or ritual that symbolises the end of your working day.
It could be something physical – taking your dog for a walk, going for a run or changing into different clothes – or something mindful – yoga, meditation or reflecting on the day .Whatever it is, make sure it is something that transitions you to a relaxed and calm version of yourself and aligns with your lifestyle and passions to ensure you maintain the new habit. We all need space and time away from our businesses – as that’s where the creativity and inspiration flow. We need disconnection for more connection, and this will keep you more focused and energised for your next working day. Becky Stanton is an organiser who specialises in personal and home energy. She helps entrepreneurs create their ‘work sanctuary’ at home so they can have a more purposeful and intentional space to focus on their business success.
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• STAND OUT FROM THE CROWD •
Listen to season one of Make an Impact Show SUBSCRIBE ON ITUNES LEARN HOW TO GROW YOUR BRAND AND CREATE A LEGACY ONLINE
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BILLION DOLLAR BABY
How Kayla Itsines Markets her billion-dollar business A case study addressing common mistakes creatives make in launching their products Written by Fab Giovanetti
A
lot of businesses come to me with amazing business ideas. See, this is the exciting part. Creating, designing, scheming and mind-mapping. I’ve launched over seven products since I started my business. My name is Fab, and I’m a serial ‘product launcher’ — if such a thing even exists.
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The learning curve has been immense, and I’ve been implementing my own strategy since then. As a company, we cover different types of products, such as courses, eBooks, and even starting up your food business. If you get stuck in the ‘launching rut,’ you may want to read this. Just in case you’ve not been on Instagram in the past four years, Kayla Itsines created Bikini Body Training Company with her husband, Tobi Pearce, in 2014. Her aim was to coach more women than she could as a personal trainer in Australia. Kayla Itsines started working for herself when she was 18.
BILLION DOLLAR BABY
The story of an Instagram success
According to Forbes, the Sweat With Kayla app earned $17 million in revenue in 2016. Today, Itsines has 11.5 million Instagram followers and over 30 million downloads of her app, Sweat. Together, Itsines and Pearce also landed on the 2016 BRW Young Rich List, with an estimated combined wealth of $46 million. Obviously, there have been loads of moving parts that made this rise to the top possible. However, Itsines still used some of the bread and butter of marketing to launch multiple digital products. One thing you can get from Itsines, is that you have to learn the fine art of being in the right place, at the right time.
The online world is tough, and you have to be in people’s minds if you want your launch to be successful. Kayla Itsines uses Instagram as her main marketing tool. She posts five times a day on average, and she links to her app about 70% of the time. She also posts before and after pictures, and sends emails with articles and links to her guides regularly. This girl owns her product without fear of being annoying or invasive.
Building momentum
A lot of people make this mistake: once a launch is over, they are good to go. Patting themselves on the shoulder, and move
“One thing you can get from Itsines, is that you have to learn the fine art of being everywhere all the time.” CREATIVE IMPACT MAG | 19
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BILLION DOLLAR BABY
“It’s important to listen to your audience and make sure what you are delivering is what your audience wants and is relevant.”
on. Yet, they still have people sitting there on a mailing list. I recommend sending targeted emails every month. Include highlights, new bonuses, and testimonials from people who purchased your product. Make them want to be part of it.
Fail to plan...
If you have an amazing idea for something that will change everyone’s life, make sure you grab your calendars and set in stone
the date of the launch and the start of your launch campaign. Most of the time, we work backward. We put 80% of our efforts into the content, bonuses, and pretty graphics, and two weeks before we launch, we get on the marketing side of things. Upon a relaunch, Kayla announced she was
going to join her ‘army’ on a set date, encouraging new and old BBGs to join her squad.
She started talking about their January campaign over a month in advance, making sure that her existing audience would get excited and make it go viral. For her app, she released three months’ worth of free videos before opening subscriptions. Planning is sexy.
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“Social media, in particular, Instagram, has been key to allowing me to be able to reach so many women around the world and build the BBG Community to what is it today.” KAYLA ITSINES
BILLION DOLLAR BABY
Community at the forefront
Community is at the core of Kayla’s strategy. Identify these brand ambassadors and highlight their contributions on your own platforms — in effect, make them recognised experts about your product. Write a blog post about them, showcase them on your front page, and provide them with “leaked” news first. Give them behind-the-scenes information about the product that they, as group leaders and respected third party sources, can then disseminate to their followers. No matter what tools you use, and no matter what your campaign is, there are people that will be able to influence their networks to help push your message. Kayla celebrates her community and is clearly always aware of what they’re up to — it’s not only a matter of progress photos. Kayla and her team clearly spotlight smaller groups dotted around the world in order to widen their reach and support them. Marketing doesn’t need to be complicated. The key to launching a product is strategy, and tapping into an existing community and developing content to support your product is an essential aspect of an effective promotional strategy.
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EX CL U SIVE
XXXXXX
Creating a Sassy AF brand with Steph Elswood Learn how to harness the power of social media to create a profitable brand Written by Fab Giovanetti
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One day,
SASSY AF
as I was scrolling my Instagram, I noticed something different.
Influencer Steph Elswood announced the imminent launch of her first product brand, Sasstainable. Since more and more creatives in the field have branched out, I was excited to see her doing the same with a very unique edge. “I’ve always loved a pun and it is a hidden talent that I pull out every now and again!” shared Elswood. “I knew that I wanted to launch a brand and the vision for it, I knew what I wanted the products to be and look like. I just didn’t have a name. When describing the idea to someone I said I wanted to make sustainability ‘sassy and cool’ so that people get involved without thinking about it. Then the name ‘Sasstainable’ popped into my head” The vision of Sasstainable is to help the world embrace sustainable living at home and on the go. The incredible success from her social media campaign was at first unexpected, so much so that she ended up not ordering enough stock when she launched: “I really underestimated the support from people online. I genuinely believed that I had enough stock to last me until Christmas but we sold out after 2 weeks!” The main aim of the company is to help people adopt a mindset of sustainable living that influences their daily decisions, which does not surprise since Steph Elswood relied on the support of her loyal followers to get the brand of the ground: “I have so much to thank social media for! Without it, it would have been so hard to get this off the ground. I feel so lucky to have a community and audience that trust and support my vision. They help to spread the word and that has really encouraged sales!”
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SASSY AF
How to find a gap in the market
How does she know whether a product is fit for the brand, she tries every product herself first : “I arrange for samples to be sent to me before I order stock. I try them out to make sure I like the look and feel of them. I also order enough for my mum and boyfriend to use too.” The aim of Sustainable is to transform common practical products into more ethical versions of themselves that can be reused a lot longer than their plastic counterparts. “Everywhere I look in London, I see commuters with a coffee cup and a water bottle. I feel like that habit is finally getting drilled into everyone that there are very good alternatives to singleuse plastic. However, I still saw people running around with plastic knives and forks from Pret. I wanted to make something easy and convenient to carry around with you at all times. That’s how the cutlery sets were born”. To be true to the vision of the brand even their packaging is sustainable since they’ve adapted to the growing popularity of online shopping and the negative effect disposable packaging has is having on the world.
“Do background research on your factories and the places that source your materials. Be sure that the workers are treated fairly and paid well. Research your competition.” STEPH ELSWOOD
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SASSY AF
The ups and down of a young business
The products will help consumers embrace sustainable living at home and on the go. This will include non-toxic, chemical-free materials that are reliably sourced. Each order contributes and donates to the plantation which provides us with Bamboo ensuring that it is grown and farmed in the most sustainable way possible. Setting up a business after mainly working on collaborations through her Instagram presence, meant Elswood had to face a whole new set of challenges: “I think the most challenging thing was imposter’s syndrome. Telling myself that I am good and capable enough of being a businesswoman and owning my own business! I have a habit of downplaying my abilities and not backing myself.” Time seems to also be one of the major issues, it’s hard to plan how demanding everything would be. Some days you feel like I’ve been working on the brand non-stop for days with no major improvements.
“I think the most challenging thing was imposter syndrome.”
Then suddenly, a week later, so much has happened: “I am currently running the social media, fulfillment and customer service all myself! I have a little help from my Mum but I am so determined to make this brand great that I am scared to pass the reigns over to someone else. It is a lot to juggle at once but I’m looking in to getting some more help now!”
Starting with bamboo cutlery and biodegradable toothbrushes, the vision is to expand the catalogue to offer a wide variety of products that are designed to be practical, beautiful, sustainable, and sassy. “The toothbrush idea came from something that my Dad has always taught me.” recalls Elswood “Whenever I get poorly, he tells me to change my toothbrush to get rid of the germs! I felt like that was such a waste of plastic too so wanted to create a bamboo alternative
with a cute case to travel with!” Widespread change doesn’t come from one person enforcing colossal revolutions, but instead from seven billion people supporting small ones. Sasstainable’s mission is to provide eye-catching products that are handy, ethically made, and environmentally friendly.
As a whole, a business needs to stay true to its values: “do background research on your factories and the places that source your materials. Be sure that the workers are treated fairly and paid well.” They aim to rebuild and conserve the earth’s natural resources by replacing eco-destructive products with attractive and sustainable alternatives: “I want to continue to educate my audience on how they can make small changes to leading more sustainable lifestyles with the release of more ethical products that they can incorporate into their day-to-day routines.”
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BOOKSHELF
WHAT WE’RE READING
Top books to inspire your Veganuary
Click on
book get to sales link
Rebel Recipes Cookbook NIKI WEBSTER
Niki Webster is hands down a favourite here at Creative Impact. Her recipes are genuinely incredible - we tried her food before, you can trust us. You won’t find any limp lettuce or boring old-school vegan dishes here. Instead, within these delectable pages, Niki gathers some of her favourite recipes for her rebellious debut book.
Think and Grow Vegan GLEN JONES
This is NOT a cookbook - right before you start wondering. This book by Glen Jones shows you some ideas on how you could make the transition to a plant-based diet smoother if you wanted to ever try.
Five Ingredient Vegan KATY BESTOW
Five Ingredient Vegan showcases simple yet exciting recipes using five ingredients or fewer. It’s perfect for vegans and non-vegans alike looking for effortless ways to introduce plantbased meals into their everyday cooking.
7 Day Vegan Challenge BETTINA CAMPOLUCCI BORDI
In 7 Day Vegan Challenge, Bettina Campolucci Bordi shows that with a little bit of planning, following a vegan diet has never been so effortless, accessible and fun. Bettina uses easy-to-find, affordable ingredients to produce fast, tasty meals that won’t leave you feeling hungry or like you re missing out.
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“Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you’re climbing it.” ANDY ROONEY
INSPIRATION
INTERVIEW
BEHIND THE CONTENT WITH YASMIN WAKEFIELD If you could share with us who you are and what’s your mission, what would you say? I’m Yasmin from Nourishing Yas. I’m a plant-based recipe developer and certified health and wellness influencer. I share simple, nourishing plant-based recipes along with my own mental health and anorexia recovery journey, in the hope that I can inspire others to be the healthiest and happiest versions of themselves. How do you choose the content that goes into your accounts? I always make sure that I enjoy creating (and more often than not, eating) whatever I post, along with taking into account what my audience love and what’s going to be most helpful for them. Career highlight so far? Definitely getting to partner up with some of my favourite brands, and being nominated for Best Vegan Blog for two consecutive years.
What is the process behind each post you produce? In terms of recipes, I’ll pre-plan the idea beforehand, test (and of course taste!) it at least twice, take photos and then go ahead and write it up for the post itself. What do you think is the most important thing about working on collaborations with other creatives and brands? That collaborations are as authentic and natural as possible and that both the influencer and brand are benefiting equally. What is the biggest misconception about social media? People are far too quick to say that social media is all negative, but if you ensure that you’re using it in the right way then it can be so beneficial. I make sure that I only follow the people that inspire me and make me feel good about myself.
Is there a particular person who you are grateful towards who helped get you to where you are? All of the hard work that Fab does for Creative Impact has really helped to guide me in terms of turning my blog into a business. I’ve found her courses and tutorials so beneficial and she’s always been open to helping me when I’ve nagged her with my many questions! All of the advice, tips and tricks that she’s provided me with are something that I now use on a daily basis.
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PODCASTS
VEGANUARY PODCAST EPISODES
Are you looking to make a bigger impact on other people and the planet?
Join the team behind the Creative Impact Co as they go on a mission to capture delightfully fun and inspiring conversations with wellness entrepreneurs, bloggers, influencers as well as marketing experts.
CLICK HERE TO SUBSCRIBE
From blog to cookbook with authors
Redefining the business of plants with OnePlanet Pizza
In the kitchen with plant-based chef Lauren Lovatt
SEASON 1, EPISODE 15
SEASON 1, EPISODE 3
SEASON 1, EPISODE 9
We head to Bettina CampolucciBordi home to meet with fellow Instagrammer and blogger Niki Webster to celebrate the launch of their cookbooks and talk about the lessons from over 6 years working in the digital world.
In this episode, we introduce you to one of our clients and friends One Planet Pizza. Fab has a chat with Joe Hill, the co-founder of this amazing family business.
We learn about the story that leads chef Lauren Lovatt to launch an academy for plant-based lovers as well as some of her favourite tricks in the kitchen. We also discuss our very own hacks for a more plantbased lifestyle.
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TIME TO SLEEP
How to rest to rejuvenate yourself Written by Jaclyn Johnston
CREATIVE IMPACT CO
TIME TO SLEEP
S
ome of us feel like 24 hours in a day is not enough time to get everything done in our lives and our careers. So we tend to stay up an hour later one or two nights each week to help us accomplish our tasks.
You notice you get more things crossed off your list this way, so in the short-run, it’s a successful activity. However, in the long-run, it takes a toll on your mindset, your body, your relationships with friends and loved ones, and even your aspirations you are trading waking hours with for achievement. Your brain is a 24/7 filtering system. But in order for your brain to process inferred information in an empowering way, getting the proper amount of rest each night is necessary. Furthermore, according to Suyin Haynes with Fortune.com, gathered data from a study by RAND Europe and states, “lack of sleep costs the U.S. about $411 billion in lost productivity (per year).” This is just in the United States alone.
Regardless, it’s important to be aware of what your body needs so that you can create and conquer your career and life goals happily with ease. For the next 3-5 minutes I encourage you to either write out or type out your answers to the following questions:
It’s quite an expensive health bill when you think of all the annual doctor’s visits and caffeine consumed in order to increase energy for each of us around the world.
Am I mindful enough about the amount of rest I obtain each night? Why or why not?
Most people tend to sleep between 6-9 hours per night, depending on their age range. But is 6 hours really enough at any age?
How would I generally feel about my career and my life if I allowed myself the proper amount of sleep each night?
Whenever I sleep less than 7 hours per night I often feel sick to my stomach or I fight a headache throughout the day because my body NEEDS at least 7 hours.
And why aren’t I giving myself permission to feel this way NOW?
Each person is a little different from the amount of sleep they need in order to feel at their optimum level each day. Most people seem to thrive more with 7-9 hours each night.
Lost productivity costs
$411 billion per year in the US
These are great journaling prompts to explore for a few minutes. You might be surprised at what comes up for you during your personal mindset survey. Being aware of your daily habitual behaviours can either “make or break” your success in all areas of your life. Making a commitment to daily rest is essential not only to your success but also to your happiness synchronously. It will help to rejuvenate your energy. People sometimes call me “The Queen of Manifesting”, but I’m also “The Queen of Naps”, which in turn makes me “The Queen of Manifesting” because all energy in our Universe is a give-give relationship.
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Bringing it back to science
Albert Einstein even tells us how energy operates because “energy cannot be created or destroyed; it can only be changed from one form to another.” In other words, nothing is taken away, there is only an exchange of energy with everything in life because everything is, well, energy. I cannot be a master of anything if I don’t have enough energy, myself. And neither can you, but I have a secret to tell you that will help you receive all your desires, including your career goals, your love-life dreams, and everything else in between. Are you ready for it? It has to do with sleep, the Universe’s energy, our own energy, and our lives. People call it “beauty sleep” for a reason. You tend to look sexier because you’re refreshed with more energy and your body’s water balance is at its optimum level. Again, the percentage
TIME TO SLEEP
of water that makes up your body is fluid energy, your skin cells are constantly reshaping and replenishing themselves. When you get enough sleep your skin is healthier, your eyes look brighter and less bloodshot and puffy, and they aren’t so dried out because of your replenished energy and water levels. Side note: nobody looks sexy with eye spasms, but it can happen when you don’t get enough nightly rest.
“People call it “beauty sleep” for a reason. ” The proper amount of sleep your body craves will also have you feeling less stressed out. Less stress equals to livelier energy and livelier energy is associated with youth. So many people pay thousands of dollars every year to “look” younger. Botox this, facelift that…just crawl under the covers for 7-9 hours per night and you’ll look more refreshed and feel better at the same time. When you feel better the Universe will reflect the same back to you by sending you more things to feel good about because this is how energy operates. I’m 36, but people tell me I look like I’m in my 20’s all the time! I have sleep to partially thank for my youthful-looking skin. Hasta luego, wrinkles! Sleep really is key to rejuvenate your life. Jaclyn Johnston is a best-selling author of “Don’t Feel Stuck!” and “Don’t Feel Stuck in Love!”, creator of Manifest It!, a mental health advocate, and assistant to world-renowned physicists at the University of Texas at Arlington.
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CREATIVE IMPACT CO PRESENTS
CREATIVE IMPACT SUMMIT An evening of education, motivation and inspiration
in partnership with live well london 28.02.2020 | LONDON FIND OUT MORE
CREATIVE IMPACT CO
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.” LEO BURNETT
INSPIRATION
CREATIVE IMPACT CO
STARTUP ADVISE
How to start a business with a
d n e i fr S
hould you really bring your friend into your grand business vision? From studying thousands of founders for his book, “The Founder’s Dilemma”, Noam Wasserman of Harvard Business School, found that well over 50% of startups fail as a result of co-founder conflict. You may decide to start a business with a friend, someone who I had known for nearly several decades, so you think you know well. However, going out for coffee with a friend is much different than being in business together, just like Mays Al-Ali, nutritionist at HealthyMays, shares with us. “Things did not go well as we were gearing up for our first event and disagreeing every step of the way, so much so that I was really uncertain if we could even continue with
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the actual event. I found the whole experience really distressing and I felt trapped working with someone who was being incredibly unreasonable and un-collaborative.” What is the first tip we can get from this? Always trust your gut instinct! Should this fully dissuade you from starting a company with a friend, partner or even husband or wife? Not necessarily. Just in case you are feeling incredibly demotivated or worried, let me share with you a quote from Alicia, co-founder of Work for your Beer, when talking about setting up a business with a friend:
“People say that you shouldn’t go into business with a friend, and frankly, I think that’s bullshit. It’s certainly a complicated thing to navigate, but I really think that being friends with your business partner helps you to understand their point of view and respect their wishes in a way that can be difficult with folks that are strictly your business associates.”
“People say that you shouldn’t go into business with a friend, and frankly, I think that’s bullshit.”
STARTUP ADVISE
It is tremendously crucial to define what it is you bring to the table from the get-go. Everyone should explicitly know their role in the company.
Play on your strengths
If there is an overlap in the skill sets between founders, you can find a way to separate by defining each others’ strengths. Be honest about your strengths and where you can contribute the most. Everyone has their role, and their team of specialists, to accomplish particular tasks. When panic strikes, you’re doing all by yourself, all the questions come to you.
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STARTUP ADVISE
“Working as a duo, it’s important to make sure you’re both aligned to the same vision.” With co-founders, depending on the scope of the problem, it goes to the best person, and team, to handle it. Vanessa and Kate from the blog Brunch and Grind add: “working as a duo, it’s important to make sure you’re both aligned to the same vision and keep checking in about that as your blog evolves and changes. It’s also really important to make sure you agree upfront how much work you’re both going to put in so that everything is 50-50. It could be really difficult if one of us felt the other wasn’t pulling their weight.”
Working styles
“Communication has been one of our challenges in the past; making sure my husband and I have communicated project details with each other before issuing tasks to our team.” shared entrepreneur Jen
Wittman when talking about working with her husband “before we streamlined our system, we were sometimes both giving different instructions to our team which wasn’t efficient and was very frustrating to our team members.”
Using a shared system to organise projects with your co-founders can increase productivity and efficiency, cut down on miscommunication, and decreased confusion and frustration. Work on a project together to figure out your working style and see how you both work under pressure. If a project falls apart and you’re not doing business together,
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STARTUP ADVISE
it’s better to walk away, rather than you working on it for 6 months and realising your visions are diverging. In order to move forward, you need to take accountability for what you do, mistakes and all, and make sure you are operating on the same frequency as your counterpart.
“Our meetings each week became a real focus and reason to keep taking action and moving things forward.” “I co-founded the wellness brand The Reset with my friend Lauren.” shared Vicky Shilling, co-founder of The Reset Me. “Through working with her I learned how important it is to have an accountability buddy to help get things done. If we hadn’t had each other to report back to and get things done by a deadline, we would never individually have achieved our goal of running retreats.” “Our meetings each week became a real focus and reason to keep taking action and moving things forward.” Define your unique value proposition together and make sure you both passionately believe in an identical vision. All of you need to believe in the same mission for the greater goal that you have for the company or product. The goal needs to be made as clear possible in the very beginning to prevent any conflicts. To finish off, I thought here is a quote from the girls at Brunch and Grind: “The best thing about blogging with your bestie is getting to share amazing experiences together!”
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Are you a member with a great story to tell? CLICK HERE NOT A MEMBER YET? APPLY HERE
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DESIGN TRENDS
2020 trends creatives should be aware of
I
Natasha Ponomaroff, director of communications at Instasize, is going to be discussing upcoming trends
n today’s day and age, content is king and social currency is paid in the form of attention. Having a strong visual presence and consistency when it comes to your aesthetic is important when it comes to building awareness around your brand. You want people to be able to recognise your brand immediately, especially when they’re scrolling through Instagram, so having some type of visual repertoire is of the highest importance – you want people to build an association. I think having a specific vibe or a feeling you’re trying to push through your content is more important than a colour scheme
and fonts. It’s visually satisfying to have a palette you stick with, but that can often lead to frustration if you’re trying to strictly adhere to it. I would say think content first, what kind of material will make up your Instagram profile and then think about a consistent way to present it. Ask yourself: how do you want someone to feel after they’ve spent some time with your account? And then do your best to evoke those feelings through your curation/editing style.
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DESIGN TRENDS
“Getting your content in front of your followers’ eyeballs has never been more difficult.”
In 2020 we’re going to see new ways that creators are monetising the content they’re publishing .For example, offering their followings a more personal look into their lives by charging a fee to gain access to their close friends’ list on Instagram. I think the influencer bubble is about to burst, the market is so saturated and people aren’t as easily convinced to purchase products that their favorite influencers are promoting, which makes earning money through Instagram that much more difficult. With how tricky the Instagram algorithm has become, getting your content in front of your followers’ eyeballs (and new eyeballs for that matter) has never been more difficult. One of our favorite accounts to follow is @tezza because of the creative thinking that goes behind every uploaded post. It’s also important to read up on the constant social media trends and changes, that way you’re never playing catch up. We put out new material regarding social / editing trends on the Instasize blog weekly, and one of our favorites to follow is Later.
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DESIGN TRENDS
You’re seeing this new emergence of TikTok as well and creators exploring that avenue as a way to find new audiences. To keep up with the trends, you should follow people you believe are trendy, people who are creating content that is outside of the box. Remember, you can never be overdressed or overeducated! If you truly want to stand out in a field, you have to master it and disrupt it – what can you offer that no one else is doing? How can you think outside the box and add a personal touch to the content you’re creating? The only way to answer those questions thoroughly is to have a solid understanding of what the industry looks like currently. Three traits successful creators share these days: authenticity, relatability, passion (and they edit with Instasize, duh). Find out more about Instasize here
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VEGANUARY CHALLENGE
Go vegan for 7 days with Bettina’s kitchen Interviewed by Amy Lanza
F
rom Denmark, to Tanzania, Bettina Campolucci Bordi has a wealth of inspiration when it comes to her food. She is best known for her focus on seasonal, local and plant-based recipes she shares as Bettina’s Kitchen. We explore where her love for vegan food came from and the founding principles for her Chef Academy and worldwide retreats. After working in the food industry for 10 years, Bettina found her love in mindful retreats and the healing power of food. Bettina always utilities local and seasonal produce regardless if she is cooking in London for her friends and family or abroad at one of her retreats. Bettina lives by the motto that: we should all eat seasonally, locally and from farm to table as much as we can; we should support small businesses within our communities and those around us; we should use roots, shoots and all.
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Cooking waste-free is particularly important to her, and she lets the vegetables do the talking – the best plant food is fuss-free, simple, easy, inexpensive and speaks for itself. Her love for this led to her founding her wildly successful blog, Bettina’s Kitchen, and writing her first book, Happy Food and about to launch her second The 7 Day Vegan Challenge, which launched on the 26th December 2019. Tell us a bit about your journey to Veganism - was there a turning point for you? My background is in hotel management within the food and beverage sector, so, when I was offered a partnership in running wellbeing retreats 8 years ago, I jumped at the opportunity and wanted to cook on the retreats. Being super inspired and obsessed with food from a young age it was the perfect fit. I specialised in plant-based and
gluten-free dishes and the rest is history! It really was one of those AHA moments, when I realised this is exactly what I was supposed to be doing. I like to see it more as a journey towards discovering plant-based dishes, cooking techniques and flavour combinations and continuing my passion for what I do. I don’t like to put labels on things and prefer to view my journey as to how I discovered the love for everything I do now on Bettina’s Kitchen; which includes my passion for seasonality, fresh foods, supporting local and organic farmers and creating a colour palette on people’s plates using amazing and delicious produce.
VEGANUARY CHALLENGE
As a successful retreat chef, what are the responses to your plantbased catering? I think first and foremost it’s always been the misconception that plant-based foods are boring or tasteless - I beg to differ!! And I have made it my mission to bring colourful, interesting and delicious plates of food to the masses - making the veg the hero ingredient and letting it shine. It’s amazing being in a new location, you get to discover unusual seasonal and local
ingredients and introduce them to a new audience. The first thing I do is suss out the local markets and ask local chefs where they get their produce from and start to build my dishes around that. Do you have a funny story you can share about cooking vegan in remote locations? They are all so different: in some countries, I have to have a translator because none of my team speaks English. In many countries, there are just lots of hand gestures and sometimes funny mistakes as to what
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vegetables are what, or what to do with them. The ordering process can also be very amusing when I show up at a venue and see what has arrived in my pantry. A kilo of beetroot as in a whole kilo rather than smaller batches and aubergines the size of rockets! Have you found attitudes towards Veganism change depending on the country you are cooking in? How so? What countries/places have surprised you? I think it’s generally much more common now than when I started out 8 years ago. The magic really happens when I use local produce and show the team what can be done. Some countries have such amazing ingredients that they are only using in one way, like they have for generations. So, when you can demonstrate what is possible and show the locals something new with assets they already have its magic! That’s where my love for food really comes into place - I can leave something behind and equally learn lots from my local teams to take with me! I was in Costa Rica recently with Reclaim Yourself and learnt loads about corn flour and plantains that I’ll continue developing, adjusting and tweaking back in the UK.
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The processes and techniques I teach come from my food background and growing up in East Africa, Tanzania and Sweden where
sourcing was important, and both my Grandmothers were huge advocates of preservation and slow cooking. Traits that we have now forgotten but that I can see are slowly coming back into fashion and if we don’t preserve our food traditions, we will drown in the fast-paced life we have created ourselves. If food culture/systems disappear then so will our social structure/ culture and community - food is so much
more than just food - its linked to everything and I am so grateful to be able to educate and inspire a new generation of foodies through Bettina’s Kitchen. Tell us about your latest cookbook! We are big Happy Food fans - what can we expect from your latest creation? Vegetables always take centre stage in a fuss-free and easy-going approach in all my meals on Bettina’s Kitchen and so it was only right that they were the main focus of my second book “The 7-day Vegan Challenge” which launched on December 26th 2019 (Hardie Grant). It’s a book that will hopefully inspire lots of people to give eating veggies for a full week, full month or even longer a go! It has simple to use menu planners and easy to go recipes for anyone and for all tastes. How do you see your book impacting the way we eat and shop? It’s a mixture really, I want to show people how to use simple ingredients easily to help hero vegetables and utilising local producers and seasonal veggie boxes as well as focusing on how we, as a nation, can produce less waste by planning more. The book has a huge focus on bulk cooking, storing and saving but still allowing you to cook from scratch so you don’t lose out on the magic that happens from home-cooking and the wonderful nutrients that come from our food – but without having to throw loads away.
Nassima Rothacker
As part of my Retreat Chef Academy I see people’s eye really opening up to the array of plant-based foods; there is a real need for well-trained retreat chefs and an eager curiosity when it comes to gaining knowledge about plant foods.
VEGANUARY CHALLENGE
My favourite recipes from the book have to be: Hedgehog veggies – a simple but lifechanging technique for getting the maximum flavour and texture in your dishes; Foux Tuna Melt - you wouldn’t even be able to tell its not the real thing; and the pea soup – a delicious, vibrant bowl of goodness.
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What books or people have inspired you and your food? There are so many people and their respective books that have shaped the person I am today, but equally, so many different countries and cultures have too, including the travel I did as a child and my family. Everything I do, read, taste and experience inspire me and my food and I wouldn’t change a thing.
decisions when it comes to their diet choices. Whilst I will always encourage people to eat more veggies and incorporate plant-based meals into their week, I like to have a flexible approach so that nobody feels discouraged for not following the rules 100% of the time. As long as you’re making a conscious effort and being mindful of where your food comes from, that’s all that matters!
Where do you see Vegan food and Vegan lifestyle going this year? It can only keep growing! Personally, I also think it’s important to not label too much, I prefer to let people make their own
We need to think rather than adding more to our lives and food systems we need to simply simplify. Buy less, waste less, purchase seasonally
VEGANUARY CHALLENGE
and support locally. Eat better ingredients, better quality and less quantity. If we look at our consumption as a whole and are able to peel off a few layers then I think we have hope on having a better future. Find Bettina’s latest book, 7 Day Vegan Challenge and check out Bettina’s Kitchen Instagram for inspiration as well as her feature on the Make an Impact Podcast.
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RECIPES
In the Kitchen with Rebel Recipes
Are you looking for some Veganuary inspiration for your meal planning? Fear not, we asked author Niki Webster to share three of the top recipes from her book Rebel Recipes with us. Her book is a truly a celebration of vegetables, their vibrancy, their flavours and their colours! In Rebel Recipes, Niki Webster shows readers that plant-based food doesn’t need to be ordinary - you just need a little creativity and meals can be bursting with unexpected flavour while still being healthy and uncomplicated.
Rebel Recipes by Niki Webster is published December 26th (Bloomsbury, RRP ÂŁ26). Food photos: Kris Kirkham
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XXXXXX
SERVES 4
Ingredients
with Sautéed Mushrooms, Cashew Ricotta, Kale and Truffle Oil
• 6 dried egg-free lasagna sheets • Sea salt flakes • Ground black pepper
Open Lasagne Directions Drain the cashews and add to a food processor along with the rest of the ingredients for the cashew ricotta and 120ml water. Blitz to a smooth paste. Season to taste with salt and pepper, set aside. Bring water to the boil in a large wide pan. Add the lasagne sheets and simmer for 12 minutes or until soft and just cooked in the middle. Drain and refresh in cold water, then place on paper towels to drain. Heat the olive oil in a small frying pan, add in the mushrooms and fry
for a few minutes until softened. Add the kale and sauté for a minute or so until wilted. Place the lasagne sheets on top of each other then cut in half across the middle. Take two of the half sheets and spread the cashew ricotta on top of each sheet. Place onto two plates. Build by layering mushrooms and kale, followed by another lasagne sheet with cashew ricotta. Repeat to make three layers. Top with toasted hazelnuts, a drizzle of truffle oil, fresh thyme and a sprinkle of salt.
For the cashew ricotta • 150g cashews, soaked in water for at least 4 hours • 3 tablespoons nutritional yeast flakes • 1 teaspoon apple cider vinegar • 1⁄2 teaspoon garlic powder For the mushrooms and kale • 1 tablespoon olive oil • 125g button mushrooms, sliced • 4 field mushrooms, sliced length ways • 2 handfuls of kale, tough stalks removed and roughly chopped For the topping • 2 tablespoons toasted hazelnuts or toasted pine nuts • Drizzle of truffle oil • 1 thyme sprig, leaves picked
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RECIPES
SERVES 4-6
Roast Veg Salad
with Butter Beans and Hazelnut Dukkah Ingredients • • • •
• • • •
• •
1 small cauliflower, chopped 2 fennel heads, sliced into thin strips 6 carrots, sliced 1 small or 1⁄2 medium butternut squash, seeds removed and cut into 2.5cm cubes 2 garlic heads, sliced in half horizontally 2 tablespoons olive or rapeseed oil 400g can of butter beans, rinsed and drained A big handful each of fresh coriander, mint, dill and thyme to serve Sea salt flakes and freshly ground Black pepper
For the dukkah • 40g blanched hazelnuts • 1 teaspoon caraway seeds • 1 teaspoon fennel seeds • 1 teaspoon mustard seeds • 1 teaspoon cumin seeds • A pinch of dried chill flakes For the zaatar dressing • Juice of 1⁄2 lemon • 1 tablespoon zaatar • 2 garlic cloves, crushed • 2 tablespoons extra virgin olive oil • 1 tablespoon fresh thyme leaves For the tahini dressing • Juice of 1 lemon • 25g coriander leaves • 1 tablespoon tahini
Directions Preheat the oven to 180°C/160°C Fan/Gas Mark 4.
Add the butter beans and shake again. Set aside.
Put the nuts and seeds for the dukkah on a baking tray lined with baking parchment. Toast in the oven for 12 minutes. Remove and allow to cool, leave the oven on.
Put all the ingredients for the tahini dressing and 3–4 tablespoons of water into a mini food processor (or use a hand blender) and blitz until creamy.
Place the veg on a couple of baking trays in a single layer and coat in the oil, then season with salt and pepper.
For the dukkah, add the toasted nuts and seeds and chill flakes to a mini food processor or spice grinder. Pulse on one-second bursts. Check the consistency after each pulse as you don’t want it too finely chopped. Season with salt.
Bake for 50–60 minutes, until soft in the middle and caramelised on the outside. Keep your eye on them as they will cook at varying times. To make the zaatar dressing, put the ingredients into a large jar, secure with the lid and shake to combine.
Serve by layering some of the roast veg on a platter, followed by some beans. Dress with tahini dressing and sprinkle with some dukkah. Repeat.
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RECIPES
SERVES 4
Malabi
Cardamom, Rose and Pistachio Custard Ingredients • 5 00ml almond or drinking coconut milk • 150g coconut cream • 2 teaspoons vanilla extract
Directions • 2 0 cardamom pods, lightly crushed and husks removed • 1 teaspoon rose water
• 4 tablespoons maple syrup • 3 tablespoons corn flour • 4 tablespoons crushed pistachios, to serve
Put all the ingredients except the corn flour and pistachios in a saucepan over a medium heat and stir to combine. Simmer for 2–3 minutes, stirring continuously. Add the corn our to a small bowl along with 2 tablespoons of water to form a smooth paste, making sure there are no lumps. Now add the corn flour mix to the pan, turn up the heat to medium– high and stir continuously to avoid lumps forming. Bring the mixture briefly to the boil then reduce the heat to low. Continue to stir until thickened, then remove from the heat. Strain the mixture through a sieve into a large bowl to remove the cardamom seeds and any lumps. Now pour the creamy mix into four glasses. Allow to cool a little then pop in the refrigerator overnight to set. Serve topped with the crushed pistachios.
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“Eating is necessity but cooking is an art.” ANONYMOUS
