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Etechan International Brand Guidelines â&#x20AC;&#x201D; 2015 Company Name Address eMail Website

Etechan International +971 504509080 info@etechanint.com www.etechanint.com

Contents

Contents Final Logo 02 Logo Usage 03 Logo Colors 04 Logo Errors 05 Logo Size 06 Logo Isolation 01

Fonts 08 Color Palette 09 Type Hierachy 10 Print 07

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Section Intro Title

19 4

Here are the design guidelines for your brand. â&#x20AC;&#x201D; Designers should follow these guidelines carefully to ensure brand continuity.

Logo

Logo & Usage

The main idea of the logo was derived from two main concepts, which are Education and Augmented Reality. The shape of the cube is also related to Etechan meaning in arabic, which is â&#x20AC;&#x153;Perfectionâ&#x20AC;?.

Usage

How to apply the logo correctly. A. Full Logo | Normal use of the logo. Recommended. B. Iso | For specific ocations, the Cube can be used alone. C. Horizontal | This logo can be used horizontally as appears in the picture as well.

Colors

Logo color placement. A. Grey Background | Logo can be applied over light gray. B. Black Background | Tipography has to be applied in white when using black background. C. B&W White Background | B&W Logo can be applied. D. B&W Black Background | Logo can be applied B/W like appears in sample. B

Colors & Errors

Errors

Ensure not to do the following when applying the logo. A. Mixing Colors | Logo colors cannot be mixed. B. Write over | Never write over the logo. C. Distort | Logo canâ&#x20AC;&#x2122;t be disorted at any way. D. Rotate | It is forbidden to be used rotated.

Do not write over logo

Size

Please respect proportions. Every logo proportions have to respected in order to sustain the image quality desired by the designer team.

Size & Isolation

Typography has to be 1/3 the size of the Logo.

3 Units 10px

1 Unit

Isolation

Please respect proportions. Isolation has to be respected as well, in order to sustain the image quality desired by the designer team.

10 Units

16 Units

10px

Fonts

Fonts & Palette

Trajan Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Trajan Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Palette

C39 M00 Y63 K00 / Pantone 359c / Web #92cb69 /

C21 M97 Y90 K12 / Pantone 1805c / Web #c33a40 /

C92 M47 Y15 K01 / Pantone 7690c / Web #2071a0 /

C82 M71 Y59 K75 / Pantone Black 6c / Web #000000 /

H1 Header Exo Extra Light 90pt / 90pt leading

Fonts

Sub-Header Exo Medium 24pt / 30pt leading

BC (Body Copy) Exo Medium & Light 12pt / 15pt leading

Caption Exo Medium 9pt / 15pt leading

AaBbCcDd 1234!@£$ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Stationery It is important to follow the concept of Augmented Reality and Education also in the stationery. Thatâ&#x20AC;&#x2122;s why we provide these solutions as follow.

TO: Khalifa Al Marri Subject: Order status Date: 28.02.2015

Dear Mr. Khalifa Al Marri, Ut malesuada velit et augue fringilla sed elementum ipsum facilisis. Sed nec eros et neque posuere dictum. Pellentesque a massa mi. Quisque nec neque risus, non suscipit magna. Aenean pulvinar pellentesque rutrum. Integer interdum, justo vel malesuada bibendum, mi elit feugiat est, vel mattis tellus massa faucibus diam. Nulla sed elit est, ut condimentum odio. Nunc venenatis massa sit amet turpis luctus vel tempus felis malesuada. Curabitur volutpat sodales tincidunt. Donec consectetur ultricies dolor, vel malesuada nibh consectetur vitae. Pellentesque semper urna non lorem venenatis non consequat dolor commodo. Donec ac lorem erat, in euismod eros. Cras non suscipit ligula. Nam sodales, arcu vel ornare ullamcorper, sapien turpis eleifend est, nec porttitor turpis neque imperdiet odio. Aenean quam mi, sodales vel tincidunt non, gravida vitae nunc. Phasellus eu felis nisi. Ut ut nibh ipsum, rhoncus luctus lacus. Nam volutpat congue ultricies. Duis nec tortor in diam bibendum porta. Nunc scelerisque faucibus lectus a tempus. In hac habitasse platea dictumst. Suspendisse potenti. Donec nec erat ac dolor imperdiet scelerisque non eget quam. Aenean velit augue, condimentum eu feugiat eget, venenatis eu erat. Ut fermentum bibendum libero et imperdiet. Aenean pulvinar pellentesque rutrum. Integer interdum, justo vel malesuada bibendum, mi elit feugiat est, vel mattis tellus massa faucibus diam. Nulla sed elit est, ut condimentum odio.

Best regards, Adnan Bin Abdulla Phone +971 504509080 Mail & Web etechanint@etechanint.com www.etechanint.com Address OfďŹ ce 413, IT Plaza Building, Dubai Silicon Oasis. Dubai, UAE.

Phone hone +971 971 504509080 Mail ail & Web etechanint@etechanint.com echanint@etechanint.com www.etechanint.com ww.etechanint.com Address ddress Office ffice 413, IT Plaza Building, Dubai ubai Silicon Oasis. Dubai, UAE.

Samples

Section EtechanTitle International

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Etechan stands for perfection in arabic. The logo and branding reflects the importance of this word, reflecting the company expertise in Augmented Reality* and Education. * Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing oneâ&#x20AC;&#x2122;s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the