Couture Public Relations

COUTURE PUBLIC RELATIONS FA S H I O N | B E AU T Y | LI F E S T Y LE

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COUTURE PUBLIC RETLATIONS FA S H I O N | B E AU T Y | LI F E S T Y LE

Couture Public Relations is thrilled at the prospect of representing your brand on a national, regional and local level. We are confident that Couture Public Relations can implement an innovative public relations strategy that will bring visibility to your brand and creatively deliver key messages that will resonate with your target audience. Most importantly, we believe that Couture Public Relations can execute these initiatives in a way that will translate into growth of your customer base.

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ABOUT US Couture Public Relations is a leading fashion public relations agency, based in Beverly Hills, CA. The firm represents designers in fashion, beauty, accessories and lifestyle looking to increase their brand awareness within the fashion and entertainment communities.

By utilizing Couture Public Relation’s expansive industry contacts, our clients are connected to the most influential editors, stylists, bloggers, photographers and celebrities in the business.

From emerging to established designers, Couture Public Relations can take your brand to the next level.

Please contact us and let us know how we can help you.

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F.A.Q. Can I afford PR? Couture Public Relations prides itself on working within your budget. Whether you’re an emerging designer or an established brand, we understand the need for great PR. In these challenging economic times, designers can’t just sit back and hope to be noticed by magazines, celebrities and consumers alike.

Couture Public Relations focuses on your vision and creates a winning message through numerous media channels. One of our favorite quotes states, “Being accessible makes you indispensable.” A product mention in a feature story, a photograph of an A-list celebrity wearing your brand, or a four-page spread in a worldwide fashion magazine presents a credible endorsement that you just can’t quantify.

What makes your agency different?

Simply put, Couture Public Relations gives every client personal attention.

From up-and-coming designers to globally recognized brands, our strength lies in our ability to work closely with our clients in order to introduce their brand to multiple fashion and entertainment channels. We have relationships with the world’s top fashion and beauty bloggers, photographers, makeup & hair stylists, editors, fashion stylists and more. By combining our staff’s education and experience, we deliver proven results. Couture Public Relations is your strongest ally and partner, dedicated to you and your brand’s success. We do everything in our power to aggressively campaign on your behalf so that you receive the highest return on your investment. In addition, we are always up-to-date with the entertainment and fashion industries, so that we can effectively place your brand in the hands of celebrities and trendsetters. Last but not least, Couture Public Relations equips you with invaluable professional advice as we work together in order to define and polish your image through calculated strategies. Last but not least, Couture Public Relations equips you with invaluable professional advice as we work together in order to define and polish your image through calculated strategies.

GOAL The objective of the campaign is to fully introduce your brand to national, regional and local media/trade, while generating interest among consumers and increasing profits.

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PROCESS A press kit will be created to include: - - - -

Press release Brand biography Look book Retail line sheets

Couture Public Relations will distribute press releases and media alerts about the brand, develop trend stories, locate event opportunities, assist in securing buyer information and facilitate sample requests from editors and celebrity stylists.

OBJECTIVES - - -

Increase brand awareness Place brand in publications and blogs Develop a celebrity following to create a trend

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STRATEGIES Identify fans of the brand and nurture relationships with key celebrities and their stylists, secure styling placements for red carpet events and assist in targeted celebrity gifting that will result in marketable photos and social media mentions.

In addition, relationships will be cultivated to create celebrity endorsement opportunities for the future.

Celebrity placements will be leveraged to receive coverage in all major fashion, entertainment, and gossip publications and websites. This will include red carpet, paparazzi and social media photos.

Couture Public Relations will introduce the line to editors for editorial and product placement in national magazines. The editors will be contacted on a consistent basis to assess editorial opportunities. Pitching will be targeted for the individual needs of each publication’s audience. Additionally, Features Editors will be targeted to secure designer profile pieces.

Leverage media relationships to promote your brand through giveaways on editorial pages with leading national magazines.

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Holiday Gift Guides Summer Looks Red Hot Resort Looks Valentines’ Day Gifts Looks For Less Splurge Steals Celebrity Inspired Looks Movie Inspired Looks Couture Public Relations will identify influential bloggers to receive complimentary product in exchange for reviews.

Also, we will work with targeted blogs to receive instant coverage online.

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EVALUATION Media will be monitored on a daily basis not only to locate further opportunities, but also to secure outstanding press. All media placements will be serviced to you with all relating and available data.

SUMMARY The above contains a preliminary outline of our services, which can be further refined to best suit your vision for your brand.

We welcome any questions you may have. Please do not hesitate to call with any comments or if you require further elaboration on any of the above points. We look forward to working with you and helping you to actualize your goals for your brand.

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COUTURE PUBLIC R E L AT I O N S F A S H I O N

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B E A U T Y

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L I F E S T Y L E

www.CouturePublicRelations.com CouturePublicRelations@gmail.com Phone: (323) 488-6577

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