5 Star Speaking Skills Book by Communication Innovation

FIVE STAR Your Guide to All Star Presentations Dr. Jody Janati

SPEAKING SKILLS

STAY ON THE GROW! Healthy Disclosure is Confirming

CLICHÉ FACT OPINION EMOTION

DISCUSSION What might you say to me in order to convince me to purchase a particular vehicle of your choice?

EFFECTIVE SPEAKERS WILL BALANCE THEIR APPEALS LOGOS

Logical Reasoning [if/then]

PATHOS

Emotional Appeal

ETHOS

Credibility ~competence ~ character

OUTLINING Start with a Solid Structure

SPEECH

INTRODUCTION

S P E A K

• Start with: a question, a general welcome, a quotation, a fact or statistic, or do something dramatic. • Point to your audience first: like many of you, we can all agree, most of us, our main concern today is, etc. • Establish credibility: mention your title, position, skill, history, experience, education level, age, work role, intention, past efforts, personal connections or group membership. • Assign a goal/purpose for your presentation: to inform, to persuade or to entertain. • Keep your speech to a few main points: you will literally list/state your main points [1-5 points] here.

ACTIVITY

SHABOOLEE

S P E A K

SANDWICH IT

Match the ◊Ω * Symbols/Content in the Introduction with the Matching ◊Ω * Symbols/Content in the Conclusion

INTRODUCTION ◊S

Start with: a question, a general welcome, a quotation, a fact or statistic, or do something dramatic.

Point to your audience first: like many of you, we can all agree, most of us, our main concern today is, etc.

ΩA *K

Establish credibility: mention your title, position, skills, history, experience, education level, age, work role, intention, past efforts, personal connections or group membership. Assign a goal/purpose for your presentation: to inform, to persuade or to entertain. Keep your speech to a few main points: you will literally list/state your main points [1-5 points] here.

CONCLUSION ΩE

Explain what your main purpose was [restate your goal in the past tense – match what you said in step “A” of the introduction].

Note each of the main points you just covered [restate each point in the past tense and match what you said in step “K” of the introduction].

◊D

Directly refer and relate back to your attention catcher to end your talk and match what you said in the “S” step of the introduction.

SPECIAL OCCASION SPEAKING

Target Your Topic

“Say What You Mean, Mean What You Say & Shine When You Say It”

INTRODUCING A SPEAKER GOAL: To present someone to an audience before they speak These presentations:  build enthusiasm for the upcoming speaker by showing excitement and offering positive descriptions of them/their work  generate interest in the upcoming speaker’s topic/purpose by asking a question the speaker can later address or answer  reference the reason for the speaking occasion; how will the speaker add value for the group  tell us about the speaker’s credibility related to the event  create a sense of anticipation or drama and pique audience curiosity [state their name last or even “their” gender rather than “his/her” gender if they are not up there with you]

SPEECH OF PRESENTATION GOAL: These are delivered when someone is about to receive a gift or an award These presentations:  be fairly brief and accurate and mention the name of the award  discuss the history of the award and what it stands for/means within the context of the occasion  explain why the recipient is receiving the award  point out the achievements of the recipient  talk about the recipient in a meaningful way, demonstrating why s/he deserved to get this award  consider praising the “other competitors” when an award is won in competition

SPEECH OF ACCEPTANCE GOAL: To give thanks for a gift, a prize or an award you’ve received These presentations:  thank the person or people who are bestowing the gift or award upon you  thank the person who actually hands the award to you  acknowledge the people who helped you win the award you are receiving  explain what the award “means” to you  reflect upon what your life was like before winning the award [“I can remember when I was new here and didn’t know anyone…”]

COMMEMORATIVE SPEECH GOAL: To praise, celebrate or pay tribute to a person, group, institution, event or idea These presentations:  pay tribute to a person, a group of people, an institution or an idea  express feelings to arouse sentiments within the audience towards the topic  use eloquent expressions to demonstrate you are holding the person/place/thing in high regards [say “she was a fine lady” rather than “she was a cool chick”]  explain what it is or was like to experience the person/place/thing  offer examples of the noteworthy past accomplishments of the person, place or thing you are discussing  remind listeners why it is important to gather as a group at this moment in time

DELIVERING THE EULOGY GOAL: To celebrate someone’s life while also consoling those who have been left behind These presentations:  describe what it was like to experience the person  capture a reflection of what makes one’s life meaningful in general  share a memory of the departed  acknowledge the mourners and their feelings  help the listeners make sense of the person’s life, by mentioning some of their accomplishments  focus on who they were, not on your feelings  highlight their values by talking about what they stood for and represented during their lifetime

Sample of a Written Eulogy

Please join me in remembering a great icon of the entertainment community. The Pillsbury Doughboy died yesterday of a yeast infection and trauma complications from repeated pokes in the belly. He was 71. Doughboy was buried in a lightly greased coffin. Dozens of celebrities turned out to pay their respects, including Mrs. Butterworth, Hungry Jack,16the Raisins, Betty Crocker, the Hostess Twinkies, and Captain Crunch. The grave site was piled high with flours. Aunt Jemima delivered the eulogy and lovingly described Doughboy as a man who never knew how much he was kneaded. Doughboy rose quickly in show business, but his later life was filled with turnovers. He was not considered a very smart cookie, wasting much of his dough on half-baked schemes. Despite being a little flaky at times, he wasn't the crusty old man some thought, but was considered a positive “roll” model for millions. Doughboy is survived by his wife Play Dough, three children: John Dough, Jane Dough and Dosey Dough, plus they had one in the oven. He is also survived by his elderly father, Pop Tart. The funeral was set at 3:50 for about 20 minutes.

AFTER DINNER SPEECH GOAL: To entertain an audience These presentations:  maintain a relaxed tone and strive to speak in a lighthearted manner; your audience expects to laugh and get in touch with “feel good” emotions  choose your content for its entertainment value and your supporting material to merely add to the overall entertainment of the experience  carefully prepare and practice before you present; these are well thought out presentations  use humor to maintain a light tone; in-group humor works well as you can play off of incidents from which the audience can all relate

TOAST GOAL: To briefly honor a person, group, place or event These presentations:  keep your tone light; listeners are expecting to laugh, smile and get

in touch with pleasant, “good feeling” emotions  consider using a theme [love, commitment, bravery, victory, persistence, sacrifice, endurance, luck, hard work, etc.] as it will give the listeners a clear context to follow  incorporate quotations and/or humor that fits within your theme to keep your message clear and easy to follow

INFORMATIVE SPEAKING GOAL: To explain or describe facts, principles or truths in a way that facilitates understanding, stimulates listening and Increases the likelihood of remembering These presentations:  offer facts, statistics and direct quotations to reinforce what you are     

saying tell a story or do a demonstration that captures your main points use definitions to develop your thoughts and elaborate on your content compare and contrast what you are saying through examples and descriptions think of yourself as a newscaster who is reporting the news with no hint of a personal opinion address diverse learning styles by including elements that are visual, verbal and hands on

PERSUASIVE SPEAKING GOAL: To create, reinforce, change or influence people’s beliefs or actions These presentations:  act as an agent to defend something with a tone to match  state a specific outcome goal by asking the audience to do one of

the following: discontinue something, start something, continue something or avoid something  use facts to persuade: demonstrate your topic is true or false, can be disproven or proven, exists or doesn’t, happened or didn’t happen  use opinions to persuade: prove the worth, rightness, value, or morality of an idea or action  use persuasive language to guide audience action: “should; must; do; shouldn’t; ought to; need to; stop; don’t”

DELIVERING A REPORT GOAL: To explain a situation from a concise point of view/action STAR responses incorporate the following four elements: Situation: Set up the situation by describing the context [be brief and address who, where, what, when, why and how] Task: Describe the task you had to accomplish or the problem you had to solve Action: Explain the action/s you took to complete the task or solve the problem Result: Identify and quantify the result of your efforts; explain the outcome NOTE: The STAR method works well for answering job interview questions and delivering “bad news”

COMMUNICATING RULES GOAL: To communicate rules in such a way that you get maximum compliance

PIC

positive

immediate certain

NIC

negative immediate certain

HANDLING ANGER GOAL: To best get through another’s expression of anger aimed at you

acknowledge the person’s feelings by stating what you see/feel: • “you are really upset.” •

●

• note aloud what they said by paraphrasing them: “so, you are angry because I have been late for our last two team meetings?”

• gauge the intensity/importance of the issue: “is this something new or have you been concerned about this for awhile?

• engage in solutions to the problem being presented to you: “ok, the next time I am late…”

• remind them of your relationship intentions in a positive way: “I am sorry for upsetting you because I really enjoy working with you…

PUTTING IT IN THE PAST Accountability puts the issue in the “PAST” [KEY = No Excuses]

P A S T

Polite & Professional interpersonal introduction and overall tone Agree with one of their points, Apologize & Appreciate a quality or service Share how you plan to Solve your own problem, “next time I” or ask what to do Thank them for the opportunity to meet/communicate – Tell how you value them with a positive relationship statement

TIME TO “ROCK IT”

You are “Response-Able.”

Dr. Jody Janati 651.210.2246 jodyjanati@yahoo.com www.findyourconversationpeace.com