Brand guidelines SEPTEMBER 2015
This brand guidelines and visual identity document will help staff and stakeholders to adhere to consistency and characteristics of the new identity for Yardleys School, created in July 2015. Please read through and follow these important guidelines and apply in all instances to protect the new visual identity.
The Crest
The crest for Yardleys School is used across all mediums. It is designed so it can be used as a ‘standalone’ device (the crest) or alongside the lettering (the logotype). The lettering on the crest allows this, and can be used on school uniforms or as a device in other communications for this reason. However, it is preferred if the crest and the logotype are included together in most communications.
The Logotype
The ‘logotype’ is created using the fonts Babus Neue and Lane. However, it is redrawn, re-emphasised and condensed to give it more impact, so this font should not be used as a raw font in communications if available, but the ‘logotype’ as shown here should be used.
It is possible to use the ‘logotype’ in communications as a standalone, but only in areas where the whole logo (the crest and the logotype) have appeared. The ‘strapline’ must always appear.
The Identity
The crest and the logotype ‘combined’ (the identity) should be used on all important communications to strengthen the identity as shown. It should be used, in most instances, on a clean, white background for clarity and consistency, although a ‘white’ version is available which appears on solid green on the current prospectus
The logotype has been specifically designed to incorporate the strapline ‘working together for a better future’ and this appears in all instances as part of the logotype.
Logo formats
The primary use for the Yardleys School logo is the colour version on a clean, white background (A and B) When used in black and white, a greyscale version is available (B and C) When used in black only a mono version is available (D and E) In all versions, the following formats should be used. For print use the format .eps For internal communications (in Word or other programmes) use the format .jpeg or .pdf These digital formats are available from Jill Wilson.
Logo formats
Versions A and B .eps or .jpeg or .pdf
Versions B and C .eps or .jpeg or .pdf
Versions D and E .eps or .jpeg or .pdf
These digital formats are available from Jill Wilson or contact Mike Davis at Creative Input on 0121 258 0742
Colours
The colour palette for the Yardleys School logotype is important, the correct colours should be used in all instances. Below are the correct formulas to use for different uses in print and web. The colours are imbedded in the digital versions.
PANTONE (PMS) COLOURS
350 Warm Red 102 FORMULAFOR(CMYK) COLOURS
C67 M17 Y88 K47
C0 M73 Y77 K2
C0 M9 Y100 K0
WEBSAFE COLOURS
336633 ff3333
ffc0d
Fonts
The font to be used in all professionally produced communications is Gill Sans. For emphasis, in certain cases, Gill Sans Bold can be used. It has been chosen for its simplicity, versatility and clarity. It is very important not to use other typefaces , particularly Serif faces such as Times, or definitely not Comic Sans!
Gill Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()_+;’,./?><`~=Gill Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()_+;’,./?><`~=-
Letterheads
It is important to all users to clarify the use of letterheads in all communications. Do not, in any circumstances, use a digital version of this letterhead for printing on internal printers, but use the printed letterheads supplied, and print directly onto those. The layout that follows has been designed to give clarity, consistency and weight to the communications from Yardleys School from this point. Order new stock of letterheads and continuations from Creative Input on 0121 258 0742.
Letter layout
At least 20mm border
At least 20mm border
Mrs S Smith 123 Anywhere Lane Anytown Anywhere B23 45P United Kingdom 28th September 2015
Our ref: YARD 1234567ABCDE
Dear Mrs Smith I would like to inform you of an exciting new development at our school. Ours is a very successful and popular school which enjoys a long-standing tradition for being open, friendly and caring.The staff at Yardleys School are a strong dedicated team, who work closely together to cater for the individual needs of our children. We are ambitious for the pupils and aim to achieve excellence not only in the teaching of core subjects, but also in providing a wide range of rich experiences, which enhance learning in the National Curriculum and beyond.We seek to make learning fun. We are very proud of the childrenâ&#x20AC;&#x2122;s achievements and their attitudes to learning. They are bright and enthusiastic and enjoy the great variety of opportunities that school life offers. The school is a caring community in which we help the children to develop confidence and a sense of self-worth. We encourage our children to be responsible and to maintain our code of behaviour. This makes for a happy and popular school. Yours sincerely,
Mr B Evans Headteacher
Gill Sans 8pt Range left
HEADTEACHER: Mr. B. Evans BA (Hons), NPQH Reddings Lane,Tyseley, Birmingham B11 3EY T: 0121 464 6821 E: enquiry@yardleys.bham.sch.uk
www.yardleys.bham.sch.uk Yardleys School, a convertor academy, is a charitable company limited by guarantee and registered in England and Wales. Company no. 08496504.
Continuations
At least 20mm border
At least 20mm border
Important that this minimum space is left
I would like to inform you of an exciting new development at our school. Ours is a very successful and popular school which enjoys a long-standing tradition for being open, friendly and caring.The staff at Yardleys School are a strong dedicated team, who work closely together to cater for the individual needs of our children. We are ambitious for the pupils and aim to achieve excellence not only in the teaching of core subjects, but also in providing a wide range of rich experiences, which enhance learning in the National Curriculum and beyond.We seek to make learning fun. We are very proud of the childrenâ&#x20AC;&#x2122;s achievements and their attitudes to learning. They are bright and enthusiastic and enjoy the great variety of opportunities that school life offers. The school is a caring community in which we help the children to develop confidence and a sense of self-worth. We encourage our children to be responsible and to maintain our code of behaviour. This makes for a happy and popular school. We are very proud of the childrenâ&#x20AC;&#x2122;s achievements and their attitudes to learning. They are bright and enthusiastic and enjoy the great variety of opportunities that school life offers. The school is a caring community in which we help the children to develop confidence and a sense of self-worth. We encourage our children to be responsible and to maintain our code of behaviour. This makes for a happy and popular school. Yours sincerely,
Mr B Evans Headteacher
Gill Sans 8pt Range left
Cards & slips
JILL WILSON ACADEMY BUSINESS & SUPPORT MANAGER
T: 0121 464 7044 M: 07951 443082 E: jill.wilson@yardleys.bham.sch.uk
Yardleys School, Reddings Lane,Tyseley, Birmingham B11 3EY T: 0121 464 6821 E: enquiry@yardleys.bham.sch.uk
www.yardleys.bham.sch.uk
with compliments HEADTEACHER: Mr. B. Evans BA (Hons),NPQH Reddings Lane,Tyseley, Birmingham B11 3EY T: 0121 464 6821 E: enquiry@yardleys.bham.sch.uk
www.yardleys.bham.sch.uk
The cards are double sided printed in full colour on 400gsm card and matt laminated with the school generic information on the other side Order new stock of cards and compliment slips from Creative Input on 0121 258 0742.
Internal
communications and signage
Please use, as a general guide, the layout guidelines as the letterheads and continuations, for example clean white space and border, using the Yardleys ‘swoosh’ as a border. Examples below for guides and signage
www.yardleys.bham.sch.uk
Please sign the visitors book
T: 0121 464 6821 E: enquiry@yardleys.bham.sch.uk
HEADTEACHER Mr. B. EVANS BA (Hons), NPQH
Please no DIY!
The new Yardleys School identity has been carefully designed and includes stationery, signage, a prospectus, a digital prospectus, postcards, reports and pupil organisers. Please do not, under any circumstances, create DIY communications as this just waters down and spoils the message weâ&#x20AC;&#x2122;ve all worked so hard to get right. Order new stock of all communication materials from Creative Input on 0121 258 0742.
Please no DIY!
Order new stock of all communication materials from Creative Input on 0121 258 0742.
excellent care & support... LUNCH ARRANGEMENTS School lunch is served in the school canteen offering a full range of healthy foods and where halal food is always available. Pupils may bring a packed lunch but only under exceptional circumstances are they allowed to go home for lunch. Pupils are not allowed out of school to buy lunch.
PASTORAL CARE
STUDENT SUPPORT
Our pastoral system is a real strength of the school. We are justly proud of our House system through which we offer a tutor to pupil ratio of 1:12; all pupils are allocated to a tutor group on entry to school and most will stay in this group, with their form tutors, for 5 years.The 'family' atmosphere engendered by there being a mix of age groups in each form has had a significant and positive impact on the school ethos.
We work with several outside agencies who provide a comprehensive range of services to ensure that children are supported and have someone to listen to their concerns. Support includes:
We place pupils into groups with great care. We ensure that we address any issues of concern to pupils at the time of transfer and have created a secure environment with zero tolerance of bullying.
● Counsellors who offer one to one work and small groups focus on anger management and assertiveness. (Pupils may be referred to an external expert or agency if they require additional specialist support). ● Careers staff advise on work experience, college courses and vocational choices, offering interviews to pupils from Year 9 onwards. ● A fully qualified nurse and several first-aiders are on hand to deal with any medical needs pupils may have. ● A team of specialist staff who support pupils with special educational needs. ● A range of groups which focus on literacy, numeracy, reading and handwriting. ● A team of staff who work with pupils whose first language is not English; ● Additional activities to support or extend pupils who are identified as being gifted and talented.
Incorrect use
Always use the approved artwork.
X
X Do not rotate the logo X Do not add effects to the logo X Do not place the logo (unless white out) on dark backgrounds
X
X Do not condense or expand the logo
X X X X X
Yardleys
X Do not change the colours of the logo X Do not use Serif faces such as Times, or definitely not Comic Sans! X Do not use the logotype without the strapline X Do not use the logo unless it is in clean, white space like below:
Any questions regarding this brand guidelines book, please contact Jill Wilson at Yardleys School, or Mike Davis at Creative Input on 0121 258 0742.