Transforming Malls into hi-tech shopping hub
iBeacon Hit The Shopping Malls
The technology is still in CRADLE, but it’s a BIG THING
Is there anyone, who could tell me
WHAT IBEACON IS?
iBeacons is a location sensing technology that built on Bluetooth.
Beacon is a hardware that transmit the information to the Smartphones on Bluetooth connection.
Standard iBeacon Range is 70 Meter, but it varies depending on different beacon. When a user enters the proximity of the beacon, the messages are triggered on their mobile phones.
In simple words, iBeacon is a super accurate version of GPS services that work in indoors impeccably.
How iBeacons work like?
App owner Define the response or message to be triggered by beacon.
Beacon
Customer App
It is hardware that connect with Smartphone.
Receive the information when come in the proximity of the beacon.
Why Shopping malls should consider iBeacons?
Take a moment to think……
Do people really ENJOY shopping at malls?
Today, shopping isn’t what it used to be
SHOPPING HABITS AND CONSUMER EXPECTATIONS ARE CHANGING
Retail Foot traffic is down by 50% in three years from 2010 to 2014.
Today, Customer resists to step inside the mall because
• Shopping Experience is monotonous • No Entertainment for all age group of Visitors • Assisted Guidance lacks • Clumsy parking • No way to navigate the indoors
These facts dropping the footfall at shopping outlets
iBeacon can be a game-changer here‌.
It completely changes the way people shop!
Let’s see how it works in the shopping mall……
Grab Your customer at the entrance & Give them a reason to come in
Offer indoor Navigation functionality to help the customers to locate you
Assists customers to find their favorite Shop/Brands
Guide the customers to get a way around
Provide Right Information at Right time & at Right Place
What else?
The preference of every customer is different
Customer mind is hardwired to seek Happiness, BUT
They are super bad in recognizing and predicting what they actually need.
Here Retailer’s Role Comes Into Play To provide what customer actually need, even they have not realized it.
How shopping malls can do it?
Fortunately, Beacons has the answer!
With beacons, You can Measure
The Section where Customers spent most of their time
How long would customer wait In line during checkout?
Quantum Of Customers Accessing the App.
Conversion Ratio of your Mobile Marketing
THERE IS SOMETHING MORE‌. An amazing solution that change the way customers shop.
The Beacon Mobile App
Smart parking slots
• Handy to find and locate available parking space • Navigation to the nearby parking space
Hungry? Get Venue For Food At Fingertips • Easy to Search the Restaurant or café inside the mall • Either directly Call or find them through navigation
Know About the Latest Offers Every time customers get notified for the recent offers, when they are passing by the different outlets of the Mall
Explore Retail/Fashion Outlets effortlessly • Browse & Search for shops Category wise •
Locate the shop through Navigation
Film Shows At Theatre • Locate the Theater through navigation seamlessly • View the Movie shows with schedule
• Get the messages regarding the available seats
Get update about Events & News Display Current & upcoming events detail with Date & time. Even, events can be shared on Social Media
The Entire Map Layout Of The Mall In Customer’s Hand An Indoor map shows the route from one Shop to another shop and also displays other point of Interest through this sections.
Let’s make shopping more fun with iBeacons
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