Presentation

Designed by Creative Yas Brand Guidelines

Ali Al Maidoor Group Brand Guidelines — 2015 Company Name Client Phone

Ali Al Maidoor Group Mr. Ali Al Maidoor +971 556588355

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Contents Final Logo 02 Logo Usage 03 Logo Colors 04 Logo Errors 05 Logo Size 06 Logo Isolation

Contents

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Fonts 08 Color Palette 09 Type Hierachy 10 Print 07

For any questions regarding the contents of this document please contact ua at info@creativeyas.com and we will endevour to assist you as soon as possible.

The contents of this document are private all rights reserved b Creative Yas 2015.

19 4 Section Intro Title

Here are the design guidelines for your brand. — Designers should follow these guidelines carefully to ensure brand continuity.

Logo

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01

The main idea of the logo was to create a family brand, representing a father and a son with minimalism and elegance.

Usage

02

How to apply the logo correctly.

A. Full Logo | Normal use of the logo. Recommended. B. Iso | For specific ocations, the Cube can be used alone. C. Horizontal | This logo can be used horizontally as appears in the picture as well.

Logo & Usage

A

C

B

Colors

Errors

04

Logo color placement.

Ensure not to do the following when applying the logo.

A. Grey Background | Logo can be applied over light gray. B. Black Background | Logo has to be used in White when background is black.

C. B&W White Background | B&W Logo can be applied. D. B&W Black Background | Logo can be applied B/W like appears in sample.

A. Mixing Colors | Logo colors cannot be mixed. B. Write over | Never write over the logo. C. Distort | Logo can’t be disorted at any way. D. Rotate | It is forbidden to be used rotated.

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03

B

A

B

Colors & Errors

A

Do not write over logo

C

D

C

D

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Size

Isolation

05

06

Please respect proportions.

Please respect proportions.

Every logo proportions have to respected in order to sustain the image quality desired by the designer team.

Isolation has to be respected as well, in order to sustain the image quality desired by the designer team.

Typography has to be 1/3 the size of the Logo.

Size & Isolation

1 Unit 10px

3 Units

1 Unit

1 Unit

10px

10px

Fonts

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07

Palette

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C40 M100 Y34 K10 / Pantone 7649c / Web #961f63 /

Fonts & Palette

Futura STD Heavy

C100 M100 Y34 K35 / Pantone 274c / Web #2d2262 /

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 C82 M71 Y59 K75 / Pantone Black 6c / Web #000000 /

Futura EF Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Fonts

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H1 Header Exo Extra Light 90pt / 90pt leading

AaBbCcDd 1234!@£$

Sub-Header Exo Medium 24pt / 30pt leading

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

BC (Body Copy) Exo Medium & Light 12pt / 15pt leading

ABCDEFGHIJKSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Caption Exo Medium 9pt / 15pt leading

ABCDEFGHIJKSTUVWXYZ

ABCDEFGHIJKSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890

1234567890

Print

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10

Stationery & Print

Print

Logo can be applied in different textures as follows, because of its minimalism and elegance. Stationery will continue the exquisite design of this brand.

Section Title

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Samples

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