FPJ Brand Guideline Progetto di:
©2019
13x
8x
55x
233x
5x
144x
3x
13x
89x
233x
Rational construction
Fibonacci sequence and Golden Section Proportions
r10,5x r3x r6,5x
r2x r1x
d8x
5°
Rational construction Radius of the corners
Giallo FPJ
rgb 232 196 108 cmyk 6 20 64 6 #e8c46c Pantone P 14-13
Oro
rgb 214 177 97 cmyk 8 25 66 13 #d6b161 Pantone P 18-5
28%
04
Nero
rgb 87 87 86 cmyk 0 0 0 80 #575756 Pantone P 169-16
Luce
rgb 246 213 124 cmyk 5 16 60 0 #f6 d5 7c Pantone P 7-13
13°
Colors
fast.private.jet _Montserrat Alternates Extralight ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
so I fly _Montserrat Alternates Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Note _Avenir LT Std 35 light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Typefaces
fast.private.jet so I fly
Proportions of the composition 06
With tagline
Overall dimension Minimum area of respect Area of respect
fast.private.jet so I fly
Area of respect With tagline
FPJ logo shade 08
With tagline
FPJ logo shade negative With tagline
FPJ logo Color Effect Negative 10
With tagline
FPJ logo two colors With tagline
FPJ logo One color 12
With tagline
FPJ logo One color Negative With tagline
FPJ logo One Dark color 14
With tagline
FPJ logo One Dark color Negative With tagline
fast.private.jet
16
Proportions of the composition
Overall dimension Minimum area of respect Area of respect
Area of respect
18
FPJ logo shade
FPJ logo shade negative
20
FPJ logo Color Effect Negative
FPJ logo two colors
22
FPJ logo One color
FPJ logo One color Negative
24
FPJ logo One Dark color
FPJ logo One Dark color Negative
l 30mm l 19mm
l 12mm
26
Declinations
Logo FPJ horizontal
28
Proportions of the horizontal composition
Overall dimension Minimum area of respect Area of respect
Area of respect horizontal
30
Logo FPJ horizontal variables
l 20,4mm
Horizontal Declinations
36
Rounded Pin
! Don't change!
Don't change composition!
Respect the area of respect!
No to the outline!
Don't change fonts!
Don't change proportions!
Do not use on extraneous colors!
Do not deform!
Don't change colors!
Don't rout or incline!
Don't lay on funds with too much detail!
Never use low resolution!
fast-private-jet
What not to do!
FPJ Brand Guideline Progetto di:
©2019