secondary colour for about 30%, and an accent colour for the final 10%. These proportions will make your design look more polished and complete. Careful Application is Key When you’ve got your palette together, remember to use it to direct attention rather than steal the show. For example, see how the monochromatic theme below was applied to the dinosaur illustration. From left to right, the first colours was used for headlines, the second for body text, the third for background, and the fourth and fifth are accent colours. It’s no secret that humans are visual creatures, but few know how much of an impact the colours that make up those visuals have on how we feel and respond to information. Our colour associations are not merely preferences; they’re also influenced by culture and evolution. For instance, it’s thought that humans have an aversion to brown because of its associations with rotting produce, and red catches our attention because it’s a universal sign of heightened emotion. Presentations those are not only visual but also
thoughtful when it comes to colour, have a better chance of effectively communicating their message. In this article, we’ll share some of our top tips for putting together a powerful palette. Colour and Other Senses Do you smell certain scents when you see certain colours? What about taste – does a colour make you feel like you can “taste” it? Some people experience one of the other four senses when they see specific colours. For example, colours like cool green and aqua blue are considered as “good smelling” by some people. This association between a sense, such as sight, with a different sense, such as taste, is called synaesthesia.
|CPP INSIGHTS – NOVEMBER 2021
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