Designed by Creative Yas Brand Guidelines
Ali Al Maidoor Group Brand Guidelines — 2015 Company Name Client Phone
Ali Al Maidoor Group Mr. Ali Al Maidoor +971 556588355
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Contents Final Logo 02 Logo Usage 03 Logo Colors 04 Logo Errors 05 Logo Size 06 Logo Isolation
Contents
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Fonts 08 Color Palette 09 Type Hierachy 10 Print 07
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19 4 Section Intro Title
Here are the design guidelines for your brand. — Designers should follow these guidelines carefully to ensure brand continuity.
Logo
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01
The main idea of the logo was to create a family brand, representing a father and a son with minimalism and elegance.
Usage
02
How to apply the logo correctly. A. Full Logo | Normal use of the logo. Recommended. B. Iso | For specific ocations, the Cube can be used alone. C. Horizontal | This logo can be used horizontally as appears in the picture as well.
Logo & Usage
A
C
B
Colors
Errors
04
Logo color placement.
Ensure not to do the following when applying the logo.
A. Grey Background | Logo can be applied over light gray. B. Black Background | Logo has to be used in White when background is black. C. B&W White Background | B&W Logo can be applied. D. B&W Black Background | Logo can be applied B/W like appears in sample.
A. Mixing Colors | Logo colors cannot be mixed. B. Write over | Never write over the logo. C. Distort | Logo can’t be disorted at any way. D. Rotate | It is forbidden to be used rotated.
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03
B
A
B
Colors & Errors
A
Do not write over logo
C
D
C
D
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Size
Isolation
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06
Please respect proportions.
Please respect proportions.
Every logo proportions have to respected in order to sustain the image quality desired by the designer team.
Isolation has to be respected as well, in order to sustain the image quality desired by the designer team.
Typography has to be 1/3 the size of the Logo.
Size & Isolation
1 Unit 10px
3 Units
1 Unit
1 Unit
10px
10px
Fonts
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07
Palette
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C40 M100 Y34 K10 / Pantone 7649c / Web #961f63 /
Fonts & Palette
Futura STD Heavy
C100 M100 Y34 K35 / Pantone 274c / Web #2d2262 /
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 C82 M71 Y59 K75 / Pantone Black 6c / Web #000000 /
Futura EF Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Fonts
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H1 Header Exo Extra Light 90pt / 90pt leading
AaBbCcDd 1234!@£$
Sub-Header Exo Medium 24pt / 30pt leading
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
BC (Body Copy) Exo Medium & Light 12pt / 15pt leading
ABCDEFGHIJKSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Caption Exo Medium 9pt / 15pt leading
ABCDEFGHIJKSTUVWXYZ
ABCDEFGHIJKSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890
1234567890
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10
Stationery & Print
Logo can be applied in different textures as follows, because of its minimalism and elegance. Stationery will continue the exquisite design of this brand.
Section Title
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Samples
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