FPG Brand Guideline - so I fly

Page 1

FPJ Brand Guideline Progetto di:

©2019


13x

8x

55x

233x

5x

144x

3x

13x

89x

233x

Rational construction

Fibonacci sequence and Golden Section Proportions


r10,5x r3x r6,5x

r2x r1x

d8x

5°

Rational construction Radius of the corners


Giallo FPJ

rgb 232 196 108 cmyk 6 20 64 6 #e8c46c Pantone P 14-13

Oro

rgb 214 177 97 cmyk 8 25 66 13 #d6b161 Pantone P 18-5

28%

04

Nero

rgb 87 87 86 cmyk 0 0 0 80 #575756 Pantone P 169-16

Luce

rgb 246 213 124 cmyk 5 16 60 0 #f6 d5 7c Pantone P 7-13

13°

Colors


fast.private.jet _Montserrat Alternates Extralight ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

so I fly _Montserrat Alternates Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Note _Avenir LT Std 35 light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Typefaces


fast.private.jet so I fly

Proportions of the composition 06

With tagline


Overall dimension Minimum area of respect Area of respect

fast.private.jet so I fly

Area of respect With tagline


FPJ logo shade 08

With tagline


FPJ logo shade negative With tagline


FPJ logo Color Effect Negative 10

With tagline


FPJ logo two colors With tagline


FPJ logo One color 12

With tagline


FPJ logo One color Negative With tagline


FPJ logo One Dark color 14

With tagline


FPJ logo One Dark color Negative With tagline


fast.private.jet

16

Proportions of the composition


Overall dimension Minimum area of respect Area of respect

Area of respect


18

FPJ logo shade


FPJ logo shade negative


20

FPJ logo Color Effect Negative


FPJ logo two colors


22

FPJ logo One color


FPJ logo One color Negative


24

FPJ logo One Dark color


FPJ logo One Dark color Negative


l 30mm l 19mm

l 12mm

26

Declinations


Logo FPJ horizontal


28

Proportions of the horizontal composition


Overall dimension Minimum area of respect Area of respect

Area of respect horizontal


30

Logo FPJ horizontal variables


l 20,4mm

Horizontal Declinations






36

Rounded Pin


! Don't change!

Don't change composition!

Respect the area of respect!

No to the outline!

Don't change fonts!

Don't change proportions!

Do not use on extraneous colors!

Do not deform!

Don't change colors!

Don't rout or incline!

Don't lay on funds with too much detail!

Never use low resolution!

fast-private-jet

What not to do!


FPJ Brand Guideline Progetto di:

©2019


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